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10 Reasons NOT to Apply for Jobs Online

Applying online is a dangerous job search habit, and one that can really restrict your opportunity and chances of landing something that is truly a great career move. Even though job seekers are taught and told over and over again by career experts like myself that applying online is a last resort, it remains a go-to resource for job seekers.

I believe there are three primary reasons for this:

  1. In this world of instant gratification, it seems to easy to resist the low hanging fruit. It seems logical to assume that you have to “strike while the iron is hot!” It’s really a case of FOMO (fear of missing out.) The thing is, fear is not a good emotion to make truly logical decisions. I will lay down some logic here that I hope will strike a chord and make obvious that applying to positions you find online is really the last activity you should invest time in.
  2. Habits run on autopilot in your subconscious mind. You may just go on applying without giving it much conscious thought. When I work with clients on their campaign, coaching and habit tracking tools are necessary to install a new workflow that will eventually run on autopilot – one that actually produces great results, reinforces your value, builds confidence and hope, and generates momentum with even less time and effort. These positive results further reinforce the more effective workflow until they become automatic. This turns career management into a pull rather than a push. However, if people are unaware of their automatic programming, it will continue to run undisrupted.
  3. The investment of time in more proactive, targeted efforts to pursue a role seems to feel and look like a delay to being in action. People get antsy knowing there’s a desirable position open and they’re not on record as being in the candidate pool. It’s true – the alternatives to applying online can take more time than simply clicking a button to apply. However, sometimes online job applications are time consuming and they still don’t get you any closer to being considered, let alone being in demand.

Still, here are the top 10 reasons why fighting the impulse to apply online will help your chances of positioning yourself as a real contender for the ultimate offer.

#1 – The Chances Your Application is Seen by Human Eyes

The quality of online applicants compared to the quality of employee referrals, in addition to other metrics that are more frequently tracked like time to onboard, have taught astute hiring professionals that their time is best invested proactively pursuing referrals from trusted talent and contacts while applications roll in as a last resort. Candidates who apply online will often only get looked at after internal candidates, referrals from employees, referrals from friends, and submitted candidates from approved recruiting vendors.

If you are a “cold” candidate, you have to rely on luck and keyword optimization to push you toward the top of the results in the case that referrals don’t pan out. This makes your résumé a tool that can either help you or hurt you, depending on how well it is written to match keywords. This doesn’t give you a whole lot of power to make something happen.

#2 – The Chances of You Getting Hired

Then, if your application is seen by human eyes, those keywords better show up in a context to validate the strength of your qualifications, at a minimum, and your unique value and culture fit, at best. If there are any anomalies in your experience, such as gaps or shorter stints, you have to cross your fingers that there aren’t applicants who appear equally or more qualified, and less risky. You can be moved from a “maybe” pile to a “no” pile quickly.

#3 – Inadequate Competitive Positioning

Even if you do get into the “yes” pile, you have no idea what the human’s perspective is on what position you are in to get an interview. I hope your LinkedIn profile is branded to help you make a strong case for why you’re a great hire and that other candidates don’t come from more trusted sources. It’s not always beneficial to interview first, but if the interviewer doesn’t have any insight as to who you are beyond your résumé, the interview will be conducted somewhat generically compared to how they would conduct the interview if someone had given you a strong endorsement or even if you had been able to effectively endorse yourself in a cover letter. From this position, the interviewer is then more interested in selling you the opportunity than in validating your résumé and mitigating the risk of the unknown that cold candidates present.

#4 – Nullifying Employee Referral Bonuses

While so many top companies have employee referral bonus programs and cite employee referrals as their top source of great talent, they are often under-leveraged, poorly promoted, and disorganized efforts. That means that when there is an opening in a company on your target list, even if you’ve given someone there a heads up that you’re interested, they won’t be made aware of the job opening, and they won’t be proactively seeking out opportunities to refer people for internal roles. I have certainly informed several people who were unaware that their company even offered an employee referral bonus, even though it was on their company’s employee or career page.

We’re all time starved, so it often takes incentives to get people to act on your behalf. Some of these employee referral bonuses can be over $1,000. I don’t know many people who wouldn’t want an extra $1,000 for spending a couple minutes referring someone. Of course, you will have had to reassure them that you will be a strong candidate and a good hire for them to stake their social capital on you.

If you are already an applicant, some employee referral bonus programs will not give credit to an internal referral source.

#5 – Disqualifying Recruiters from Presenting You

It’s certainly more beneficial for you to be recommended by an employee with social capital and clout, but some recruiters have done a fantastic job of building rapport and credibility with hiring managers. That’s why being presented for opportunities by a trusted recruiter may give you a bit of an edge over all the other cold candidates. A recruiter’s job, after all, is to weed out unqualified or unfitting candidates and whittle a candidate pool down to 4 or so top contenders.

When a great recruiter has a strong relationship and understanding of his or her client, the candidates submitted by him or her get top consideration. Of course, you’ll want to qualify your recruiters, and be forthright about where you have already applied. The clients will not involve themselves in any candidate ownership battles. Most of them are clear that only new candidates can be presented by their recruiting vendors; the company already “owns” candidates that come in directly through their career site or other job boards.

#6 – HR Arbitrary Check Boxes

As Liz Ryan pointed out on Twitter last week:

Liz Ryan on Twitter

A hiring manager – that is, your possible future boss – has a completely different perspective and set of of needs from whatever HR is looking for in their tick-a-box exercises. That’s why you have to reach your hiring manager directly, and skip the online job application

 

Why is that? Well, a number of reasons. Just like recruiters can have a solid reputation with hiring managers, they can also lose credibility with hiring managers. Still, they are required to comply with HR procedures, so they will pass along the minimal required details to get HR started on pre-qualifying candidates just in case their network or own individual efforts fail to produce quality candidates, who may or may not get a fair shake.

Another reason is that hiring managers are just more intimately familiar with the nuances of the job and what kinds of people, personalities, and talents lend themselves to success, but the internal HR system doesn’t allow for those nuances to be articulated. It can be too time consuming to communicate those nuances, or the hiring manager isn’t able to articulate them for one reason or another.

Still another possible reason is that passing along check lists is the only way companies have thought of to eliminate having to review unqualified people. They choose things they believe will help improve the chances of hiring someone able to ramp up quickly. At the same time, they systematically rule out people with unconventional careers who can add truly unique value.

A hiring manager has more latitude and perspective to see how out-of-the-box candidates might be able to add something to their team that conventional candidates can’t – IF they have vision, that is.

