Career Growth

Is There a Mass Exodus from Corporate America?

Since announcing Epic Careering’s 2020 initiative to raise corporate consciousness, I’ve gotten some interesting, but not very surprising, feedback.

My new effort is being met with a lot of skepticism, which I totally get!

A couple of people cringed at the word “corporate.” How does that word hit you? What comes to mind when you think of “corporate” entities? Are they good things or bad things?

Mostly, what I perceive is resignation. Essentially, all companies these days need to be able to adapt to change quickly. Keeping up with technology, competition, global trends, and customer experience is more important than ever. However, when it comes to truly transformational change, in which the leaders are transparent, communicate proactively, and show genuine concern about their people and the planet, many people feel like it’s all a bunch of lip service intended to pacify the disgruntled, manufacture motivation, and trick new talent into joining the ranks.

I’ve learned, from my own clients over the past 13 years, as well as from candid candidates back when I was working as a recruiter, that many, many people are disillusioned with their jobs and corporate leaders in general. Fortunately, these people are not giving up – yet.

My clients discovered that there were better opportunities available, and there didn’t necessarily need to be a large quantity of them; they just had to improve at qualifying companies and proactively pursuing positions that truly present the potential to thrive. That leads to the serious concern I’m experiencing right now – if I continue helping people land the great jobs, what will be left for the rest?

You may be starting to see that unless transformation comes soon, everyone loses.

I’ve been collecting articles about companies doing wrong and companies doing right for about four years now. I’ve been told countless tales of leaders failing to give talent what it needs to thrive and prosper, such as growth opportunities, training, sponsorship, resources, and ample time for self-care.

Here are some quick stats that I’ve found very interesting:

  • 12% of people who start businesses (2019) did so because they were dissatisfied with corporate America.
  • The workforce participation rate has been declining, and that trend is expected to continue, accounting for a projected 9% decrease from 1998 to 2028.
  • A Korn Ferry study predicts that by 2030, there will be a global talent shortage of 85 million people, at an estimated cost of $8.5 trillion. In the US, the tech industry alone “could lose out on $162 billion worth of revenues annually unless it finds more high-tech workers”, in addition to losing out on $500 billion due to anticipated disengagement in all markets.

A staggering 79% of independent contractors prefer working for themselves as opposed to working as a full-time employee. Unfortunately, the success rate for 1st-time entrepreneurs sits at about 18%, which works in corporate America’s favor because it means that some of the talent leaving may eventually return, or be more favorable to acting as a consultant. So, what happens when a company needs more ongoing, stable presence and leadership? And if those returning to corporate America from nontraditional roles are the answer, how many companies may disqualify this talent simply for not having been in the corporate game recently?

The generation entering the workforce actually values stability. I predict that it won’t be long before this generation is forced to realize that company job security is an enigma; only by learning how to generate opportunity do they actually stand to gain true security. They’ve witnessed it when their parents, who did everything right, still found themselves financially strapped and perhaps even unemployed. They’re being forced into the gig economy because of the number of jobs being outsourced to freelancers or firms.

Corporate America has little time to keep this new generation from becoming just as disillusioned. This doesn’t mean delaying or resisting automation, but completely revamping and figuring out how to offer opportunities to do more meaningful work under more enjoyable conditions.

So, while the data doesn’t reflect a mass exodus of talent from corporate America just yet, the problems that already exist are predicted to get much worse. Raising corporate consciousness is the solution.

Do you want to be part of the solution? Join the LinkedIn group.

Want to keep up with who is moving toward, or away from, corporate consciousness? Join the Facebook group.

Bob Marley – Exodus [HQ Sound]

Bob Marley in Exodus. Enjoy!

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

The Dangers of the “Average of 5” Rule

I have learned profound wisdom from Jim Rohn, but one thing he taught, which many other coaches echo, is that we are the average of the five people with whom we spend the most time. The advice around this is to surround yourself with people who already have aspects of the life that you want for yourself to elevate your station in life.

One study confirmed that it’s not only the five people closest to you, but also the people who are close to them, and so on. The reason, they identified, was norms. “Your perception of what is… acceptable … and your behavior changes” according to what you see more regularly.

A few dangers could arise from following the “average of 5” rule too strictly. Let’s explore some of them.

On one hand, if you aspire to be a visionary entrepreneur, by all means, seek out opportunities to spend time among visionary entrepreneurs. Spending time with people who have achieved what you aspire to achieve is one great way to keep you motivated, and it serves as a pull rather than a push. It will also most likely shorten your path from current reality to achieving your desired reality if you can learn from them how to overcome challenges, navigate most successfully, and expand your sphere of influence to include people in theirs.

On the other hand, people use this “average of 5” rule to justify cutting poor or unambitious people out of your life. I do agree that, while very hard, it’s important for self-preservation to put distance between you and toxic people in your life – those who seem to intentionally make you feel bad, whether conscious or subconscious. However, we know it happens – some people make it big and forget where they came from. They lose touch with the struggles of everyday people. It’s why self-aware executives participate in the show Undercover Boss. Even if you don’t intend to, you can forget the reality of not having money, status, luxury items and vacations, etc.

Yet another problem is that sometimes people do get left behind, and you can’t make and keep any guarantees.

Sometimes naturally, just as a byproduct of growing and changing your lifestyle, things you once had in common with people shift. You can become people that no longer have the same struggles that originally bonded you. The bonds can weaken and you could become unrelatable to each other. Sometimes ego is in the way of someone else wanting more for you (e.g. why should you get what they don’t have). Other times, people will “punch holes” in your plans because they fear losing you. They fear you changing or they fear being left behind. In another possible scenario, they could genuinely believe that you’re more likely to fail than succeed, which is really a reflection of their norms, and they are trying to “save you” from getting hurt or disappointed.

When people get left behind, the divide can widen. Feelings of hurt can manifest as anger and resentment. One person can turn the rest of your old crew against you.

Now, on the bright side, people can just as easily become more likely to succeed because you do – the same way you are more likely to smoke or gain weight along with those closest to you. So it stands to reason that if you intend to follow this advice, and cut out or intentionally distance yourself from these people who are below your measure of achievement, then their chances of being positively impacted by your success is much less.

Another danger is falling into a new crowd that may elevate your pay or status, but denigrate your core values. If you are not mindful of keeping your norms aligned with your values, you may start to lose touch with your values and act in ways that start to seem acceptable, because more of your close contacts act in those ways, even if they are in direct conflict to what you had decided individually were your values. Think about the celebrity college scandal. Even in that illegal situation, one person allegedly involved couldn’t see what was wrong with it – everyone was doing it.

Still more dangerous is this “go get yours,” “rugged individualism,” “drop the baggage holding you down” mentality.  While we are fighting as a nation about how to deal with mass shootings, seeing how we put controls on guns without taking away freedoms, and knowing that mental illnesses are on the rise and also contribute. What to do about this seems to escape us, except to try to strip away the stigma so that we can get that conversation going. Leaving people behind can also be dangerous.

There is another way to look at this. As per my last blog about raising corporate consciousness, just as people can elevate so much further in income and status and become removed from their poorer or less ambitious connections, people can also evolve too far in consciousness and lose touch.

Not all of us will be monks or spiritual gurus and live a life detached from material things altogether. It seems so far fetched. Most of us will not risk our 9-5 jobs, healthcare, etc. to chase butterflies, so to speak. However, some people have found ways to live in which their lifestyles are provided for as a result of imparting their wisdom to a following or tribe. Though the average everyday person* can certainly glean wisdom from these teachers, there is too much dissonance from the current reality of a guru to the current reality of an everyday person for a guru to serve as a true model.

* Let’s define the everyday person as someone who works for someone else to generate their income, carries some debt, follows a budget out of necessity, and would need a loan for very large purchases. This person may have religious beliefs but is not necessarily living according to them at all moments. Life is challenging, and sometimes also very time-consuming. So much so that self-care, self-reflection, and spiritual practices are sacrificed.

We need people at various levels in the middle to serve as ladders, to stay relatable and somewhat in resonance with the lower levels to inspire them to elevate.

So, if you’ve heard this advice and it felt wrong to assess your friends and family’s worthiness of being close to you, honor those feelings. Do bring new people into your sphere of influence to help you elevate, but keep your hand outreached to those below. Not everyone will be willing to take your hand, especially if your rise has been less than gracious. However, work with the willing, and, based on the science backing up the “average of 5” rule, gradually more and more will elevate at their own pace.

