Branding

Celebrify Your Client-Facing Superstars with LinkedIn

Last week, I took my first business trip since 2018 to teach one of my dearest friends’ team of family lawyers how to brand themselves on LinkedIn. Lately, I have been talking to more and more people who are realizing that LinkedIn isn’t just something you use when you’re searching for a job. The team collectively couldn’t believe how much they could actually do on the platform, but they were understandably disappointed by some of its limits, as well.

LinkedIn makes it very easy for you as an individual to leverage all of the platform’s free features to gain exposure, craft messaging that resonates deeply with the kinds of people with whom you prefer to do business, and convert extended online connections into direct real-life connections. However, for businesses, unless you invest in advertising and premier packages, your company page remains more of an extension to individual profiles rather than vice versa. That’s just fine for a company focused on relationship management, since it’s the people that form relationships that then extend the company brand.

In a world where customer service norms include maze-like automated phone menus that never seem to understand your request, the most obvious way to stand out is to promote your front-line customer-facing employees and service providers as your company’s celebrities.

I find that people, by nature, are dynamic. The way I used to describe branding in the first decade of my business might have made it sound as if we have to file down the dimensions of people to fit into a shape that their audience, be them investors, partners, shareholders, stakeholders, vendors, employees, or clients, would easily recognize. However, the opposite is really true – the more dimensions of yourself you demonstrate through your online profiles, the more a variety of people will relate to and resonate with you. These will be people who align with your values, pending your values are also embedded in your content. Not knowing exactly how to do this is the problem my clients solve when they engage me.

I have had clients come to me to brand their LinkedIn profiles when they are pursuing fellowships, wooing investors, applying for an exclusive membership, proposing to be a speaker, or being considered for an industry award. They have also come to me when they want to build or deepen a myriad of relationships.

My suggestion that they show vulnerability and authenticity usually triggers some fears, particularly for those who prefer to stay anonymous and safe. There would definitely be legitimate reasons for some companies with many angry customers (everyone has more now than ever) to keep anonymous the people who receive and fail to resolve customer issues. Still, if a competitor felt more certain they could better care for those customer complaints and presented their customer care members as real, accessible people who genuinely care, imagine how easy it would be to capture those customers. Then the work becomes about delivering the utmost service, converting those customers into raving fans of your company, and leveraging the word of mouth and testimonials of happy customers to gain more, which is significantly less expensive than advertising.

If you read this and think, well, what if we invest in the personal branding of our team members and only make them more attractive as prospective employees to our competitors, then you likely have insecurities about your ability to retain your employees. Additionally, those insecurities are manifesting in ways that make it even more likely your people will flee, and you should probably engage a leadership coaching firm (like us) to help you retain your employees in more conscious ways. Keep in mind, when you celebrify your client-facing support and service employees AND your company brand demonstrates its authenticity, attracting talent is that much easier.

Less obvious people in your workforce to brand on LinkedIn than the people who represent your business to prospective clients and partners are the people who liaise between departments and depend on gaining alignment between them to achieve large-scale corporate initiatives. Even vendors give better deals to people with whom they have better relationships. Really, anyone in your company who relies on relationship management to achieve results will benefit from branding themselves on LinkedIn.

In the workshop I did last week, I guided the team through a mediative journaling exercise to help them identify their unique qualities and strengths, since I didn’t have 90 minutes to spend with each of them to uncover them myself and craft branding points. Then I guided them in where and how they can create meaningful, specific content that expressed and demonstrated these qualities and strengths, along with the outcomes that they produce. I showed them why and how to curate their home feed so that it was easier to quickly hop on LinkedIn to get and give value. I showed them how to write a LinkedIn connection invitation message that gets accepted 54%+ of the time and how to follow that up so that their network grew organically with people who had a high probability of converting from an online acquaintance to a fast friend, to a long-term ally. I showed them how to measure their effectiveness and make adjustments if they were not receiving quality invitations from the increased views of their profile. There were also some tips on how they can still get incredible brand expansion by using features that LinkedIn doesn’t do as well as other platforms, like groups and hashtags.