#7 – Time Suck

You might consider job activities a numbers game, but this is one of the huge myths that lead job seekers to become frustrated and discouraged. When it comes to ROI (return-on-investment) of time in your job search, online applications return the fewest results. Even the results they do produce can be a crap shoot in terms of opportunities that represent your best chances at thriving and succeeding in your new role.

If you invest time based on the probability of that resource producing quality results, you would spend 80% of your time networking (the right way) and 5% of your time on online job boards and filling out applications. After three weeks doing this, you will see your momentum shift at least 3 points on a 1-10 scale.

Limbo sucks. Change is hard. It might seem like applying online will be your best bet at a quick transition, especially if you have reached a senior level in your position. However, you will find that building momentum toward really GOOD opportunities takes more effort, more time and more energy when you’re spending most of your time online.

#8 – The Emotional Abyss

This is the real heartbreaking thing about online-driven job campaigns.  People start to question their worth, their viability, and their chances at improving their financial status. When online campaigns fail, people will blame themselves. This heightens the emotional stress of interviews, impeding your performance. Each interview feels like it “has” to work out. You may find yourself overselling yourself for opportunities that you wouldn’t even consider if you had a competing offer. You may even think you have to make yourself look less qualified. All of the visions of growing and developing in your career seem unlikely, like pipe dreams you have to abandon. You might feel like you’re letting your family down. Worse, you’ll feel like you’re letting yourself down.

In this emotional state, it’s much easier for unethical, inhuman employers to take advantage of your desperation. You may find yourself in a much worse situation, feeling stuck, feeling victimized – unaware that you can actually take control and make something happen.

It’s the whole negative tailspin of career confidence that is the worst part of relying on online efforts to produce results. You’ll never even know how great you could have had it, and you’re unlikely to believe you can have it any better.

Watching my mom go through this emotional abyss is why I do this work in the first place. It seriously breaks my heart.

#9 – The Flood of Irrelevant, Illegitimate Inquiries

I do recommend that my clients set up agents on job boards, and that they set aside 15-30 minutes twice a week to go through them all at once. This helps them better identify redundant postings, and decreases the chances they are persuaded by opportunities that don’t fit what they said they wanted.

Job boards are very misleading representations of how much opportunity is available. You might be tempted to pursue something that is not something you’d otherwise consider, as stated above, and that includes the flood of inquiries that you get to your profile on these job boards that are huge wastes of time disguised as “great opportunities for growth and income.”

Consider this – if technology has not progressed far enough to automatically send you relevant, legitimate opportunities that fit the criteria you entered, how well do you think it’s performing for recruiters in search of candidates? Even AI hasn’t yet made a dent in the quality of results.

#10 – It Is Passive and Inactive

Online resources keep you sedentary and tied to your computer, which isn’t great for your health or mood. Surrendering your power to some unknown force on the other end of an application also isn’t beneficial to you. The best job searches turn fun into results. Spend less time grinding away, and more time on self-care and enriching your life with new contacts.

If you don’t find networking fun, you’re probably not networking with your people. You also probably don’t know what to say that will inspire them to take action, and you were likely disappointed by people who weren’t able or willing to help you in the past.

Networking is not supposed to look like superficial schmoozing with people you don’t like. It’s more like a scavenger hunt that’s more fun with friends – a way to find the people who need you through people who like you and vice versa.


The bottom line when it comes to online campaigns is that there are just better, smarter, and more empowering ways to get yourself closer to the opportunities that are really right for you.

If you’re unsure what they are, I’ve embedded links to helpful articles throughout this post, but you can always reach out to me for some custom insights by scheduling a free consultation.

Mariah Carey – Make It Happen (Official Video)

Music video by Mariah Carey performing Make It Happen. YouTube view counts pre-VEVO: 21,232 (C) 1991 SONY BMG MUSIC ENTERTAINMENT #MariahCarey #MakeItHappen #Vevo

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

5 Job Search Activities That Will Keep Your Momentum Up, Even If You Slow Down

 

Now that Memorial Day Weekend is passed, we are ready to get into summer mode. We think we’ll be so productive, but let’s be real – we’ve been productive all year and it’s time to have fun.  Go ahead! Enjoy! Get to the beach, eat barbeque, drink frosty cocktails, pick up a good book, hit the pool, or travel.

A major benefit of coaching my clients in job searching is so that they spend LESS time getting MORE results. That leaves them more time for the good things in life.

No matter what you decide to make a priority for your summer, there are 5* kinds of job search activities that, if you do them at least once a week, will help you maintain and even build momentum while you enjoy your summer.

*Caveat: This is all assuming that your résumé, LinkedIn profile, bio and call to action powerfully make clear why you are the candidate that employers need to snatch up before the competition gets you! If you haven’t done these, then add one more activity to this list – Schedule a free branding breakthrough consultation with Epic Careering.

  1. Administration –
  • Set up your schedule, setting goals for things you control:
    • number of events to attend
    • number of new contacts to make
    • number of introductions requested
  • Select target companies on which you’ll focus
  • Make a call list of people with whom you will follow up.
  1. Research –
  • Do deep company research – search for press releases, journal articles, financial statements, and identify key people. Go way beyond the company website, LinkedIn page, and career page.
  • Do LinkedIn research – Look up key people profiles, evaluate employee profiles (and check out their past companies to identify new target companies), and search for these people on other social media to gain insight on how to build rapport.
  • Do networking research – Explore professional organizations, check out event calendars (Eventbrite, MeetUp), and ask people in your network about upcoming activities and opportunities (networking can include social events, too, as long as you deliver your call to action!)
  1. Massive Action – Make calls, send LinkedIn invitations (with customized messages), send cover letters (5 came with your package), follow up, and attend networking events.
  2. Network Nurturing – Recommend resources, send leads, do random acts of kindness, volunteer.
  3. Self-care – Engage in flow activities (yoga, walking, reading, theater, dancing, dinner/drinks with friends), pamper yourself (pedicures), get enough rest and eat well, also, meditate, journal, read – whatever floats your boat and your spirit.

Pick one activity per day or set aside a couple of hours every day so you can fit in all 5 each day.

Manage your energy well, and continue to manage your calendar – put these things your schedule, but feel free to schedule around fun. Allow yourself to be present for your summer and your loved ones.

Notice that none of these activities include checking job boards or filling out online applications. That is because neither of these activities are high impact, yet they are what everyone feels compelled to do, as though they can check the “done” box on job search activity. You can do that, but know that it won’t afford you the time to enjoy your summer. In fact, spending your time this way is a recipe for lack of results, frustration, questioning self-worth and viability of landing a job, even depression and anxiety.

