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Conscious Leaders Stepping Up – Keep the Conscious Leadership Going!

If the Chinese government had conscious leaders willing to defy big pockets and do what was best for people and the planet, we’d all be going on with life as usual.

Instead, here we are blaming each other. This crisis is certainly taking a toll on our healthcare system and supply chain, along with increasing societal vulnerabilities. Mistakes were definitely made and they will need to be evaluated. In my opinion, criminal negligence or actions that cause deaths deserve justice but instead of placing blame right now, I’m most concerned about how we will all get through this together.

We need social distancing to curb the spread of Coronavirus. Stopping the spread is for the highest good of all, especially our fragile, immunocompromised, and those already susceptible to pneumonia and lung issues (me), but doing so is going to financially devastate many.

The financial ramifications of social distancing are not falling off the radar. Here are things being done to soften the blow while we curb the spread:

  • The Department of Labor is allowing states more latitude to enable more employees, which may include part-time employees or self-employed contractors if a state allows, to file for unemployment without having to quit.
  • Pennsylvania is working to protect workers forced into quarantine or isolation by guaranteeing their jobs.
  • Companies are being compelled to move to all-remote reporting and for those that can’t, a bill is currently in the Senate to obligate employers with fewer than 500 employees to provide additional FMLA benefits for Coronavirus-related absences. Larger companies are being encouraged to extend PTO. I’ve heard payroll taxes may be suspended to help relieve the burden on those companies.
  • The Federal Reserve cut the benchmark interest rate to 0%-0.25%. I haven’t heard yet that considerations will be made for the mom-and-pop shop owners and self-employed, such as my husband, who still rely on being on-site to do work.
  • Some utilities are offering to waive late fees and forego service suspensions. Some are even offering special payback plans.

Things individuals can do to support themselves and others:

  • Many fitness instructors who cannot go to the gym are leading remote workouts. I hope they open a Patreon account to enable those who are able to donate to do so. If they’re really tech-savvy or find some tech talent-for-hire, they might be able to set up a subscription service.
  • Musicians can do the same thing. I’m already thinking about how my band can hold our practices via Zoom video conferencing. We’re preparing for a June 20th gig that may no longer happen in person, but we could still perform digitally. If digital performances are well-received, maybe we’ll be able to play even more since our largest obstacle to practicing and gigging is logistics.
  • While it’s discouraged (if not already prohibited) to go dine at your local mom-and-pop restaurant, many are delivering or offering food for pick up. You can also buy gift certificates to keep them floating during this time.
  • I have seen that some people are continuing to pay their cleaning services even though they are not using them at the moment.
  • While parents aren’t busy shuffling the kids to and from practices and activities, this is a really great time to think about what’s important to accomplish in your career. It’s a good time to devise a strategic career plan, get your career tools into shape, revisit and refine your brand, and start getting reacquainted with people in that sphere.

In a lot of cases, it’s the conscious leaders of corporations who have stepped up to show the world how to show up for each other. They deserve attention to show others the way, and they deserve positive reinforcement for doing the right thing.

Here are some of the companies rising to the occasion.

  • Comcast has taken various different measures:
    • Offering two months of free Internet for students to study remotely. If you have an X1 or Flex remote, just say “Coronavirus” into your remote and their collection of grade-based educational content will appear.
    • Pausing their data plans.
    • Extending hot spots to accommodate low-income communities.
    • Expanding broadband to every customer.
    • Offering bill assistance and agreeing not to overcharge customers (AT&T and Verizon also agreed to this, though I heard people are still receiving shut off threats), charge late fees, or shut off service for non-payment.
  • Bill Gates donated $100M to fund testing and Adobe is offering free Creative Cloud tools for students through May 31.
  • Alibaba owner Jack Ma sent 500,000 tests and one million masks to the US.
  • The Airbnb CEO is allowing penalty-free cancellations during certain booking dates. Guests can cancel a reservation and get a full refund. Hosts can also cancel reservations without impacting their Superhost status.
  • Citadel is donating $7.5M in financial relief to China’s hardest-hitting provinces.
  • Apple is allowing Apple cardholders to skip their March payment penalty-free and interest-free.
  • I have to give a huge shout-out to Rep. Katie Porter on gaining the commitment of the Centers for Disease Control Director to fund COVID-19 testing for all.

Keep in mind that we are all dealing with is a direct result of wealthy collectors of exotic animals for food, healing, and status who have lobbied the Chinese government to keep wet markets open. This is in spite of most of the Chinese people NOT shopping there or supporting the continuation of these wet markets where SARS and MERS are said to have previously originated.

Let’s all make a call to action for the world’s wealthiest to act with more consciousness. Let them know via social media, sharing, tagging, etc., that we are watching and we need them to step up now more than ever.

Amazon, while grappling with many supply chain and logistics shortfalls, is implementing controls to make sure that its sellers aren’t price-gauging customers. It will also continue to pay all hourly office employees, such as cafeteria workers and janitorial staff, during the period of mandatory remote reporting. Drivers and fulfillment workers, meanwhile, are busier than ever before. On the other hand, Jeff Bezos, the world’s richest man, is being criticized for asking his Whole Foods employees to donate their time off to sick co-workers instead of footing the bill.

Richard Branson at first downplayed the threat of the virus ahead of his cruise line launch and now is lobbying the British Prime Minister for financial relief for the aviation and travel industries in order to save jobs.

Do you think these leaders can do more? If so, I encourage you to let them know what you want to see them doing more of.

More importantly, share the actions of conscious leaders that you have admired and tag them so that they can get the recognition, appreciation, and positive reinforcement they deserve!

U.S.A. For Africa – We Are the World (Official Video)

Music video by U.S.A. For Africa performing We Are the World. USA For Africa #USAForAfrica #WeAreTheWorld #Vevo

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Is There a Mass Exodus from Corporate America?

Since announcing Epic Careering’s 2020 initiative to raise corporate consciousness, I’ve gotten some interesting, but not very surprising, feedback.

My new effort is being met with a lot of skepticism, which I totally get!

A couple of people cringed at the word “corporate.” How does that word hit you? What comes to mind when you think of “corporate” entities? Are they good things or bad things?

Mostly, what I perceive is resignation. Essentially, all companies these days need to be able to adapt to change quickly. Keeping up with technology, competition, global trends, and customer experience is more important than ever. However, when it comes to truly transformational change, in which the leaders are transparent, communicate proactively, and show genuine concern about their people and the planet, many people feel like it’s all a bunch of lip service intended to pacify the disgruntled, manufacture motivation, and trick new talent into joining the ranks.

I’ve learned, from my own clients over the past 13 years, as well as from candid candidates back when I was working as a recruiter, that many, many people are disillusioned with their jobs and corporate leaders in general. Fortunately, these people are not giving up – yet.

My clients discovered that there were better opportunities available, and there didn’t necessarily need to be a large quantity of them; they just had to improve at qualifying companies and proactively pursuing positions that truly present the potential to thrive. That leads to the serious concern I’m experiencing right now – if I continue helping people land the great jobs, what will be left for the rest?

You may be starting to see that unless transformation comes soon, everyone loses.

I’ve been collecting articles about companies doing wrong and companies doing right for about four years now. I’ve been told countless tales of leaders failing to give talent what it needs to thrive and prosper, such as growth opportunities, training, sponsorship, resources, and ample time for self-care.

Here are some quick stats that I’ve found very interesting:

  • 12% of people who start businesses (2019) did so because they were dissatisfied with corporate America.
  • The workforce participation rate has been declining, and that trend is expected to continue, accounting for a projected 9% decrease from 1998 to 2028.
  • A Korn Ferry study predicts that by 2030, there will be a global talent shortage of 85 million people, at an estimated cost of $8.5 trillion. In the US, the tech industry alone “could lose out on $162 billion worth of revenues annually unless it finds more high-tech workers”, in addition to losing out on $500 billion due to anticipated disengagement in all markets.

A staggering 79% of independent contractors prefer working for themselves as opposed to working as a full-time employee. Unfortunately, the success rate for 1st-time entrepreneurs sits at about 18%, which works in corporate America’s favor because it means that some of the talent leaving may eventually return, or be more favorable to acting as a consultant. So, what happens when a company needs more ongoing, stable presence and leadership? And if those returning to corporate America from nontraditional roles are the answer, how many companies may disqualify this talent simply for not having been in the corporate game recently?

The generation entering the workforce actually values stability. I predict that it won’t be long before this generation is forced to realize that company job security is an enigma; only by learning how to generate opportunity do they actually stand to gain true security. They’ve witnessed it when their parents, who did everything right, still found themselves financially strapped and perhaps even unemployed. They’re being forced into the gig economy because of the number of jobs being outsourced to freelancers or firms.

Corporate America has little time to keep this new generation from becoming just as disillusioned. This doesn’t mean delaying or resisting automation, but completely revamping and figuring out how to offer opportunities to do more meaningful work under more enjoyable conditions.

So, while the data doesn’t reflect a mass exodus of talent from corporate America just yet, the problems that already exist are predicted to get much worse. Raising corporate consciousness is the solution.

Do you want to be part of the solution? Join the LinkedIn group.

Want to keep up with who is moving toward, or away from, corporate consciousness? Join the Facebook group.

Bob Marley – Exodus [HQ Sound]

Bob Marley in Exodus. Enjoy!

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

How Much Detail Should You Really Put in Your Résumé?

Both you and I know that there is no lack of advice out there, and one of the most frustrating experiences for those who are job seeking is how to figure out whose opinion is right.

