Do you feel as if you lived up to your potential during the last year? Are you still playing catch-up from the hits you took during the economic slump? Are you ready to make big changes in your professional life? Your previous year may not have been the best in terms of job success, but now is your chance to make a rebound and create the breakthroughs you desire. You are no longer bound by the shortcomings of the previous year. New job search adventures that enable you to put your life on an upward track await you. Now is the time to create your best year yet!
Creating your best year starts with attainable goals that allow you to achieve your dreams. Take a moment to reflect on your highs and lows from the previous year. If any attachments from the previous year are holding you back, take the time to release them. Where have you been and where would you like to proceed? Remember, where you have been does NOT limit where you can go. What are your biggest career goals? What have you done to achieve them? If your biggest goal is to simply land a new job, it is time to dream and plan bigger. Now is your time! Now is your greatest year! However, you will not obtain your best year yet without planning, especially in your job search. What do you want from a future employer? What are your long-term career goals? How quickly do you want to land? How do you want your job to enhance your life? Once you have your goals in mind write them down and create a plan of action, and commit to that action.
1. What are your counter-desires?
Once you have decided what your career goals are, and what you do and do not want from your next job, it is time to consider your counter-desires. As Esther Hicks, an inspirational speaker, puts it, “Any time you decide what you don’t want, a counter-desire is born.” This is a logical place to decide what you want. Approach your counter-desires with the mindset that achieving your goals is possible, and that you deserve to complete them. Think about it in this manner- if anyone else has completed it, you do not need any further evidence that it is possible. Why not you? We know that plenty of people search for and land jobs. There are no reasons why you cannot do the same. Most people have challenges; all you need are solutions (we have those!). Look for inspiration from others who are already where you want to be.
2. Sit down and decide what your career goals are
Career goals are more than just settling for the first employer that will hire you, or finding a new position with a higher salary. Sitting down, figuring out what is best for you, and writing those goals down are critical first steps. Evaluate and reflect upon what you want from an employer in order to feel fulfilled. If you plunge head first into a job search without goals, or a plan of action, you risk being dissatisfied in the long-run. This could be in the form of a continued job search that extends for several more months, or landing a position with an employer you are not passionate about. Take the time to set goals to ensure that you have a solid vision of how your job search will flow and that you have a desired end-goal in mind, beyond landing.
Setting goals can consist of creating micromovements as a way to get started. Think about setting smaller goals that can be done in five minutes or less, as you move toward your larger goal. These goals will propel you forward in your job search, help you determine what you do and do not want, make a seemingly difficult task less difficult, and will help ignite your drive during your search as you build goal-achieving momentum. Who can’t find five minutes to move toward their goals?
3. Develop your S.M.A.R.T. goals to form a plan of action
I fully believe in the phrase, “work smarter, not harder.” S.M.A.R.T. goals are an excellent way to begin setting realistic goals that are achievable. I was impressed when I learned that Drexel University’s LeBow College of Business teaches their seniors how to develop S.M.A.R.T. goals for their job search in the mandatory Career Management course I teach. S.M.A.R.T. goals are defined as:
Specific: Do not be vague. Exactly what do you want?
Measurable: Quantify your goal. How will you know if you have achieved it or not?
Attainable: Be honest with yourself about what you can reasonably accomplish at this point in your life- along with taking your current responsibilities into consideration. It has to be doable, real, and practical.
Results-oriented: What is the ideal outcome? How will you know you achieved your goal?
Time: Associate a timeframe with each goal. When should you complete the goal and/or the steps associated with completing the goal?
S.M.A.R.T. goals, as opposed to common goals, enable you to be optimally effective in developing and achieving your goals.
A common job search goal may be to land a job soon.
A S.M.A.R.T. job search goal would be to land at one of your top five choices within two months, by contacting ten people each week, and setting up at least two meetings each week.
Goals2Go has an excellent tutorial video and worksheets on how to develop, set, and apply S.M.A.R.T. goals.
Your previous year may not have been your best year. You may have felt as if you did not live up to your professional and economic potential. Or perhaps you are still recovering from the economic slump. Now is the best time to create your best year yet. Leave the difficulties of the previous year behind by starting the New Year with attainable career goals. These are goals you have taken the time to carefully develop in a S.M.A.R.T. way, these goals are an obtainable plan of action, and they form a vision for what your job search will look like. You will dream big, land quickly, and obtain the position you want at an employer that excites and fulfills you. Can you feel it? This IS your best year yet!
