Archives for JibberJobber

10 Surprising Websites and 2 Secret Places Where You Can Research Employers

"Websites You May Like" by Enokson from Flickr

“Websites You May Like” by Enokson from Flickr

 

If you want to take your job search beyond LinkedIn and Google, there are ten websites and two secret places can that help you up your game and stand out among the competition. These sites are some of the best ways to learn about a person or business. You can use these websites in tandem to verify a person’s identity and discover their industry interests. In turn, these interests could help you establish a connection with someone in your industry or they could help you further evaluate an employer. Imagine going into an interview or a meeting and being able to talk about industry-related topics. Or, using the information to bring up a problem that an employer or person may commonly face and how you resolved a similar problem in the past. Showing up to a meeting, crafting a cover letter, or just making a connection while armed with extra research can demonstrate your commitment, diligence and value to others.

In short, you’re taking a proactive approach to your job search versus a reactive approach. In a proactive job search you pick the companies that interest you, research them and reach out to decision makers to establish a relationship. In a reactive job search you look for job openings, send your cover letter and résumé to hiring managers and hope it stands out enough to elicit a response. Instead of spending your time validating what’s on your résumé, what if you could acquire enough research to get an inside look at a company’s 2015 goals?

I’m talking going beyond press releases to take a deeper look inside of a company. Imagine if you were in a meeting with a company’s CEO and he or she were outlining goals for the year, the challenges the company faces, and the steps that need to be taken to solve those problems. If a company is losing customers, you would know and could create a plan to attract new customers. You would know more about a company’s customers, products and their systems. You could contribute ideas, help develop special products, and land new clients. You could move right into talking about a 90-day plan, and suddenly you’re being sold on the opportunity to work for a company. Can you feel your future paycheck rising? You should! These incredible meetings aren’t limited to interviews. You could take a deeper level of preparation to any meeting. Both parties will get more out of the meeting as you know their needs thanks to your research, and they have a better understanding of the value you can bring them.

You can use these ten websites to dig deeper and learn more about a person or a company. In addition to the websites, there are a few secret areas you can visit to find elusive information. I’m not including LinkedIn on the list. LinkedIn is a powerful resource and a great way to search for and connect with professionals in your industry. If you need help with searching for contacts using the network, JibberJobber has excellent instructional videos.  You can use the information from the websites I’m going to outline BEFORE you search for contacts and extend invitations to connect with others on LinkedIn. (I assure you the connections you make will be more meaningful as a result.)

 

1. Google:

Google isn’t a surprising choice on this list, but it is important. There are surprising ways in which you can use Google when it comes to advanced searches and more. I’ll discuss those search methods in a moment. Google is the first place you’ll start when researching someone or a potential employer. There is a wealth of publicly available information to be found at your fingertips. Search by entering the person’s name and a few keywords related to their job or location, for example “Karen Huller Career Coach”. You may run into the problem of searching for a person with an incredibly common name. If you’re researching a company, it may also be difficult to find thanks to a common name. In this case, Google’s advanced search can help. It allows you to define searches with exact words or phrases, exclude words and narrow your results by language, country, website domain, and more. This is useful if you have a professional’s name and the name of their company. You can also further narrow down results by including geography, such as a town or a state. To keep current tabs on a person, set up Google Alerts to notify you when new search results for a person are added.  You can customize Alerts by update frequency and sources (blogs, news, discussion, and books) and have the results delivered to your email address.

You can take your search a step further by accessing a secret location on Google. Do an image search, if you find a matching image of a person, follow the source page. It can reveal such things as what a person does with their friends, awards they have received, events they have attended, activities they engage in, and much more!

2. Google+:

Once you have found a person or business on Google, you can use Google+ to further confirm their identity. Use the service to search for people, companies, their profiles, and any posts they have created. The About section allows you to glean information such as a person’s occupation, their place of employment, the places they have previously lived, Google+ communities they are a part of, and links to any other social networks or services. If the Posts section is active on their account, it can be a great insight into what a person may be writing about or sharing. If your subject is an industry leader, he or she will definitely talk about their industry and even how they make contributions to it. An active business will have their latest posts, contact information and links to other social media accounts.