I invite my clients and my students to run others’ advice by me, and I don’t make them follow my advice (though I do have to stick to rubrics I develop for my students.) I encourage them to run experiments but run them fairly scientifically so that they can achieve some objectivity.  (My blog post next week will talk more about how to do this.)

Just be aware that anything new will feel foreign and you will tend to be resistant to it. Once you know and accept that, you can get past it faster and open yourself up to the possibility of there being a better way.

When it comes to your résumé, whether you are going it alone or engaging a professional, the method you use has to make sense for what you want to accomplish. Reverse engineer what is right based on your goals.

For instance, my process is very front-end heavy (to ensure a consistent quality), and my branding services are an investment that I am committed to generating returns in the form of multiple, high-quality employment leads that represent greater satisfaction and (probable) better income.

However, if you are in a situation where you just need a job to make any income, and you refuse to turn down an offer no matter how badly it positions you for better opportunity or income, engaging me would be a waste of time and money. It won’t pay off as designed.

In this situation, you may be tempted to include every job you’ve had, because you “need” to appeal to any potential employer. What will happen is that you will only look appealing to employers who are looking for baseline skills, which usually result in you receiving baseline pay and working among baseline colleagues. This might be all you need right now – no judgment here.

In this situation, professionals like me are going want something more for you. That’s because we know it’s possible, and we’ll tell you to think about what you would really like to do, and what you have done in the past that you enjoyed, and what criteria your next employer needs to meet. We’ll challenge you to think about what this attractive employer needs to know about you and to only put in your résumé experience that matters to them. This is advice that you’ll likely ignore if your goal right now is survival. At a minimum, we’ll say, make sure that you include what you accomplished (not just what you did), so that they know you did what you were supposed to do, you did it well, and that it made a positive difference – the more precise and specific, the more believable and impressive you’ll seem.

I’ve heard some recruiters, and even some hiring managers, claim that no résumé should ever be longer than one page. For entry-level through 3 years of experience, I agree, with some exceptions being academics and scientists. For more experienced professionals, people who want a 1-page résumé are in the minority. Certainly, brevity is valued in the corporate world. However, sometimes one page is inadequate to deliver the details that are important to audiences who value them.

A résumé’s basic job is to inspire invitations to interview. But I hear many job seekers complain about the time that they spend going to interviews for jobs that they ultimately would never want to accept at companies that they would never want to work for bosses to whom would never want to report. The résumé can do much more than just inspire interviews. It can help employers self-qualify and disqualify themselves as potential fits for you. The offer goes not just to the most qualified candidate, but ultimately the candidate who has the greatest potential to be successful in that role, in that culture, on that projected path, with that team, for that boss.

If you want your résumé to do this, there are questions you can ask yourself to determine what to include based on your goals, not just general advice. These are also questions that can help you through the interview process to help you notice (by what questions they ask) if what is important to them is also important to you.

Do you want your future employer to care only what you were supposed to do, not that you did it or how well you did it?

Think about what you want your future employer to care about in all of their hires.

Have you ever worked in an environment where not everyone was held up to high standards of performance?

Think about working among people who only worked up to their job duties and did nothing further.

How financially stable could that company be if there are people on the payroll doing the bare minimum (or less)?

Would you wind up taking on more than your fair share of work, and, if you do, will that be recognized and rewarded?

Is the impact that you want to make going to be diminished by the lack of performance among others?

If you care about the performance of others around you, make sure your résumé reflects your ability to perform as an individual (first and foremost) as well as how the team contributed.

Do you want them to care only that you achieved results, not how you achieved results?

If your goals go beyond survival to making sure that your next employer’s values align with yours, then think about how they would do things and how they would want you to do things. For example, if all that matters are the results (not how they were achieved), where else in that company is there a focus on metrics over methods?

What would work be like if you worked among high achievers who would do anything to achieve?

Will a culture that only focuses on results lead to the company hiring people who will do anything for results?

How will that impact collaboration and team dynamics?

How will results be rewarded?

What might be sacrificed, then, for the sake of results? Are you willing to sacrifice that for results?

Are the how and how well important to you?

If the answer is yes, the challenge for many is how to add MORE context to achievements without adding length. I used to be frustrated by that task, but have found that if I approach it like a challenge – a test of my wordsmithing ability – not only do I enjoy it much more, but I complete the challenge successfully. I have developed a story formula that enables me to ensure that I have captured all potential impressive, relevant details of a story, and then use the visual layout of the story details to more objectively see what are the most important pieces of the story. Finally, I try to put them in a simple VERB (effort/action that directly led to results) > OBJECT (measurable results) + preposition/conjunction (due to/in order to) + intention/supporting details/additional impacts.

The White Stripes I just don’t know what to do with myself

The Whie Stripes i just don’t know what to do with myself from the album elephant

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

10 Reasons NOT to Apply for Jobs Online

Applying online is a dangerous job search habit, and one that can really restrict your opportunity and chances of landing something that is truly a great career move. Even though job seekers are taught and told over and over again by career experts like myself that applying online is a last resort, it remains a go-to resource for job seekers.

I believe there are three primary reasons for this:

  1. In this world of instant gratification, it seems to easy to resist the low hanging fruit. It seems logical to assume that you have to “strike while the iron is hot!” It’s really a case of FOMO (fear of missing out.) The thing is, fear is not a good emotion to make truly logical decisions. I will lay down some logic here that I hope will strike a chord and make obvious that applying to positions you find online is really the last activity you should invest time in.
  2. Habits run on autopilot in your subconscious mind. You may just go on applying without giving it much conscious thought. When I work with clients on their campaign, coaching and habit tracking tools are necessary to install a new workflow that will eventually run on autopilot – one that actually produces great results, reinforces your value, builds confidence and hope, and generates momentum with even less time and effort. These positive results further reinforce the more effective workflow until they become automatic. This turns career management into a pull rather than a push. However, if people are unaware of their automatic programming, it will continue to run undisrupted.
  3. The investment of time in more proactive, targeted efforts to pursue a role seems to feel and look like a delay to being in action. People get antsy knowing there’s a desirable position open and they’re not on record as being in the candidate pool. It’s true – the alternatives to applying online can take more time than simply clicking a button to apply. However, sometimes online job applications are time consuming and they still don’t get you any closer to being considered, let alone being in demand.

Still, here are the top 10 reasons why fighting the impulse to apply online will help your chances of positioning yourself as a real contender for the ultimate offer.

#1 – The Chances Your Application is Seen by Human Eyes

The quality of online applicants compared to the quality of employee referrals, in addition to other metrics that are more frequently tracked like time to onboard, have taught astute hiring professionals that their time is best invested proactively pursuing referrals from trusted talent and contacts while applications roll in as a last resort. Candidates who apply online will often only get looked at after internal candidates, referrals from employees, referrals from friends, and submitted candidates from approved recruiting vendors.

If you are a “cold” candidate, you have to rely on luck and keyword optimization to push you toward the top of the results in the case that referrals don’t pan out. This makes your résumé a tool that can either help you or hurt you, depending on how well it is written to match keywords. This doesn’t give you a whole lot of power to make something happen.

#2 – The Chances of You Getting Hired

Then, if your application is seen by human eyes, those keywords better show up in a context to validate the strength of your qualifications, at a minimum, and your unique value and culture fit, at best. If there are any anomalies in your experience, such as gaps or shorter stints, you have to cross your fingers that there aren’t applicants who appear equally or more qualified, and less risky. You can be moved from a “maybe” pile to a “no” pile quickly.

#3 – Inadequate Competitive Positioning

Even if you do get into the “yes” pile, you have no idea what the human’s perspective is on what position you are in to get an interview. I hope your LinkedIn profile is branded to help you make a strong case for why you’re a great hire and that other candidates don’t come from more trusted sources. It’s not always beneficial to interview first, but if the interviewer doesn’t have any insight as to who you are beyond your résumé, the interview will be conducted somewhat generically compared to how they would conduct the interview if someone had given you a strong endorsement or even if you had been able to effectively endorse yourself in a cover letter. From this position, the interviewer is then more interested in selling you the opportunity than in validating your résumé and mitigating the risk of the unknown that cold candidates present.

#4 – Nullifying Employee Referral Bonuses

While so many top companies have employee referral bonus programs and cite employee referrals as their top source of great talent, they are often under-leveraged, poorly promoted, and disorganized efforts. That means that when there is an opening in a company on your target list, even if you’ve given someone there a heads up that you’re interested, they won’t be made aware of the job opening, and they won’t be proactively seeking out opportunities to refer people for internal roles. I have certainly informed several people who were unaware that their company even offered an employee referral bonus, even though it was on their company’s employee or career page.

We’re all time starved, so it often takes incentives to get people to act on your behalf. Some of these employee referral bonuses can be over $1,000. I don’t know many people who wouldn’t want an extra $1,000 for spending a couple minutes referring someone. Of course, you will have had to reassure them that you will be a strong candidate and a good hire for them to stake their social capital on you.

If you are already an applicant, some employee referral bonus programs will not give credit to an internal referral source.

#5 – Disqualifying Recruiters from Presenting You

It’s certainly more beneficial for you to be recommended by an employee with social capital and clout, but some recruiters have done a fantastic job of building rapport and credibility with hiring managers. That’s why being presented for opportunities by a trusted recruiter may give you a bit of an edge over all the other cold candidates. A recruiter’s job, after all, is to weed out unqualified or unfitting candidates and whittle a candidate pool down to 4 or so top contenders.