Have you been worried throughout your transition that “it” would catch up to you. You’ve been watching over your shoulder and trembling uncontrollably at every interview. You do your best to calm your jittery nerves, but you’re afraid the interviewer picked up on some of your unease. Why are you so nervous during the interview?
Did you exaggerate your experience on your résumé?
Did you tell a small white lie about your qualifications?
Did you change your birth date to make yourself seem younger?
Did you not research a company as well as you wanted to, and tried to wing-it throughout the interview?
These little white lies could cause a recruiter to blacklist you (yes, it exists), if he or she discovers you weren’t being completely truthful. Even a small faux pas during an interview could cause your name to be written down on a blacklist. No one wants to end up on such a list. Being blacklisted means recruiters will not work with you, and will ensure your résumé won’t end up in front of a hiring manager. In short, finding the next job or career opportunity becomes that much more difficult.
Allow me to paint you another scenario:
A woman desperately wants to land a job at her dream company. She enlists the aid of two recruiting firms to place her résumé in front of a hiring manager. Recruiting Firm B gets the credit for submitting her résumé to the company. Recruiting Firm A had no idea she was using another recruiter, and was furious when they didn’t get the credit, or their fee for her hire. The slighted firm swore they would never work with the woman again and blacklisted her. Later, the woman decided to take a counter-offer from her current employer. At the very last minute she turned down the position, leaving that employer in a bind. To further make a mess of the situation, Recruiting Firm B lost the fee they would have collected from the placement, and their relationship with their client was damaged. Firm B also blacklisted the woman.
Incredibly, the woman decided she wanted another shot at her dream company. She contacted one of the recruiting firms and was met with a chilly reception. She was never called back for an interview and her calls to other recruiters were ignored. She tried to apply for positions at other companies, but found it incredibly difficult to land a job. By burning both recruitment firms, the woman was branded as difficult to work with, deceptive, and unreliable.
In the recruiting world, this woman’s actions would be considered a huge “no-no.”
Why job seekers are blacklisted:
Potential job seekers can be blacklisted by recruiters for a variety of reasons, ranging from minor to major offenses. Perhaps you told a little white lie, or had a blow up with your old boss, who now serves as a bad reference. Being let go early from a contract you had through a consulting firm is also a reason that recruiters might blacklist you. These are actual scenarios I’ve encountered as a recruiter. The criteria for getting blacklisted generally fall into two categories:
You make a recruiter look bad, or make them fear that you will make them look bad with a client.
Lying and/or exaggerating experiences: Roughly 21% of job seekers lie or exaggerate their qualifications on their résumé. Lying about your qualifications, or the experience you have for a position can be detrimental to everyone in the long run. If someone lands a job based on skills they lied about, it would quickly become apparent they aren’t match for the job. The employee is out of a job and now has a black mark on their résumé for lying. The employer has to expend time, energy, and money to fill the position again. Additionally, the recruiter’s reputation takes a blow with their client, the employer. When a recruiter markets a candidate, they are using the information they were provided. If it turns out a candidate lied, then the candidate is perceived to be untrustworthy, and that information is passed along to other recruiters.
Lying can come back to haunt you. Be truthful about your experience and qualifications when applying to a job
Using different recruiters to apply for the same job:Last week I touched upon how recruiters collect fees for the successful hiring of a candidate. However, only one recruiter can collect a fee per candidate. In other words, if a job seeker uses two recruiters to land the same job, only one recruiter can collect a fee. If a recruiter works to market a candidate to a client, only to find out someone else did it first, they’ve just lost their pay. Employers don’t want to fight with recruiters over fees, nor do recruiters want to fight over fees. Think about it this way, if someone at your job caused you to lose a potential chunk of income, would you want to work with him or her ever again?