The feedback that I received was that, while they may have avoided LinkedIn before, they were energized by the possibilities now. They walked away excited to utilize the platform to help the firm as it launches support programming for clients as a supplement to legal services, so that they can get their clients on the other side of their legal challenges and into a new, better life. You’d probably be surprised by what you can do on LinkedIn. Want to know more? Schedule a consultation.

The White Stripes – We’re Going To Be Friends (Official Music Video)

Watch the official music video for “We’re Going To Be Friends” by The White StripesListen to The White Stripes: https://TheWhiteStripes.lnk.to/listenYDSubscr…

Karen Huller, CEO of Epic Careering, is the co-founder of The Consciousness Conference (ConCon) and the C3: Corporate Consciousness Co-op community on LinkedIn. She is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a conscious career and leadership development firm specializing in executive branding, talent-values alignment, and conscious culture, in 2006. 

While the bulk of Mrs. Huller’s 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

Mrs. Huller was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She serves on the board for the Upper Merion Community Center, which she helped establish, and is an advisor to Florida International University for their Women in Leadership program. For her service as Vice President of the Gulph Elementary PTC, she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. Mrs. Huller has also been the lead singer for Harpers Ferry, a rock cover band, for 20 years. She lives in King of Prussia, PA with her husband, two daughters, and many pets, furry, feathered, and scaly.

Reinventing Human Resources from Native American Wisdom

If you want to know how to make your company retreat transformative, I recommend you get some advice from Jennifer J. Riley, who invited me to join her team this week to teach them how to authentically brand themselves on LinkedIn so that they attract “their” people and help their people find them – clients, employees, vendors, partners, etc.

Branding helps you find “your” people, meaning the kinds of people you enjoy working with and for. It helps you engage with people who need what you offer, know people who need what you offer AND appreciate the approach you take. Successful branding results in building connections that are most likely to achieve tremendous outcomes from working together.

Jennifer’s business is family law, and she is a curator of people. I am one of those people.

Jennifer does not just provide legal services. She has a very inspiring vision of reinventing family law to provide the support that people need to rebuild after legal matters, such as divorce, devastate their lives and their shared resources.

The theme of the company retreat I presented at was New Horizons. All of the retreat’s programming was intentionally designed to stabilize her staff after tremendous growth during one of the most challenging times on the planet to be alive, so that the team can lay a strong foundation from which to build these programs and services.

Jennifer was very fortunate to have grown up around Native American elders who would frequent her parent’s store. She is in the process of setting up a third office location and home in Tucson, AZ, where she hosted her retreat at the ridiculously gorgeous Hilton El Conquistador Resort.

To honor the traditions of the land, the hotel welcomed Larry Redhouse, a Native American flutist, to perform a sunset fire ceremony. At the time Larry started, the evening’s banquet was just beginning and the photographer sent us down to get a group photo. So we all happened to be on the lawn in front of him. As he began, we all fell silent in full reverence of this ethereal sound while the sun blazed the mountains that loom behind the resort with brilliant colors – pink, bronze, and gold.

I am not ashamed to admit that tears fell out of my eyes from the sheer beauty of it all. I felt transported. As he ended a song he turned to us and asked if we were all together in a group, to which we proudly replied that we were the JJR Law Firm party. Then he turned to face us and imparted some Native American wisdom to us along with the rest of his captive audience, all of it deepening our connection as the colors of the mountains grew richer and richer.

A few of his words made the tears drop faster. For one, he advised us to “let it go.” Let go of the pain and anger of wrongdoings against us. Don’t let the pain distract you from the treasure all around. He also shared the philosophy of Mother Earth. Larry pointed to the mountain, which seemed to be shining from within down upon us rather than just reflecting the sun, and told us that to Native Americans, the earth is not a resource; it is a life source. Native Americans appreciate every gift the earth provides, and as we witnessed later that evening when the Yellow Bird Indian Dancers came to share even more about the Apache culture via dance, song, and storytelling, they pay tribute with dance and song for all of the gifts it provides.