Getting results is so much more fun than not getting results.

A couple of recruiters in my network reported that hiring did NOT slow down last summer and there are signs that this summer will be just as busy. September is the 2nd busiest hiring month (behind January.)  Keep up the great work so you can do great work!

Alice Cooper – School’s Out [Lyrics] [HD]

Alice Cooper – School’s Out [Lyrics] —– ENJOY!

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a corporate consulting and career management firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where her students won the 2018 national competition and were named America’s Next Top Young Entrepreneurs.

Could a Simple Shift Produce Breakthrough Results in Your Job Search?

 

Even though most job seekers have heard that job boards are not a very reliable resource to create momentum in your job search, it’s still a default activity for most job seekers.

I know it’s very hard to resist the seduction of low hanging fruit. It may seem counter-intuitive to NOT apply when you see a great job posting show up in your job board results or among the postings sent directly to your e-mail, but are you happy with the results you get?

There are dangerous, not just detrimental, impacts of spending most of your time on these job boards, which include:

  • Negating the potential for a current employee to earn a referral bonus for sponsoring you.
  • Haphazard applying can sometimes lead to multiple submissions into a company, which can disqualify you; companies don’t want to get in the middle of placement fee disputes.
  • Believing that job board search results are good indications of the viability of landing the position you want, then…
    • Deciding that the job you want isn’t viable when the results show few postings
    • Deciding that landing will be easy and is just a matter of playing a numbers game when many postings show up
  • Expecting a response or any kind of return on the time you take applying through job boards, then…
    • When a response does come that lets you know your application was seen, believing that you are getting somewhere with that job
      • Then spending more time preparing for something to happen with that job instead of spending time generating new opportunities
        • Letting momentum slip and then when that job falls through having to start back at 0.
      • When few responses come back believing that there is something wrong with you, that you are not an attractive viable candidate
        • Questioning your self-worth
        • Devising a plan B (or C or D) believing that plan A isn’t feasible
          • Falling into depression as hope slips
        • Finding it hard to stay motivated
          • Being even more likely to continue doing what is easy, not what’s effective, but requires you to be brave
        • Putting a lot of pressure on yourself to perform in an interview.
          • Making you even more nervous, less confident and ineffective at inspiring the confidence of prospective employers
          • Increasing the likeliness of you having to take the first job that’s offered rather than the job the represents your best chance of success
            • Having to swim upstream every day to keep your head above water
            • Feeling like you’re not able to be your whole self at work
              • Increasing your chances of illness and chronic disease

This is not hyperbole! This cascade of negative consequences happens all the time, and it’s something I would love to help everyone avoid!

Have you been here? I have!

Here’s some good news – avoiding it is simple. It’s not easy, as creating new habits is a challenge for many (unless made easier through hypnosis.) However, with a conscious shift in how you spend your time, you can reverse your fortune and enjoy exponential momentum that leads to multiple, attractive, competing offers and your ability to take control of your career destiny!

If you don’t believe me, great – try this 14-day experiment:

Every time you would normally be compelled to check the job boards or the agents send directly to your inbox, go on LinkedIn and do any one of the following instead:

Monday:  Make a list of 10 target companies

Identify your top 5 criteria for your next company, team, or boss and enter a search in the search bar for related keywords, like “social responsibility.” Try filtering results to search content first, but try all of the search categories until you get a hit.  Add the company name to the list. That’s it today – just focus on making the list. Don’t check them out – yet.

Conduct what I call spider research to identify additional companies. This is where you follow “bread crumb” trails. This can mean following the prompts that LinkedIn offers, such as “People also searched for:” or evaluating the profiles of people who work at a company to see where else they worked.

Stop when you have identified 10 prospective companies.

Tuesday: Deep dive into your target companies through LinkedIn

Make it a mission to uncover all of the content available.  Put the company name into the search bar, but go beyond the company’s LinkedIn company page.

Search for content related to that company. Evaluate the employment history of leaders and employees.

While you’re doing that, make a “hit list” of people who seem approachable, people who seem like avid networkers and people who share content and engage.

Create company reports, a place where you can compile relevant information you find, such as the company’s goals, mission, challenges, stances on industry trends, and key people.

If they happen to have a job opening that seems appropriate for you, copy and paste that in the company report as well, recording any contacts that may be connected to the job opening or the company.

Don’t apply. Remember, this experiment is designed to show you how you can make something happen and take control instead of taking the “short cut” that doesn’t actually get you any closer to landing the job.

Wednesday: Take massive action and do it in bulk  

This may sound odd, but pump yourself up physically before doing today’s experiment. Lift weights, do pushups, go for a brisk walk or jog, do yoga etc. This neurohack of the mind-body connection tends to make you feel a bit bolder and braver. It will increase the oxygen to your brain which will help you make good decisions and think more creatively.  The endorphins running through your body will put you in a good mood, which will make you more magnetic to your prospects.

Your primary goal here is to start a conversation. Getting a job is your end goal, and a noble, if not necessary one, but initially you need to get the attention of your prospective employers and potential sponsors. This means knowing, or at least guessing, what will incite action. It could be a pain they need relieving, or a contact you know will help move them forward, competitive intelligence, something related to a personal passion, or flat out asking them for help.

Most people will default to sending a LinkedIn Inmail or invitation. But, when a phone number is available among a contact’s contact information, try it. This is an experiment intended to help you understand the most impactful ways to invest your time in your job search. There’s a reason people put phone numbers in their profiles – they want people to call.

Thursday: Follow up promptly and nurture your network

It’s possible you will have responses that you’ll want to respond to immediately, but even if you don’t, you can still use today’s reallocation of time toward expanding your network and visibility by spreading the love.  Comb through content worth sharing. Make introductions for people. Give people recommendations and endorsements. Share other people’s status updates or posts. Make thoughtful comments on high-engagement articles and posts in your home feed or those from specific thought leaders in your target industry. Direct message job leads to people. As you share, let them know that you are concentrating on connecting with [enter potential boss’s title] at [target company/companies] so that you can [value proposition.]

Friday: Find another way

While the purposes of this experiment is to find ways to leverage LinkedIn to get further faster than you would with job boards, it’s not the end-all/be-all resource. If someone lacks a picture, 500+ contacts, recent activity, and a summary or job descriptions, LinkedIn is probably not going to get you visible to this person because they are not using it in the flow of their day. You want to interrupt the flow of their day and get their attention, so look for other venues where they may be more active – non-profit involvement, other social media platforms, directly in their e-mail inbox, or even in their social circles.