When a great recruiter has a strong relationship and understanding of his or her client, the candidates submitted by him or her get top consideration. Of course, you’ll want to qualify your recruiters, and be forthright about where you have already applied. The clients will not involve themselves in any candidate ownership battles. Most of them are clear that only new candidates can be presented by their recruiting vendors; the company already “owns” candidates that come in directly through their career site or other job boards.

#6 – HR Arbitrary Check Boxes

As Liz Ryan pointed out on Twitter last week:

Liz Ryan on Twitter

A hiring manager – that is, your possible future boss – has a completely different perspective and set of of needs from whatever HR is looking for in their tick-a-box exercises. That’s why you have to reach your hiring manager directly, and skip the online job application

 

Why is that? Well, a number of reasons. Just like recruiters can have a solid reputation with hiring managers, they can also lose credibility with hiring managers. Still, they are required to comply with HR procedures, so they will pass along the minimal required details to get HR started on pre-qualifying candidates just in case their network or own individual efforts fail to produce quality candidates, who may or may not get a fair shake.

Another reason is that hiring managers are just more intimately familiar with the nuances of the job and what kinds of people, personalities, and talents lend themselves to success, but the internal HR system doesn’t allow for those nuances to be articulated. It can be too time consuming to communicate those nuances, or the hiring manager isn’t able to articulate them for one reason or another.

Still another possible reason is that passing along check lists is the only way companies have thought of to eliminate having to review unqualified people. They choose things they believe will help improve the chances of hiring someone able to ramp up quickly. At the same time, they systematically rule out people with unconventional careers who can add truly unique value.

A hiring manager has more latitude and perspective to see how out-of-the-box candidates might be able to add something to their team that conventional candidates can’t – IF they have vision, that is.

#7 – Time Suck

You might consider job activities a numbers game, but this is one of the huge myths that lead job seekers to become frustrated and discouraged. When it comes to ROI (return-on-investment) of time in your job search, online applications return the fewest results. Even the results they do produce can be a crap shoot in terms of opportunities that represent your best chances at thriving and succeeding in your new role.

If you invest time based on the probability of that resource producing quality results, you would spend 80% of your time networking (the right way) and 5% of your time on online job boards and filling out applications. After three weeks doing this, you will see your momentum shift at least 3 points on a 1-10 scale.

Limbo sucks. Change is hard. It might seem like applying online will be your best bet at a quick transition, especially if you have reached a senior level in your position. However, you will find that building momentum toward really GOOD opportunities takes more effort, more time and more energy when you’re spending most of your time online.

#8 – The Emotional Abyss

This is the real heartbreaking thing about online-driven job campaigns.  People start to question their worth, their viability, and their chances at improving their financial status. When online campaigns fail, people will blame themselves. This heightens the emotional stress of interviews, impeding your performance. Each interview feels like it “has” to work out. You may find yourself overselling yourself for opportunities that you wouldn’t even consider if you had a competing offer. You may even think you have to make yourself look less qualified. All of the visions of growing and developing in your career seem unlikely, like pipe dreams you have to abandon. You might feel like you’re letting your family down. Worse, you’ll feel like you’re letting yourself down.

In this emotional state, it’s much easier for unethical, inhuman employers to take advantage of your desperation. You may find yourself in a much worse situation, feeling stuck, feeling victimized – unaware that you can actually take control and make something happen.

It’s the whole negative tailspin of career confidence that is the worst part of relying on online efforts to produce results. You’ll never even know how great you could have had it, and you’re unlikely to believe you can have it any better.

Watching my mom go through this emotional abyss is why I do this work in the first place. It seriously breaks my heart.

#9 – The Flood of Irrelevant, Illegitimate Inquiries

I do recommend that my clients set up agents on job boards, and that they set aside 15-30 minutes twice a week to go through them all at once. This helps them better identify redundant postings, and decreases the chances they are persuaded by opportunities that don’t fit what they said they wanted.

Job boards are very misleading representations of how much opportunity is available. You might be tempted to pursue something that is not something you’d otherwise consider, as stated above, and that includes the flood of inquiries that you get to your profile on these job boards that are huge wastes of time disguised as “great opportunities for growth and income.”

Consider this – if technology has not progressed far enough to automatically send you relevant, legitimate opportunities that fit the criteria you entered, how well do you think it’s performing for recruiters in search of candidates? Even AI hasn’t yet made a dent in the quality of results.

#10 – It Is Passive and Inactive

Online resources keep you sedentary and tied to your computer, which isn’t great for your health or mood. Surrendering your power to some unknown force on the other end of an application also isn’t beneficial to you. The best job searches turn fun into results. Spend less time grinding away, and more time on self-care and enriching your life with new contacts.

If you don’t find networking fun, you’re probably not networking with your people. You also probably don’t know what to say that will inspire them to take action, and you were likely disappointed by people who weren’t able or willing to help you in the past.

Networking is not supposed to look like superficial schmoozing with people you don’t like. It’s more like a scavenger hunt that’s more fun with friends – a way to find the people who need you through people who like you and vice versa.


The bottom line when it comes to online campaigns is that there are just better, smarter, and more empowering ways to get yourself closer to the opportunities that are really right for you.

If you’re unsure what they are, I’ve embedded links to helpful articles throughout this post, but you can always reach out to me for some custom insights by scheduling a free consultation.

Mariah Carey – Make It Happen (Official Video)

Music video by Mariah Carey performing Make It Happen. YouTube view counts pre-VEVO: 21,232 (C) 1991 SONY BMG MUSIC ENTERTAINMENT #MariahCarey #MakeItHappen #Vevo

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Prepare Your Phone Screen Playbook to Get to the Next Level

Phone screens are like open book tests. You have to have the right playbook for it to help you. Otherwise it’s like copying off the person who never scores higher than a D. You could have gotten a D all on your own without even trying. What’s the point of that?

Firstly, understand that there’s probably more research to do than you think. Don’t try cramming all in one night. You’ll want to have all of your notes together and organized prior to the night before.

Even if you can refer to your notes, you still want to know them well enough to know which parts to reference based on the questions. You won’t have a lot of control over what questions are asked and in what order. So if you’re fumbling while trying to find the right response to a question, your heart will start ticking like a clock with each second that passes. That’s not the state of mind that performs best. You’ll have to manage the interview a bit like a dance you’re not leading, so stay agile.

As soon as you know you’ll have an interview, start researching. Cross reference what you find out about a company with what you want in your next opportunity. Anywhere there is a gap between what you want and what you can find out online, make a note of that item. This will be your agenda for pre-interview calls with your interviewer. Start a company report, and then copy and paste information on key people, values, initiatives, industry challenges, etc. Go way deeper than just looking at the company’s website. I recommend creating a Google alert on the company and key people, especially the person who would be your direct supervisor and/or your interviewer.

Try to find these key people on social media, especially Twitter where it seems people reveal more about their opinions and values. Note if they are married/single, have kids, love to travel certain places, have an obvious political inclination, have hobbies, enjoy certain artists or shows, etc. Even though you won’t necessarily use this information to build a personal report, it will certainly help you to keep this personal information in the back of your mind. If they’ve shared any of this information on LinkedIn or in their Twitter handle, then it’s pretty public and could be free game. The data points you find when digging deeper should be kept to yourself otherwise it could come off as too private and creepy.

Even if you don’t discuss your findings directly, having an idea of a person’s interests and personality can still help you build trust. Are they private, conservative, do they have a sense of adventure, what are their values? What qualities do they admire? What companies and influencers do they follow (consider quoting one)? All of this considered, just remember – don’t try to be something that you’re not! That never works out well in the end. However, if you genuinely have something in common with the interviewer, you may see an opportunity to take advantage of that. It may sound dirty, but people prefer to work with people they like and trust, and having things in common can be a trust signal.

Next, have at least one achievement story for each top quality, experience, method, or talent that distinguishes you from the competition. Connect the dots between your distinctive value, the problems, challenges and initiatives of the target company/hiring manager, and what you have been able to achieve in your employment history. If you’re asked to walk through your experience, make sure you highlight the themes of what makes you the best candidate. For instance, if you’ve always been great at identifying market trends, walk your interviewer through a highlight reel describing the specific times you succeeded at doing just that. These themes should be related to what will make a candidate successful in the role. If you can validate your aptitude early on in the phone screen, do that.

Have answers and stories prepared, but don’t write them out like an article. Make an outline, cutting out as many extra words as possible. This should look more like bulleted talking points, like a politician uses before a debate or media appearance. Boldface key phrases and points that you definitely want to relay.

Another tip is to determine which questions make you most nervous and figure out why! Are you scared of revealing something? Chances are that fear will be picked up by your interviewer, even over the phone. If they sense there’s a potential risk in your fear, they’ll either dig deeper, or let it go but this uncertainty won’t really be gone. It will be lingering in their mind as an unknown variable that leaves a gaping hole for another candidate to surpass you in the process.

Practice the KISS principal when it comes to these questions (keep it simple, stupid.) Don’t go into an elaborate story – there is a time and a place for elaborating, but this isn’t the time to risk the interviewer getting caught up in details. Understand what the risk is from the employer’s perspective. If discussing a time you made a mistake, the most reassuring way to approach the situation is to own your mistake and the impact that it had. Then, move on to demonstrating how you’ve worked on never making that mistake again. It may seem risk to admit an error, but you’ll come across as genuine, which is much easier to trust than someone who never admits to making mistakes.

