Archives for LinkedIn features

Interview for the Office of Women’s Advancement and Advocacy: Job Searching, LinkedIn and Best Practices

It was an honor to be interviewed by Christopher Waters for the Office of Women’s Advancement and Advocacy. We had a valuable discussion on job searching, networking, and LinkedIn best practices!

We covered:

  • The first thing to do when you begin your job search.
  • The importance of having an updated LinkedIn profile.
  • How to maximize the impact of your LinkedIn headline.
  • How to effectively use keywords on LinkedIn.
  • The value of building a network.
  • How to effectively conduct your job search.
  • What makes a candidate stand out.

…and so much more.

If the experience of job searching for you is one of frustration, disappointment, futility, and doubt, I share some things within the interview that I invite you to try as an experiment for 3 weeks.
Report back your results!

Click below to watch the entire replay.

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

Leveraging LinkedIn for Co-Creation and Community Building

I didn’t create goals this year. (*imagined gasping)

They felt heavy – a reminder of all the goals I failed to achieve in 2020. As much grace as I gave myself, I also still carried that disappointment around with me without even realizing it until I sat down to make new goals.

An awareness I uncovered in 2020 was just how futile it is for me to trudge forward with goal-based activities while feeling so heavy and serious. The pressure of the goals and the obligations I was holding myself under gave everything I did a negative charge. I was spinning my wheels when I was able to set aside time. I felt like I wasted so much time doing things that got no results, and I attribute the lack of results not to the pandemic, but to my state of mind. I backed off for a while, eliminated some toxicity from my life, and worked on expanding and making things lighter.

I am working on taking work seriously and not letting myself off the hook while also taking myself lightly – to be more in the state of flow. In a flow state, the efforts that I make have exponentially better results.

So, when goals felt heavy, I needed to reframe them. I know that having an outcome in mind is critical to staying motivated, and if you don’t know where you’re going, any road will take you there. I also know that having an outcome you believe is possible is also critical for motivation. I still needed to have achievable outcomes in mind, so I called them possibilities.

I also chose a theme for 2021: Co-creation!

The most successful parts of 2020 were because I had the support of others and many highlights were supporting others in their 2020 successes. I have a partner in Lawrence Henderson as Co-manager and Co-administrator of the C3: Corporate Consciousness Co-op group on LinkedIn, as well as a co-creator and co-host of our monthly Answer the Call to Conscious Leadership events, which have been mind-blowingly chock full of conscious wisdom, and I’ve met (virtually) so many amazing leaders thanks to our work together.

I have a great partnership with my Virtual Assistant, Cynthia Harder. If not for her… I don’t even want to think about what 2020 would have been like!

I fully endorse the power of co-creation and community for support of your 2021 goals (or possibilities.)

Guess where I found them both? Well, the article title probably gives that away.

I’m going to introduce some methods and tools (no investment needed!) that I have used to source amazing people and potential partners, and grow our LinkedIn group to 100 members organically in 7 months.

I don’t have a LinkedIn Premium account (at the moment or for most of 2020), so all of my tips can be implemented by anyone with a free account.

I advise you, before you take action on this list, to have a complete, branded LinkedIn profile.

A branded LinkedIn profile starts with identifying your unique expression of your top qualities, skills, experiences, mindsets, approaches, and talents and the value that they tend to or can create for your target audience. Epic Careering has a proprietary process for developing branding points, which are the foundation upon which all of your content and copy is crafted. This process produces a powerful psychological effect on your ideal profile visitor.

