Archives for Philadelphia Business Journal

My 2017 Plan of Attack

The Eye of the Tiger by Stuck With My Camera of Flickr

 

Attack may seem like a militaristic word, but after much consideration, it fits my current mindset. Like the eye of the tiger, I have my vision in sight and I am feeling poised and ready to take on 2017.

I have my calendar for the year broken down into micro-movements, better known as milestones, but unlike milestones, micro-movements have a bit more flexibility to shift around. I fully anticipate great opportunities arising that I cannot at this point predict, as I am expecting 2017 to be even better than I imagine.

This actually brings me to my first resources – books:

Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On  Your Own Terms, Vishen Lakhiani

I am halfway through this book and have already evaluated 12 realms (shared earlier with you) and created inspiring visions for how I want these 12 realms to be. It was promising to find that I have already made significant progress in a couple of areas. The big thing that I just got from this book, however, is the state of mind I need to be in for exponential growth to occur. Goals are great, but not when they intimidate the JOY from the process. This reaffirms the mindset that I aim to adopt in an even more prominent way, that all of these roles that I assume in my life (mom, boss, CEO, coach, writer, adjunct professor, speaker, singer, etc.) are what I GET to do. I don’t LOVE all of the tasks associated with these roles, but if I maintain this mindset, then I can find the joy in these tasks and feel appreciative that I GET to do them. In turn, this will minimize my procrastination and increase my energy, enabling me to do more in less time.

 

The Originals: How Non-conformists Change the World, Adam Grant

I feel like I should have already read this book. It was brought to my attention by a client who helped the author with the launch. Considering he is local to me, and he seems to share a mission and a philosophy with me, I sense there is potential to join forces, but first, I want to delve deeper into his teachings. I realize that some of the things that I teach particular to interviewing and negotiation are contradictory to that which my peers promote. However, it is because of my experience and perspective as a “recovering” recruiter, my empathy for my clients, and the amazing outcomes these methods produced that I am driven to share them with as many people as possible, in spite of how some of them don’t conform to the traditional practices of my industry.

 

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, Tim Ferriss

Tim Ferriss changed how I look at meetings, how I delegate, how I invest resources and inspired me to take my hands OFF the things that someone else can do better and faster. As a result, I finally launched my book. Even more important, however, is how I teach my clients to manage their time, making sure they are not spending their time writing their résumés over and over again, but putting their focus where they can make the greatest impact with decision-makers. I have transformed my six-month coaching programs into three-month programs, and I am currently developing a six-week program. I am excited to learn and teach what Tim shares in this book that will help me support shorter and shorter searches for optimal jobs.

 

Emergence: Seven Steps for Radical Life Change, Derek Rydall

Derek demonstrates how wisdom pours through him, as though he just opens himself up and the truth of what really needs attention and love shows up. I love listening to his podcast, “Best Year of Your Life.” I see this quality, too, in Tony Robbins. It is because of who they are and how they are, not what they say or do, that they can be such powerful agents of transformation. I want to learn more about Derek’s journey to discover what I can emulate that will make me more effortlessly, yet powerfully, illuminate my clients’ true brilliance, and teach them to shine even brighter.

 

YOU Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero

In my year as a Beachbody coach, this book was touted as the #1 go-to personal development resource. Most of the time, I do feel like a Badass, and I feel myself embodying this more and more. However, there are still those moments and thoughts that threaten to knock me off my path and out of pace. Again, I want to know if this is a resource I should be sharing with my clients, many of whom have self-limiting beliefs that tend to manifest as they form new habits, expand their comfort zones, and embody their brand.

 

The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science, by Norman Doidge

This book may change, since it was published in 2007, and so much more has been discovered about the brain since then, but it is highly acclaimed by the neuroscientists that I follow today. Why do I study the brain? What I was taught in school about the brain has been nullified by what they have discovered in the past 10 years. We are much more capable of changing our brains, a phenomenon they call neuroplasticity, and our brain is ultimately responsible for more of our reality than we knew before. When I started learning about the Law of Attraction in 2008, I needed to understand if there was any science to how our thoughts impact our reality. I found answers in neuroscience and quantum physics, and what I have learned since then has helped me be a better coach. I can help my clients override the neural patterns that keep them from attaining the change they so desire.  I will read one book on the brain, and I promise to share with you what it is and what I learned.