Too many résumé submissions: A job candidate who applies for too many open positions at one employer can find themselves blacklisted. You may think you’re increasing your chances of landing a job, but the opposite actually occurs. You come off as desperate, and more interested in simply having a job, versus seeking a career and being a good fit for the employer. Too many résumé submissions also make you look unfocused in the eyes of a recruiter. Desperate employees can be hard to motivate, are disinterested in the job, and tend to quickly move on once they find a better position. No recruiter wants to make extra work for themselves by trying to find a suitable position within the company for the candidate. Nor is it a recruiter’s job to do so. Their only job is to fill open positions, not to discover which job a potential employee would be a good match for.
A better strategy is to boil your submissions down to three positions, max. The positions should closely match up with your qualifications, because you want to appear interested and focused.
Being difficult to reach: Making it difficult for a recruiter you’re working with to reach you by phone can be a huge turnoff. A recruiter may call you during working hours, or while you’re at home, but if you’re actively seeking to change employers you have to get back to them within a reasonable time. Recruiters are extremely busy with multiple candidates, and don’t have much patience for playing phone tag. If they make a reasonable effort to contact you, and their calls are never returned, they will move on to the next candidate. A good rule of thumb is to call a recruiter back within an hour (or less) of a missed call. They are more flexible with working candidates, but they’ll need to make sure that if they do the work of arranging an interview for you during work hours, that you’ll be able to make it. Reassure them by finding away to make a call work. Likewise, you may turn down too many jobs. It is your prerogative to pick and choose which opportunities to pursue, but if a recruiter believes that your criteria are unreasonable and you say no to 4 or 5 opportunities in a row that seem to be suitable, they won’t bother with you next time around.
Too many calls per week: You can be proactive, and follow up with a recruiter to show them you’re interested in the position. There is a “good” frequency and a “bad” frequency when it comes to calling recruiters. It is possible to be overly-eager or outright aggressive. The Bullhorn survey reveals that 11% of recruiters have had job seekers follow up with them about a position multiple times each week. According to the same survey, 43% of those recruiters have blacklisted a candidate because of those multiple calls. Getting numerous calls per day or week from a candidate is extremely annoying, especially if a recruiter has already responded to them about their status. It’s not much different from if you were disturbed each day at work by multiple calls from telemarketers. It can be a major turn off, and can make a person never want to work with you again.
Limiting your inquiries to once a week can fulfill the need to know about your status without annoying a recruiter. A little patience goes a long way.
Being unprepared for an interview: Your recruiter has finally gotten you in front of a hiring manager, and you’re completely unprepared for the interview. A failure to ask questions, not bringing more than one copy of a résumé, showing up late, being overly nervous, and not know much about the company are many factors that go into a bad interview. A bad interview is a waste of time for everyone involved. You don’t get the job, the hiring manager has wasted his or her time, and the recruiter potentially adds you to a blacklist if it was more than a fluke.
An interview is your time to shine. Thoroughly researching a company, practicing before an interview, and projecting self-confidence are good ways to conduct a great interview, and to leave a great impression on a hiring manager. Self-confidence may sound like something you manufacture, but it’s more like a byproduct of being prepared. This includes not only understanding the company’s needs, but how to articulate how your qualifications and skills fill their needs. Good impressions mean you’ll be able to obtain a referral from a recruiter or a hiring manager, or you may be considered for another job opening in the future.
Rejecting a job offer: You aced the interview, and you were offered the position within the company. You have the details of your salary, a contract, and a start date finalized. At the VERY last moment you decide to reject the job offer. Now the company that hired you is in a bind. They were expecting you to work for them, now that have to scramble and find a new candidate for the job. The recruiter who vouched for you is now out of a commission fee. Such a move makes a candidate unreliable, and is generally a major headache for all of the involved parties. A candidate who can’t commit to his or her obligations, or is indecisive at the very end of the hiring process is not the type of person a recruiter (or anyone for that matter) would want to work with in the future.
Being unprofessional and/or disrespectful: This last topic covers a broad range of issues. You could come off as unprofessional in an interview if you show up late. At the interview you may be dressed too casually, or you may be negative about your previous employer. Unprofessionalism could show up before you even get to the interview process. For example, a recruiter could look up your online presence and find less than savory information about you on your social media outlets. Or perhaps you talked to a recruiter at a job networking event, and a joke came off as unprofessional. Joann S. Lublin writes about a number of cases where job seekers have landed in the bad graces of recruiters in her Wall Street Journal article, “How a Black Mark Can Derail a Job Search.”