Pearl Jam – You Are

Pearl Jam – “You Are” (Riot Act Album) unoficial video clip

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Being In The Friend Zone As A Manager: Strategies To Help You In 10 Sticky Situations

Having a friend at work can make work more bearable, can make the time go faster, and can even enhance your reputation. A Gallup study recommends not just having friends at work, but to have a “best” friend at work, citing multiple workplace health benefits.

However, there are the friends that you make as you work together closely, and potentially friends knew from somewhere else who wound up working at your company. The advice Gallup gives may tempt you to get your friends hired at your company, and there are certainly many companies who want you to refer your friends – the whole birds of a flock theory. Some will even pay you if your friends get hired.

Before you decide to bring your friend into the company, I want you to think about some hypothetical situations you may likely face, especially if you are the hiring manager and you’re considering hiring a friend to be on your team.

Of course, there are times when you’ll make friends at work, but for the sake of this article, we’ll stick with a friend you knew from before. Look for future blogs about the other possible work friend situations.

1. When They Can’t Get Past Who You Were

The friends I’ve known the longest remember when I was young and stupid. They’ve seen me at my lowest. They know and accept me, my mistakes, and my flaws, for the most part. They also have most likely benefited in some way from my strengths, even helping me recognize what makes me special.

Just because they accept me as a person and friend doesn’t mean they’ll accept my authority as a manager.  They may not like the way I manage at all, actually. And, just because they accept my shortcomings doesn’t mean that they won’t exploit them, even subconsciously.

2. When They Wind Up Being Not Who You Thought They Were

There certainly are friends who know how to be professional and understand how to respect your friendship and your leadership. There are probably not as many of your friends who can do this as you think, though. Your past history can be a good indicator, but being a recruiter taught me that with people, you can never be 100% certain.  It really takes two highly emotionally intelligent people to appropriately handle the sticky situations that arise, let alone maintain a friendship through them.

3. When You Have to Manage Performance

As the manager of your friend, you are held responsible for their performance, as you are equally responsible for the rest of your team’s performance. You have to be extra vigilant not to be harsher nor more forgiving of your friend.

Enforcing standardized metrics can ensure that everyone gets held to the same standards.

You have to have a relationship set up from the get-go where you both agree that honesty is kindness. The affection and acceptance that you have for each other can either make it harder or easier, to tell the truth.

This agreement has to go both ways, but you also have to establish that same agreement with all of your team members. Otherwise, if your other team members see your friend as the only one who can talk to you candidly, they will wind up confiding in your friend their concerns, especially those about you. Your friend can then become an unofficial, involuntary delegate to deliver feedback.

Think about how you have both broached difficult conversations in the past. Has it gone both ways? How have you handled it? What were the feelings around it, spoken or unspoken? Do you have a relationship in which honesty is delivered with love and good intentions? Has it helped you both become better?

4. When Your Best Friend Makes A New Best Friend

Of course, you want your friend to make new friends at work…just not a new best friend. However, that’s exactly what can happen. You may have been friends since childhood – a function of the fact that you lived in close proximity to each other, had mutual interests, and other mutual friends.

However, at work, there may be a greater diversity of people with different interests, beliefs, life experiences, and passions to bond over.

Sometimes it happens that what your friend and new friend bond over is you. This is the worst-case scenario of your friend making a new best friend. When you’re the manager, you also often are the scapegoat, and the common enemy. This can really get toxic and degrade morale for the team as a whole. If you get into this situation, I recommend also getting a coach. You will regularly want an objective opinion and someone who can help you check your ego so that you address this from a professional standpoint and without letting your personal feelings dictate if, when, and how you put the kibosh on workplace commiserating against you.

5. When You Are Accused of Nepotism

If your friend winds up being a superstar and getting promoted ahead of other team members, expect that you will have to defend the equality of the opportunity. You will be scrutinized on anything more you could have done to set your friend up for success.

You’ll have to think about if, in the extra time that you spent with your friend, you offered extra trade secrets. You’ll have to determine if their intimate knowledge of who you are giving them an edge in learning from you or earning your favor. You’ll also have to determine if you have felt freer to give them an edge through the information you shared about the other team members.

It’s also possible that they have learned from some cultural tips or tips from earning more recognition, money or perks even before they started.

You have to hand out trade secrets, or “hot” clients, or prominent projects, to all your team members, or at least give them equal opportunity to earn them. Set them up equally for growth opportunities. Be prepared to back up your recommendation or promotion decision based on expectations that you made clear to each team member on what it will take to earn a promotion.  Cite specific examples of performance that warranted the recommendation and performance that fell short of what you previously communicated.

Keep in mind your friend most likely wants people to know that he or she deserved a promotion, or things could get really bad for them, too.  It can make it harder for them to succeed with their own team if there is a belief that it wasn’t by merit, but your friendship that got them there.

6. When You Have Bias For and Bias Against Your Friend

We all do this thing to protect ourselves from looking bad where we assume that we’re unbiased. However, bias operates without our conscious awareness. It really takes quiet self-reflection and heightened self-awareness to recognize it in ourselves.

You know your friend very well, and may be able to identify ahead of time, sooner than other team members, when something is off, and what to do to get them back on quickly.  You may have additional insight into what tends to interfere with your friend’s mood, or how they act when something is bothering them.

Make it a habit to spend time regularly in quiet reflection assessing your response to your friend in comparison to your response to other team members. Ask yourself hard questions, and listen and record the responses in a journal. Sometimes you can’t recognize a pattern until it’s visually there in front of you.

Also, make it a practice to schedule time getting to know such things about your team members. Be proactive in asking them how they are dealing with challenges at work, or even at home.

7. When Your Friend is Dealing with Life

It happens to all of us –  accidents, death, financial difficulties, relationship problems, etc. When these things happen, they don’t happen in a vacuum or a silo. They tend to bleed into other areas of our lives, including our work.

You may even know personally the people in your friends’ life who are impacted by these life events, and so you may be dealing with life by association. This is when you need your friends the most. As your friend’s manager, however, you have to make sure that you are extending the same sympathy, time off, support, understanding, and slack to all of your team members when life happens to them, as well.

And, you’ll have to work harder to build a relationship with other team members in which they feel comfortable confiding in you when life happens.

8. When Your Team Gets Jealous

Your team members may see you being a good friend, and crave that kind of friendship with you, as well.

My old boss was an Ironman, very dedicated to fitness and competitive events. On our team of about 10, there was another fitness buff, and they would go for runs together. It wasn’t long before the murmurings of favoritism started to impact morale, engagement, and productivity. They went ignored for a bit of time. This particular account manager was also enjoying a great amount of success in earning new accounts. It could have been his great attitude, aided by his good physical health and confidence. It could have been how much more he was enjoying his work, having a great relationship with his boss. Even if there was 0 correlation between this buddyhood and his success, there was the perception that there was. Thankfully, my boss was working with the same coach our company made available to us all, and he was mindful and considerate of this concern.

His solution was to give the other team members equal opportunity to socialize with him after work hours and when the team performance warranted, he instituted a happy hour at the office. He brought in a couple of six-packs and we had beers together – a limit of two, for liability’s sake. This was one of several ideas proposed and voted on by the team.

Find the things you like in common with each of your team members, and make time to do them together. Propose that you do some “1:1 team-building” during lunch hours or before/after work.

Be aware of unreasonable requests for time outside of normal working hours, however. Also, stay mindful of how much time during work you spend chit-chatting with your friend and allocate equal time for everyone.

9. When They Don’t Share Your Good Opinion of the Company

For you, the company is a great place to work, which is why you wanted to share the wealth with your friend. However, it is apparently not great for everyone. Perhaps it’s better for managers than it is for non-managers. Perhaps the structure you appreciate is inhibiting your friend’s strengths. Perhaps his or her lifestyle doesn’t work as well with the company hours or flex-time policies.

If your friend decides that the company isn’t the great career move you thought it would be, there can be impacts on your friendship.  It’s even possible they’ll think they were better off where they were before you convinced them to join you. Once a change like that is done, it generally can’t be undone, at least without some apologizing and groveling. I hope if you find yourself in this situation that your friend is forgiving and honest as opposed to secretive and resentful. And, I hope that you have ample notice of their departure so that you can backfill the position and your mistake doesn’t impact operations and reflect poorly on you.

Sometimes revelations from your friend can taint your once-favoring opinion of the company. You may start to see things you were blind to, and you can’t then unsee them.  They may also form opinions about people – people you manage. Be very careful that this doesn’t create biases.

10. When You’re Ready to Move On

Do you owe it to your friend to fill them in on your aspirations to leave? Do you trust that if you do reveal your plan it will stay between the two of you and not get leaked to other team members or your boss prematurely?

If your team finds out your friend new first, will they be salty about it?