Identify and follow up on a potential new venue to get the attention of your prospective employers or sponsors.

Track the time you spend, and track the results that you get as a result of the time. Results look like introductions offered and made, meetings scheduled (even if by phone), interviews (of course), and leads shared.

Tony Robbins said that there’s a millimeter of difference between success and failure. Usually, it’s the small shifts that cause the most significant breakthroughs.

Please share the results of this experiment, some of which may not be instant, but may be results nonetheless.

Best wishes and happy experimenting!

Oingo Boingo – Weird Science

1985) For most of the 80’s Oingo Boingo was to L.A. and Orange County what the Grateful Dead was to San Francisco. Oingo Boingo developed the kind of fan following that made every appearance an event. They were “our band”, and we believed they knew and appreciated our enthusiasm.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a corporate consulting and career management firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where her students won the 2018 national competition and were named America’s Next Top Young Entrepreneurs.

How to Handle Recruiters Wanting to Connect

Image by Jayne K. via Flickr. Some rights reserved. https://bit.ly/2I46fhg

Image by Jayne K. via Flickr. Some rights reserved. https://bit.ly/2I46fhg

(A follow up to: 4 Things You Can Do on LinkedIn to Attract Recruiters)

If you follow my advice from the last post, it won’t be long before you see people you don’t know, including recruiters, sending you invitations to connect.

So, should you accept them?

Here is LinkedIn’s recommendation: “We strongly recommend that you only accept invitations to connect from people you know. You can control who can send you invitations from the Communications section of your Settings & Privacy page.”

LinkedIn Open Networkers (LIONs) subscribe to the school of thought that more connections are better.  LinkedIn will cap you at 30,000 first-degree connections.

The choices you have for who can send you invitations include:

  • Everyone on LinkedIn (recommended).
  • Only people who know your email address or appear in your “Imported Contacts” list.
  • Only people who appear in your “Imported Contacts” list.

First, let me explain why LinkedIn recommends that you stay open to receive invitations from anyone, but only accept those from people you know.

The original intention of LinkedIn is to keep track of who you know, and who they know, and who they know.  The idea we are all separated by no more than six degrees of separation began in 1929 by a Hungarian author who wrote a short story about network theory. That later compelled social psychologist Stanley Milgram to conduct experiments in the 1960’s. And Columbia University experiments in 2003 confirmed the theory.  So, anyone you might want to meet in this whole wide world is no more than 6 introductions away.

Furthermore, researchers from Tufts and Stony Brook University concluded that while stronger connections are more likely to offer help, your weaker connections are more likely to actually help you land a job.

So, it’s not just who you know. It’s who they know, and who they know.

Notice the “know” part of that. What does it take to really “know” someone? Ask 10 different people, and you will probably get 10 different answers.

It’s up to you to determine what you would need to know or how long you would need to know a person before you really KNOW them. I recommend thinking of it this way: figure out what you need to know about a new connection in order to feel confident introducing them to VIPs in your own network.  This means asking new connections very meaningful questions.

Yes, that is my recommendation – get strangers on the phone and get to know each other before you connect.

When it comes to recruiters, some are transactional and some are relational.  A transactional recruiter wants you in their talent community either for a job requirement they are currently trying to fill or because they expect they will someday have a job requirement for which you might be a candidate. A relational recruiter may ask you to connect for the same reasons, but they get that you are a person, not just a candidate, and that building rapport and potentially a relationship will serve the highest good of everyone: themselves, you, your network, their clients, and their network. They see networking as an investment that enriches their professional experience and produces opportunities that can positively impact multiple lives.

Do either or both sound like people you might want to have in your network? A transactional recruiter may not produce as much value for you as a relational recruiter, but you still may land a job through one. 

How a recruiter is compensated and how their performance is measured may influence whether a recruiter works as transactional or relational. If job metrics dictate that they have to make 100 calls per day and interview 10 candidates in person per week, a metric I had previously as a recruiter, taking time to get to know candidates, especially those I can’t place NOW, seems like an unwise investment of time, even if that’s what I really want to do. Recruiters may flip from being transactional to being relational, and vice versa, when changing from one firm to another. Some relational recruiters will only work where the model supports investing time in building long-term relationships because they find transactional networking to be empty and unfulfilling.

So, once you decide what your standards are for people from whom you accept their invitation, the next step is to speak offline. LinkedIn removed the feature that allowed you to reply to all invitations, now you can only reply to those who have sent you a customized note (and if you read this at any point in the future, that may or may not be the case.)

Once you have decided you want to know a person inviting you to connect,  click on their name to visit their profile and message them, by clicking the “Message” icon just right of the “Accept” button. Send a message something along these lines:

“Hi. Thank you for the invitation to connect. Are you open to getting better acquainted offline? I’d like to understand what your mission is and what kind of invitations would be most impactful to you right now in fulfilling it.”

I include my number to put the ball in their court, but you may not be comfortable with that. Instead you can offer them 3 days/times you have 20-30 minutes free, ask them for their number and to confirm a time.

Not everyone who calls me is going to become a connection. If someone starts to sell me on something right away, I think twice.  I consider myself fairly intuitive, and I can feel a person out. My most important qualification for someone joining my network is if their values are aligned with mine. Meaning, will they be ethical, considerate and respectful?

Of course, when I receive an invitation that I’m going to consider, I check out their recent activity and see what they have been commenting on, liking, and sharing. I read their recommendations and see if they have given any. If they are generally adding value, I’ll be inclined to accept the invitation after speaking.

Notice, I still want to speak with them, mostly because I want to know they are willing to speak to and invest the time with me.  If they’re not, there’s a high probability this person will not prove valuable to my network.

When I speak with them I rely on my intuition and make the conversation organic, but to give you ideas of my thought process:  

  • I might ask them about something specific in their profile.
  • I’ll get their thoughts on a prevalent challenge in their industry or a current event.
  • I’ll ask them what they want most to happen in the next 12 months.
  • I’ll share something personal about myself and see if they reciprocate.

The questions you ask are best if they help you determine if the person meets the criteria you have established for making connections. I don’t necessarily need someone to think like me, agree with me, or share my worldview, though that’s great when that happens. Again, for me it’s really about feeling out how they would treat someone I care about if I were to make an introduction.