You could have a genuine, but very emotional reaction to a job rejection, such as anger or sadness. That’s uncomfortable and a recruiter will fear you’ll break down in front of their client. They won’t consider submitting your résumé to hiring manager again. Even if you are rejected for a job, you can still build a relationship with a recruiter. This could come in the form of a future opening with the company, or even a good referral. Even if a recruiter is unprofessional to you, it is in your best interest to remain professional and calm. They still have the power to blacklist you, and word of mouth can travel quickly.
How recruiters blacklist job candidates:
Recruiters may or may not keep an actual blacklist for job candidates. The list can be in the form of an internal document, or red flag on a candidate’s profile. Other times, recruiters may simply make a mental note of a candidate they wish to never do business with again. Recruiters don’t live and work in a bubble. They connect and network with other recruiters, hiring managers and career coaches on a regular basis. Going back to Lublin’s Wall Street Journal piece, the opening anecdote is about a software developer who was well qualified for a position, but had terrible presentation skills. The recruiter pointed the software developer out to an HR official and a career coach. When the man inquired about relevant openings for a job, the recruiter replied he had been checking, but didn’t find any openings. The recruiter then quietly told the pair that he “would never submit him to any clients.” That day, the software developer landed on two blacklists. The recruiting world is especially small. Recruiters bump into their competition all the time. When recruiters want to advance their own career, they sometimes go to the competition, which means that the competition is rife with former colleagues.
The main point of blacklists is to raise red flags against the liars and misfits. Oof. It’s true, but it hurts, and this is also something that happens. Someone can show up on a blacklist for not presenting well, having a funny smell, wearing loud clothing, or an annoying laugh. Liars can damage the reputation of a recruiter, and can wreak havoc on an employer if they are not qualified for the position. Or a candidate can be unreliable or unprofessional. Sometimes candidates are put on blacklists for good reasons, such as lying about qualifications. Other times, seemingly small infractions can land a candidate on a blacklist, such as joke told in poor taste at an interview or networking event. Or perhaps a former boss doesn’t like you and adds you to a blacklist. Either way, being on a blacklist can negatively impact your career. It can make it more difficult to land a position, but we’ve helped good people through these things.
The negative impacts on your job transition:
Again, it can be difficult to navigate a job transition with any strikes against you, but not impossible. Good people can recover from being blacklisted.
Being on a recruiter’s blacklist means that he or she won’t forward your résumé to a hiring manager. You may be highly qualified for a position, passionate about your job, and ready to make a difference at a company. None of that matters, if you’re labeled as unpresentable or unemployable. You won’t get interviews for positions, and you could find your career stalled. If you’re employed, you may be stuck at your current employer for much longer than you want to be. The inability to change jobs means that you won’t be able to improve your salary or compensation. Employees who change jobs can earn 10% to 20% more than someone who stays at their current job for more than two years.
If you’re currently unemployed, the results of being on a blacklist are even worse. It can take you much longer to land a new job. A task that could normally take weeks or a few months, could be delayed by years thanks to a black mark on your file, if you attempt to confront the job search by yourself. The continued loss of income is devastating for your personal and professional life. No one wants to have to burn through unemployment compensation, or savings just to survive.
Being on a blacklist doesn’t have to be a permanent predicament. First, you have to find out if you’re on a blacklist. A career coach could help you discover if you’ve been blacklisted, or a recruiter you have a relationship with could also help. Other times, you may immediately know if you’ve fallen into a recruiter’s bad graces.
Recruiters are reasonable people, and reaching out to make amends can go a long way in getting yourself removed from a blacklist. You can refer people in your network to recruiters as a favor to them. You can treat them to lunch, meet them in person, and apologize for the offense. The important part is to get off of a recruiter’s blacklist once you’re on it IF you can. If you can’t, you will have to land a job without recruiters, which people do all the time, especially with our help. Of course, the best way to avoid the blacklist is to be your best self at all times and understand the powerful impact your actions and words can have.
Photo courtesy of Meditation by Alice Popkorn on Flickr Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0). http://bit.ly/1A0Vapa.