Is there a reasonable amount of time after hiring your friend that you are obligated to stay?

Whether your decision is career-motivated, situation-motivated, money-motivated, or lifestyle-motivated, you risk that your friend will feel left behind, unconsidered, and even betrayed.

People may vary in their advice for these situations, but these are hard questions, and there is no one right answer. You may have to ask yourself these questions if you decide to hire your friend.

Hiding anything from someone who knows you well is much harder to do and get away with.

Other situations that can be very hard to navigate include when you know that a layoff is coming but can’t tell anyone, including the person you tell everything. And, when you get fired and your friend gets your job.

****************

As you can see, there’s a lot to consider!

If you are a job seeker wondering why your friends won’t help you or hire you, consider that it might be a blessing in disguise and the best thing your friend can do for your friendship in the long-term.

What sticky situations have you been in with friends at work?

Dionne Warwick – That’s What Friends Are For

https://music.apple.com/us/album/dionne-warwick-the-voices-of-christmas/1482137630 Dionne Warwick’s official music video for ‘That’s What Friends Are For’ ft. Elton John, Gladys Knight & Stevie Wonder. Click to listen to Dionne Warwick on Spotify: http://smarturl.it/DionneWSpotify?IQid=DionneWTWF As featured on Love Songs.

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Cheers to More Connection, Growth, and Sharing in 2020

I’m ready, 2020.

I started my New Year’s resolutions a bit early this year by doing a deep dive in self-assessment. As I’ve been shifting my professional goals toward more contributions to conscious leadership, I’ve really had to examine where I’ve failed to apply all that I’ve learned over the past 20 years. It’s humbling, and frequently embarrassing, but necessary.

Once the challenge of reflecting is done, I know that making a public proclamation of my 2020 intentions is the best way to transform intentions into actions and actions into results.

(I’m not calling them resolutions, as it feels like a re-solution that didn’t work before.)

Let me just dig right in, and rip the band-aid off.

I believe I have grown a bit stingy with my time, but more so, my presence. This could be due to overextending myself. How to reconcile this is tricky. I have been making contributions to various communities, but I’ve felt as though I was never giving them enough. It’s time to really own my time, and keeping a calendar is what I know works.

In the year ahead, I commit to focusing more on specific contributions I aim to make and delegating everything else that keeps me from making a contribution that feels like enough.

This means letting some things go. In 2019, I really improved in this area. In the next year, I’ll continue to pick up steam – letting old hurts go, letting physical stuff go, letting others take on tasks I’d feel compelled to do, and forgiving myself for where I fell short of my own expectations – this is the hardest one. The better I get at this, the faster I can go from ego to highest self.

Letting go requires balance, though, as I have to know when NOT to let things go, too. I still intend to speak up for myself, to stand up to those not leading with good intentions, and to be a stand for my clients and students – to shine a light on the self-talk and outdated systems that threaten to give them less than what they really want in the long run.

I also will be more vigilant about money and will work on my confidence as a good steward of finances. I will no longer continue to pay for programs that don’t support forward progress.

I’ll be sharing a lot more in 2020. Once I’m clear how best I can communicate and share, I will do so on a regular, predictable, reliable schedule.

I want to get more connected to people’s nature. To be with people, really with them. There will be much more openness, eye contact, deep soulful conversations. I will be more mindful of how I respond and punctuate conversations. I will improve my awareness of others’ feelings. I will learn how to be a better conversationalist and how to channel my curiosity while recognizing and neutralizing judgment. I want to get better at understanding how individuals prefer to be respected and regarded.

I will put myself on a follow-up schedule so that I stay in better touch with clients. I will organize more get-togethers and create more opportunities for people in my network to connect with each other, which I know is where the magic happens.

There’s one place where I have not walked the walk, doing exactly what I recommend – sending thank you sentiments. I’ve certainly dropped a heartfelt gift or note sporadically, but I want it to be a regimen, and not just the delivery of said gratitude, but the practice of really being in gratitude. This has been a part of daily routines before, and it’s time to work it back in with new rituals that will become part of systems. I will do this for how it transforms me, but also how it transforms my relationships and nurtures my network.

Sadly, I’ve been curating a collection of wonderful things I could do to better serve my mission and better support people’s professional growth, but have not done a good job in several years bringing offers into creation and I’ve never done a great job of enrolling large quantities of leaders in them so that I make the impact that I want.

This year, that changes. I’ve hired a team of coaches to hold me accountable and to help me craft, create, promote and deliver programs that transform corporate careers for my clients and their teams. They will help me finally put together the pieces of the puzzle I’ve been staring at cross-eyed, and to systematize all of this so that I can deliver consistent quality, not let anything or anyone fall through the cracks, and be a reliable solution provider.

I have a TON of content, as well, just sitting in various files where they’re doing you no good. As I’ve scaled back outgoing marketing, I’ve also started to become a harsher critic of myself, and have been scared to be too revealing of who I am through what I create. At the risk of your judgment, but also my own, I’ll be more unabashed in my expression.

All of these proclamations scare me, but that’s only when I think of myself as the person who fell short. If I focus, however, on all I have achieved, I know I’m totally capable. I have confidence in the talent supporting me, including my coaches and my virtual assistant, Cynthia.

Now comes mapping it all out. Thank God I don’t have to do that alone!

I’m excited for a new year and a new decade. I’m ready to redeem myself where I fell short, and even to make more mistakes and gain more wisdom.

I’d like to take a moment to send you a new year’s wish that you can look back 10 years from now and know that you gave the 2020s everything that you had, and so it gave you back everything you want. And, I wish that you know you’ve got a friend in Pennsylvania.

It’s me. I’m a friend in Pennsylvania.

This time I’m sending you a special gift, a song – not my song, but sung by me. It’s my first big, bold share in accordance with my 2020 proclamations, as well as my last big share of the decade. I hope you enjoy it.

https://vimeo.com/382118169/585b1c6382

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

‘Tis The Season to Be Reflecting and Sharing

It’s in sharing that the magic of creation happens, in all senses of the word.

What I want to share with you is just how grateful I am to have been let into your life. Regardless of whether it was in a small way or a big way, it’s still significant and has left an imprint in who I am and who I will become.

When I really think about it, I’m in awe of all that is possible because of all of the wonderful people in my world and all the communities that consider me a part of them.

This reflection is sometimes painful. There are regrets. There are also challenges overcome, lessons learned, and successes to celebrate. It’s critical preparation for the next step, which is to thoughtfully create intentions and goals for the new year based on this reflection. (I’ll share those next week.)

It’s really important to me that you know – I’m so grateful for you. I know I don’t say it enough. I don’t show it enough.

I’m working on it. I mean that.

I’m seriously looking at all I could have done to support you better, to raise your career satisfaction to epic levels.

Deep to my core I believe that work can be a fulfilling investment of your time, talent, energy and efforts that allows you to fully express who you are in ways that make a huge positive impact in the world, even if what you’re doing seems like a small part.

I want this for you. I want this for everyone.

Imagine what the world would be like if everyone was in a job that perfectly suited their skills, interests, and values.

Imagine how much more collaboration, and innovation, and ease there would be. Imagine how much more joy there would be in everything else in your life.

It may not be possible for the whole world, but it’s possible for you. And, other people will know it’s possible for them when it happens for you.

My Christmas wish is to bless everyone, including myself, with faith in themselves and fellow humans.

Bless you,

Karen Huller

Amy Grant – Grown Up Christmas List

Absolutely no copyright infringement is intended. All images, audio, and video clips are the sole property of their respective owners. This is only clipped for entertainment” Please come join me on Facebook and help me spread the word . https://www.facebook.com/Catcrazy632?ref=stream

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

How Much Detail Should You Really Put in Your Résumé?

Both you and I know that there is no lack of advice out there, and one of the most frustrating experiences for those who are job seeking is how to figure out whose opinion is right.

I invite my clients and my students to run others’ advice by me, and I don’t make them follow my advice (though I do have to stick to rubrics I develop for my students.) I encourage them to run experiments but run them fairly scientifically so that they can achieve some objectivity.  (My blog post next week will talk more about how to do this.)

Just be aware that anything new will feel foreign and you will tend to be resistant to it. Once you know and accept that, you can get past it faster and open yourself up to the possibility of there being a better way.

When it comes to your résumé, whether you are going it alone or engaging a professional, the method you use has to make sense for what you want to accomplish. Reverse engineer what is right based on your goals.

For instance, my process is very front-end heavy (to ensure a consistent quality), and my branding services are an investment that I am committed to generating returns in the form of multiple, high-quality employment leads that represent greater satisfaction and (probable) better income.