  • It creates instant resonance, which can lead to rapport.
  • It produces an incremental build-up of excitement at the possible value you can offer.
  • It induces a sense of urgency to take action (inviting you to connect).
  • It inspires more of the right people to accept YOUR invitation.
Here are the areas of your profile that you need to optimize with branded content to produce this effect:
  • The first thing people will notice about your LinkedIn profile will most likely be your photo. That is why a profile picture is a must. I recommend using a professional profile picture and a custom banner to immediately introduce visitors to your brand.
  • Your Headline is the second most visible aspect of your LinkedIn profile. It defaults to your most recent experience title, but you have 120 characters to leverage. Definitely make your role known and put it first. I say role instead of title because sometimes companies give you titles that are only understood internally or don’t accurately reflect what you actually do. Use a title that is more universal and is likely what someone would search for if they were looking for the solution that you offer. Then use the other characters to convey who you help and the outcomes you produce. If there are characters left, consider including a fun fact or hobby that will spark curiosity and let people know who the person is behind the professional, e.g. Ferry Fest Founder.
  • The About section (formerly called Summary) allows for 2500 characters (formerly 2000). Only the first 300 or so show without someone having to click “read more,” so the key is writing something that makes people want to read more! Stories, especially when they include details that appeal to the senses, are great ways to hook a reader, so think of it much like the first line of a book – the book of you. What would the first line of your memoir say? You might also start with a bold statement, compelling question, or a pithy quote. If it’s more in alignment with your brand to just get right down to business, then tell people right off the bat who you help, what they might be experiencing, what you do to help them, and the outcomes you produce. Think about the keywords that people might search for when it comes to the solutions they’re looking for and incorporate them into more detailed summaries, explaining further about emerging themes of your professional journey. Allow your personality and passion to come through. The best practice to use the first person with pronouns is based on the fact that the more approachable and relatable you are, the more invitations you send will be accepted and the more invitations to connect you will receive. (There is no obligation to accept them, of course.)
  • Your Experience section is a great place to tell stories of your triumphs. Tell the stories that demonstrate and prove your branding points. This is an opportunity to tell more of the back story, describe the challenges you had to overcome, and flesh out the results and impacts that don’t fit on your résumé. In this way, your LinkedIn profile becomes supplementary and complementary collateral that promotes your brand consistently and continues to enhance your trustworthiness and authenticity.
  • Add sections to your profile to highlight awards, publications, organizational affiliations and leadership, volunteerism, and projects. When you add projects, you can associate them with your roles, if there is a role association, and even add/tag co-creators. This is a great way to boost your and your colleagues’ visibility and give credit where it’s due.

Once you have your LinkedIn profile branded and optimized, find people with whom you want to co-create, which could be a partner, a client, a vendor, an employee, or an employer. In my case, I was using LinkedIn to find leaders out there to transform and elevate corporate leadership to invite to the C3 community.

I did a few test keyword searches, finding terms in some profile headlines like “disruptor,” “servant leader,” and “leadership development.” Then, I searched for those terms and evaluated the first several results to see if “my people” were coming up. Once I got the search just right (and this was one of my best skills as a recruiter), I then drafted a template invitation that was warm, humble, and reflective of the times. This invitation explained that I was a coach and was looking to add value to my connections by making introductions, and what introductions would be the most impactful right now. I visited the profile of the people in the results and opted to connect when that option was available (most of the time). I entered my invitation message into the Note field so that it would be sent along with the invitation to connect. If the invitation was accepted, I sent a follow-up message requesting to ask questions to see how I could help.

Once I realized that I needed a higher volume of sent invitations to get the number of accepted connections that would actually lead to back and forth conversations, I did invest in a tool, Cleverly. So, technically, this is where my efforts were inorganic and required an investment, but no one was mass invited to the group (except my mailing list, which is still primarily comprised of people that I know personally). The growth of the group was still based on 1:1 conversations and selective invitations.

The investment in Cleverly is not required to make this work for co-creation and community building, however, for me, it did accelerate it.

I copied the search URL link into a Cleverly form, then entered my invitation message template into their form and selected the number of results I wanted that message sent to daily. Once the invitation is sent, it allows you to write a follow-up message and yet another follow up when that message is answered. I only wrote one follow-up so that I could actually visit the new connection’s profile and ask questions based on what I found to make it more of a personal conversation with greater rapport.

Not everyone understood what I was doing. Some people were downright skeptical and some were really annoyed.

They just aren’t my people right now. No problem. I’d sent them a note that I was currently only looking to connect with people who are on LinkedIn to network and co-create, so no hard feelings. I disconnected from those people.

Anyone who accepted my invitation but didn’t respond to my follow up message, which was a request to ask the contact some questions, I offered grace to. I know that in any year, let alone 2020, responding to LinkedIn messages might take a back seat, and reiterated my desire to connect and get to know each other. This was appreciated by some, and those were my people. If people still didn’t respond, I let them know that while I appreciated that they would accept my invitation, I really want my network to be full of people with whom I can make a genuine connection. No hard feelings. Don’t be offended – it’s nothing personal. If I don’t hear back from you, I’ll assume that’s not you and disconnect.

Many people don’t engage on LinkedIn regularly, so I give it a good month. Once a month, I go through and disconnect with people I have not heard back from.