If you are like most job seekers, interviewing makes you nervous. Job and interview coaching experts, like me, all agree that preparation is the best prescription for performing your best at an interview. There are some great tips on common sense and “extra mile” steps you can take to ensure that you put your best foot forward, like how to be calm, confident, and on time. However, even the most prepared interviewers may not be using the most proven techniques for top interview performance – meditation, visualization and mental practice.
None of these techniques are new. In fact, I’ll bet someone you admire has been applying one or all of these techniques already. Meditation has been known to curb tobacco cravings, improve test performance, and shorten reaction time. Top athletes use it to enhance their performance. Coach Carroll of the Seattle Seahawks implements meditation into his program for its ability to develop grit, a known key ingredient for success.
Last week I introduced the concept of creating an alter-ego as a tactic for overcoming your hesitancy to or fear of promoting your value and negotiating the salary you deserve. I outlined the first few steps to creating your alter-ego, but then, the big question remains:
How do you use an alter-ego to get job offers?
Once you develop a good idea of the ideal version of you, a gap remains between the consciously manifested version of you and your subconscious identity. The key to bridging this gap lies in an activity, better recognized as a discipline, that provides your conscious mind greater access to your subconscious mind.
Meditation traditionally occurs through a biofeedback type of exercise, where you focus on your breath and relaxing your whole body one part at a time. There are many techniques to achieve desirable results. Some require that you breathe in for so many seconds and out for so many seconds. Some want you to imagine yourself from above, or sense that you are connecting to a higher energy. It is sometimes recommended that you hold your hand on your heart and feel your heartbeat slow down, or rather will it to slow down. Whatever way you arrive at a meditative state, there is one major ingredient that you use if your intention is to tap into this super version of you.
Once in a meditative state, characterized by theta brain waves, which are usually associated with light sleep and drowsiness, start by recalling an emotion – pride.
Remember a time when you felt proud of yourself. It could have been a major accomplishment, or something as minor as keeping your cool during a time of chaos, or having a witty comeback that made everyone laugh. Whatever it is, focus on the emotion and let other details filter in. Notice your posture. Notice where you feel the pride in your body. Is your chest high? Your head tall? Are you smiling? Is it a big smile or a slight smile? Once you go through the sensations in your body, notice with your other senses what is around you. What can you smell? Is it warm or cold? Who is there? What is the light like? What are people wearing?
Now that you have fully tapped into a point in time where you were an ideal and authentic version of yourself, you can add more depth and dimension to your alter-ego version of you and imagine what happens next. Imagine that this version of you immediately leaves this scene to go to a prospective employer’s office. During the commute in your ideal car, the traits of your alter-ego become enhanced, kind of like a hulk effect, only you are transformed optimally by these ultimate positive traits. You can even use the commute to visualize what traveling to your ideal employer would be like. Perhaps you would prefer to bike to work through a park. Use all of your senses and be as descriptive as possible. Is there a stream in the park? Who do you pass in the park? What reaction to you do they have?
A powerful technique to enhancing your ability to embody this alter-ego is using “I am” statements. In the present tense, as you imagine you are traveling to meet your ideal employer, repeat to yourself that you possess the traits of your alter-ego. For example, “I am incredibly charismatic.” Take the opportunity to take that a step further and describe what it looks like to possess that trait. “People are intrigued by me and hang on my every word.”
Now, you have arrived at your destination, your ideal employer. Visualize what the building looks like. Is this a large campus, or a work-share space? How is it decorated? How does it smell? Who greets you?
Now that you are there, it is time to use one more technique to make sure that all of your preparations lead you to optimal performance in the interview and the ultimate outcome – an enthusiastic job offer with a very pleasing compensation package.
I first became aware of mental rehearsal while reading The Intention Experiment by Lynne McTaggart. A follow up to her book, The Field, this book chronicles many amazing scientific discoveries that substantiate the effectiveness of all of these techniques, but the results she cited actually prove that not only is mental rehearsal a powerful supplement to physical training, but it is almost as effective BY ITSELF! It turns out, you CAN actually think yourself thin, strong, fit, pretty, etc.