Finally, if the interview question has to do with conflicts between yourself and coworkers, vendors, clients or your boss, stick to facts that all objective parties would agree upon. Don’t chronicle all events, but rather share only the relevant ones that help you make a case for your character, skills, and/or problem solving abilities. If you have to recount a specific conversation, be sure to recall the exact words that were said. Again, if you misread the situation, point out your revelation and how you would handle it now that you have more wisdom. If the situation repeated itself but with your new awareness you handled it better, take the opportunity to briefly share that story.

Keeping these tips in mind will help you ace your phone screening as well as your subsequent interviews. Remember there are steps you can take to prepare yourself for questions that will likely be asked of you. Additionally, take the time to research and get a feel for the work culture of the company you’re applying to and get familiar with the personality style of your interviewer. If you employ these tips on your next phone screening, please feel free to share how they helped you in the comments section.

SILVER LININGS PLAYBOOK (2012) – Music Video: Alabama Shakes “Always Alright”

Pre-listen: Soundtrack Snippets of Danny Elfman’s “Silver Linings Playbook” @ http://www.chongweikk.com/2012/11/soundtrack-snippets-of-danny-elfmans.html ******* Lyrics: Well you come up stairs in the night to talk Stay a little while then you do a little walk on home I hear you downstairs smoking cigerettes, I hear your talking shit Cuz you aint got

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

How Does a Professionally Branded Résumé Give You More Bang for Your Buck?

When hiring a professional résumé writer, it can be tempting to price shop. However, it’s important, even critical for the unemployed, to know what kind of return you can expect on that investment because you don’t know how long you’ll need that money to last.

That’s why I’ve created a specific process to build professionally branded résumés that ensure top-quality results.

What does the process look like?

Stages of my Epic Branding Life Cycle:

  1. Consultation/Interview
  2. Delivery of Branding Points
  3. Mini360°
  4. Finalization/Prioritization of Branding Points
  5. Mega Document Audit
  6. Request for Additional Information – Gap Fill Using Story Formula
  7. First Draft Delivery (5-10 business days from receipt of additional information from client)
  8. 60-minute draft review
  9. Semi-final draft delivery
  10. Client 10/10 rating and 100% satisfaction
  11. Continue with next document or campaign strategy and coaching

Let’s not get too far ahead, though. If you want to try this on for size, start with a free consultation.

Free Branding Breakthrough Consultation

Admittedly, I won’t be successful working with all candidates in all situations. It is a top priority that when you invest in my services, you get return on investment. While there aren’t many instances where I can’t provide ROI, I will be forthright and give you whatever guidance or referrals I can to point you to a solution for your situation.

That being said, if you have experienced long-term unemployment, are changing industries or roles, have reputation issues, or have been underemployed or underpaid, I’m highly adept at helping you get over the hump of these challenges to reach your goals and have many testimonials to prove it.

If you are not yet at least 80% certain of your target role, you are not ready to move forward with the branding process and I will help you determine if my career discovery services can help you achieve that clarity.

Sometimes personalities clash and visions don’t align. Sometimes your target role can be outside of what I consider myself an expert in, and I may recommend another provider. Sometimes my approach doesn’t work with your timeline and expectations.

The consultation is a great way to try before you buy. If we partner in this process, we’ll be working very closely together. I may need to be able to confront you if you are not working in your best interests. It’s not tough love, but it is compassionate coaching without judgment. It’s best to know ahead of time if you can handle this and if my way of working with you works for you.

Regardless of whether we fit or not, I will deliver value and immediate practical advice that you can apply right away to see a difference in your momentum. If you have not been satisfied with the results you have been getting with your tools and efforts so far, I will help you understand probable reasons why and viable solutions that will help you make the necessary shift to see better results.

The Proposal

Often you will receive a proposal prior to the free branding breakthrough consultation if it’s clear from information you provide what journey(s) will enable you to reach your goals. Otherwise, I’ll at least explain that branding services that include résumé and LinkedIn profile writing range from $1,000 – $2,500, and campaign support services are between $2,000 and $15,000. I’ll do my best to estimate on the call where in that range you’re expected to fall, and then follow up with an exact proposal that outlines your specific investment for the journey(s) being recommended.

You will see that while I require payment upfront for most journeys, I also offer guarantees (very few résumé writing services and career coaches offer these) and use PayPal, which allows you to pay over a 6-month time period at 0% financing (pending you are approved). I have taken as much risk out of this decision as possible!

You Choose

Once you confirm your desire to partner and specify which journey(s) you will take with me, you will be invoiced using PayPal, be sent a link to schedule your branding consultation, and receive a request for supporting documentation that may include, but is not limited to:

  • Job descriptions/postings for target roles (copied and pasted vs. URLs, which expire)
  • Internal job descriptions
  • Personality and/or strength assessments (I may recommend some prior, depending)
  • Performance evaluations
  • Informal kudos or testimonials you’ve received (I’ll import your LinkedIn recommendations)
  • Letters of recommendation

The more documentation you send, the more time prior to the consultation I’ll need to review it. I ask for at least 24 hours.

If you don’t have any of the above supporting documents, my process will ensure that we will still get where we need to go.

NOTE: Should you need to reschedule, please text 610-888-6939.

Your Branding Consultation

At the scheduled time, I will call you promptly at the number you include on the scheduling form.

I will have already developed questions cued from your materials so that I have a rough “bread crumb” trail to follow. All of the content you send to me prior to our consultation is copied and pasted into one master document, which I call a mega document.

We will talk more about your target role, criteria, and the conditions you will need to thrive in your new role. I will share with you my insight based on 20 years of experience working closely with employers and my expertise on employment trends what your audience will need to know about you in order to qualify you.

From there, the process is somewhat organic. One answer may lead to additional questions. I will stop you if I feel that we are straying from relevant stories and information. It is critical to me that we use our time efficiently and effectively.

Otherwise you can assume, even if you are going on a tangent, that you are providing excellent, relevant information.

At some point, you may be compelled to say, “Good question!” That is because my keen intuition enables me to understand where we need to delve deeper.

We will both come to an agreement about what qualities, experience, talents and skills distinguish you for your target role and employer.

At the end of your branding consultation, you will feel understood, proud, confident, and hopeful. You may have a new appreciation for yourself and all you have done, especially if it went unnoticed or unrecognized by your previous employer(s). You will feel more certain that all that you have to offer is needed, not by everyone, but by a particular segment of the market that your new content will now be able to recognize easily, allowing you to attract the RIGHT opportunities that represent your maximum opportunity to succeed, grow, and earn.

The First Deliverable – Branding Points

In the hours following your branding consultation, I will analyze and synthesize the totality of the notes compiled to date in the mega document, which will be well over 10 pages at this point, sometimes as many as 25 pages. I will identify 4-6 primary themes and compose branding points that encapsulate these themes, which are a combination of your qualities, experiences, talents, and outcomes that you produce as a result of having these.

I have found that fewer than 4 branding points does not provide a strong enough foundation to substantiate that you are a uniquely qualified candidate. More than 6 branding points adds unnecessary complexity to substantiating your unique value. Also, emphasizing too much value can inspire skepticism.

Because my goal is to be comprehensive and connect soft and hard skills and outcomes, some of them can be complex, even wordy. This is not representative of your final, outward-facing content.

I’ll deliver your branding points to you within one business day along with a template. It is at this early stage that I have learned it is best to procure feedback from people who know you best.

  • People find it much easier to spare 15 minutes to read and weigh in on 4-6 bullets vs. a several-page résumé or LinkedIn profile content.
  • We want to ensure (before content is created) that all of the unique dynamics that make you a valuable employee are captured from the start, so that the content created can substantiate them.
  • We also want to have a comprehensive, accurate foundation from which all of your branded content can be built so that we can tell a consistent story across various media, even while accommodating language that is germane to each media.*
    • The résumé is written to be concise. Pronouns and excess small words are eliminated for brevity, but it doesn’t sound like you would speak.
    • The LinkedIn profile, though it has character limits and still has a business audience that appreciates brevity, is best written to humanize you. That means it will be written in a more natural voice, in the 1st person.
    • A biography is written as though someone else is introducing you, in the 3rd person. It hits the highlights of your journey. At it’s best, it still expresses a theme to your journey so that it tells a compelling story, rather than chronicling your work history.
    • Other platforms and social media have “voices” as well, e.g. Twitter appreciates sarcasm, and infographics are stories in images, icons, and symbols.

* You may not opt to engage Epic Careering for multiple media, but it is still recommended that all of your content tells a consistent, compelling story by basing it on the branding points provided. 

Mini360°

Along with the branding points, I’ll send you a template that you can use to invite 4 people who know you really well, preferably in various contexts, to provide feedback within 2 business days.

As feedback comes in via e-mail, you’ll forward the feedback right to me. It’s best if I read it raw, exactly as it was written, rather than interpreted or summarized.

I will take none of the feedback personally! My primary focus is making sure that the branding points fully encompass and unveil your brilliance in all its glory.

People will tend to want to wordsmith, and you will probably have someone comment on how long or wordy they may be.

This is OK.

Some of this feedback may not be applied at this stage, which is more about my internal processes, but it can be valuable later in the content creation stage.

Upon receipt of all feedback from you and your contacts, I will hone the branding points. I’ll highlight the changes and make notes to address all of the feedback so that you understand exactly what was applied, what was not, and why. Additional questions that I will need you to answer in order to make sure that the branding points align with your vision of how you want to be promoted will also be included.