 

My 2017 company goals include:

  • Joining the National Speakers Association
  • (Re)starting a online community that will serve as a focus group for a 30-day Law of Attraction program
  • Building a back-end for Accelerfate, my job search mobile game, and put it in the hands of users
  • Engaging and training two like-minded professionals to use the Epic approach to help me support even more job seekers in 2017
  • Wining an industry award, submitting a résumé or two for a TORI (Toast of the Résumé Industry) award. BIG on my list > this is the last year I am eligible to win the Philadelphia Business Journal’s 40 under 40 list, or any other 40 under 40 list.
  • Landing a prestigious speaking gig

 

Events I plan on attending:

AwesomenessFest, better known as A-Fest

This happens twice a year in two exotic locations. This year’s first event is May 17-20 in Ibiza, Spain. I have never been to Europe before. I would certainly want to see more of it before coming back, but would also want my family to be with me.

 

Any Tony Robbins event

This is a bucket list item that I am feeling more and more compelled to check off. The more immersed I become in communities committed to personal and professional development, and the more I find myself quoting his videos, the more I realize that I do have a date with destiny.

 

An HR Tech conference, two of which I am examining:

HR Tech October 10-13 in Las Vegas, NV

Workhuman May 30-June 1 in Phoenix, AZ

 

A Career Development conference

National Career Development Association annual conference June 28-30 in Orlando, FL

 

I look forward to reviewing this list and what I accomplished at year’s end. In the meantime, 2017, here I come!

 

10 Surprising Websites and 2 Secret Places Where You Can Research Employers

"Websites You May Like" by Enokson from Flickr

“Websites You May Like” by Enokson from Flickr

 

If you want to take your job search beyond LinkedIn and Google, there are ten websites and two secret places can that help you up your game and stand out among the competition. These sites are some of the best ways to learn about a person or business. You can use these websites in tandem to verify a person’s identity and discover their industry interests. In turn, these interests could help you establish a connection with someone in your industry or they could help you further evaluate an employer. Imagine going into an interview or a meeting and being able to talk about industry-related topics. Or, using the information to bring up a problem that an employer or person may commonly face and how you resolved a similar problem in the past. Showing up to a meeting, crafting a cover letter, or just making a connection while armed with extra research can demonstrate your commitment, diligence and value to others.

In short, you’re taking a proactive approach to your job search versus a reactive approach. In a proactive job search you pick the companies that interest you, research them and reach out to decision makers to establish a relationship. In a reactive job search you look for job openings, send your cover letter and résumé to hiring managers and hope it stands out enough to elicit a response. Instead of spending your time validating what’s on your résumé, what if you could acquire enough research to get an inside look at a company’s 2015 goals?

I’m talking going beyond press releases to take a deeper look inside of a company. Imagine if you were in a meeting with a company’s CEO and he or she were outlining goals for the year, the challenges the company faces, and the steps that need to be taken to solve those problems. If a company is losing customers, you would know and could create a plan to attract new customers. You would know more about a company’s customers, products and their systems. You could contribute ideas, help develop special products, and land new clients. You could move right into talking about a 90-day plan, and suddenly you’re being sold on the opportunity to work for a company. Can you feel your future paycheck rising? You should! These incredible meetings aren’t limited to interviews. You could take a deeper level of preparation to any meeting. Both parties will get more out of the meeting as you know their needs thanks to your research, and they have a better understanding of the value you can bring them.

You can use these ten websites to dig deeper and learn more about a person or a company. In addition to the websites, there are a few secret areas you can visit to find elusive information. I’m not including LinkedIn on the list. LinkedIn is a powerful resource and a great way to search for and connect with professionals in your industry. If you need help with searching for contacts using the network, JibberJobber has excellent instructional videos.  You can use the information from the websites I’m going to outline BEFORE you search for contacts and extend invitations to connect with others on LinkedIn. (I assure you the connections you make will be more meaningful as a result.)