I recommend that you use mental rehearsal to apply what you have already learned about promoting your value in an interview. As you progress through the interview as your alter-ego, picture the interviewer asking exactly what you want them to ask, and answering exactly as you have been instructed, advised or coached. Imagine the interviewer’s excitement and interest building as you lay out what hiring you will look like, how you plan to offer your highest professional contribution, and what impact that will have on your boss and the company. Since we are imagining the ideal interview, make sure the person with whom you are interviewing is your ideal version of a boss and has ultimate authority to hire you on the spot.
Making it easier every time
As I stated earlier, meditation is considered a discipline. It takes practice to learn how to quiet your mind if you are not accustomed to doing so. Start small, with five minutes, and build up to a good hour on a regular basis. This may seem like a large investment of time, but the results are the return on your investment, and if the results come with a large salary, I think you’ll agree that it’s quite worth it. Plus, once you have practiced your visualization multiple times, you can condense it to a 15-minute exercise that you can do right before each interview, or even just a meeting. Set your intention and imagine it playing out just as you would want it to.
Record yourself (or someone else) describing this scene for you, bringing you through an optimal hypothetical outcome that would be probable if you were to embody all of the characteristics of your alter-ego.
The point of this is not to be someone different than who you are. If you admire these qualities, you already ARE those qualities. But your every day experiences, failures, etc. result in you unlearning who you are intrinsically. It is often unintentional, but our self-esteem and self-worth is sometimes sacrificed in the wake of self-improvement, just when we need it most. Even those with thick skin who recognize the need for constructive criticism can feel degraded by a delivery that lacks compassion. Little by little, these conscious efforts will bleed into your subconscious and you will start to embody these characteristics with littler effort each time. Use these techniques to reclaim your highest self and achieve the ultimate EPIC career path and package.
Please share with us if you use these techniques AND what they have helped you create.
Photo courtesy of kate hiscock (http://bit.ly/1BiDvrt). Job search
Keyword searching for job opportunities is an important part of your job search that should not be overlooked. Looking for the next employment opportunity can be a time consuming task. However, you should only spend 10% of your time searching for work on a job board using keywords for the position you’re interested in. Naturally, the next question to ask is: what are you doing with the other 90% of your time? Evaluate the time you spend job hunting. Are you spending too much precious time on job boards? Or are you blindly sending your résumé to everyone who’s hiring out there in the hopes of getting an interview? A smart allocation of the remaining 90% of your job search time can help you land your next job.
Nurture Your Networks
Human connections are one of the most important tools in your job search arsenal. Think about it. If no one knows you’re looking for a job, then they can’t help you. Don’t hesitate to ask your family, friends, alumni, and your professional connections about job leads. If you’re unsure about how to go about nurturing you network, try watching my vlog, “How Does Your Garden, uh, Network Grow?” Your personal and professional networks may have insight to possible job openings before the positions are advertised. Gathering leads from family and friends isn’t always easy. In another one of my vlogs, “Get Interviews in Your Network, ” I walk you through how to get powerful introductions that lead to interviews to jobs no else knows about. Target (but don’t harass), employees and hiring managers at the companies you would like to work for. A cup of coffee and a personal touch can go a long way in your job search. StarTribune writer Kevin Donlin has excellent advice in his article, “How to target hiring managers and crack the job market.”
Work LinkedIn for all it’s worth
LinkedIn is an essential job search tool. It can take professional networking to the next level. You can make yourself an appealing job candidate by using the right keywords in your LinkedIn profile. I wrote about the importance of changing your default headline, and the importance of differentiating your profile from your résumé. Another critical aspect of LinkedIn is building connections. Don’t think of connections in the same way you would think of friends on Facebook. Building connections within your industry is important when looking for job opportunities. You’ll need more than 200 connections from people you know well in to get your search rolling. Additionally, you can research companies through their LinkedIn pages in order to receive job postings and company news. You’ll also want to join and contribute to groups within your industry that align with your skills and job objectives. This is a big part of effectively leveraging the community on LinkedIn. Remember earlier when I mentioned connecting with alumni? LinkedIn makes it easy to connect with school and corporate alumni, and it is an opportunity you shouldn’t pass up. A few minutes a day using LinkedIn to the fullest can take your job search to new heights.
Our sister company, JoMo Rising launched a program last week called Accelerfate. The program can provide you daily job search to-dos. The program is full right now, but you go to the website and sign up if you want to be part of the next enrollment.