I set the intention for these calls that, if it seems like someone I’m going to add to my network, we determine right off the bat something we can do for each other – either an introduction, sharing an article or resource, or giving advice. Ask recruiters what is hot on their plate right now; what candidates do they need to present right now. Then, take at least one proactive measure to try to source that candidate in your network, if you don’t have a referral off the top of your head.

Creating this value right off the bat turns an acquaintance into a partner in success. When you have many partners in success, you don’t have to work as hard to achieve goals, so while the investment of time may seem heavy on the front end, it’s really a time and productivity hack.

Happy connecting! 

Connection

Provided to YouTube by Universal Music Group North America Connection · The Rolling Stones Between The Buttons ℗ ℗ 2002 ABKCO Music & Records Inc. Released on: 2002-01-01 Producer: Andrew Loog Oldham Recording Arranger: The Rolling Stones Author, Composer: Mick Jagger Author, Composer: Keith Richards Music Publisher: Onward Music Ltd.

4 Things You Can Do on LinkedIn to Attract Recruiters

Photo by petrOlly via Flickr. Some rights reserved. https://bit.ly/1Q5hzp0

Photo by petrOlly via Flickr. Some rights reserved.

(Upcoming posts: How To Handle Recruiters Wanting To Connect, How To Deal With Trolls Now That You’ve Gone Viral)

In case you weren’t aware already, recruiters use LinkedIn to find, qualify, and engage with talent for open positions. I can’t confirm an actual statistic, but one study reported in 2016 that 84% of recruiters use LinkedIn to recruit while another study from March 2018 reported that 94% of recruiters use LinkedIn to vet candidates. I believe them both.

From the 2017 Jobvite Recruiter Nation Report, below are the top three positive factors that impact a recruiter’s decision to move forward with a candidate.

  1. Examples of written or design work (65%)
  2. Engagement in volunteering, mentoring, or non-profits (63%)
  3. Mutual connections (35%)

So, if you want to be visible and desirable to recruiters as part (not all) of your job search plan, below are four things you can do to increase your chances.

Please be advised that companies report their highest quality candidates come from external recruiters only 7% of the time, and 26% report that their lowest quality candidates come from external recruiters. So, allocate your time investment in recruiters to be about 10% of your efforts. Contact us to learn what to do with the other 90% of your time.

The good news is the efforts below will not only make you attractive to external recruiters, but also internal recruiters and, even better yet, hiring managers.

  1. Follow and engage with recruiters and industry leaders who are active on LinkedIn.

By active, I mean they post regular status updates, like and comment on others’ posts, and have 500+ connections.

When you follow them, their updates will show up on your homepage feed. But, when you follow a lot of people and companies, algorithms will govern your homepage feed so that you only see status updates with strong engagement predominantly. In other words, their posts will only show up in your news feed if others have been engaging with those posts (popular posts).

You will also want to make sure you follow companies on your target company list and internal recruiters, HR leaders, and thought leaders (who are active.) Some that I follow:

  • Lauren McDonald
  • Adam Karpiak
  • Shaun Hervey
  • Ken Lubin
  • Tabith Trent Cavanaugh
  • Brigette Hyacinth
  • Kevin Wheeler
  • Lou Adler

Once you follow, you must engage! You can help them gain more visibility by liking their posts, which then adds their post to your networks’ home feed and lists that activity to your profile under recent activity. However, if you want to gain visibility with them or within their network, comment thoughtfully. Asking additional insightful questions will generate the most visibility.

Spend 15-20 minutes doing this daily and you will see the amount of your profile views go up. The amount of invitations or followers you receive will be more reflective of the quality of your posts, versus the quantity. I recommend you focus on what you say rather than how frequently you say it.

We’ll discuss in a later post what to do when recruiters you don’t know invite you to connect.

  1. Add people to your network weekly.

Start by expanding who you think SHOULD be in your network. The obvious people are former or current co-workers, supervisors, vendors, and customers. Some people focus solely on people in their industry or professional realm, but this is a mistake. People don’t operate in industry vacuums. Think of anyone you are on a first name basis with who, if they asked you, you would not hesitate to make an introduction on their behalf. This could be neighbors, fellow soccer parents, doctors and dentists, event planners, attorneys, accountants, etc.  Every time you leave your house, think about “the people that you meet each day.”

If you fewer than 200 connections, aim to add 20 each week by inviting 50. If you have at least 200 quality connections (meaning you know them at least as an acquaintance, if not better), and you feel that you have added all of the above-mentioned people, start seeking out those who are commenting on posts of interest to you. It’s the easiest way to connect and customize your invitation message: “I saw your comment/post on >>>> and thought it was really insightful. I’d like to know more about what kind of introductions would be the most impactful to you right now. Do you have 20 minutes or so to get better acquainted offline? My number is…..”

Then, of course, wait for them to accept or perhaps respond, and follow up to schedule an introductory phone call, a lunch or happy hour, or invite them to an event you will be attending and ask them to meet a bit earlier.

  1. Start posting quality content.

What is a quality post? One that exhibits your expertise, but also initiates a discussion that others want to engage.

You have two options for posting content on LinkedIn, and I recommend using them both to some capacity.

The first option is your status update:

You enter this right from the top of your homepage. You have 600 characters here, unless you want to cross-post to Twitter, in which case you have 140 characters. A highly engaging status update now has the potential to go viral even more so than publishing posts, as long as people engage. Engagement will extend the “shelf life” of your post, so your goal is to get people to like and share it.

Think about some of the pains your industry experiences, trends impacting it, and challenges of implementing solutions.  Find ways to resonate and empathize with your future employer. Don’t give away all your proprietary expertise, but definitely share the great outcomes to which you have contributed. Tell stories. Express your personality, which will promote you not only as a qualified candidate, but one who would potentially fit in with a company’s culture. Don’t worry about pleasing everyone. Not everyone will give you an offer. You only need one great offer (though we can help you generate momentum that produces multiple offers.)
Read each post out loud twice and have someone else proofread it twice before you put it out there.

We’ll discuss in a later post what to do about trolls. Don’t let them stop you from getting great content out into the world.

The second option is publishing posts:

These are essentially like blogs or articles. They are usually longer (500-800 words) and include keywords. While the “shelf life” of these are longer (they will be associated with your profile either indefinitely, or until LinkedIn decides to change that), they become hard to find unless engagement continues.

They can sometimes be picked up and promoted by LinkedIn. I recommend also sharing through your status update, to individuals who may want to chime in on the comments, and in groups (read and follow all group rules; some don’t want you to self-promote or direct people outside of a discussion thread.)