 

1. Google:

Google isn’t a surprising choice on this list, but it is important. There are surprising ways in which you can use Google when it comes to advanced searches and more. I’ll discuss those search methods in a moment. Google is the first place you’ll start when researching someone or a potential employer. There is a wealth of publicly available information to be found at your fingertips. Search by entering the person’s name and a few keywords related to their job or location, for example “Karen Huller Career Coach”. You may run into the problem of searching for a person with an incredibly common name. If you’re researching a company, it may also be difficult to find thanks to a common name. In this case, Google’s advanced search can help. It allows you to define searches with exact words or phrases, exclude words and narrow your results by language, country, website domain, and more. This is useful if you have a professional’s name and the name of their company. You can also further narrow down results by including geography, such as a town or a state. To keep current tabs on a person, set up Google Alerts to notify you when new search results for a person are added.  You can customize Alerts by update frequency and sources (blogs, news, discussion, and books) and have the results delivered to your email address.

You can take your search a step further by accessing a secret location on Google. Do an image search, if you find a matching image of a person, follow the source page. It can reveal such things as what a person does with their friends, awards they have received, events they have attended, activities they engage in, and much more!

2. Google+:

Once you have found a person or business on Google, you can use Google+ to further confirm their identity. Use the service to search for people, companies, their profiles, and any posts they have created. The About section allows you to glean information such as a person’s occupation, their place of employment, the places they have previously lived, Google+ communities they are a part of, and links to any other social networks or services. If the Posts section is active on their account, it can be a great insight into what a person may be writing about or sharing. If your subject is an industry leader, he or she will definitely talk about their industry and even how they make contributions to it. An active business will have their latest posts, contact information and links to other social media accounts.


3. YouTube:

A person’s YouTube profile can be accessed directly through Google+ or on YouTube. If they are an active professional in their industry they might have uploaded a few videos with useful content for their followers. These videos can explain who they are, how their followers can better themselves within their industry, or a video may advertise a service. If a person doesn’t have any content uploaded on YouTube, you may find videos from other people in their playlist section. These videos can allow you learn more about the interests of the person you’re researching. Businesses are a bit trickier. If they haven’t linked their YouTube accounts to Google+, their latest videos (if they have any) won’t appear. You’ll have to search separately for them on YouTube.


4. Data.com:

Data.com is an online directory of business professionals and their companies fed by data from Salesforce.com. It is mainly used for b2b (business-to-business) transactions, and is maintained by a large subscriber community. It allows you to look up and exchange business information with millions of professionals. It is the same information you would find on their business card. You can search for and verify their newest information such as job titles, current employer and an email address. You can also search for businesses and gather a list of their current employees. Because this is user-updated information, you will want to verify the information by calling a company switchboard and trying to reach someone who can verify it, or even just to try to see if you can reach that person. Also, everyone has a concern about privacy. It is better to address privacy concerns before adding someone’s contact information. We recommend that you DO NOT add anyone’s contact information without their consent. It’s best to make the nominal investment or only add people for whom you can consent to get credits you can use in exchange for others’ information.
5. Zoominfo.com:

Like Data.com, Zoominfo.com is a directory containing millions of professionals. Zoominfo is different from Data.com because it uses publicly available information aggregated from web articles mentioning the person or business and other sources. It is easy to verify a person based on their work history. The database also allows you to search and discover profiles for businesses. These profiles include contact information, a company overview, number of employees, their competitors and revenue. Unlike searching on Google, this information is updated once every 90 days or sooner. You also don’t have to wade through pages to identify your contact or a business. It is all readily available in one easy-to-navigate spot.