However, if you are in a situation where you just need a job to make any income, and you refuse to turn down an offer no matter how badly it positions you for better opportunity or income, engaging me would be a waste of time and money. It won’t pay off as designed.

In this situation, you may be tempted to include every job you’ve had, because you “need” to appeal to any potential employer. What will happen is that you will only look appealing to employers who are looking for baseline skills, which usually result in you receiving baseline pay and working among baseline colleagues. This might be all you need right now – no judgment here.

In this situation, professionals like me are going want something more for you. That’s because we know it’s possible, and we’ll tell you to think about what you would really like to do, and what you have done in the past that you enjoyed, and what criteria your next employer needs to meet. We’ll challenge you to think about what this attractive employer needs to know about you and to only put in your résumé experience that matters to them. This is advice that you’ll likely ignore if your goal right now is survival. At a minimum, we’ll say, make sure that you include what you accomplished (not just what you did), so that they know you did what you were supposed to do, you did it well, and that it made a positive difference – the more precise and specific, the more believable and impressive you’ll seem.

I’ve heard some recruiters, and even some hiring managers, claim that no résumé should ever be longer than one page. For entry-level through 3 years of experience, I agree, with some exceptions being academics and scientists. For more experienced professionals, people who want a 1-page résumé are in the minority. Certainly, brevity is valued in the corporate world. However, sometimes one page is inadequate to deliver the details that are important to audiences who value them.

A résumé’s basic job is to inspire invitations to interview. But I hear many job seekers complain about the time that they spend going to interviews for jobs that they ultimately would never want to accept at companies that they would never want to work for bosses to whom would never want to report. The résumé can do much more than just inspire interviews. It can help employers self-qualify and disqualify themselves as potential fits for you. The offer goes not just to the most qualified candidate, but ultimately the candidate who has the greatest potential to be successful in that role, in that culture, on that projected path, with that team, for that boss.

If you want your résumé to do this, there are questions you can ask yourself to determine what to include based on your goals, not just general advice. These are also questions that can help you through the interview process to help you notice (by what questions they ask) if what is important to them is also important to you.

Do you want your future employer to care only what you were supposed to do, not that you did it or how well you did it?

Think about what you want your future employer to care about in all of their hires.

Have you ever worked in an environment where not everyone was held up to high standards of performance?

Think about working among people who only worked up to their job duties and did nothing further.

How financially stable could that company be if there are people on the payroll doing the bare minimum (or less)?

Would you wind up taking on more than your fair share of work, and, if you do, will that be recognized and rewarded?

Is the impact that you want to make going to be diminished by the lack of performance among others?

If you care about the performance of others around you, make sure your résumé reflects your ability to perform as an individual (first and foremost) as well as how the team contributed.

Do you want them to care only that you achieved results, not how you achieved results?

If your goals go beyond survival to making sure that your next employer’s values align with yours, then think about they would do things and how they would want you to do things. For example, if all that matters are the results (not how they were achieved), where else in that company is there a focus on metrics over methods?

What would work be like if you worked among high achievers who would do anything to achieve?

Will a culture that only focuses on results lead to the company hiring people who will do anything for results?

How will that impact collaboration and team dynamics?

How will results be rewarded?

What might be sacrificed, then, for the sake of results? Are you willing to sacrifice that for results?

Are the how and how well important to you?

If the answer is yes, the challenge for many is how to add MORE context to achievements without adding length. I used to be frustrated by that task, but have found that if I approach it like a challenge – a test of my wordsmithing ability – not only do I enjoy it much more, but I complete the challenge successfully. I have developed a story formula that enables me to ensure that I have captured all potential impressive, relevant details of a story, and then use the visual layout of the story details to more objectively see what are the most important pieces of the story. Finally, I try to put them in a simple VERB (effort/action that directly led to results) > OBJECT (measurable results) + preposition/conjunction (due to/in order to) + intention/supporting details/additional impacts.

The White Stripes I just don’t know what to do with myself

The Whie Stripes i just don’t know what to do with myself from the album elephant

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

New Questions for Workplaces in 2020

We saw some tough headlines in the last 10 years force companies to do some deep evaluation of their culture and policies. A few companies emerged as trailblazers, applying breakthroughs in research, technology, and science. They spotted trends before the rest, and started their own trends for the rest to follow (or not).

All the things that we can measure have exploded. We are now drowning in so much data that the next big feat looks to be figuring out what is actually meaningful and consequential to sustainable growth.

As much shade and slack that millennials are thrown from the other workforce generations, they certainly drove many changes. We’ve seen a transition to mobile-focused marketing and an intuitive user experience, along with greater focus on employee rewards.

Now that we’re wrapping up this decade and a new generation is entering the workforce, what do we see on the horizon that will prove influential in the evolution of careering, hiring, and leadership?

Without knowing who will become president, it’s hard to predict what will happen with healthcare, student debt, and consumer debt. Certainly, if healthcare becomes universal, many companies will be forced to completely reinvent how they plan on attracting and retaining employees who were working mostly for benefits. In my 20 years working with job seekers and job changers, I have known many who, if it weren’t for the need for medical benefits, would have opted for self-employment.

Employee benefits

Here are some statistics that can help show just how influential benefits have been in recruitment and retention strategies:

  • 49% of the US workforce currently receives healthcare benefits from their employer.
  • 78% of workers would likely remain with their employer because of the benefits it offers, up from 72% in 2016. (WTW)
  • More than 50% of employees said they have left jobs after hearing the siren calls of better benefits elsewhere. (Randstad)
  • 55% of employees would be somewhat likely to accept a job with lower compensation but a more robust benefits package. (Aflac)
  • 56% of U.S. adults with employer-sponsored health benefits said that whether or not they like their health coverage is a key factor in deciding to stay at their current job. (SHRM)
  • 46% said health insurance was either the deciding factor or a positive influence in choosing their current job. (SHRM)

Keep in mind there are many companies with employees dedicated to helping employers manage health care plan enrollment and administration. Will companies let these employees go or retrain them for other roles within the company?

Employee wellness

A Limeade study found that when employees feel their employer cares about their well-being, there is a significant boost in engagement, retention, workplace reviews, and “extra mile” efforts while hostility is reduced by ten times. Larger companies offer more benefits than any other size companies, and yet they have the lowest engagement. So, we can surmise that offering good healthcare benefits is not enough to make employees feel cared for and/or that offering employer-sponsored healthcare does not correlate to engagement at all, though it does correlate to candidate attraction and retention.

Wellness programs have become wildly popular as well. However, as more companies implemented costly wellness programs, most struggled with adoption and recouping the investment. (We’ve covered why in a 2-part article this year.)

We saw some influential leaders emerge as authors, as well, shedding light on issues like gender gaps in pay and opportunity, sexual harassment, workplace bullying, cyber security, engagement, and physical security.

  • Shawn Achor taught us that being happy at work DOES indeed lead to better engagement.
  • Studies on meditation at work increased exponentially, with new benefits emerging all the time. Companies like Google, Aetna and higher learning institutions like Brown, NYU and Harvard are weaving mindfulness and meditation into core cultural and education initiatives.
  • Ariana Huffington highlighted the need for creative minds to rest.
  • Travis Bradberry has been educating Fortune 500 companies on the implications of Emotional Intelligence.
  • Cy Wakeman has smartly asserted and demonstrated that engagement efforts without accountability breed entitlement.
  • Sheryl Sandberg encouraged women to lean in, own their seat at the table and find a sponsor, not another mentor.

With the rise of school and workplace shootings, we remain to see whether gun control becomes a major area of change or not. Mental health is another key issue. While people are shining a light on how mental illness has become an epidemic, sufferers are crying out to end the stigma.

Just a couple weeks ago Philadelphia Eagles offensive linemen Brandon Brooks left the field in the first quarter due to a debilitating anxiety attack that caused extreme nausea. He stated he was not ashamed nor embarrassed about the event. In the last decade, more and more celebrities came clean about their struggles with anxiety and depression. Others lost their battles before we even knew they were suffering. It’s clear no one is impervious to mental illness. The conversation about how to best treat and support those suffering is just starting, let alone how to address it in the workplace.

Being “woke” is going out of vogue as spiritual elitists fail to be influential in inspiring change. Authenticity, accessibility, and being vulnerable are proving to be much more effective.

Keeping all of this in mind, there are new questions we should be asking in the workplace.

In 2020 and beyond, companies should be able to answer these questions:

How do you address mental health in your workplace?

Are clear protocols in place for employees experiencing hardships?

Are there HR policies in place to protect employees who wish to get help for mental illness?

What is the company policy for determining if an employee needs urgent or professional care for mental illness?