Think carefully about your titles and try to think about what someone might be experiencing, wanting, or wanting to avoid.

  1. Volunteer and add your experience to your profile.

The better volunteering opportunities are the ones that enable you to interact with people and work on a team. Perhaps you can even be the one that organizes a community event. You might want to start with professional organizations in your industry. See if they have events coming up at which you can volunteer.

I encourage you to choose an organization that has meaning for you. It may or may not lead to you meeting someone who can open a door of opportunity for you, but it is really one of the best ways to remember how valuable you can be for others. And at the same time, helping others less fortunate than you will remind you of your own blessings.

As expressed above, a tertiary benefit is how favorable recruiters look upon this type of activity.

You may also opt to add a post related to that non-profit or volunteer activity and tag others involved to bring them added visibility, as well. Besides professional organizations and non-profits in your community, another place you can go to find volunteering opportunities is volunteermatch.org.

Watch for upcoming posts related to this topic:  How To Handle Recruiters Wanting To Connect, and How To Deal With Trolls Now That You’ve Gone Viral.

See Me, Feel Me / Listening To You

Provided to YouTube by Universal Music Group North America See Me, Feel Me / Listening To You · Roger Daltrey Tommy ℗ 2000 Polydor Inc. Released on: 2000-01-01 Producer: Pete Townshend Producer: Ken Russell Author, Composer: Pete Townshend Music Publisher: ABKCO Music Inc. Music Publisher: Fabulous Music Music Publisher: Fabulous Music Ltd.

Don’t Stress Out about Stress…Yet

Photo courtesy of Sarah (https://www.flickr.com/photos/dm-set/). Some rights reserved.I have been trying all morning to find a Quartz article that other articles (Apost.com) have been referencing regarding bad bosses, why people don’t leave them, and how a bad boss can be as bad for your health as second-hand smoking. I couldn’t find this source article, so I won’t cite the statistics as truth – YES! I fact check!

So, I did a little bit more legwork to see if I could find the original research sources (The American Psychological Association, Harvard, and Stanford.) What I found was that a “recent” study being cited, isn’t very recent at all – 2015.

Further, people who cited the original Apost.com article said that the Quartz article quoted the American Psychological Association stated 75% of American workers said that their boss was a “major cause of stress.” I have not been able to validate this either.  It also says 59% of these people would not leave their job in spite of their bad bosses – I also found no validation of this statistic, and I was relieved for that!

Here is what I have been able to validate

An aggregation of 228 different studies found:

  • Those who face major stress at work are 35% more likely to be diagnosed with an illness.
  • People who work long hours are 20% more likely to die sooner.
  • The fear of losing your job increases your chance of having poor health by 50%.

I’ve had many clients over the years who had to leave their jobs because they believed it was making them sick – literally. They weren’t imagining it. Science has proven that stress can negatively impact our health. There are too many citations to reference on this. If you would like proof, go to pubmed.org and enter “stress and disease” in the search bar.  If you are in denial of this, it may even benefit your health, too.

Not all stress is bad. Eustress is the good kind, and further studies indicate that our perception of stress is the real determinant as to whether it will impact us negatively in the form of sickness and disease, or whether it will improve our performance, resilience, and sense of achievement.  Some people bring out their best in stressful situations.

You have to assess your beliefs about stress and know your own stress limits before worrying that your string of sicknesses is related to your job.  A report I found cited the theories and methodologies of some major I/O Psychology thought leaders (Kahn, et. al.,) which purported that a person’s fit to their environment determined whether the job would produce eustress or distress.

Now, how well do you fit your environment?

A bigger question is, if you recognize that your environment does not allow you to thrive and operate at your highest levels, are you going to do anything about it?

The Apost.com article was thought provoking, even if it wasn’t properly referenced. The author, who surmised that survival is why people stay, stated, “Given the present market conditions, it is not an easy decision to quit one’s job and start over entirely.”

I have two things to say:

#1 – Regardless of market conditions, changing jobs is not an easy decision.  For many, this decision impacts not just the individual, but also family members and logistics that may be working. This is the #1 reason I have found why people stay at jobs that cause them (dis)stress. They operate under the notion that the chances of finding something better that also works with their lifestyle is a fantasy.

I’m here to tell you – it’s NOT!  It still won’t be an easy decision, but once you make it, engaging a partner like me will help ensure that you land swiftly and safely in a position that aligns with your lifestyle, values, and professional ambitions.

#2 – There’s nothing at all wrong with today’s market conditions (as of this post, April 2018.) With unemployment at a 10-year-low and wage growth relatively steady since 2010, there’s no need to be scared of this market – as of now. That could change, of course. But I assure you, having coached through the great recession, people were still landing jobs, and companies still needed to hire people. It just became much more competitive, and all the more reason to engage a coach to help you distinguish yourself and leverage your time and visibility effectively.

If you suspect your job is out of alignment in some way and is causing stress that could eventually (or already is) impacting your health, don’t wait any longer to get help. The job market is ripe, and just being in action and having a partner and a plan can greatly reduce your stress.

You don’t have to jump ship; just take the first step and book your free consultation!

Change in Altitudes, Changes in Attitudes

Skyline Drive, VA by LindaDee2006

I’m driving through the clouds on Skyline Drive right now on my way home with my family after an epic road trip. I’m feeling more grounded, and yet also delightfully detached from my earthly obligations.

I’ve had time to reflect on things from multiple physical and psychological perspectives.

Sometimes, attachment to a mission or outcome is what’s necessary to create movement, and sometimes detachment is what’s needed.

If you experience chronic resistance in achieving outcomes, detachment is a great tool to use to allow the flow of new ideas.

I know a lot of job seekers who deny themselves time for guilt-free fun. Some of you need permission, so here it is:

You are allowed, encouraged and absolved to put your career challenges completely aside for many short or few long intervals.

Consider it your spring renewal tool.

Go on. Adventure on. If anyone asks, let them know it’s coach’s orders.

Jimmy Buffett- Changes In Latitudes, Changes In Attitudes

No copyright intended uhh yeah

What to Say When You Follow Up

Research by teresaphillips1965 on Flickr

Analysis paralysis is a phenomenon that happens when you hesitate taking action until you have enough data, which is an enigma.

It’s valuable to do research before reaching out to an employer. There are some things you should know: the leaders, the customers, the products and services, the current and short-term future initiatives, and the culture, etc.

Once you reach out, however, many job seekers fail to follow up, and miss the opportunity to get the application and/or résumé read.