Along with the semi-final branding points, I will request that you prioritize them in order of what you want most to be recognized and appreciated for.

The process continues until you communicate that the branding points are 10/10, at which point they are considered final and the next stage begins.

Mega Document Audit/Request for Additional Information

During the branding consultation, you probably will have found it helpful to refer to specific points in time when you overcame a particular challenge, or used your unique qualities to finesse a solution. However, all of the impressive context of that story may not have been captured at the time due to a need to be efficient and effective at uncovering all of your unique value.

It’s also probable that there are additional stories about previous experience that would further support and validate your branding points, perhaps even in a way that your more recent experience would not.

I cross reference your branding points with the mega document, color coding where stories support your branding points. This enables me to see clearly which branding points are substantiated the most by recent and/or previous experiences.

The strategy is to make sure that the higher priority branding points are proven with a majority of the space, or “real estate” on your résumé, and where human eyes can see it more evidently. It also helps me understand where there are gaps in substantiating your branding points and what details of stories are missing, but needed, in order to paint a compelling picture of the value you offer and how you delivered such value in the past in relation to your branding points. This enables us to use a sound strategy for what to include or omit when needing to accommodate constraints on space.

You will be sent one or several requests for additional information that include a formula that enables you to provide only the information that is missing. In all fairness, this can seem like a daunting task for busy executive clients. Because chunks of time are easier to find/make than long periods of time, I recommend that you use your phone’s dictation features to open a reply e-mail, go to the formula, and dictate your answers as you are able. Then save the reply e-mail as a draft. Return to it, continuing to dictate your answers as you are able until it is complete, and then deliver it to me.

If you should get stuck during this process, I encourage you to schedule a call using a link that is shared with all clients so that I can help you work through whatever challenges you face in providing me with this information.

The Draft Design and Content Creation

Upon receipt of the completed information request, the drafting process begins. I have a proven, professional template (available for purchase, along with summary and bullet-building tools) and go to work strategizing and composing content that demonstrates your branding points using hard business terms as concisely as possible without losing the impact of details that build the business case for interviewing you immediately.

Most drafts take 5-7 business days, but sometimes based on the initial consultation and scope assessment it may take 7-10 business days, in which case you will have been informed with the proposal.

Along with your draft, you’ll receive a link to schedule a 60-minute phone review and some guidelines to help me arrive at a final draft that 100% satisfies you sooner than if you were to make comments and send them via e-mail.

60-minute Phone Review

We don’t always need 60 minutes to go over the changes, but some clients want to understand why some things were worded or placed in a particular way, need to provide additional clarity on certain aspects of their achievements, company or role, and just have preferences that I want to understand fully. Not only do I want to accommodate client concerns and answer your questions, but I also have best practices to maintain reader-friendliness and flow.

We won’t take time on this call to wordsmith; that’s best done on MY time after the call. I aim instead to understand the source of any concerns or the nature of your preferences. At times, I may advise you if something stands in contradiction to best practices and trends. As my customer, I will go with your decision, but will also make sure it is a well-educated decision and that the potential impact or consequences of your decision are clear.

Semi-final Draft Delivery

Within 1 business day from the phone review (with few exceptions), a semi-final draft will be delivered. If this draft falls short of the 10/10 rating needed to finalize it, I’ll trust you to use your best judgment in determining if another call is required. You’ll decide if clarity is needed from either party, or if you can communicate desired changes (and reasons) in an e-mail.

Though I aim to finalize the project as quickly as possible so that you can be in action in your job search efforts, I also do not rush you or limit the number of drafts that are created, as long as the target of the résumé remains consistent with what you identified from the beginning of the branding process.

The Final Product

Not only will every story told in your résumé prove your branding points in some way, but they will compound to create a sense of resonance and urgency that you are a HOT candidate that better be scheduled for an interview IMMEDIATELY before the competition swoops you up.

This also positions you as a premier candidate throughout the interview process. A résumé written in this way transforms how an interview is conducted. Rather than answering standard qualification and risk mitigation questions, your interviewer will be compelled to sell you the opportunity, telling you more about the daily, weekly, quarterly and annual goals and promoting the company’s benefits, perks, and growth opportunities. You will have more opportunity to paint a picture of how you will be successful in this role and to ask questions that help you determine if this opportunity is truly a fit for your criteria.

Often clients share that if a position winds up not being a fit, the company is so interested in hiring them that they custom design an opportunity that fits them! There is zero competition for these jobs, and it happens a lot more often than you think!

How This Differs From Other Résumé Writing Services

The investment is on the high end of what you’ll find across the market. This is a reflection of the experience that goes into the process and the quality of the output.

  • Many of the good services you will see out there can turn bland, functional bullets into achievement statements. That doesn’t make them branded. When the bullets align to build a business case for what makes you in-demand talent that your target needs, it’s branded.
    • If you see services offered under $100, the contents of your current résumé will be rearranged and formatted into a reader-friendly, error-free (hopefully), ATS-friendly (hopefully) document. Résumé building services fall into this range. Some of them have content databases where you select your target role/industry and you are offered choices to drag and drop into your résumé that you are then expected to customize to fit your situation.
    • If you are on a budget, have more time than money, and you still want branded content, just use my builder; it’s the only builder available that helps you create branded content and it’s fun to use.
  • My process is front end-heavy to ensure consistent quality backend output. I equate this to sharpening your ax when you want to quickly and precisely chop down a tree.
  • I do require your commitment to a partnership in the process (you have mine)!
  • I apply psychology, hypnotic copywriting, personal hiring experience, data, such as eye-tracing tests, and cutting edge industry best practices to strategically craft and locate content in a reader-friendly way where your audience will expect it. This produces more compelling, distinguishing content that resonates instantly and deeply.
  • Not only have I been a certified professional résumé writer for nearly 10 years, but I also served on the certification committee. I have seen what’s out there, and I have seen the best. I know I am providing a premium quality service! My advice was recognized by Feedspot as some of the best in the world. You are not hiring an admin to word process your résumé when you engage me. You are hiring a top-notch professional with executive-level experience in the employment industry and unprecedented credibility as an adjunct professor.

Not everything that’s fast is better, though I understand if you have an urgent need to supply a potential employer with a résumé so that you can strike while an opportunity is hot. I do not bypass my best practices, however. I have learned that the result is content that fails to produce a return on your investment and falls short of my own high standards. If you are not able to invest time being partners in this project, we just are not a fit to work together, and I wish you success and happiness in your career journey. I hope there will be a better time in the future to work together so that I can support you in optimized career growth, impact, recognition, and income.

As you can see, a lot of experience has gone into designing the branding process so that I’m able to deliver consistent quality that creates results.

Even a professionally branded résumé, however, won’t generate opportunity unless it is seen by someone in a position of power to hire you. The whole reason I do this is to help you get to the finish line. If you aren’t sure how to invest less time in your job search while getting more results, you want to acquire a life skill that will ensure true job security, and you want to form habits that make career growth a pull rather than a push. I invite you to partner with me on your campaign strategy, tools, and execution along with magnetic performance coaching.

Carly Simon – Nobody Does It Better (Live On The Queen Mary 2)

Music video by Carly Simon performing Nobody Does It Better (Live On The Queen Mary 2). (C) 2005 Columbia Records, a division of Sony Music Entertainment http://vevo.ly/f5G1o0

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Does Your Résumé Pass the Professional Test? [Checklists Within]

The minimal requirement of a résumé is to qualify the professional. I would estimate that 75% of résumés that I have read from students to executives over my 20 years in the employment industry don’t pass this simple requirement.

The standards of résumés have evolved as technology has exponentially increased the number of applicants, and best practices constantly evolve to keep up with changing job markets and human resources technology trends.

So, what does it take to qualify a professional today?

Here’s an easy-to-follow checklist. Does your résumé:

  • Identify the role you are targeting?
  • Include at least 6 key skills commonly found on job postings for your target role, also known as keywords?
  • Communicate your proficiency in these skills or quantify your experience with them?
  • Make clear the recency and relevancy of these skills to your target role?
  • Outline your experience applying these skills to create desired outcomes for previous employers in bullets underneath each work experience?
  • Prove that you have applied these skills to create value?
  • Present your experience in a reader-friendly format that effectively uses white space?
  • Link to relevant work samples and your LinkedIn profile?
  • Get you interviews for jobs that you are qualified to do?
  • Have your accurate contact information within the body of the document (not the header)?

Once you qualify yourself as a candidate, you might expect that, if seen by a human being and not screened out by an applicant tracking system, you will be filtered into a group of candidates who will be pre-screened or invited to interview. The résumé has done its minimal job of moving you to the next stage.

If you invest in a professional résumé writer, you can expect your résumé to check all of the above boxes.

Most job seekers, however, are able to read and apply professional résumé tips to get their résumé to this very basic level, and it’s worthwhile to learn this life skill so that you can respond to opportunity when it presents itself, as it sometimes does.

Are they willing? It appears most are not.

Here is what most résumés do:

  • Provide the name and contact information.
  • List employment and education dates.
  • Identify previous companies and titles.
  • List the primary functions and responsibilities of the role.
  • List skills.

None of the above actually qualify you. They hint that you might have the qualifications, but stating what your job responsibilities were does not communicate that you performed those responsibilities well. Also, having years of experience is not the same as gaining proficiency in skills, let alone expertise. In 1999 when I graduated college, it was not difficult to earn an interview with a résumé like this.

Now, even in a “job seekers’ market,” in which there are more opportunities than talent available, you are vying for the same positions as other qualified candidates. Employers usually move forward the candidates who have provided clear proof of performance.