3. YouTube:

A person’s YouTube profile can be accessed directly through Google+ or on YouTube. If they are an active professional in their industry they might have uploaded a few videos with useful content for their followers. These videos can explain who they are, how their followers can better themselves within their industry, or a video may advertise a service. If a person doesn’t have any content uploaded on YouTube, you may find videos from other people in their playlist section. These videos can allow you learn more about the interests of the person you’re researching. Businesses are a bit trickier. If they haven’t linked their YouTube accounts to Google+, their latest videos (if they have any) won’t appear. You’ll have to search separately for them on YouTube.


4. Data.com:

Data.com is an online directory of business professionals and their companies fed by data from Salesforce.com. It is mainly used for b2b (business-to-business) transactions, and is maintained by a large subscriber community. It allows you to look up and exchange business information with millions of professionals. It is the same information you would find on their business card. You can search for and verify their newest information such as job titles, current employer and an email address. You can also search for businesses and gather a list of their current employees. Because this is user-updated information, you will want to verify the information by calling a company switchboard and trying to reach someone who can verify it, or even just to try to see if you can reach that person. Also, everyone has a concern about privacy. It is better to address privacy concerns before adding someone’s contact information. We recommend that you DO NOT add anyone’s contact information without their consent. It’s best to make the nominal investment or only add people for whom you can consent to get credits you can use in exchange for others’ information.
5. Zoominfo.com:

Like Data.com, Zoominfo.com is a directory containing millions of professionals. Zoominfo is different from Data.com because it uses publicly available information aggregated from web articles mentioning the person or business and other sources. It is easy to verify a person based on their work history. The database also allows you to search and discover profiles for businesses. These profiles include contact information, a company overview, number of employees, their competitors and revenue. Unlike searching on Google, this information is updated once every 90 days or sooner. You also don’t have to wade through pages to identify your contact or a business. It is all readily available in one easy-to-navigate spot.

 

6. Slideshare:

Slideshare is a service that allows users to read and share professional presentations online. It boasts over 60 million global users and is the largest community for sharing professional content. Slideshare allows you to search for and follow individuals, regardless of if they’ve uploaded content. Their profiles can include their current location, employer, education, a professional description, their social media accounts, their websites, and other people they follow. Slideshare is a good resource for verifying a person’s identity, but it only works if he or she has taken the time to fill out a profile. Even if a person’s profile doesn’t include a detailed profile, there is another potential way to gather this information. The presentations they share might contain information missing from their profile.  You can also find businesses and the slides they’ve shared. These slides can contain high-ranking members of a company, such as the vice president of a division. Furthermore, these slides contain presentations that cover industry trends and their approaches to solving problems.


7. The Business Journals:

When it comes to researching people and employers online, The Business Journals are a veritable gold mine. I sang the praises of the Philadelphia Business Journal in my article “There’s GOLD in These Pages”, and for good reason. It is a fantastic source for leads that correlate to your income potential, it allows you to target organizations through the Book of Lists, read about the growth of local companies and even find people on the move. The local business directory is great for obtaining quick information on local employers. The search feature even allows users to find people and business throughout the journal. Some of The Business Journals’ best features are behind a pay wall, but if you’re serious about locating research and information, a subscription provides access to valuable tools.


8. Vimeo:

Vimeo is a video-sharing service that predates YouTube. The platform has over 14 million members and the bulk of users are creative professionals. In other words, Vimeo is a great way to find career coaches, mentors and subject matter experts in addition to music, animation and film artists. The community is small compared to YouTube, but it is passionate. Vimeo can be used to find a professional and discover their creative works, in order to learn more about them. You can also search for businesses on Vimeo. The results aren’t as comprehensive as YouTube, but some businesses provide fascinating glimpses into their operations. For instance, Amazon Recruiting has a video highlighting their relocation packages for new employees. A similar search of Amazon’s brand on YouTube yields mostly uploads of commercials and ads for consumer products. If you can find a business on Vimeo, the uploaded videos could provide a new perspective on the company.