Analysis paralysis is sometimes at fault. It can also be fear or not wanting to be perceived as too aggressive or annoying, which is also fear. Often I hear it’s not knowing what to say, and how to come off as enthusiastic versus desperate.

This post assumes you have sent your individual (versus group copied) thank you notes to all who were involved in getting you to that stage AND that you asked before the conclusion of your interview what the next steps and timeline is.

I don’t assume that you invited everyone to connect with you on LinkedIn with a customized message because very few people do this. That is because most people think of an interview as transactional instead of potentially transformational.

That is true of job search networking in general. Many people have a “What can you do for me now” perspective, which limits success in the short term, but more importantly in the long term. If you invest more time diversifying and deepening your network, making anything happen becomes a matter of making some calls and scheduling some meetings.

So, within 48 hours of your interview, you have sent individual thank yous and customized LinkedIn invitations. Then let’s say you were told that there would be some news about next steps sometime next week. Schedule your follow up for the following Wednesday (generally 2-3 days after you expect to hear, or 7-10 days after the interview.)

During these days, set google alerts for each person, and the company if you hadn’t done that during your target company research prior to the interview.

Look for signs of what they tend to like, share or engage on their LinkedIn profile. Start taking note of what is engaging each person, and watch the company pages and profiles. Compile a mini-library of articles that may be of interest to each person and the company. If you can find things that directly correlate to things you discussed in the interview, that’s even better.

When it comes time to follow up, unless you hear from them sooner, forward or send an article you suspect is of interest either by e-mail or social media. Determine which is most appropriate by what appears to be more heavily utilized throughout the day.

This does not have to be a lengthy communication.

It can be formal or informal. Take your cue from what you perceived the recipient to be. Of course, be professional.

It can be as simple as:

Dear Jill,

This article may be of interest to you, based on our conversation. I truly enjoyed meeting you and look forward to hearing about next steps.

I know this process can take some time. I continue to consider other opportunities, but I have been thinking a lot about all of the great things I know I would be able to do as your Vice President of Client Services and would love to know how the process is coming along. Please update me at your earliest convenience.

Best wishes in finding your ideal candidate.

Sincerely,

Karen Huller

If you legitimately have another opportunity progressing toward an offer, do take the opportunity to be forthright and let them know. You may even want to call and let them know. However, be prepared to field questions about where you are interviewing. You don’t have to answer them, and don’t if an opening is confidential. However, only give an update if it’s legitimate.

That’s it. It’s not more complicated than that.

 

Any chance you can take to add value, take it.

Steve Winwood – While You See A Chance

Best of SteveWinwood: https://goo.gl/8dc7ED Subscribe here: https://goo.gl/mJ3es8 Music video by Steve Winwood performing While You See A Chance. (C) 1986 Universal Island Records Ltd. A Universal Music Company.

ATTENTION: Career Underdogs; I Challenge YOU To Become A Career Champion (2-day challenge starts NOW!)

Trophies by Steven Lilley on Flickr

To the desperately unemployed or underemployed, the week-to-week barely surviving, and the ones who feel like if it weren’t for bad luck, they wouldn’t have any luck at all:

I challenge you…

….to the Cheeks in the Seats challenge! Don’t worry…. this won’t cost you any money…but it will take something – DETERMINATION.

I am sharing the free replay of the 1st module for the new and improved 2x as fast Dream Job Breakthrough System.

(It’s here: http://bit.ly/FreeDJBSreplay )

I PROMISE you that I will teach you something you never knew before! I know – bold promise.

I know a lot of career coaches give a lot of the same advice, and there’s nothing wrong with reinforcement. You probably KNOW what to do. BUT, if you haven’t yet gotten where you want to go, you need a new approach.

What you will learn is the KEY to DOING what you know you need to do. I’m not just going to tell you that you have to do it, I’m going to teach you to flip the switch on your motivation – that thing you need to actually do it.

So, I want you to watch the replay PRONTO (it comes down next week, AND…

>> I deliver and teach you something you never knew, AND…

>> You want to continue learning and applying a system that helps you get MORE interviews and offers with LESS time and effort (and frustration and disappointment,) THEN…

Share the link to the replay with as many people as possible. If you can inspire 4 people to invest in the system, your seat is earned.

I can appreciate the position you are in. It is clear you need some help getting out of it, and I want to help you.

It’s psychological and purposeful that I want to do it this way.

You need to start remembering and realizing your power, so I am going to give you the opportunity to make this happen for yourself.

Another reason: When you have earned it, you will be that much more engaged and invested in following the system.

I’ve been doing this long enough to know how to optimize outcomes. If you’re going to do this, I want you ALL IN!

Prove to yourself that you can make something happen if you want something bad enough!

(The coaching starts now!)

Your mission, should you choose to accept it, is to get 4 others to invest in the program. So, this would be like if I paid you 25% commissions on sales you make.

If you get even more, I’ll give you one-on-one coaching, up to what you earn. Because of your prolonged suffering, I suspect that you need one-on-one time with me to unravel the ropes that weighs you down and holds you back.

My best advice for reaching this goal:

>> Make a list of all the people you know who complain about their jobs, their bosses, their companies, etc… (If you come across someone else in the same situation, I will offer this opportunity to them, but time is of the essence!)

>> Make a list of all outlets/channels you can use

Suggestions: Your network (BTW you really need to start adding people to your LinkedIn network!,) LinkedIn groups you are in or can join, professional organizations, special interest groups you are in (hobbies, sports, kids’ sports), personal social media networks, alumni networks, etc.

>> Touch base individually with those whom you feel know a lot more people who could benefit – Recruiters, Super networkers, Life coaches, people who volunteer a lot

>> Tell people in your own words the value that you got out of this. I know you don’t want to share your situation – that’s very personal! You don’t have to do that. What realizations did you make? I must have said something you’ve never heard before. Sharing something valuable is a way of demonstrating that you ARE valuable. There are more people out there who need the breakthrough that this system makes available. Help me change their lives for the better so that I can change your life for the better.

Are you in? If so, I will create an affiliate link for you so that we can track all traffic you generate.

YOU GOT THIS!

Top 5 Reasons Why All of Your Efforts to Land a Job Are Failing

Business woman working on laptop in her office by perzon seo on Flickr

This is going to sound backwards, and I don’t blame you if you find it hard to believe at first, but give me a chance and I will prove that there is a way to do LESS, have MORE FUN, and get the BEST job possible, in spite of the fact that you have been doing everything possible, perhaps even everything you have been advised to do, and have not enjoyed or sustained momentum in your job search.