 

6. Slideshare:

Slideshare is a service that allows users to read and share professional presentations online. It boasts over 60 million global users and is the largest community for sharing professional content. Slideshare allows you to search for and follow individuals, regardless of if they’ve uploaded content. Their profiles can include their current location, employer, education, a professional description, their social media accounts, their websites, and other people they follow. Slideshare is a good resource for verifying a person’s identity, but it only works if he or she has taken the time to fill out a profile. Even if a person’s profile doesn’t include a detailed profile, there is another potential way to gather this information. The presentations they share might contain information missing from their profile.  You can also find businesses and the slides they’ve shared. These slides can contain high-ranking members of a company, such as the vice president of a division. Furthermore, these slides contain presentations that cover industry trends and their approaches to solving problems.


7. The Business Journals:

When it comes to researching people and employers online, The Business Journals are a veritable gold mine. I sang the praises of the Philadelphia Business Journal in my article “There’s GOLD in These Pages”, and for good reason. It is a fantastic source for leads that correlate to your income potential, it allows you to target organizations through the Book of Lists, read about the growth of local companies and even find people on the move. The local business directory is great for obtaining quick information on local employers. The search feature even allows users to find people and business throughout the journal. Some of The Business Journals’ best features are behind a pay wall, but if you’re serious about locating research and information, a subscription provides access to valuable tools.


8. Vimeo:

Vimeo is a video-sharing service that predates YouTube. The platform has over 14 million members and the bulk of users are creative professionals. In other words, Vimeo is a great way to find career coaches, mentors and subject matter experts in addition to music, animation and film artists. The community is small compared to YouTube, but it is passionate. Vimeo can be used to find a professional and discover their creative works, in order to learn more about them. You can also search for businesses on Vimeo. The results aren’t as comprehensive as YouTube, but some businesses provide fascinating glimpses into their operations. For instance, Amazon Recruiting has a video highlighting their relocation packages for new employees. A similar search of Amazon’s brand on YouTube yields mostly uploads of commercials and ads for consumer products. If you can find a business on Vimeo, the uploaded videos could provide a new perspective on the company.


9. Pinterest:

Pinterest is a media-sharing website with a heavy focus on sharing pictures. But, many users also use it to share content from websites. Like other social outlets, it allows users to follow one another. You can search for a person on the service and view what they have been sharing. This provides a glimpse at the industries they follow and their hobbies. More importantly, Pinterest allows you to get a glimpse of what information is relevant to a person and the subjects they like to see and share. If a person has fully customized their account, check out their boards. Depending how they use their pins and boards, you may learn what their wildest dreams and deepest desires are. A person’s dreams and desires can help you engage a person and gain some insight into their thought processes. You can also search Pinterest to find news and facts about a business, but not very many of them have actual Pinterest accounts. However, if a business does have an account, they are surely using it to promote their employment brand.

 

10. Facebook:

I can’t talk about searching for people on social media without mentioning Facebook. It is the largest social media platform in the world and has more than one billion active users each month. It is mainly thought of as a personal social media network, but it also functions as a directory. You can search for people or businesses by name, but like Google, if a person has a common name a search can yield dozens of results. To find the person you’re looking for you’ll generally need to know what city they live in, and/or their place of employment. Try searching for a name on Google. Sometimes their Facebook page will appear in the results. This can greatly aide your search if you’re having a difficult time finding someone. Facebook is a great way to get a general feel for a person and their interests, depending on what they share publicly. You’ll find some accounts are heavily restricted to friends and family, while other accounts are public. Lots of businesses big and small have Facebook pages that provide general information about a company or brand. The information you find on Facebook is fairly generic, but it can be used to be more engaging when you do approach someone.

 

I’ve gone into depth about the ten websites and a few secret websites you can use to take your job search further. However, you can be proactive about your job search instead of reactive. Our Webinar, Insider Edge to Social Media: 3 Success Secrets to Getting Hired, demonstrates NOT just how you can be found by employers of choice, but HOW you can use social media in many of the same ways to be PROACTIVE about your job search. A proactive job search allows you to land at a company you already know will be a great employer and can offer you the environment and culture you need to thrive, and the opportunity to expand your professional horizons. The searching methods contained in Insider Edge are integral to executing a proactive job search.