9. Pinterest:

Pinterest is a media-sharing website with a heavy focus on sharing pictures. But, many users also use it to share content from websites. Like other social outlets, it allows users to follow one another. You can search for a person on the service and view what they have been sharing. This provides a glimpse at the industries they follow and their hobbies. More importantly, Pinterest allows you to get a glimpse of what information is relevant to a person and the subjects they like to see and share. If a person has fully customized their account, check out their boards. Depending how they use their pins and boards, you may learn what their wildest dreams and deepest desires are. A person’s dreams and desires can help you engage a person and gain some insight into their thought processes. You can also search Pinterest to find news and facts about a business, but not very many of them have actual Pinterest accounts. However, if a business does have an account, they are surely using it to promote their employment brand.

 

10. Facebook:

I can’t talk about searching for people on social media without mentioning Facebook. It is the largest social media platform in the world and has more than one billion active users each month. It is mainly thought of as a personal social media network, but it also functions as a directory. You can search for people or businesses by name, but like Google, if a person has a common name a search can yield dozens of results. To find the person you’re looking for you’ll generally need to know what city they live in, and/or their place of employment. Try searching for a name on Google. Sometimes their Facebook page will appear in the results. This can greatly aide your search if you’re having a difficult time finding someone. Facebook is a great way to get a general feel for a person and their interests, depending on what they share publicly. You’ll find some accounts are heavily restricted to friends and family, while other accounts are public. Lots of businesses big and small have Facebook pages that provide general information about a company or brand. The information you find on Facebook is fairly generic, but it can be used to be more engaging when you do approach someone.

 

I’ve gone into depth about the ten websites and a few secret websites you can use to take your job search further. However, you can be proactive about your job search instead of reactive. Our Webinar, Insider Edge to Social Media: 3 Success Secrets to Getting Hired, demonstrates NOT just how you can be found by employers of choice, but HOW you can use social media in many of the same ways to be PROACTIVE about your job search. A proactive job search allows you to land at a company you already know will be a great employer and can offer you the environment and culture you need to thrive, and the opportunity to expand your professional horizons. The searching methods contained in Insider Edge are integral to executing a proactive job search.

That said, even if you are being reactive, because your networking and social media activities have generated great leads, you can use the sites I mentioned to optimize every meeting and interview.

 

I am NOT a rock; I am NOT an island

Outer_Aleutian_Islands_NASA_Goddard_Photo_and_Video

Outer_Aleutian_Islands_NASA_Goddard_Photo_and_Video

You’ll never hear an authentically successful person say, “I did it all by myself,” because it’s not true.

 

Probably about 5% of the referrals that I know of from my clients, partners, and friends and family actually follow up – not even for a free résumé and campaign evaluation. There are far too many people from going around without direction, without insight on how to use the tools available to get the best results, insistent that they do it all by themselves. An equally small percentage of these people may get lucky and find a good opportunity in spite of this. It is disheartening to know, however, that the vast majority of these people will be losing income and may potentially have to settle for a job that under-utilizes their talent,  leaves them unfulfilled, and under pays them for their true value. Another fraction of these people will fall into an abyss that they may never escape, not because they’re not able to, but because over time it will be harder; they’ll be less likely to believe that there’s any hope of getting out.

 

The most common fatal mistake that these people make is not asking for help. (If you are asking for help and you’re not getting it, please see my YouTube vlog, Get Interviews Through Your Network – The #1 Key Ingredient Most People Are Missing.)

 

The percentage of jobs filled through job boards and newspaper ads is probably even lower then the data suggests. The year before LinkedIn emerged,  job boards were responsible for less than 1% of jobs filled! Do you think the numbers going up or down?

 

According to Jobvite, employees are hired through referrals start 16 days sooner than those found on career sites, and 40% of all hires came from employee referrals.

 

I know better than anybody that there is a lot psychologically and emotionally that can inhibit people from trying to attain the utmost success. Especially in recent years, I have learned a lot about how we form beliefs about herself and the world. These beliefs are not easily reconciled. It is why there is a 1%. It’s the reason for the 80/20 rule.

