You are ready to land your next job, you know what you want from your next employer, and your résumé is polished to a shine. Before you venture out, or continue your great job seeking adventure, take a moment to review your LinkedIn profile. Are you getting the results you want? Do you receive messages from recruiters, and introductions to VIPs? Or has you inbox been quiet? By now, I am assuming you know the importance of having a LinkedIn profile if you are job-seeking.
According to the 2014 Jobvite survey, over 94% of recruiters use LinkedIn when searching for job candidates. In part of an interview for my Philadelphia Magazine article, Jennifer Ghazzouli, QVC Director of Global Talent revealed that her hiring staff heavily relies on LinkedIn to discover talent. Given the heavy emphasis on LinkedIn by hiring managers, a powerfully-branded profile puts a wide gap between you and your competitors for jobs. Evaluate your LinkedIn profile again. If you have not been seeing the great results you want in your job search, it may be time to overhaul your profile.
In her Muse article, “How to Get Your LinkedIn Profile Ready for Your Job Search in 30 Minutes” Jenny Foss created a fantastic LinkedIn profile creation guide. Having your profile up and running is a great first step. However, if you want recruiters to call you first and excitedly invite you to an interview, then take another 30 minutes to further customize your content for your target audience.
Here is how to get your LinkedIn profile up and running and ready to attract employers. (A quick note: If you need further help with creating your LinkedIn profile, we have the tools to help. Our LinkedIn Profile Builder will guide you through creating a powerfully-branded profile that enables you to land twice as fast.)
Change your headline
The LinkedIn headline is automatically created when you enter your job title. A customized headline grabs the attention of employers, recruiters, and anyone else who views your profile. An effective headline depicts the function, or role of your job, instead of the title. A job title is the name of position, while a function explains your daily tasks and activities for a position. A great headline helps employers see how you will fit into their company. In my article, “Increase Views: Ditch the Default LinkedIn Headline” I go into depth on how to create an attention-grabbing headline.
Use the summary section to shine
Far too many people use LinkedIn’s summary section to create a carbon copy of their résumé, when it is so much more. An effective summary tells the audience your story and is an opportunity to brand yourself. You have 2000 characters to illustrate your professional life and to sell your value to potential employers. A good headline hooks an employer, but your summary is what reels them in. The summary is also an area where keywords are listed to attract employers. Employers and recruiters often use keywords to search for talent. By including keywords relevant to your industry, it makes you easier to be found. That said, it is possible to use keywords incorrectly.
Also avoid using clichés in your summary, as these words are uninteresting and overused. Are any of these 10 words found within your summary? These words are so common that they mean very little to recruiters who read them day in and day out. Anyone can list them, but those who can prove they have these qualities are the ones who obtain the interview, or land the job. Any time you find yourself wanting to write one of these words, or any subjective adjective, ask yourself, “How would I prove this, and how do these words translate into value for an employer?” Instead, use more specifics and demonstrate them, rather than stating qualities.
Update your skills
Skills are a list of your talents and your hard skills. LinkedIn allows you to list 50 skills. Employers can view them at a glance to see how your qualifications match up with an open position. Additionally, skills are also another way to list keywords and to increase your chances of being found by an employer. Place the skills most vital to your position at the top of the list. Once you have your vital skills listed first, politely ask your connections to endorse your skills. Remember to also do the same for them.
Fill in the small details
The visual aspects of your LinkedIn profile have a big impact on how you are perceived by employers. Did you upload a photo? The lack of a photo is a turn off because employers or recruiters may ask “what are they hiding?” This is especially true for recruiters who want to submit candidates who present themselves professionally to hiring managers. Display your professional image. If you are self-conscious about your appearance for your age, invest in a photo shoot with a professional photographer and a make-up artist who will bring out your best features. If you are on a budget, you can still find a friend willing to donate their time and talent. Man or woman, you can visit make-up counters at department stores. The perception is that if you do not put your best foot forward online, you cannot put your best foot forward at an interview, or on the job.
LinkedIn is a professional social network, so use a professional photo. About Careers has great tips on how to take and choose a professional photo. A few things to keep in mind are that backgrounds should not be distracting. Your wardrobe needs to be business formal, not wedding formal. Lighting is complimentary, not halogen office lighting, or lamp lighting from a party scene. Do not include alcohol, unless you work in the beverage industry.
Also consider adding multimedia to your summary to further stand out from your competition, and to give your accomplishments some visual flair. In addition to talking about your accomplishments, you can provide your audience with specific examples. Such examples could include a picture of yourself in action on the job, slide decks of presentations you have given, video, audio, and your portfolio.
Take a minute to customize your URL. A custom URL is easy to remember and makes it easier to publicize your profile. Update your status once or twice a day with articles relevant to your industry. This shows employers you take a keen interest in your industry and that you are willing to share news and information. Go a step further and list your personal website or blog (unless they are irrelevant to your industry). Also make sure to add all social media profiles (that are of a professional caliber) to your contact information.
Action to take after customizing your profile
Once your LinkedIn profile is complete, consider participating in a few activities while using the service. The Social Media Hat contributor Mike Allton has created an extensive free resource that covers the features, benefits, and activities that make a huge difference in your visibility and lead generation on LinkedIn. Also try our 7 Day LinkedIn challenge. Our challenge is a way to identify and research potential employers, to make new connections, and to expand and strengthen your network.
Creating and maintaining a powerfully-branded LinkedIn profile increases the chances of landing your next job faster. LinkedIn is the go-to source for the majority of recruiters and employers. Having a profile that illustrates your brand and demonstrates your value allows you to stand out from the job-seeking crowd. If you have started your job search or are in the middle of a job search, updating and polishing your LinkedIn profile is the best way to give your search a boost.