Unless you are pursuing a position that requires no previous experience or you have a very unique, in-demand experience made clear based on where you worked and your title, employers will not take the time to find out if you are qualified, even if you are. No matter how many jobs you apply for, you can expect very little, if any, response to a résumé written based on the standards of the last millennium.

I estimate that about 2% of the résumés seen by employers are branded. This résumé goes further than qualifying a job seeker. It positions a professional as a top candidate and creates a sense of urgency that you need to be brought into the interview process immediately before another company snatches you up. It speaks directly to their needs, challenges, and initiatives and distinguishes you from other equally, or even more, qualified candidates as uniquely talented.

If you have any particular challenges in landing a new job, such as changing roles or industries, time out of the job market, associations with disreputable companies, multiple short (under 2 years) job stints, or having been fired, then your job search may continue indefinitely without a branded résumé and a branded, proactive campaign.

If you have none of the above challenges, but want to create demand, generate multiple competing offers, and have the luxury of choosing which opportunity best aligns with your short and long-term career and lifestyle goals, branding is essential.

Branded résumés:

  • Start with defining your ideal audience’s challenges, initiatives, and goals and identifying what 4-6 themes you want to convey that will position you as the solution.
  • Qualify you.
  • Make obvious the role you are pursuing, as well as the industry, if relevant.
  • Have short (under 5-lines) summaries that demonstrate (vs. state) your qualities, perspective, unique experience, and expertise in the context of how they have created value consistently throughout your career for previous employers.
  • Define the scope of your previous roles in short position summaries under your experience.
  • Tell stories that further validate the unique, relevant value you offer in concisely written bullets that explain not only what you achieved, but how and with what results and impact.
  • Define subjective terms, like “large” and “quickly” in quantified terms.
  • Omit terms like “responsible for,” “participated in,” “collaborated with” in favor of more specific, action-oriented verbs.
  • Are generous in explaining the outcomes produced, often accompanied by explaining the challenges needed to be overcome in achieving those outcomes.
  • Present all of the evidence of your skills proficiency, not just in a skills section, but also in context of what you have achieved using those skills within the bullets.
  • Answer the question, “so what?” with each bullet and summary.
  • Omit irrelevant experience, but may include experience further in the past if it supports that the professional gained unique insight, learned and applied industry-recognized best practices, worked for a name-worthy employer, or worked in an industry with transferrable, but not frequently applied, best practices.
  • Position information where employers expect to find it and in a way that is easy to read.
  • Maximize the “real estate” above the fold of the résumé, stating relevant work experience before the reader has to scroll to the next page.
  • Are intentional about where acronyms and numbers, aka “stop signs”, appear based on eye tests.
  • Use formatting features, such as bold, italics, and underline, sparingly to emphasize relevant data.

Though careful thought and intention is put into every single word choice in a branded résumé, it still has to be written so that the reader can make a decision in 6-8 seconds. Every résumé will make an impression in that amount of time.

Possible impressions you can make from undesirable to ideal include:

  • Unqualified/under-qualified – Pass
  • Lacking attention to detail/uncommitted to excellence – Pass
  • Possibly qualified/potential to be trained – Maybe
  • Probably qualified/potential to fit culture – Maybe
  • Qualified, but probably does not fit culture – Maybe
  • Qualified with potential to fit culture – Follow Up
  • Qualified, probably fits culture – Priority Follow Up
  • Qualified, fits culture, and probably attractive and visible to our competition – Follow Up Immediately!

When you start the interview process with a branded résumé, you are positioned as a front-runner from the get-go and the interview process looks very different. Rather than answering questions that help an employer mitigate their risk, they are selling you the opportunity from the get-go. They still will have to mitigate their risk, but they’ll make sure you are engaged and interested first. At this point, it’s your opportunity to lose.

With a branded résumé and a proactive strategic campaign, a job seeker often rises so far above other candidates that companies consider custom-designing a role that allows you to make the maximum impact. Negotiating then doesn’t happen in the context of tiered, approved salary levels; you name your market price based on the value that you know you will create when you are given all of the conditions that are conducive to your success, and you negotiate those as well. You are positioned so competitively that there is little to no competition.

The branding process isn’t something you invest time, energy or money in if you need a job and any job will do. Learn how to master a qualifying résumé and save your money for a professionally branded résumé when you decide to be more intentional, proactive, and progressive in your career goals.

Should you learn how to write a branded résumé? Well, many branding professionals have engaged Epic Careering to write their résumés and profiles because A) it’s challenging to be subjective about a product/service when that product/service is you, and B) they appreciate the personal branding process that we have honed over the last 13 years and the quality output that it consistently produces.

The general rule of thumb, according to authors like Robert Kiyosaki and Tim Ferriss who teach people how to make their money work for them instead of working for money, is to outsource to a professional anything that someone else could do better and in less time. Especially if you are unemployed, time is money.

If your résumé doesn’t pass the professionally branded test and you have a desire to be in control of your career, schedule a free branding consultation today.

If you have had the experience of being the only candidate considered for a position, please share your story in the comments. It’s hard to believe that it happens until it happens to you! Inspire others to have hope that it can happen for them, too!

The Platters – Only You (And You Alone) (Original Footage HD)

(P)(C) Mercury Records (USA) 1955 Only You (And You Alone), más conocida como Only You es una canción estadounidense compuesta en 1955 por Buck Ram y Ande Rand.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

When A New Guy Gets Your Promotion

I have not counted how many times over the past 13 years someone has come to me to help them move up or out after their company hired a new guy for the position that they felt was their next move upward. If I had to guess, I’d say about 100.

Of them, some have only wished that their supervisor would have thought about them and recommended them for the job, but never actually verbalized their desire or made attempts to understand if there were knowledge gaps they needed to fill.

Then there are a portion of them who had made their ambitions quite clear, but felt it was a natural progression, not as if there were gaps in knowledge or experience that they needed to fill in order to be qualified for the next level up.

In both of these scenarios, a short and long-term solution is to coach the individuals to be appropriately assertive and proactive in seeking understanding about what is really needed in order to be ready for the next step up.

The first stage is always qualifying that it is, in fact, the right next step. Too many people become managers because that seems like, or is presented as, the only way to move up. This leads to a large number of managers who have neither the desire nor the training to know how to motivate and inspire engagement and performance. They then usually resort to being taskmasters, micromanagers and even tyrants. They are responsible for a team of people to meet numbers and use fear as a tool because their tool kit is limited. This becomes a vicious cycle, as one manager trains the next and on up they go, unconsciously creating a toxic culture.

Please, if you aspire to be a corporate leader, learn how to use inspiration, trust, recognition, self-awareness, accountability and mobility as tools. Then practice them under the guidance of a coach to influence from wherever you are now, and brand yourself internally and externally as a leader.

In yet a third scenario, the professional has been as proactive and assertive as possible to procure performance feedback and identify and fill knowledge gaps. However due to any number of reasons – politics, nepotism, vendettas, a complete failure on a leader’s part to thoroughly prepare team members for promotion, or failure on the professional’s part to make accomplishments visible – promotions still go to someone else.

In all three scenarios, branding would be a smart next step. However, only in the third scenario would I suggest an all-out strategic campaign to change companies.

In the meantime, operate under the assumption that this new person might be better at something than you, and find out what it is. You will most certainly know better than them the inner workings of your company. Befriend the new guy, ask for opportunities to show him or her the ropes, and show everyone that you do have what it takes to take on more.

Think back to when you were a new person and think about the things that you learned in your first 90 days that made a difference in your results, and I’m not talking about what you learned about the other people you work with.

Don’t be that guy that warns the new guy about office gossip, or the hardhead, or the ego maniac. These are opinions, even if multiple people share them. All the new guy will think is that you are judgmental and they will be wary to trust you. Stick with the facts and note when something you pass on is a subjective observation, like “The boss prefers that all KPIs are blue in the weekly report.”

I don’t think I have to tell people to not be a saboteur to the new guy, but it does happen. It can be tempting to want the boss to see they made a mistake by not giving you the promotion, but that’s not the outcome that is usually produced by being a saboteur. In fact, more often than not, it just confirms that you were not the right person for the promotion.

Start becoming more aware of when your ego is kicking in and make it a habit to start switching into your higher self – your higher self is the one that gets promotions, not your ego.

Sometimes it happens that a promotion was not granted due to timing. In an ideal world, open communication and accurate foresight would enable an employee and supervisor to have a frank, two-way conversation about the real expectations of a promotion – the hours, the responsibility, the travel, and the pressures. The employee would be able to discuss the changes with any personal stakeholders, like family members, who would be impacted by any changes in lifestyle and make the decision that is best for everyone, even if that means giving up a significant raise.

This is not an ideal world. With about half of Americans living paycheck-to-paycheck, extreme increases in the cost of living (when you include the technology needed to get by today, not to mention keeping up with the Jones’), increasing healthcare costs, higher education debt, and the perception of shortages of opportunity even though it is a job seeker’s market, whether it’s the right next step or not, few people would turn down a promotion. If an employee has personal things going on that a manager feels may interfere with being able to meet the expectations, that frank conversation may never happen. I do not condone this – this is just a far too common reality.

External candidates are sometimes chosen over internal candidates because managers know too much about the internal candidate’s life.

Have you endured or are you about to face a big life change? Have you missed days to deal with something personal? Has it become a trend?