 

My old boss will say I’m a dreamer, I’m not the only one. In fact, and in the past month I might’ve met my professional soulmate, who I hope to join in a collaborative mission to revolutionize careering and hiring, eliminate the unemployment crisis and establish proof of professional utopia. Okay, utopia is a strong word, but if you shoot for the stars, you just might hit the moon, right?

 

Into 2006 when I started this business, I was one of the only LinkedIn trainers for jobseekers and recruiters. Into 2010 after attempting dive back in after having a baby, LinkedIn trainers were a dime a dozen. In that short amount of time, LinkedIn had changed and evolved; I need to remaster it. Before I got back into speaking and training on LinkedIn, I wanted to see if perhaps, considering with my new work-at-home lifestyle, somebody else might have been doing a better and I could just partner with them to provide my clients with the best training available. I watched a lot of different presentations on LinkedIn from professionals of all walks of life. Jason Alba was one of my favorites, and I thought his introductions to LinkedIn and social media were user-friendly, and easy-to-follow. The tools were practical and I use them with a few of my clients to complement the coaching that I was giving them on how to manage their time, activities and resources. There was a few critical ingredients that I saw were necessary to arm the job seeker with all of the tools necessary to achieve epic success. One starts with the most important ingredient of a successful career – passion! You can do any number of tactics to land a job, but if you really want to be strategic about your career, you have to identify the source of your passion and use it as a fuel. Jason had encouraged me to distinguish my flavor of LinkedIn training by promoting the recruiting perspective.  Well, I did see some presentations by recruiters on LinkedIn, which represented the traditional recruiting standpoint –  make candidates as marketable to as many positions as possible. That is a tactic for making candidates placeable, but it is not an effective career management strategy. It does not take into consideration what the actual next best step is for an individual. It is absolutely helpful for jobseekers understand how recruiters and companies are using LinkedIn and other social media to find the right candidate. That’s Marketing 101. However, I wholeheartedly disagree that a job seeker should be planning their career around the most attainable job. From my perspective, after coaching people through the best practices of career transitioning for over 10 years, I’m prone to believing that most any job is attainable, so people should be pursuing the job they want most.

 

Rather than compete with all of those folks who had greater availability than I to make public appearances and promote their expertise, I developed a free 90-minute webinar prerecorded that I made available on my own website. With my time for my business cut in half (by choice to stay at home with my kids), I didn’t put in the time that was necessary to get this webinar to a wide audience and help as many people as I’d like to. Fast forward a couple years, my daughter is now four and I have a two-year-old. My mission of helping people harness the power of social media  to optimize their careers and their income is no less vivid that was before. In fact, now that I have the future of these two little girls to think about, I am even more driven to make an impact that contributes to a revolution in careering and hiring.

 

I’m playing a big game, and what I need to make this vision come to fruition is  – help. I’ve had to ask for help quite a bit along the way, and through the practice of intention, network nurturing, and the application of the laws of success, help has manifested. A man on the west coast who has made far more progress on the same mission found me through LinkedIn, and I’m very excited to watch this collaboration take shape. I’m not sure exactly what it will look like, but he has designed what I consider to be a best-in-class LinkedIn course that has all the components that I see is being critical to your utmost success.

 

I always said that if I found somebody was doing it better, I’d let them take the reins. I don’t know if I’d say he’s better (; ^), but he is definitely doing it right, and he’s really quite an amazing inspiration with a lot of power and resources behind him, including me.

 

I hope you don’t see this blog as an advertisement, but rather an endorsement of a product and a person that I believe can help you achieve what you really want for your life and your future. So far, I have done a good bit of research on him, and the deeper I go, the more impressed I am. He’s the real deal. I think he will be the first household name associated with employment empowerment. He is Ron Nash. As of this moment, I get no kickbacks or commissions for promoting him or his products. Though, don’t be surprised if that changes, since it would be a dumb entrepreneurial move to spend my time or resources promoting a product I believe in without benefiting from a surge in profits.

 

I don’t know what the future holds between my company and his, but, as I mentioned in my last post, life can sometimes be way too short, and I don’t want to wait to share this with you. Your future is waiting.