While many messages go unanswered, there are still a great handful of ongoing messages that allow me to find out if they are up to something I can add value to and vice versa. While engaging with other conscious leaders on LinkedIn over the past few months, I aimed to find out what the most important thing was that they were working on and if they were open to co-creating with other conscious leaders, in which case I would invite them to the C3 community.

Our live events in C3 and the opportunity to give these leaders the spotlight were the value that we offered that had them accept the invitation to the C3 community, and inspired them to invite others into the community as well.

In addition, once a topic was chosen by the community for the event, I would source a new expert to bring into the community, and they would invite others to the community as well.

I hope 2021 offers you rich relationships with new co-creators. Creating is, after all, what we’re made for.

Join the C3 Community today! Tell us what your expertise is and we’ll add it to our member survey. If it’s picked, you’ll have the opportunity to take the spotlight as a guest panelist!

Connection

Provided to YouTube by Universal Music GroupConnection · The Rolling StonesBetween The Buttons (UK Version)℗ 1967 ABKCO Music & Records Inc.Released on: 1967…

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

LinkedIn is Hiding it’s Best Features

 

I’ve noticed over the 16 years as a LinkedIn user that, though LinkedIn has and offers some of the best practices, sometimes its interface doesn’t make following those best practices intuitive. In fact, some of its best features are hidden.

Cases in point:

1. Personalizing invitations

LinkedIn’s Quick Help resources advise and warn you: “To uphold LinkedIn’s trusted community, we encourage you to only connect with people you know. By sending fewer and more thoughtful invitations, you can help us keep LinkedIn a trusted space for everyone… We’ve found that most people ignore invitations from people they don’t know. A large number of rejected invitations could result in limitations on your LinkedIn account.”

Then, on another page, it tells you how to personalize your invitation, but doesn’t tell you that many people ignore boilerplate invitations. When I mean many, I mean that I personally know hiring managers, other LinkedIn experts, other career services professionals, executives, and speakers/authors who all intentionally ignore invitations without a personalized message.

(Here are 4 great reasons to ALWAYS personalize your invitation.)

Yet the easier thing to do is click connect. You have to click again on “Add a note” to personalize your message. On the phone apps, the ability to send a personalized invitation took a surprisingly long time to become a feature. It was hidden for a while, and now it’s more visible, but still just under “Connect,” which sends a boilerplate invitation.  Importing your other contact lists sends a generic invitation in bulk.

Every…single…expert will tell you to ALWAYS personalize your invitation, and here are four good reasons why. So why wouldn’t sending and personalizing your invitation be the default option?

2. Groups

Groups are one of the most powerful features of LinkedIn that help you increase your visibility, promote your expertise and brand, and engage directly with people who can be new network connections that help you expand your network. There are three ways to get directly to groups from your desktop homepage, but none of them are obvious. LinkedIn only points out one of them. The other is by using the search bar, but groups usually show up last among the search results (this is the only way I have found to get to groups from the iPhone app.) The third is the 9-dot “work” drop-down in the upper right corner.

 

3. Knowing your contacts

LinkedIn says, ”We recommend only inviting people you know and trust because 1st-degree connections are given access to any information you’ve displayed on your profile.” They have taken steps over the years to inhibit super-connectors from expanding their networks unchecked. The LION (LinkedIn Open Networker) subculture has their reasons for accepting all invitations, but once they hit or were imposed with limits, they have to then remove people they don’t know to add people they meet and for whom have genuine reasons to stay connected.  They then had to tell people, “Sorry – I’m at my limit.”

I have openly heard their side, however, I have found that by knowing my network, my efforts to connect with or connect other people are often successful and my network has grown into a healthy community of over 1400. I am “found” by many people (enough for my bandwidth) and my search results are rich with relevant people, even without an upgraded account.  Here are other reasons I have chosen to fill my network with people with whom I have personally interacted and what I do when I receive an invitation from someone I don’t know. As we’ll discuss in a bit, invitations like these are a good sign.

Some of the changes that LinkedIn has made have penalized people who have added too many people. However, they don’t leverage their navigation or user experience to prevent this. You used to have to adjust settings to only allow people you know a certain way to invite you, and when you sent an invitation you used to have to select how you know them. Certain selections would require you to put their e-mail address. However, people have multiple e-mail addresses and not all of them may be connected to your LinkedIn account. This might be why this is gone, or it could be because the super-connected LIONs are connected enough to be a threat and have successfully influenced interface design to make it easy to connect with anyone, whether you know them or not.