It can feel unfair. It can feel like neglect, abandonment, or misfortune. It can also sometimes be a blessing. In a few of the cases I have mentioned above with prospective clients, the professional wound up needing that time to adequately deal with a major life change. While, of course, I am all about supporting people in moving up, over, or out, sometimes staying put is what works best at the time. Not aspiring to achieve more in your career in order to manage life is totally okay and it doesn’t have to be permanent. However, you will need to make it known if and when your aspirations change and you want to get back on a growth trajectory.

In most cases, getting passed up for a promotion was the impetus of change that led my clients to far greater happiness and fulfillment – the kick in the pants they needed to start taking control of their career direction.

If you want to know more about how to:

• Assess what the best next step in your career is
• Develop greater self-awareness to become more promotable
• Gain additional tools that will expand your influence and leadership
• Communicate assertively and confidently with your supervisor
• Be the person that gets thought of first for a promotion, even if you previously needed to stay still for a while
• Brand or rebrand yourself for what’s next in your career and what’s after that

Scheduling a free consultation is your next step.

Survivor – The Search Is Over (Official Music Video)

Survivor’s official music video for ‘The Search Is Over’. Click to listen to Survivor on Spotify: http://smarturl.it/SurvSpot?IQid=SurvTSIO As featured on Ultimate Survivor.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Epic CEO LinkedIn Profiles: Poised to Attract Today’s Top Talent

It might be tempting to believe that the best practices being touted by LinkedIn and LinkedIn experts don’t apply to the C-suite if you look at many C-suite profiles.

It might appear as though the standard bio goes where the summary is, and that 3rd person is the best point-of-view.

It might seem as though it’s not advisable to alter the headline from the default “Position at Company” format to utilize the 120 characters and say more.

You might infer that it’s excessive to write summaries for each past position, or at least the more recent ones.

It might seem scary to divert from what seems to be the norm.

I really had a hard time finding a CEO profile that abided by all of the current LinkedIn profile optimization best practices, so I can understand how my clients flinch a bit when they see their profiles in all their branded glory. Do they dare to shine too brightly? To be so bold?

I work with them to meet them in the middle. They are the ones who have to speak to their content, though at the same time I coach them to expand their comfort zone and adopt more current practices. Best practices are based on what is being learned about how humans make decisions. It is based on eye tests, split tests, neuroscience, and crowd-sourcing.

I’ve been considered a LinkedIn expert as long as there have been LinkedIn experts, but my niche is hiring and careering using free features (not that I haven’t also used premium services). Personal, executive, and employment branding are my specialties.

Much like in 2003 when I had to do a fair amount of educating recruiters and human resources professionals on the merits of using LinkedIn, I now have to make sure that I explain to my clients that what I produce may not resemble the majority of what they see, because most profiles on the platform are still not optimized according to the best practices of LinkedIn experts and LinkedIn itself.

There are some “best practices” that are solely subjective, like whether or not to use the first person. It’s a bit jarring for my clients to see content written by me in their voice. In most cases, it will sound a lot more boastful than they are used to speaking. I always err on the bold side, and then work with them to get it to a level they feel confident backing up, while at the same time expanding their comfort zone so that they can convert profile visitors into connections who have a sense of urgency to get acquainted.

Since it’s become a job seeker’s market, and following corporate headlines of executive leaders who went down in flames for feeling as though they were “above the law” or “untouchable,” job seekers demand to know who their leaders are – authentically. And, justifiably. When most professionals you speak to have been laid off at some point or another, and that is usually traceable back to executive decisions and strategy, or lack thereof, it makes a lot of sense to hedge your bets and make sure that the company you devote your talents and time to will be around, able to employ you, and able to provide benefits and salary increases for years to come.

The market is back-lashing against “ivory tower” leaders. Stats around CEO to front-line employee salary disparities are being fed to conscious capitalists who want to see the money they spend go more to the people struggling to make ends meet, in spite of working hard, and less to executives with large estates, bonuses, and retirement funds. Modern-day employment branding is aimed to make executives appear and be more accessible to talent. An optimized profile written in the first person along with regular, personalized status updates demonstrates a willingness to be vulnerable, approachable, and relatable, depending on what you are sharing. Of course, if what you share reveals biases, greed, ego and a superiority complex, it can also have the opposite effect. You will be challenged allowing any shred of personality to come through if you write in the 3rd person.

Many profiles switch from 1st or 3rd person, using pronouns, to “résumé speak,” in which pronouns are removed. There is no clear benefit to doing this. It is a missed opportunity to tell stories in your own voice about the past experiences that have shaped who you are as a professional, how you do things, and how this enables you to do things better and differently than other professionals who may also be seeking out the kind of support you or your company provides. It’s a missed opportunity to let your passion come through and show how much you have learned, grown and developed. It may make you seem less relatable.

Whatever point-of-view you choose to write your profile in, just make sure you use a consistent voice in your summary and your experience details. It helps keep the focus on the content and your value and experience.

As for using your bio as your summary, most biographies are written to chronicle your previous education, companies, roles, volunteer experience, publications, etc. This would be redundant to the information that is already in your profile, assuming you have entered your work history, education, honors, and volunteer experience. Redundancy is great for keywords, and it will help you rise up to the top of search results, though repeating keywords without context around them is not an effective way to compel your audience to take the next step.

Speaking of showing up in search results, if you are the CEO of a prestigious company, people may be compelled to click on your profile for that reason alone. But to presume that because you are a CEO at a company people will feel compelled to click on your name and check out your profile is a bit presumptuous. Remember, there are more jobs available than there are candidates. Even if you do little hiring in your role as CEO, you are a primary employment brand representative. Give people a little more. Identify a primary value or outcome you and your company produce. What is your mission? What drives you? Who do you love to help?

You don’t have to share anything too personal to be interesting.

The basis for how I have evolved my branding and profile-writing process has solely to do with cause and effect. Will your profile content have the same effect on each person visiting your profile? No. We aren’t looking for 100% conversion here. It doesn’t exist.

Even when the audience is a company, there is still a human decision maker at the other end of the screen. What is the benefit of having a profile that is just like everyone else’s? Effective marketing requires interrupting people’s attention, and then once you have it, saying something that resonates on an emotional, visceral level, and then backing that up with data, aka measurable outcomes. You can be both credible and likable.

I literally searched LinkedIn for 3 hours looking for a good C-level profile that leveraged all of the above best practices, and this is not by any means an exhaustive list. I did find a few profiles that had bits and pieces. If you believe you’ve hit all the marks with your LinkedIn profile, comment below so we can check you out.

*****************************************************************

The following CEO profiles have strong summaries, but lack previous experience details that tell us a story about how and why they got to where they are now:

https://www.linkedin.com/in/viktorohnjec/

linkedin.com/in/sarablakely27

Melinda Gates is breaking down barriers in her summary, too, by presenting herself as a human being. She also has the kind of activity and experience details that humanize her – one of the wealthiest women on the planet.

https://www.linkedin.com/in/melindagates/

Leave it to a CEO who is also a marketing expert to complete and optimize their LinkedIn profile using best practices:

https://www.linkedin.com/in/joshdetweiler/

*****************************************************************

Don’t follow the herd of executives under-leveraging LinkedIn and failing to complete and/or optimize their profiles according to current best practices. Lead the rest to the promise land, where people get back to inspiring each other to collaborate, engage, partner and innovate.

I’m also welcoming to other opinions on best practices, as long as the debate remains respectful and civil. Make your case.

Sly & The Family Stone – Thank You (Falettinme Be Mice Elf Agin)

No copyright infringement intended. All copyrights belong to their original owners. Musical Videos and accompanying photos posted on this Channel are for entertainment purposes only. Reproduced solely for the listening pleasure of true music lovers. Sly and the Family Stone was formed in 1967, in San Francisco.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

5 Ways to Reclaim Your Power in Your Job Search or Career

Humans have a primal need to be heard, acknowledged, and appreciated.  The job search process, even working, can give people quite the opposite experience. Putting yourself out there, crossing your fingers, and hoping that someone likes you enough to talk to is degrading.

The default mode of job seeking is reactive; you see a job opening posted, then you follow the instructions on the platform or in the job description to apply. You then get funneled in with all the other applications and hope that it is received and that your value is appealing enough to get an invitation to take next steps. The ball is in the other court this whole time.

But statistics show that we are in a very strong job-seekers market. There have been more job openings in the US than unemployed workers for a good year now.

How can that be? Wouldn’t that mean that all applicants would get a fair chance? No. Of course, you need a strong résumé, rich with keywords used in context to demonstrate your qualifications. However, using your résumé purely as a tool for job applications is a disempowered strategy.

There are things that you can do to make things happen in your job search, and you may not believe that it’s true until it happens to you. This means that you should experiment. Give a few, or all of these tactics a try and allow yourself 3 weeks of dedicated effort in job searching. During this time, stop spending your time on reactive activities such as scouring job boards and applying online. If something pays off with an introduction, interview, or offer, keep doing it and abandon what hasn’t been successful.

I’ll bet you’ll like how it feels to know that you can not only generate leads that you would never have found on Indeed, but that you can also get others to generate leads for you and multiply your results without multiplying your time. Generate leads, generate momentum, and then have your choice of position rather than only being able to consider those jobs that you found on job boards when everyone else is vying for the same jobs.

I’ll bet one of the methods below will lead you to have an interview for an opportunity that outside job seekers don’t even know about yet. All of the methods below have worked for my clients, so they have already been proven to succeed.