That said, even if you are being reactive, because your networking and social media activities have generated great leads, you can use the sites I mentioned to optimize every meeting and interview.

 

There’s GOLD in these pages

Pirate Treasure Map by Unskinny Boppy on Flickr

Pirate Treasure Map by Unskinny Boppy on Flickr

When wielded appropriately, the Philadelphia Business Journal can be your greatest competitive weapon an advantage.

 

There is intelligence to be mined in this weekly periodical. When you incorporate it into the best practices of careering, it will provide you with leads that directly correlate to your income potential.

I’ve seen many an article and even YouTube video dedicated to using the Philadelphia Business Journal  for increasing sales and growing businesses. Several years ago Bernie Dagenais, The former Chief Editor, helped me explain to my LinkedIn workshop attendees the power of the Philadelphia Business Journal for personal career growth. While I have shared this magical nugget of wisdom with many clients and audiences, I probably don’t emphasize it enough.

 

Let me put it this way – there’s gold in them there pages.

 

Does that excite you? The chance to find gold enticed people to subject themselves to pretty awful and degenerative conditions. They lived without laws, essentially, and risked their lives. You, however, have to assume no risk for such gold. Your chances of finding gold are certain, and this blog serves as a treasure map to the gold that resides abundantly within the pages of the Philadelphia Business Journal.

 

In fact, because of an offer that I’m going to be sharing with you, receiving the gold could be as easy as filling out a form. AND you get the additional benefit of a free résumé and campaign evaluation by Epic Careering. I’ll give you some details about that towards the end of this article.

 

TREASURE MAP:

Here are the features that you need to identify in order to find the gold that leads to epic career fulfillment:

 

The Book of Lists

While you can purchase this book separately, it is included in your annual subscription, which you’ll find through the other subscription-only features highlighted within is the greater value. While you can find the book of lists in the reference section at your local library, there is nothing like having at your fingertips when you want to find out who to contact at an organization you’ve identified as a great employer. If you’ve never executed a proactive career campaign, you may not know how to use the Book of Lists. A best practice of careering is to develop a list of criteria from which you will build a list of target companies. There are 89 lists in the Book of Lists and companies are sorted by industry, size, location, and growth. Each item on the list includes phone numbers, websites, number of employees, revenues when unavailable, the name of the local executive or CEO and human resources contact, as well as the year they were founded. While conducting research on target companies, your list of criteria acts as a logical guideline for whether you should be investing your time pursuing any of these companies. Use the book of lists to identify if the company meets your criteria or not. Best practices would dictate that you would want to spend your time and companies that meet at least 80% of your criteria, however you can use your gut or your your heart to decide to pursue a company that doesn’t meet that percentage if one or two of those particular criteria are more important than the rest.

 

People On The Move

This section is valuable for two reasons. Some people who find themselves in new positions have to build a brand-new team, either immediately or eventually. Congratulating somebody on the new position, just like congratulation somebody that won an award, is a very nice gesture and is usually appreciated and remembered. The other way this section can be utilized is that when somebody moves up into a position or over to a new position, they usually leave a vacancy in their old position. Sometimes companies don’t jump right on posting that position right away and you can have an extreme competitive advantage by being the first to contact the company. Before doing so, use the Philadelphia Business Journal, as well as other online and print resources, to do some research on how you might make yourself the most valuable to this organization in this vacant position. Why wait until the position is posted and compete with hundreds to thousands of other candidates for a job? Vacancies are costly to companies, so you’re already proving how valuable you can be by preventing them from ever needing to pay money to fill a position. You can view People On The Move through the online portal without a subscription, however, as a subscriber you are given access to a database with the contact information of almost 8,000 People On The Move submissions, personally reviewed by the Philadelphia business Journal editorial team.