Sidebar: You’ll find Steven Burda and Jason Alba, both quoted in the article linked above on LIONs, in my network because I have had real-world interactions with both of them. In fact, Steven was my neighbor. Our daughters are in girl scouts together. Jason and I connected years ago about his job searching software. I was the 2nd guest on his podcast, Ask the Experts.

4. Stats

Whether you have a free or upgraded account, LinkedIn shows you how many people viewed your profile and posts. Views alone, however, are not a great way to measure the effectiveness of your profile content or activities on LinkedIn for what you probably want to achieve – professional opportunity. What is more relevant is how many invitations you receive in proportion to profile views. This will tell you if your profile brand and content is compelling. This is a quantitative measurement, but qualitatively, if you want to know if your brand is effective, evaluate how well the people who invite you align with your target audience(s) and profiles.

Something else LinkedIn will show you in notifications is when people interact with your dynamic content – status updates, posts and comments. It will show you, again, how many views, but with each interaction that takes a bit more effort, you can see how effective your posts are at increasing your visibility (because more engagement means more visibility as other people’s networks will see their activity in relation to your post and it may even show up on other people’s home feeds as a result), promoting your expertise, and engaging with people who have a high probability of adding value to your professional goals, as well as the goals of your other connections. Likes are the easiest to give. LinkedIn has now added other reactions (that sometimes don’t work for me) and takes just slightly more effort. Commenting, now that LinkedIn has autosuggestions, takes about as much effort, but obviously making a custom comment requires thoughtfulness – a large increase in effort. Tagging others doesn’t take as much effort, but is a great testament to the value of your content and does an even better job of increasing views of your content. Again, though, more views without engagement can be more of a sign of content that could use improvement, such as a call to action.

LinkedIn will count post and status update comments, but remember to evaluate your qualitatively as well.  Analyze your results so that you can continue to improve how your content and activity supports your professional objectives.

What are some great LinkedIn features that aren’t so obvious?

 

You’ve got to hide your love away – The Beatles (LYRICS/LETRA) [Original]

THE INSTRUMENTS IN THIS SONG ARE FROM THE MOST HONORABLE RIOHEY KANAYAMA PLEASE SUSCRIBE TO HIM: https://www.youtube.com/user/goldmine196909 If you liked this song, I invite you to listen the rest of Beatles songs subtitled into english and spanish, following the link below: ► https://www.youtube.com/watch?v=8qyPusDodDk&list=PL632iTavofD48JGlFY4VkYDKxoWfX17a1 TAGS: You’ve got to hide your love away, the beatles,, the beatles You’ve got to hide your love away, los beatles, os beatles, the beatles lyrics, los beatles letra, o beatles legendado, beatles, beatles john lennon, beatles paul mccartney, beatles ringo starr, beatles george harrison, yoko ono

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a corporate consulting and career management firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where her students won the 2018 national competition and were named America’s Next Top Young Entrepreneurs.

Stop Treating LinkedIn Like An Online Résumé

Photo courtesy of www.flazingo.com/creativecommons.

Photo courtesy of www.flazingo.com/creativecommons.

Are you using your LinkedIn profile as an online résumé?  In other words, does your profile reflect a personal brand you’ve carefully crafted, or does it just mirror your résumé? You know as a professional you need to have a presence on LinkedIn. You created an account, made a few connections, and copied a few items from your résumé to create your profile. In fact, you used so much material from your résumé that it is impossible to distinguish it from your LinkedIn profile. Your LinkedIn profile deserves to be so much more. A résumé is a document that reflects your past experiences and is meant to be seen by future employers. In contrast, a LinkedIn profile is a vital part of your online presence and is meant to be seen by a much wider audience. It should compliment your résumé in an exciting and engaging way.

Your LinkedIn profile is different from your résumé

Let’s imagine a scenario for just a moment. You have been using your LinkedIn profile as little more than an online résumé tool, and a hiring manager comes across your profile. You have already sent them your résumé as part of a job application, and they decided to Google you. Imagine their disappointment as your LinkedIn profile is exactly the same as your résumé. Or, on the flipside, they’ve seen your LinkedIn profile and ask for your résumé. Again, both your résumé and your profile are indistinguishable. This redundancy isn’t helpful because that potential employer won’t learn anything new about you, and you’ve done very little to set yourself apart from other job candidates. A redundant LinkedIn profile is also a major missed opportunity to show employers, connections, and others members of your online audience how unique and interesting you are as a professional. It’s a chance to allow people into the back story of who you are. Help them visualize what it’s like to speak and work with you.