What does the company do to support mental wellness?

How aware are employees of these outlets?

What might stop employees from taking advantage of mental health resources?

What misconceptions do they have?

Here is what I hope to see happening in 2020:

Mindfulness everywhere! It’s not only important for sustainable corporate and individual success, it’s imperative to people and the planet, that we develop self-awareness, emotional intelligence and consciousness at a faster pace than technology evolves.

My Epic Careering Personal Branding tools get funded, built, and adopted on a worldwide scale to put the power of career management back in the hands of the workers. This enables more people to have résumé and LinkedIn content that helps them be identified by employer’s AI as having the potential to succeed in their open and upcoming roles. It also easily communicates the cultural viability of a candidate.

Though I’d prefer people be self-aware and empowered to pursue professional opportunities that align with their innate strengths, joy, and best chance at thriving, employers have to play their part, too. Employers need to be more proactive in helping talent grow up, or even out, from a skills standpoint, a maturity standpoint, and a consciousness standpoint. Leaders must be better coaches. Give people more of a chance to be forthright about their aspirations. Don’t try to retain employees that are better off somewhere else, or who have demonstrated an unwillingness to be coachable and accountable. A person’s best chance at making a meaningful contribution and being fulfilled by it is being in the right job at the right company, as Jim Collins shares in Good to Great.

While technology will surely continue to be tried and applied, and the automated branding journey and content builders will certainly bridge the gap between high-quality talent and the companies who need them, job seekers everywhere are crying out for more HUMAN involvement. Certain applications for technology are not allowing exceptions to rules to get the attention of people who can interpret unconventional strengths as major potential. Let’s let humans do what humans do best – connect with each other and perceive potential.

Personally, I’d like to see one-sided video interviews die. I don’t trust facial recognition AI, nor people, to be free from bias. We’re just not there yet. Two-way (or more) video conferences are a great way to have both candidate and employer feel each other out without the cost and time of travel.

I hope that industries in need of disruption are not sustained just because they employ a lot of people and make a lot of money. Someone needs to step in and make sure that when a faster, better way of healing people, feeding people, housing people, shopping, etc. comes along, there are affordable and accessible programs available to retrain people to get even better jobs.

I hope internet connectivity reaches all corners of the planet and new, profitable opportunities are available to poor and oppressed countries, or even parts of our country.

I hope as more heroes emerge with human limits and behavior, we stop vilifying each other for our weaknesses and mistakes. Certainly, serious offenders will need consequences, but we can’t set the bar so high for leaders that they need to be perfect. This only leads to cover-ups and corruption. I hope we value accountability, honesty, and forgiveness more than we value perfection so more worthy leaders can emerge.

If healthcare was universal, it would no longer be a major driving decision of where a person works. This would absolutely force companies who want to compete for talent to pay closer attention to offering what actually engages people: opportunities for learning, growth and expansion. Plus, a salary that not only pays the bills, but funds a desirable lifestyle now and as we age.

What are your hopes for 2020?

https://youtu.be/THnabGK7mPs

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

10 Reasons NOT to Apply for Jobs Online

Applying online is a dangerous job search habit, and one that can really restrict your opportunity and chances of landing something that is truly a great career move. Even though job seekers are taught and told over and over again by career experts like myself that applying online is a last resort, it remains a go-to resource for job seekers.

I believe there are three primary reasons for this:

  1. In this world of instant gratification, it seems to easy to resist the low hanging fruit. It seems logical to assume that you have to “strike while the iron is hot!” It’s really a case of FOMO (fear of missing out.) The thing is, fear is not a good emotion to make truly logical decisions. I will lay down some logic here that I hope will strike a chord and make obvious that applying to positions you find online is really the last activity you should invest time in.
  2. Habits run on autopilot in your subconscious mind. You may just go on applying without giving it much conscious thought. When I work with clients on their campaign, coaching and habit tracking tools are necessary to install a new workflow that will eventually run on autopilot – one that actually produces great results, reinforces your value, builds confidence and hope, and generates momentum with even less time and effort. These positive results further reinforce the more effective workflow until they become automatic. This turns career management into a pull rather than a push. However, if people are unaware of their automatic programming, it will continue to run undisrupted.
  3. The investment of time in more proactive, targeted efforts to pursue a role seems to feel and look like a delay to being in action. People get antsy knowing there’s a desirable position open and they’re not on record as being in the candidate pool. It’s true – the alternatives to applying online can take more time than simply clicking a button to apply. However, sometimes online job applications are time consuming and they still don’t get you any closer to being considered, let alone being in demand.

Still, here are the top 10 reasons why fighting the impulse to apply online will help your chances of positioning yourself as a real contender for the ultimate offer.

#1 – The Chances Your Application is Seen by Human Eyes

The quality of online applicants compared to the quality of employee referrals, in addition to other metrics that are more frequently tracked like time to onboard, have taught astute hiring professionals that their time is best invested proactively pursuing referrals from trusted talent and contacts while applications roll in as a last resort. Candidates who apply online will often only get looked at after internal candidates, referrals from employees, referrals from friends, and submitted candidates from approved recruiting vendors.

If you are a “cold” candidate, you have to rely on luck and keyword optimization to push you toward the top of the results in the case that referrals don’t pan out. This makes your résumé a tool that can either help you or hurt you, depending on how well it is written to match keywords. This doesn’t give you a whole lot of power to make something happen.

#2 – The Chances of You Getting Hired

Then, if your application is seen by human eyes, those keywords better show up in a context to validate the strength of your qualifications, at a minimum, and your unique value and culture fit, at best. If there are any anomalies in your experience, such as gaps or shorter stints, you have to cross your fingers that there aren’t applicants who appear equally or more qualified, and less risky. You can be moved from a “maybe” pile to a “no” pile quickly.

#3 – Inadequate Competitive Positioning

Even if you do get into the “yes” pile, you have no idea what the human’s perspective is on what position you are in to get an interview. I hope your LinkedIn profile is branded to help you make a strong case for why you’re a great hire and that other candidates don’t come from more trusted sources. It’s not always beneficial to interview first, but if the interviewer doesn’t have any insight as to who you are beyond your résumé, the interview will be conducted somewhat generically compared to how they would conduct the interview if someone had given you a strong endorsement or even if you had been able to effectively endorse yourself in a cover letter. From this position, the interviewer is then more interested in selling you the opportunity than in validating your résumé and mitigating the risk of the unknown that cold candidates present.

#4 – Nullifying Employee Referral Bonuses

While so many top companies have employee referral bonus programs and cite employee referrals as their top source of great talent, they are often under-leveraged, poorly promoted, and disorganized efforts. That means that when there is an opening in a company on your target list, even if you’ve given someone there a heads up that you’re interested, they won’t be made aware of the job opening, and they won’t be proactively seeking out opportunities to refer people for internal roles. I have certainly informed several people who were unaware that their company even offered an employee referral bonus, even though it was on their company’s employee or career page.

We’re all time starved, so it often takes incentives to get people to act on your behalf. Some of these employee referral bonuses can be over $1,000. I don’t know many people who wouldn’t want an extra $1,000 for spending a couple minutes referring someone. Of course, you will have had to reassure them that you will be a strong candidate and a good hire for them to stake their social capital on you.

If you are already an applicant, some employee referral bonus programs will not give credit to an internal referral source.

#5 – Disqualifying Recruiters from Presenting You

It’s certainly more beneficial for you to be recommended by an employee with social capital and clout, but some recruiters have done a fantastic job of building rapport and credibility with hiring managers. That’s why being presented for opportunities by a trusted recruiter may give you a bit of an edge over all the other cold candidates. A recruiter’s job, after all, is to weed out unqualified or unfitting candidates and whittle a candidate pool down to 4 or so top contenders.

When a great recruiter has a strong relationship and understanding of his or her client, the candidates submitted by him or her get top consideration. Of course, you’ll want to qualify your recruiters, and be forthright about where you have already applied. The clients will not involve themselves in any candidate ownership battles. Most of them are clear that only new candidates can be presented by their recruiting vendors; the company already “owns” candidates that come in directly through their career site or other job boards.

#6 – HR Arbitrary Check Boxes

As Liz Ryan pointed out on Twitter last week:

Liz Ryan on Twitter

A hiring manager – that is, your possible future boss – has a completely different perspective and set of of needs from whatever HR is looking for in their tick-a-box exercises. That’s why you have to reach your hiring manager directly, and skip the online job application

 

Why is that? Well, a number of reasons. Just like recruiters can have a solid reputation with hiring managers, they can also lose credibility with hiring managers. Still, they are required to comply with HR procedures, so they will pass along the minimal required details to get HR started on pre-qualifying candidates just in case their network or own individual efforts fail to produce quality candidates, who may or may not get a fair shake.