Work your personal brand
LinkedIn is a great way to build your personal brand, but you’ll want to cover all of your bases. If you use other social networking services such as Facebook or Twitter, make sure to take advantage of them. Carefully craft your online presence in a way that will capture the attention of employers. If you’re an IT professional write about your industry as often as possible. Stay on top of the latest industry news, and follow those within your profession. You can also put a personal and professional spin on the news from others in your industry for your followers. You never know if a post, or tweet for a job will go out. At the very least, a professionally cultivated social media presence help you standout from other job candidates who use these platforms in a more personal manner.
You can also take it a step further when it comes to your personal branding. If you have a blog, make sure to write about your profession. You’ll be able to brand yourself as an industry leader and a go-to person while you grow your audience. In short, you’ll be able to take an active role in your industry, instead of being a passive employee. Illustrate how you solve problems, and how you’re a valuable asset to your company. If you have amusing stories, heartwarming stories, or even stories that are inspiring, make to share them with your audience. Story-telling is the pillar of marketing these days.
A good story helps your audience relate to you and keeps them coming back to you. It can be difficult to come up with stories on the fly. I’ve found it easier to remember stories by keeping a digital library. Record the stories that you remember or are inspired by on your phone. It will be a huge benefit when you need to recall them for future content and conversations. A good rule of thumb is, if it’s worth remembering, it’s worth recording.
Having an active online presence is a great way to set you apart from the competition, and can be a highly productive way to spend some of your job search time. If a potential employer does Google you, they’ll see a motivated and fully engaged professional. Versus someone else who may have simply set a few social media accounts and lets them go dormant.
[Click to tweet this article: http://ctt.ec/D6u9o]
Research the company you want to work for
I mentioned targeting a hiring manager as one part of your job search. You can take that strategy a step further by researching an entire company. Look up the companies you’re interested in on Google, and check out their LinkedIn pages. Learn everything you can about them and imagine how you’d fit into their company. In my article “You Can’t Afford Not to Investigate Your Next Employer!” I discuss ways to thoroughly research an employer. Try digging deep and pitching yourself to an employer with an extremely personalized cover letter. Remember, you want all of the fruits of your research to show up within your letter. In my vlog, “Our Cover Letter Secret Sauce” I discuss how to write a customized cover letter. Even if the company isn’t hiring at the moment, they may consider you in the future.
Hire a professional to polish your résumé
If you’re having a trouble with your résumé, you may want to consider hiring a CPRW, or a Certified Professional Résumé Writer, like me. A professionally written résumé that specifically targets an employer can go a long way in standing out from the crowd. All of the advice I’ve listed in this article is crucial, but having a great résumé is an importance center-piece to productive job search.
Keyword searching on job boards should comprise a small fraction of your job search time. An effective job search strategy will make use of personal and professional networking, social media, and personal branding. A large portion of job boards are inundated with job seekers. In order to stand out from the crowd you have to be willing to work smarter. Just imagine the quality of leads you’ll generate by asking your networks about open positions, or using the vast resources available to you on LinkedIn. Also imagine how much further you’ll go by targeting the company you want to work for, and pitching them a personalized cover letter. Not only will branching out in your job search methods produce better results, but you won’t be at the mercy of a hiring manager who is overwhelmed with the same applications, and résumés coming from job boards.
Lyrics: A Hard Day’s Night Lyrics Artist(Band):The Beatles Review The Song (23) Print the Lyrics Send “A Hard Day’s Night” Ringtones to Cell It’s been a hard day’s night, and I’ve been working like a dog It’s been a hard day’s night, I should be sleeping like a log But
☞ Make more money
☞ Help me find me a job
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☞ Show me how to make my dream come true
☞ I want more interviews
☞ I want more confidence in interviews
☞ I want better results in less time
☞ I need more job leads
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☞ To learn how social media can accelerate me toward my goals
☞ A more professional image
☞ I need help finding focus
☞ I want to upgrade my IT career
☞ I want to explore jobs and careers in X
We have product and service packages to suit almost any professional endeavor, OR we can customize a package just for you.
E-mail us at info@epiccareering to receive a needs assessment form.
You can also download this form on our Job Seekers page.