Archives for what is personal branding

A Recap of the Branding Masterclass for Conscious Leaders

Thank you so much to the folks who spent some time with me earlier this week in the Branding Masterclass for Conscious Leaders.

In just one hour, we covered the following:

  • What personal branding is and is not
  • How a powerful personal brand can make achieving professional goals easier and faster
  • Where to start and how to determine your outcome goals
  • How you can leverage your network to gain momentum even before your branding is complete
  • Where and how to promote your brand in ways that inspire others to act on your behalf
  • The often missing critical step of personal branding that limits results and wastes time
  • What branding points are, what they look like, and how they are used in my proprietary branding process as the foundation of all of your messaging and content

The replay is up in the C3 Community on LinkedIn. Please join us there if you aren’t already a member.

If there is someone you feel would benefit from this masterclass, please invite them to the C3 community to view the replay.

Please leave a comment if you watch the replay. I’d love your feedback.

Here are some ways you can follow up with me to take the next steps to use your brand to achieve your goals:

  • Schedule a call to see if the Conscious Leadership Certification and Conscious Leadership Trainer Certification available through the Corporate Conscious Ripple Blueprint is a fit for you: https://bit.ly/CLCCall
  • Schedule a call to learn more about Epic Careering one-on-one personalized career branding services: http://bit.ly/Freebrandcall
  • Schedule a call to explore how personal branding can help you align your team(s) with company culture, fortify teams, and enhance collaboration: http://bit.ly/EpicTalentBrand
  • Schedule a call to learn more about corporate/start-up branding to attract talent and target customers: http://bit.ly/EpicCoBrand

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is an Instructor for the Young Entrepreneurs Academy (YEA) where some of her students won the 2018 national YEA competition, were named Ernst & Young’s America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

Me Inc. – How to get started with personal branding

 

Personal branding has been the “Buzz du Jour” lately on LinkedIn.  Numerous career coaches,

Chris Dag - Headshot-1-candid-square from Flickr

Chris Dag – Headshot-1-candid-square from Flickr

brand evangelists, etc. have been posting their content in discussion groups stressing the need for people to establish their credibility via various social networks comparable to a company/consumer brand.  Interesting given I first learned this concept back in 1997 when I picked up an issue of Fast Company at LAX and read an article by management guru Tom Peters.  The article was titled The Brand Called YouWhat has changed in the last sixteen years?  From my point of view, little!  The concept of personal branding remains the same.  We now have more touch points to manage thanks to the collaborative tools of Web 2.0.

May I share what I believe are the key components of personal branding or what I title the marketing of Me Inc.:

  1. Self-Analysis – Start by answering a basic question: Who am I?  Take out a piece of paper and jot down all the characteristics that make you, you!  Suggestion: Focus on what really makes you different.  An example: Analytical, keen sense of humor, extroverted, love sports, special interests, etc.
  2. Roadmap Development – Now that you know what you are all about, it is time to drill down and answer two tougher questions: What do I want to be when I grow up (a.k.a. vision statement)?  How am I going to get there (a.k.a. mission statement)?
  3. Reputation Management – The easy part.  Figure out both online and offline where you can increase your visibility based on what you learned via self-analysis and roadmap development.  Join LinkedIn Groups that will enable you to engage and aggregate information with other people who are analytical.  Read blogs written by market researchers (note: don’t forget to engage by leaving comments).  Join a local sports team in a sport that you enjoy.  Volunteer to captain or coach the team to hone your leadership skills.  In the process of reputation management you will develop persona.
  4. Commitment – The final component is to stay committed.  Too many things happen on one’s adventure that distracts people from achieving their roadmap.   That is why they call it life.  Be flexible, but remember, stay committed!  Commitment = Focus!

Are you ready to start Me Inc.?  Good luck!