Your résumé is concise, is customized for your potential employer, and is designed to show an employer how you are uniquely qualified for their opportunity. You can’t include all of your past work experiences, recommendations from others, or general interests. In short, your résumé needs to be laser-focused on a specific role, and on a specific employer. However, your LinkedIn profile can include all of your work experience, recommendations and interests. A good profile allows you to weave an engaging professional narrative that showcases your personal brand far beyond your résumé.

Use your LinkedIn Profile to dazzle your audience

LinkedIn should compliment your résumé by being a creative vehicle that illustrates your professional life. Every aspect of your profile should enhance your personal brand. If you’re using the default headline, ditch it. I previously wrote about the importance of strong headlines in my article titled “Increase views: Ditch the default LinkedIn headline.” The experiences section is an opportunity to list vital keywords that will attract the attention of job recruiters. I covered the importance of carefully using keywords in another article, “Use Keywords With Care or Beware.” The summary is where you can exercise the most creative freedom. In contrast to your résumé, you are allowed to talk about yourself in the first-person. Use this section of your LinkedIn profile to breathe life into your experiences, skills and professional achievements.

You don’t want your profile summary to come off as trite and uninteresting. These types of summaries are often subjective and vague. Just think of a profile summary filled with boring buzzwords shaken up in a bag, poured out into a pile, and arranged in the semblance of a paragraph. Here’s an example of a profile summary filed with cliché words pulled right out of a résumé:

“A dynamic individual with great leadership skills who is highly organized. A proven track record of accomplishments and great teamwork. An effective communicator with a strong business sense and a can-do attitude…”

Most career consultants and recruiters viewing this LinkedIn profile would be tempted to close the page quickly as they stifled a yawn. I believe a person with such a profile is capable of so much more than a lifeless summary. Don’t fall into the trap of creating a boring paragraph of buzzwords. Tell your audience a captivating story. Here’s an example of a more engaging profile summary:

“From a young age the phrase, ‘Shoot for the stars,’ has always caught my attention. It spoke to the core belief that I should never do anything half-heartedly. If I’m going to do something, whether it is professionally or personally, I’m going to go above and beyond anyone else.

‘I have over a decade of experience managing large IT projects, and leading large teams to success. Under my leadership, members of my team knew exactly what was expected of them. The results of our projects were some of the best in the industry…”

This type of profile summary captures a reader’s attention and gently invites them to learn more about you. In short, it compliments your actual résumé and adds a new level of distinction to your online presence. Earlier, I mentioned a hiring manager coming across your LinkedIn profile. Now imagine their delight as they read a captivating profile that brings a new dimension to your résumé.

The point is to captivate your audience and polish your personal brand to until it shines. Again, your résumé is a brief account of your job qualifications, while your LinkedIn profile is a living part of your online presence. It is a compliment to an already great résumé. Your audience should be entranced by your profile, and should want to connect with you. A redundant LinkedIn profile that mirrors your résumé is a wasted opportunity. Unveil your brilliance by showing your online audience just how creative and interesting your professional life is!

Daryl Hall & John Oates – Missed Opportunity

1988 Music Video for Missed Opportunity

What is the etiquette with LinkedIn endorsements?

Hi Karen,LI endorsement

You are a linkedin guru so maybe you can offer some advice.   Without solicitation by me, people have endorsed me for Oracle Applications.  Why are they doing it and what is the proper etiquette.   Should I send a thank you?   Should I return in kind an endorsement?

M.

**************************************************************************************************

Dear M.,

Endorsements have a fraction of the meaning to visitors as recommendations, but they have proven to have some influence on your credibility. A lack of endorsements has more of a negative influence on your credibility than having endorsements has a positive influence on your credibility; they are so easy to give.

You may notice on your home page at the top you are prompted to endorse your connections. Your connections see the same. LinkedIn offers suggestions as to what to endorse you for based on the skills that you chose to include on your profile. All your connections have to do is CLICK and you are endorsed.

You don’t have to reciprocate directly. It is best to be genuine. It is considered thoughtful to endorse someone, and it might brighten someone’s day to have you endorse them. As mentioned in my last vlog, how you make people feel is paramount to what they are willing to do on your behalf. Doing so also keeps you visible and top-of-mind to your network.  A thank you, whether private to each individual or public as a status update, is always a nice idea.

So, while reciprocation and thank yous are not obligatory, they are reflection of your gratitude and can be a positive reflection on you as well. Just stay genuine and don’t go overboard.

 

Unveil your brilliance!