In order to make this work optimally, you will need*:

  • A branded résumé that not only qualifies you, but makes your unique value evident.
  • A complete, branded LinkedIn profile written in 1st person that supplements and compliments your résumé (not replicates it) and shows that you are a dynamic, interesting person outside of your work as well.
  • A target list of at least 25 companies that have cultures that will enable you to thrive – this activity will lead to positive momentum, and an acceptable job offer if you’re not wasting time making progress with companies where you ultimately would not want to work. THIS LIST IS NOT BASED ON JOB POSTINGS YOU’VE SEEN. This might sound counter-intuitive, but the point of these proactive efforts is to pursue organizations based on their fit to you, not whether they have an opening for you!

* If you don’t have all three of the following, schedule a free consultation with me.

1. Volunteer

It’s not always easy finding opportunities to volunteer, as strange as that sounds. I was new in business when I first started volunteering and I pursued well-known organizations like Habitat for Humanity and the Red Cross, but opportunities seemed to be targeted at organized groups, not individuals. I spoke with a client who was also involved in local government and asked about opportunities in the community. Because of that, I wound up being a race marshal and handing out water to runners at a couple of 5Ks. These were great opportunities, and they got me started, but I didn’t meet anyone, and it wasn’t always clear when I showed up of how I was going to help. Sometimes I took it upon myself to help out in the best way I could, and then found out I was doing it wrong. This was still good experience for me, and you need to remember that some organizations are better at volunteer training than others.

But, it doesn’t matter how you start. Just start. If you’ve been undervalued at your job or you have been transitioning for a while, it is easy to forget why you are so valuable. Being helpful in any way can remind you of your value. It doesn’t always create a direct line to opportunity, but it can potentially. It’s led to many opportunities for me and my clients. Check out opportunities at volunteermatch.org. See what non-profits leaders in your target companies support. Ask avid networkers you know where movers and shakers they know volunteer their time and talents.

In past articles, I encouraged you to volunteer at professional organization events, like volunteering to speak on a topic within your expertise that can help other professionals be more successful, or you can pick a cause for which you have passion. If you spend your free time worrying about a problem, you’ll gain power by doing something about it.

Volunteering is something you’ll want to add to your LinkedIn profile and it something that can look favorable to companies that value and promote community and social impact. Also, it’s much harder to validate that you are passionate about something if you aren’t spending time in it or doing it. You know you are passionate when you would spend your time doing something whether you are paid or not. Everyone says they’re passionate, volunteering proves it.

2. Approach letters

If you have a cover letter template, scrap it. I’m not talking about a cover letter that you attach to your online application, which can be a way to find out if you have strong written communication skills. I’m talking about a letter of interest that you send directly to your would-be direct supervisor in your target company. The qualification for who receives it is NOT based on the recipient having a posted job opening, but if the company has a need, challenge, or initiative that you can bolster by being part of the team. This is not a request for a job, but rather a request to talk further about the company’s future plans and how you can support them. It’s more like you are a consultant who is trying to identify whether you offer a skill or service that this company needs, but you do your homework ahead of time and drop some bread crumbs that entice the recipient to know what the recipe is.

The letter must explicitly lay out what you know about the company, and how that implicates your added value. Connect the dots between the problem and how you have added value to such endeavors in the past. The call to action is to invite the recipient to a 20-minute discovery call, just to see if what you offer is a match for what they need.

Even if you are committed to a full-time permanent opportunity, position yourself as someone flexible about terms. This also communicates that you are confident that you can add value in the short term.  While you are there adding short-term value, you can gain insights that enable you to pitch a long-term value proposition.  Make yourself indispensable, and you will have the leverage to ask for all the perks and benefits of a full-time employee, plus a signing bonus. This will require you to do some market research on an hourly rate that will help you cover costs an employer would normally cover, plus self-employment tax for working as a sole proprietor.

This approach requires being bold. Fortune favors the bold, in case you hadn’t heard. If your confidence isn’t quite there yet, volunteer your skills to a non-profit and add value until you feel confident moving forward. Again, this is an experiment, so try this with about 5 companies.

3. Take on a leadership role in a professional or community organization

60% of recruiters are specifically looking for this kind of engagement through your social media. It takes a village to run successful events and programs.

There are steps that lead to engaging as a leader in an organization. You don’t just jump right into it.

Step 1 – Observe. Check out several organizations to determine which one has the kind of people, programs, and mission statement that resonate with your career mission.

Step 2 – Join. Attend regular meetings where you will naturally become more acquainted with other members and the breadth of what is offered.

Step 3 – Volunteer. Many organizations crave doing more, but they need the manpower to do it. Look for the board names on the organization’s website. Ask them what initiatives they have tabled because of lack of manpower, or what additional help they could use to make their events and programs even better. If that doesn’t fit what you do, make a referral and keep looking for opportunities. Remember to follow up frequently. Many of these organizations are full of people who have other full-time obligations and won’t easily remember who offered what help.

Step 4 – Lead. Once you get to see events and programs from the inside you’ll better understand the undertaking of running them. It’s a natural progression to lead one event or get involved in the organization’s operations and strategy or do both. It comes with visibility, but is not without its conflicts – even the best organizations. It’s how conflicts are handled that will influence how long you remain involved in the organization, I have found.

4. LinkedIn outreach

Just to be clear, outreach is not the same as clicking on “send invite” for all of the people LinkedIn suggests or who appear in a search. That’s as good as spam; your low success rates will deceive you into thinking that people are not looking to connect on LinkedIn when that is exactly why they are on LinkedIn. People only make progress through REAL connections, not superficial ones. This means having shorter, well-vetted lists and custom invitations. You can increase your chances of having your invitation accepted if 1) the person you’re inviting to connect to is actually active on LinkedIn and 2) you engage with that person’s content.  The first step is to follow this person. This will be an option if they are active. (If they aren’t, see the next item on the list.)

Once you follow someone, you are notified when they engage on other people’s content as well as when they create and share their own. It matters little which you engage with, but if it is other’s people content, respond directly to their comment on it. If it is their original content, share it, tag them, and take care to write something insightful that will inspire others to give their content some love and attention. Then send them a customized invitation to connect, making mention of how much you appreciated their content.

Just like the approach letter, the goal is to take that initial connection to the next step, and connect offline via phone call, video chat, or in-person meeting.  Initially, just ask for 20 minutes. The point is to determine if there is enough synergy to invest more time. Make sure you have 5 good, specific questions based on their background that can help you understand who they are, where they’ve been and how they got “here.” Also, make sure you ask the #1 most important question – what introductions, resources, or support would help move your most important projects forward faster? Don’t just ask generally, “How can I help you?” This is a burdensome question. How could they know what you can do to help? Find out first what they want most, and then tell them how you can help. Also, deliver your call to action, which will help them self-identify that they are someone you are qualified to help.

This works! First, target people in your focus company, but do it also with other professionals in your field, fellow alumni, thought leaders, authors, and influencers.

5. Try a brand new platform

Recruiters are taught to go where the talent is. So, whenever a platform gains popularity, recruiters are tasked to evaluate how it can be leveraged to get in front of talent where other recruiters are not. It might surprise you to know that because of this, 63% of recruiters in tech companies are using Instagram.  That’s just recruiters, though. If they’re looking for talent here, could your future supervisor be also?

Marketers are always looking at ways that they can catch consumers in the flow of their day and interrupt their attention with messages that resonate. Where is your future supervisor hanging out? This may take a bit of research, and the findings may be very different from target to target.

I have had clients say “Twitter is stupid,” but they suspended their skepticism and tried it because a simple search showed that their targets were active with personal and company handles. If you are involved with an organization that uses Slack, try it out. There’s a learning curve to any new platform, but a good three weeks will get you comfortable enough to leverage it. Just like organizations, observe first, then engage. Try a few different things.

Other platforms are meetup.org, Reddit, Quora, Snapchat, Musical.ly, AngelList, f6s, and I’m sure you’ll find some Listservs and Yahoo groups that are still being used. There are abundantly more platforms and there will continue to be more. You don’t have to learn them all, but if you find out that people you know, respect, and would want to work for are on them, get familiar.

Companies have needs well before they have formally posted job openings. This is the “hidden job market” you may have heard about but weren’t sure existed. It exists, and it’s a gold mine of opportunity for those who can unlock it. The best part is that the hidden job market is where you are the driver of opportunity. Once you know how to access it, there’s no unknowing it, but you might fall back into reactive job searching if you don’t make it a habit.

Once you find one or two methods that work for you and your target employer audience, dedicate most of your job search time to it. Abandon what disempowers you and fails to generate opportunity.

Then the challenge shifts to keeping track of all of that momentum. You’ll spend more time in meetings, interviews, and negotiations, and there will be little time for job boards and online applications, anyway.

Because of that, you’ll want to be very selective from that point forward on what companies and leaders you invest time getting to know better.

Most importantly, you’ll be able to spend more time doing the things you love.

The success will be a natural motivator, so you won’t have to push yourself every day to make efforts.

You may even start to enjoy creating career opportunity so much that you form habits that you maintain during your employment and you’ll never have to be out of work ever again.

That’s power!

Snap – I ve Got The power

“The Power” is an electronic pop hit song by the German music group Snap! from their album World Power. It was released in January 1990 and reached number-one in the Netherlands, Switzerland, the United Kingdom, as well as the US Billboard Hot Dance Club Play and Hot Rap charts.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a corporate consulting and career management firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where her students won the 2018 national competition and were named America’s Next Top Young Entrepreneurs.