Another reason is that hiring managers are just more intimately familiar with the nuances of the job and what kinds of people, personalities, and talents lend themselves to success, but the internal HR system doesn’t allow for those nuances to be articulated. It can be too time consuming to communicate those nuances, or the hiring manager isn’t able to articulate them for one reason or another.

Still another possible reason is that passing along check lists is the only way companies have thought of to eliminate having to review unqualified people. They choose things they believe will help improve the chances of hiring someone able to ramp up quickly. At the same time, they systematically rule out people with unconventional careers who can add truly unique value.

A hiring manager has more latitude and perspective to see how out-of-the-box candidates might be able to add something to their team that conventional candidates can’t – IF they have vision, that is.

#7 – Time Suck

You might consider job activities a numbers game, but this is one of the huge myths that lead job seekers to become frustrated and discouraged. When it comes to ROI (return-on-investment) of time in your job search, online applications return the fewest results. Even the results they do produce can be a crap shoot in terms of opportunities that represent your best chances at thriving and succeeding in your new role.

If you invest time based on the probability of that resource producing quality results, you would spend 80% of your time networking (the right way) and 5% of your time on online job boards and filling out applications. After three weeks doing this, you will see your momentum shift at least 3 points on a 1-10 scale.

Limbo sucks. Change is hard. It might seem like applying online will be your best bet at a quick transition, especially if you have reached a senior level in your position. However, you will find that building momentum toward really GOOD opportunities takes more effort, more time and more energy when you’re spending most of your time online.

#8 – The Emotional Abyss

This is the real heartbreaking thing about online-driven job campaigns.  People start to question their worth, their viability, and their chances at improving their financial status. When online campaigns fail, people will blame themselves. This heightens the emotional stress of interviews, impeding your performance. Each interview feels like it “has” to work out. You may find yourself overselling yourself for opportunities that you wouldn’t even consider if you had a competing offer. You may even think you have to make yourself look less qualified. All of the visions of growing and developing in your career seem unlikely, like pipe dreams you have to abandon. You might feel like you’re letting your family down. Worse, you’ll feel like you’re letting yourself down.

In this emotional state, it’s much easier for unethical, inhuman employers to take advantage of your desperation. You may find yourself in a much worse situation, feeling stuck, feeling victimized – unaware that you can actually take control and make something happen.

It’s the whole negative tailspin of career confidence that is the worst part of relying on online efforts to produce results. You’ll never even know how great you could have had it, and you’re unlikely to believe you can have it any better.

Watching my mom go through this emotional abyss is why I do this work in the first place. It seriously breaks my heart.

#9 – The Flood of Irrelevant, Illegitimate Inquiries

I do recommend that my clients set up agents on job boards, and that they set aside 15-30 minutes twice a week to go through them all at once. This helps them better identify redundant postings, and decreases the chances they are persuaded by opportunities that don’t fit what they said they wanted.

Job boards are very misleading representations of how much opportunity is available. You might be tempted to pursue something that is not something you’d otherwise consider, as stated above, and that includes the flood of inquiries that you get to your profile on these job boards that are huge wastes of time disguised as “great opportunities for growth and income.”

Consider this – if technology has not progressed far enough to automatically send you relevant, legitimate opportunities that fit the criteria you entered, how well do you think it’s performing for recruiters in search of candidates? Even AI hasn’t yet made a dent in the quality of results.

#10 – It Is Passive and Inactive

Online resources keep you sedentary and tied to your computer, which isn’t great for your health or mood. Surrendering your power to some unknown force on the other end of an application also isn’t beneficial to you. The best job searches turn fun into results. Spend less time grinding away, and more time on self-care and enriching your life with new contacts.

If you don’t find networking fun, you’re probably not networking with your people. You also probably don’t know what to say that will inspire them to take action, and you were likely disappointed by people who weren’t able or willing to help you in the past.

Networking is not supposed to look like superficial schmoozing with people you don’t like. It’s more like a scavenger hunt that’s more fun with friends – a way to find the people who need you through people who like you and vice versa.


The bottom line when it comes to online campaigns is that there are just better, smarter, and more empowering ways to get yourself closer to the opportunities that are really right for you.

If you’re unsure what they are, I’ve embedded links to helpful articles throughout this post, but you can always reach out to me for some custom insights by scheduling a free consultation.

Mariah Carey – Make It Happen (Official Video)

Music video by Mariah Carey performing Make It Happen. YouTube view counts pre-VEVO: 21,232 (C) 1991 SONY BMG MUSIC ENTERTAINMENT #MariahCarey #MakeItHappen #Vevo

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

Prepare Your Phone Screen Playbook to Get to the Next Level

Phone screens are like open book tests. You have to have the right playbook for it to help you. Otherwise it’s like copying off the person who never scores higher than a D. You could have gotten a D all on your own without even trying. What’s the point of that?

Firstly, understand that there’s probably more research to do than you think. Don’t try cramming all in one night. You’ll want to have all of your notes together and organized prior to the night before.

Even if you can refer to your notes, you still want to know them well enough to know which parts to reference based on the questions. You won’t have a lot of control over what questions are asked and in what order. So if you’re fumbling while trying to find the right response to a question, your heart will start ticking like a clock with each second that passes. That’s not the state of mind that performs best. You’ll have to manage the interview a bit like a dance you’re not leading, so stay agile.

As soon as you know you’ll have an interview, start researching. Cross reference what you find out about a company with what you want in your next opportunity. Anywhere there is a gap between what you want and what you can find out online, make a note of that item. This will be your agenda for pre-interview calls with your interviewer. Start a company report, and then copy and paste information on key people, values, initiatives, industry challenges, etc. Go way deeper than just looking at the company’s website. I recommend creating a Google alert on the company and key people, especially the person who would be your direct supervisor and/or your interviewer.

Try to find these key people on social media, especially Twitter where it seems people reveal more about their opinions and values. Note if they are married/single, have kids, love to travel certain places, have an obvious political inclination, have hobbies, enjoy certain artists or shows, etc. Even though you won’t necessarily use this information to build a personal report, it will certainly help you to keep this personal information in the back of your mind. If they’ve shared any of this information on LinkedIn or in their Twitter handle, then it’s pretty public and could be free game. The data points you find when digging deeper should be kept to yourself otherwise it could come off as too private and creepy.

Even if you don’t discuss your findings directly, having an idea of a person’s interests and personality can still help you build trust. Are they private, conservative, do they have a sense of adventure, what are their values? What qualities do they admire? What companies and influencers do they follow (consider quoting one)? All of this considered, just remember – don’t try to be something that you’re not! That never works out well in the end. However, if you genuinely have something in common with the interviewer, you may see an opportunity to take advantage of that. It may sound dirty, but people prefer to work with people they like and trust, and having things in common can be a trust signal.

Next, have at least one achievement story for each top quality, experience, method, or talent that distinguishes you from the competition. Connect the dots between your distinctive value, the problems, challenges and initiatives of the target company/hiring manager, and what you have been able to achieve in your employment history. If you’re asked to walk through your experience, make sure you highlight the themes of what makes you the best candidate. For instance, if you’ve always been great at identifying market trends, walk your interviewer through a highlight reel describing the specific times you succeeded at doing just that. These themes should be related to what will make a candidate successful in the role. If you can validate your aptitude early on in the phone screen, do that.

Have answers and stories prepared, but don’t write them out like an article. Make an outline, cutting out as many extra words as possible. This should look more like bulleted talking points, like a politician uses before a debate or media appearance. Boldface key phrases and points that you definitely want to relay.

Another tip is to determine which questions make you most nervous and figure out why! Are you scared of revealing something? Chances are that fear will be picked up by your interviewer, even over the phone. If they sense there’s a potential risk in your fear, they’ll either dig deeper, or let it go but this uncertainty won’t really be gone. It will be lingering in their mind as an unknown variable that leaves a gaping hole for another candidate to surpass you in the process.

Practice the KISS principal when it comes to these questions (keep it simple, stupid.) Don’t go into an elaborate story – there is a time and a place for elaborating, but this isn’t the time to risk the interviewer getting caught up in details. Understand what the risk is from the employer’s perspective. If discussing a time you made a mistake, the most reassuring way to approach the situation is to own your mistake and the impact that it had. Then, move on to demonstrating how you’ve worked on never making that mistake again. It may seem risk to admit an error, but you’ll come across as genuine, which is much easier to trust than someone who never admits to making mistakes.