 

Articles touting the growth of a local company

If you see that a company is growing, restrain your inclination to contact them immediately. Search the journal for other articles related to that company to get a sense of the bigger picture and mission of that organization. You will be able to make a more powerful impression to a contact there if you can articulate that you understand where the company has been AND where they are going. Some articles are only accessible to subscribers. In fact, while abstracts of articles are sometimes public, you would potentially miss out on quotes directly from the people who would hire you. Quoting someone is a powerful form of flattery that may distinguish you among other ambitious candidates.

 

New business announcements

Not all companies that register their new businesses are going to be hiring, however registering a business is often the first thing a business will do. If you have done the exercise of deciding what kind of start-up company you want to be a part of, you should be able to sort through these new business listings, which are exclusively for subscribers, and contact the owner before they go through the often painstaking process of deciding where and how to find talent. Hey, if building a talent base of a company is your thing, this is when you want to get in. Also, if you’re not really quite sure where you eventually want to be in your career and want the opportunity to try out different functions (and you’re willing to assume some risk,) this is the time to contact these companies. Disclaimer: As you get further into the qualification process with any of these companies, you should offer to sign a nondisclosure agreement and ask for the opportunity to personally see their business plans. Let them know that this is the best way to understand if you can be a contribution to their business at this time.

 

Commercial real estate transactions

This section is also secured for subscribers and would give you a clue as to when a company relocates into an area that is desirable for you, or even that a company is increasing their square footage in preparation for an impending growth spurt. That is a great time to pursue a company proactively.

 

Articles quoting executives who cite challenges of their company or industry

Essentially, an article of this nature means that there is a problem that needs solving. Enter you. Many of the executives who are quoted are also included in a contact database that you only gain access to as a subscriber.

 

The award announcements

The Philadelphia Business Journal recognizes local business leaders for various reasons. The people and companies that receive these awards, such as the 40 Under 40 (which I aspire to make and have a few years to do so) and the Healthiest Employer, know how to get things done. Ingratiating yourself with them is a good idea. Receiving an award is a validation that efforts have produced results that are recognized. It’s the fact that they were able to produce results that makes them a valuable person to get to know. Congratulating someone is a great way to introduce yourself. In the spirit of network nurturing, you will want to ask for some of their time to get better acquainted and to learn how you can be valuable to them. Being valuable to them is how you can inspire them to help you.  Disclaimer: not everybody who wins an award is a nice guy. Trust your instincts or use your research.

 

Liens and bankruptcies, court records, and legal judgments

This section is exclusively for subscribers, and this isn’t as much a resource for finding a target company as much as it is a resource for making sure that the company you are considering pursuing doesn’t have a black mark on it financial or legal records. Unless you solve these problems, you probably don’t want to turn down a great offer at an ethical company to accept an opportunity at a sinking ship. Sections like this avoid such fates.

 

Articles on layoffs

Here’s an unexpected tip – some of the same companies that you read about having mass layoffs are actually also hiring. A Wall Street Journal article from 2009 reflects how many larger corporations make business decisions to shrink one area business while they grow another. Also, employees get very scared by mass layoffs and start looking around for more “secure” opportunity, even though their talents and skills are very valuable to the employer. Don’t rule out companies having mass layoffs as potential employers. Though morale can take some time to restore, sometimes you get to be part of rebuilding something pretty special.

Jobs

Not to be obvious, there is also a jobs section of the journal.

I think I’ve given you enough reason to want to subscribe to Philadelphia Business Journal, or any local business journal. Now that you were enticed, let me give you a chance to win a one-year subscription, including the treasured Book of Lists.

 

If you’re a job seeker, go to this page: epiccareering.com/personal/ OR enter your information below:

This page will give you access to a one-page needs assessment form. Complete and send it to me at info@epiccareering.com along with your most recent resume. With these documents I will enable me to offer you a free résumé and campaign evaluation as well as a chance to win one-year’s worth of GOLD through a subscription to the Philadelphia business Journal, which you can purchase for $105 currently.

 

I will be accepting contestants until I reach 50, so do not delay in filling out this one page needs assessment form.

 

The winner will be announced March 8, 2014.