There is a huge misconception out there that if you are out of work, you need to HUSTLE. And yet, so many job seekers feel as though they are doing everything right, but not being offered the jobs that they feel are the best suited for them. Some receive offers they know are not the best suited, but accept them anyway. This is the cause for the 69% disengagement rate that causes US companies to lose over $400B annually.

If you have applied to over 100, even 50 jobs, and have yet to receive an offer, one of the following, or a combination of the following, are most likely the reason:

  1. Your efforts are not the right efforts

It never fails when I speak to a group of job seekers. I ask the question, “How many of you have heard that networking is the #1 way to find a job?” and everyone raises their hands.  Then I ask, “How many of you are spending at least 50% of your job search on job board or filling out online applications?” and 75-100% of the room raise their hands.

Even when they know that networking is the most effective way to find a job, they spend a small percentage of their time networking and a majority of the time on resources that only have a 5-10% chance of turning into an opportunity. And, even if they are networking, most are doing that ineffectively, either meekly asking for favors instead of boldly articulating their value, or collecting and distributing cards to essentially spam people, instead of asking rapport-building questions, nurturing their networks by providing value, and then inspiring contacts to generate leads based on the value to the employer.

I also think that many people have an inflated idea of how much time effective networking takes and that it has to look a certain way, for instance like schmoozing with people you wouldn’t normally associate with, or sucking up to people for whom you don’t have any respect or admiration. While it is outside of many people’s comfort zone, it can look a lot more like you engaging in fun and/or purposeful activities, even unrelated to your profession, and in small groups versus big events.

Spend over 60% of your time on people, who will always be much more powerful advocates than technology. Also, be proactive in your pursuit of a job over 60% of the time rather than passively filling out online applications and hitting buttons. You get what you give.

  1. Your goal is not the right goal

People are not as good actors as they imagine themselves to be. People can also genuinely believe that they are pursuing a noble goal, even if it is not the right goal for them. If you experience challenges pursuing a particular position, ask yourself if you are targeting the right position. You may have decided that something else you really wanted to do wasn’t viable, it would take too long to land or wouldn’t pay enough, but it’s actually the right thing, the thing you will attract like a magnet, and your best chance of increasing your income trajectory in the long-term. A job that utilizes your strengths and allows you to pursue a passion represents your best chances at success, but also happiness and fulfillment. Sometimes things don’t just happen TO us, they happen FOR us.  No good company wants to hire you for a consolation career.

This applies not only for pursuing the wrong position, but also the wrong employer. You don’t need to appeal to all companies in an industry if only a few of them would recognize you as a fit for their culture. Decide ahead of time what cultures you fit into and be proactive in pursuing them.

  1. Your brand is stale

So many people stop short of distinguishing themselves from their competition, feeling as though their qualifications are strong enough to make them an obvious choice. If you were on the hiring end, though, you would realize that there are a good crop of people with the qualifications to do the job. The one that gets the furthest the fastest, and ultimately the offer, is the one who can create excitement and a sense of urgency based on what they bring above and beyond meeting the requirements of the job. Your brand needs to be genuine and distinct.

It can be challenging to be objective about whether you are distinguishing yourself or not. So many people think if they call themselves “driven,” “a team player,” “passionate,” “a leader,” or “creative” that this is adequate branding. It isn’t. It’s probably true, but it isn’t distinct.

I have found that there are 4-6 major distinctions every person has that will help them rise above the rest. It’s frequently not WHAT they do, but HOW or even WHY. Everyone has his or her own unique set of experiences. This is where you have to dig to find the artifacts and evidence of your unique value.

  1. You are being perceived as a risky candidate

How critical, skeptical, even cynical recruiters and hiring managers are is vastly underestimated by job seekers. There are often more risk signals between a job seeker’s résumé and social media than there are value signals. As soon as the scale tips more toward risk, the job seeker gets passed over. What also gets underestimated is how clued in recruiters are to the tactics people use to hide risk factors. Instead of sweeping a risk factor under a rug, they often put bright red tape right on it.

Look, no candidate is going to be perfect, but the riskier candidate is the one that can’t admit where the imperfections are/were. If you can’t admit it, you can’t demonstrate your ability to learn from mistakes and even help companies prevent them.

You want MOST of the focus on value, but if there is a risk factor, such as being fired, having a visible project fail, experiencing long-term unemployment, or even having personal events interfere with work, then you need to craft a simple, relatable story based on facts that is appropriate to tell in various media, such as in your résumé (perhaps), your LinkedIn profile, or when networking or interviewing.

While some risks are common, how you might address them is very particular to your circumstances and target employer. If you want specific advice, I recommend a complimentary 40-minute consultation and some one-on-one branding and campaign assistance.

  1. Your mindset is out of alignment

We give off vibes. We pick up vibes. Even the most scientific, empirical people among us will admit that we get vibes from people. In fact, as I demonstrated in a previous post, science can actually explain why this is.  Maya Angelou said, “People may not remember exactly what you did, or what you said, but they will never forget how you made them feel.” Positive psychologist Shawn Achor proved that negativity and stress are contagious with an experiment at an airport. I don’t spend a lot of time talking to my clients about non-verbal communication tactics or things that they can do to manipulate the interviewer into alignment. None of these things has to be manufactured when there is real alignment, so that is what I coach my clients on. This is not “positive thinking,” which doesn’t fool anyone, including yourself. This is learning how to accept what is, truly appreciate yourself and know your own value, genuinely connect and empathize with the other person, trust in God (or the Universe, or whatever you believe is operating in your world,) and inspiring the support of others. You can’t put a band-aid on stress and anxiety and expect that no one will know it’s there. Others can feel it. And even if you walk in to an interview fully confident, there could be that one question you dread, and it can all go downhill from there. Your stress responses will take over and even if you learned how to tactically shift your non-verbal communication, you will forget or execute poorly.

If you network or interview without a fortified mindset, it can not only sabotage the results you want, but it can be a big waste of time and can make you feel worse, making it that much harder to get into a state of mind that lubricates your efforts and creates ease in getting results.

 

There are things that can be done just prior to an event or interview to help with mindset, but even the things you do behind a computer can be much more effective if you do them with a fortified mindset. Another Shawn Achor study proved that investing 10 minutes in meditation actually creates 62 minutes of productivity.  Exercising prior to doing work is another hack to improve your mindset, make you less vulnerable to getting thrown off your game, and boost your IQ.

Bananarama-It Ain’t What You Do (It’s The Way That You Do It)

The band’s 1982 release with Fun Boy Three