Finally, if the interview question has to do with conflicts between yourself and coworkers, vendors, clients or your boss, stick to facts that all objective parties would agree upon. Don’t chronicle all events, but rather share only the relevant ones that help you make a case for your character, skills, and/or problem solving abilities. If you have to recount a specific conversation, be sure to recall the exact words that were said. Again, if you misread the situation, point out your revelation and how you would handle it now that you have more wisdom. If the situation repeated itself but with your new awareness you handled it better, take the opportunity to briefly share that story.

Keeping these tips in mind will help you ace your phone screening as well as your subsequent interviews. Remember there are steps you can take to prepare yourself for questions that will likely be asked of you. Additionally, take the time to research and get a feel for the work culture of the company you’re applying to and get familiar with the personality style of your interviewer. If you employ these tips on your next phone screening, please feel free to share how they helped you in the comments section.

SILVER LININGS PLAYBOOK (2012) – Music Video: Alabama Shakes “Always Alright”

Pre-listen: Soundtrack Snippets of Danny Elfman’s “Silver Linings Playbook” @ http://www.chongweikk.com/2012/11/soundtrack-snippets-of-danny-elfmans.html ******* Lyrics: Well you come up stairs in the night to talk Stay a little while then you do a little walk on home I hear you downstairs smoking cigerettes, I hear your talking shit Cuz you aint got

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

How Does a Professionally Branded Résumé Give You More Bang for Your Buck?

When hiring a professional résumé writer, it can be tempting to price shop. However, it’s important, even critical for the unemployed, to know what kind of return you can expect on that investment because you don’t know how long you’ll need that money to last.

That’s why I’ve created a specific process to build professionally branded résumés that ensure top-quality results.

What does the process look like?

Stages of my Epic Branding Life Cycle:

  1. Consultation/Interview
  2. Delivery of Branding Points
  3. Mini360°
  4. Finalization/Prioritization of Branding Points
  5. Mega Document Audit
  6. Request for Additional Information – Gap Fill Using Story Formula
  7. First Draft Delivery (5-10 business days from receipt of additional information from client)
  8. 60-minute draft review
  9. Semi-final draft delivery
  10. Client 10/10 rating and 100% satisfaction
  11. Continue with next document or campaign strategy and coaching

Let’s not get too far ahead, though. If you want to try this on for size, start with a free consultation.

Free Branding Breakthrough Consultation

Admittedly, I won’t be successful working with all candidates in all situations. It is a top priority that when you invest in my services, you get return on investment. While there aren’t many instances where I can’t provide ROI, I will be forthright and give you whatever guidance or referrals I can to point you to a solution for your situation.

That being said, if you have experienced long-term unemployment, are changing industries or roles, have reputation issues, or have been underemployed or underpaid, I’m highly adept at helping you get over the hump of these challenges to reach your goals and have many testimonials to prove it.

If you are not yet at least 80% certain of your target role, you are not ready to move forward with the branding process and I will help you determine if my career discovery services can help you achieve that clarity.

Sometimes personalities clash and visions don’t align. Sometimes your target role can be outside of what I consider myself an expert in, and I may recommend another provider. Sometimes my approach doesn’t work with your timeline and expectations.

The consultation is a great way to try before you buy. If we partner in this process, we’ll be working very closely together. I may need to be able to confront you if you are not working in your best interests. It’s not tough love, but it is compassionate coaching without judgment. It’s best to know ahead of time if you can handle this and if my way of working with you works for you.

Regardless of whether we fit or not, I will deliver value and immediate practical advice that you can apply right away to see a difference in your momentum. If you have not been satisfied with the results you have been getting with your tools and efforts so far, I will help you understand probable reasons why and viable solutions that will help you make the necessary shift to see better results.

The Proposal

Often you will receive a proposal prior to the free branding breakthrough consultation if it’s clear from information you provide what journey(s) will enable you to reach your goals. Otherwise, I’ll at least explain that branding services that include résumé and LinkedIn profile writing range from $1,000 – $2,500, and campaign support services are between $2,000 and $15,000. I’ll do my best to estimate on the call where in that range you’re expected to fall, and then follow up with an exact proposal that outlines your specific investment for the journey(s) being recommended.

You will see that while I require payment upfront for most journeys, I also offer guarantees (very few résumé writing services and career coaches offer these) and use PayPal, which allows you to pay over a 6-month time period at 0% financing (pending you are approved). I have taken as much risk out of this decision as possible!

You Choose

Once you confirm your desire to partner and specify which journey(s) you will take with me, you will be invoiced using PayPal, be sent a link to schedule your branding consultation, and receive a request for supporting documentation that may include, but is not limited to:

  • Job descriptions/postings for target roles (copied and pasted vs. URLs, which expire)
  • Internal job descriptions
  • Personality and/or strength assessments (I may recommend some prior, depending)
  • Performance evaluations
  • Informal kudos or testimonials you’ve received (I’ll import your LinkedIn recommendations)
  • Letters of recommendation

The more documentation you send, the more time prior to the consultation I’ll need to review it. I ask for at least 24 hours.

If you don’t have any of the above supporting documents, my process will ensure that we will still get where we need to go.

NOTE: Should you need to reschedule, please text 610-888-6939.

Your Branding Consultation

At the scheduled time, I will call you promptly at the number you include on the scheduling form.

I will have already developed questions cued from your materials so that I have a rough “bread crumb” trail to follow. All of the content you send to me prior to our consultation is copied and pasted into one master document, which I call a mega document.

We will talk more about your target role, criteria, and the conditions you will need to thrive in your new role. I will share with you my insight based on 20 years of experience working closely with employers and my expertise on employment trends what your audience will need to know about you in order to qualify you.

From there, the process is somewhat organic. One answer may lead to additional questions. I will stop you if I feel that we are straying from relevant stories and information. It is critical to me that we use our time efficiently and effectively.

Otherwise you can assume, even if you are going on a tangent, that you are providing excellent, relevant information.

At some point, you may be compelled to say, “Good question!” That is because my keen intuition enables me to understand where we need to delve deeper.

We will both come to an agreement about what qualities, experience, talents and skills distinguish you for your target role and employer.

At the end of your branding consultation, you will feel understood, proud, confident, and hopeful. You may have a new appreciation for yourself and all you have done, especially if it went unnoticed or unrecognized by your previous employer(s). You will feel more certain that all that you have to offer is needed, not by everyone, but by a particular segment of the market that your new content will now be able to recognize easily, allowing you to attract the RIGHT opportunities that represent your maximum opportunity to succeed, grow, and earn.

The First Deliverable – Branding Points

In the hours following your branding consultation, I will analyze and synthesize the totality of the notes compiled to date in the mega document, which will be well over 10 pages at this point, sometimes as many as 25 pages. I will identify 4-6 primary themes and compose branding points that encapsulate these themes, which are a combination of your qualities, experiences, talents, and outcomes that you produce as a result of having these.

I have found that fewer than 4 branding points does not provide a strong enough foundation to substantiate that you are a uniquely qualified candidate. More than 6 branding points adds unnecessary complexity to substantiating your unique value. Also, emphasizing too much value can inspire skepticism.

Because my goal is to be comprehensive and connect soft and hard skills and outcomes, some of them can be complex, even wordy. This is not representative of your final, outward-facing content.

I’ll deliver your branding points to you within one business day along with a template. It is at this early stage that I have learned it is best to procure feedback from people who know you best.

  • People find it much easier to spare 15 minutes to read and weigh in on 4-6 bullets vs. a several-page résumé or LinkedIn profile content.
  • We want to ensure (before content is created) that all of the unique dynamics that make you a valuable employee are captured from the start, so that the content created can substantiate them.
  • We also want to have a comprehensive, accurate foundation from which all of your branded content can be built so that we can tell a consistent story across various media, even while accommodating language that is germane to each media.*
    • The résumé is written to be concise. Pronouns and excess small words are eliminated for brevity, but it doesn’t sound like you would speak.
    • The LinkedIn profile, though it has character limits and still has a business audience that appreciates brevity, is best written to humanize you. That means it will be written in a more natural voice, in the 1st person.
    • A biography is written as though someone else is introducing you, in the 3rd person. It hits the highlights of your journey. At it’s best, it still expresses a theme to your journey so that it tells a compelling story, rather than chronicling your work history.
    • Other platforms and social media have “voices” as well, e.g. Twitter appreciates sarcasm, and infographics are stories in images, icons, and symbols.

* You may not opt to engage Epic Careering for multiple media, but it is still recommended that all of your content tells a consistent, compelling story by basing it on the branding points provided. 

Mini360°

Along with the branding points, I’ll send you a template that you can use to invite 4 people who know you really well, preferably in various contexts, to provide feedback within 2 business days.

As feedback comes in via e-mail, you’ll forward the feedback right to me. It’s best if I read it raw, exactly as it was written, rather than interpreted or summarized.

I will take none of the feedback personally! My primary focus is making sure that the branding points fully encompass and unveil your brilliance in all its glory.

People will tend to want to wordsmith, and you will probably have someone comment on how long or wordy they may be.

This is OK.

Some of this feedback may not be applied at this stage, which is more about my internal processes, but it can be valuable later in the content creation stage.

Upon receipt of all feedback from you and your contacts, I will hone the branding points. I’ll highlight the changes and make notes to address all of the feedback so that you understand exactly what was applied, what was not, and why. Additional questions that I will need you to answer in order to make sure that the branding points align with your vision of how you want to be promoted will also be included.

Along with the semi-final branding points, I will request that you prioritize them in order of what you want most to be recognized and appreciated for.

The process continues until you communicate that the branding points are 10/10, at which point they are considered final and the next stage begins.

Mega Document Audit/Request for Additional Information

During the branding consultation, you probably will have found it helpful to refer to specific points in time when you overcame a particular challenge, or used your unique qualities to finesse a solution. However, all of the impressive context of that story may not have been captured at the time due to a need to be efficient and effective at uncovering all of your unique value.

It’s also probable that there are additional stories about previous experience that would further support and validate your branding points, perhaps even in a way that your more recent experience would not.

I cross reference your branding points with the mega document, color coding where stories support your branding points. This enables me to see clearly which branding points are substantiated the most by recent and/or previous experiences.

The strategy is to make sure that the higher priority branding points are proven with a majority of the space, or “real estate” on your résumé, and where human eyes can see it more evidently. It also helps me understand where there are gaps in substantiating your branding points and what details of stories are missing, but needed, in order to paint a compelling picture of the value you offer and how you delivered such value in the past in relation to your branding points. This enables us to use a sound strategy for what to include or omit when needing to accommodate constraints on space.

You will be sent one or several requests for additional information that include a formula that enables you to provide only the information that is missing. In all fairness, this can seem like a daunting task for busy executive clients. Because chunks of time are easier to find/make than long periods of time, I recommend that you use your phone’s dictation features to open a reply e-mail, go to the formula, and dictate your answers as you are able. Then save the reply e-mail as a draft. Return to it, continuing to dictate your answers as you are able until it is complete, and then deliver it to me.

If you should get stuck during this process, I encourage you to schedule a call using a link that is shared with all clients so that I can help you work through whatever challenges you face in providing me with this information.

The Draft Design and Content Creation

Upon receipt of the completed information request, the drafting process begins. I have a proven, professional template (available for purchase, along with summary and bullet-building tools) and go to work strategizing and composing content that demonstrates your branding points using hard business terms as concisely as possible without losing the impact of details that build the business case for interviewing you immediately.

Most drafts take 5-7 business days, but sometimes based on the initial consultation and scope assessment it may take 7-10 business days, in which case you will have been informed with the proposal.

Along with your draft, you’ll receive a link to schedule a 60-minute phone review and some guidelines to help me arrive at a final draft that 100% satisfies you sooner than if you were to make comments and send them via e-mail.

60-minute Phone Review

We don’t always need 60 minutes to go over the changes, but some clients want to understand why some things were worded or placed in a particular way, need to provide additional clarity on certain aspects of their achievements, company or role, and just have preferences that I want to understand fully. Not only do I want to accommodate client concerns and answer your questions, but I also have best practices to maintain reader-friendliness and flow.

We won’t take time on this call to wordsmith; that’s best done on MY time after the call. I aim instead to understand the source of any concerns or the nature of your preferences. At times, I may advise you if something stands in contradiction to best practices and trends. As my customer, I will go with your decision, but will also make sure it is a well-educated decision and that the potential impact or consequences of your decision are clear.

Semi-final Draft Delivery

Within 1 business day from the phone review (with few exceptions), a semi-final draft will be delivered. If this draft falls short of the 10/10 rating needed to finalize it, I’ll trust you to use your best judgment in determining if another call is required. You’ll decide if clarity is needed from either party, or if you can communicate desired changes (and reasons) in an e-mail.

Though I aim to finalize the project as quickly as possible so that you can be in action in your job search efforts, I also do not rush you or limit the number of drafts that are created, as long as the target of the résumé remains consistent with what you identified from the beginning of the branding process.

The Final Product

Not only will every story told in your résumé prove your branding points in some way, but they will compound to create a sense of resonance and urgency that you are a HOT candidate that better be scheduled for an interview IMMEDIATELY before the competition swoops you up.

This also positions you as a premier candidate throughout the interview process. A résumé written in this way transforms how an interview is conducted. Rather than answering standard qualification and risk mitigation questions, your interviewer will be compelled to sell you the opportunity, telling you more about the daily, weekly, quarterly and annual goals and promoting the company’s benefits, perks, and growth opportunities. You will have more opportunity to paint a picture of how you will be successful in this role and to ask questions that help you determine if this opportunity is truly a fit for your criteria.

Often clients share that if a position winds up not being a fit, the company is so interested in hiring them that they custom design an opportunity that fits them! There is zero competition for these jobs, and it happens a lot more often than you think!

How This Differs From Other Résumé Writing Services

The investment is on the high end of what you’ll find across the market. This is a reflection of the experience that goes into the process and the quality of the output.

  • Many of the good services you will see out there can turn bland, functional bullets into achievement statements. That doesn’t make them branded. When the bullets align to build a business case for what makes you in-demand talent that your target needs, it’s branded.
    • If you see services offered under $100, the contents of your current résumé will be rearranged and formatted into a reader-friendly, error-free (hopefully), ATS-friendly (hopefully) document. Résumé building services fall into this range. Some of them have content databases where you select your target role/industry and you are offered choices to drag and drop into your résumé that you are then expected to customize to fit your situation.
    • If you are on a budget, have more time than money, and you still want branded content, just use my builder; it’s the only builder available that helps you create branded content and it’s fun to use.
  • My process is front end-heavy to ensure consistent quality backend output. I equate this to sharpening your ax when you want to quickly and precisely chop down a tree.
  • I do require your commitment to a partnership in the process (you have mine)!
  • I apply psychology, hypnotic copywriting, personal hiring experience, data, such as eye-tracing tests, and cutting edge industry best practices to strategically craft and locate content in a reader-friendly way where your audience will expect it. This produces more compelling, distinguishing content that resonates instantly and deeply.
  • Not only have I been a certified professional résumé writer for nearly 10 years, but I also served on the certification committee. I have seen what’s out there, and I have seen the best. I know I am providing a premium quality service! My advice was recognized by Feedspot as some of the best in the world. You are not hiring an admin to word process your résumé when you engage me. You are hiring a top-notch professional with executive-level experience in the employment industry and unprecedented credibility as an adjunct professor.

Not everything that’s fast is better, though I understand if you have an urgent need to supply a potential employer with a résumé so that you can strike while an opportunity is hot. I do not bypass my best practices, however. I have learned that the result is content that fails to produce a return on your investment and falls short of my own high standards. If you are not able to invest time being partners in this project, we just are not a fit to work together, and I wish you success and happiness in your career journey. I hope there will be a better time in the future to work together so that I can support you in optimized career growth, impact, recognition, and income.

As you can see, a lot of experience has gone into designing the branding process so that I’m able to deliver consistent quality that creates results.

Even a professionally branded résumé, however, won’t generate opportunity unless it is seen by someone in a position of power to hire you. The whole reason I do this is to help you get to the finish line. If you aren’t sure how to invest less time in your job search while getting more results, you want to acquire a life skill that will ensure true job security, and you want to form habits that make career growth a pull rather than a push. I invite you to partner with me on your campaign strategy, tools, and execution along with magnetic performance coaching.

Carly Simon – Nobody Does It Better (Live On The Queen Mary 2)

Music video by Carly Simon performing Nobody Does It Better (Live On The Queen Mary 2). (C) 2005 Columbia Records, a division of Sony Music Entertainment http://vevo.ly/f5G1o0

Karen Huller, author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days (bit.ly/GetFocusIn30), is founder of Epic Careering, a 13-year-old leadership and career development firm specializing in executive branding and conscious culture, as well as JoMo Rising, LLC, a workflow gamification company that turns work into productive play. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. 

Karen was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends in hiring and careering. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She is an Adjunct Professor in Cabrini University’s Communications Department and previously was an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is also an Instructor for the Young Entrepreneurs Academy where some of her students won the 2018 national competition, were named America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award.