Imagine for a moment if this was our normal way of being, not only at home, but at work – paying tribute with song and dance to the pen that signs the accord, or the software that computes the data, or internet that connects us all. Sometimes I do wish I could dance and sing and make technology work better, especially lately. However, the elder dancer of Yellow Bird said that the rain dance they performed was a song of gratitude after the rain, not to will the rain. These traditions are not of asking, but of gratitude. They gladly give back to Mother Earth and take care of Her needs.

I think you know by now where I am going with this.

So, now imagine if companies recognized people as their life source. It would probably look a lot like the retreat, for starters. Jennifer wasn’t just concerned with upskilling her people so that they would produce more. She recognized what they have already produced, especially under extraordinary circumstances. She provided them with training on tools that will enable them to make an impact on the planet that they find meaningful, as well as to protect their data.

She made sure I took the time to help one of her attorneys, Patrick (PJ) McGinnis, craft a LinkedIn invitation to those interested in learning how to protect equine therapy locations from compliance issues, a passion of his.

Another member of her tribe, Cara McClintock-Walsh, secured world-renowned author Colum McCann as a keynote speaker to engage their intellectual and emotional intelligence by being led through his Narrative 4 process.

Jennifer nourished not only her team’s minds, but also their bodies and spirits. She had a nurse teach them how to better care for their physical, emotional, and mental health through the pandemic and beyond.

And yes, they learned team building from a Trader Joe’s team developer.

All the while, she made sure we ate the best food and experienced the beauty of the area by immersing us in it with a fascinating guided hike at Catalina State Park followed by standing yoga.

The resort was not just gorgeous, but highly tuned in to the needs of the group. Someone merely overheard Jason Warburton, Jennifer’s husband and Facilities Manager, say that he forgot his sunglasses and dropped off three free pairs to his table!

Now imagine what this looks like every day. Imagine if company leaders really understood that their workforce is – more than a transactional exchange of output (production) to input (salary), but an ecosystem that needs balance to sustain itself. Furthermore, companies are a part of larger ecosystems, and need to consider the interconnection of their actions and decisions on the world around them.

What if the job of Human Resources or Human Capital was not to get the most out of their investment, but to put back what they harvest? What if doing no harm to their life source was a priority and a minimum standard?

Imagine if companies saw people, not money, as their life source. And what if the individuals of these companies also recognized the earth as a life source? How differently might decisions be made?

If a company really embodied these Native American philosophies, what would we call Human Resources?

Maybe if companies prioritized offering their talent something in the hiring process instead of focusing on what they can garner from candidates, the Talent Acquisition Department would instead be called the Opportunity Center.

Since many people seem interested in disrupting HR, it now makes perfect sense to me to not look to build a better model from scratch, but to borrow from the models gifted to us from wise civilizations around the world – an integrated model. It also makes sense to me to do the same for all the other models that need disruption.

Once these values are imbued into your corporate culture, please, don’t let what happened to indigenous cultures and traditions happen at your company! Find ways to make sure that the elders of your company pass on their wisdom and that the newer members keep the traditions alive!

Make sure your company is not only offering a living wage, health benefits beyond “sick care”, and ample time and conditions for rejuvenation of mind, body, and spirit, but also make sure your people are celebrated and appreciated.

Larry Redhouse – If You Only Knew

The Larry Redhouse Trio :Playing “If You Only Knew”, an original by Larry RedhouseLarry Redhouse – keyboardsKirk Kuykendall – acoustic bassGil Rodriguez – dr…

Karen Huller, CEO of Epic Careering, is the co-founder of The Consciousness Conference (ConCon) and the C3: Corporate Consciousness Co-op community on LinkedIn. She is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a conscious career and leadership development firm specializing in executive branding, talent-values alignment, and conscious culture, in 2006. 

While the bulk of Mrs. Huller’s 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

Mrs. Huller was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She serves on the board for the Upper Merion Community Center, which she helped establish, and is an advisor to Florida International University for their Women in Leadership program. For her service as Vice President of the Gulph Elementary PTC, she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. Mrs. Huller has also been the lead singer for Harpers Ferry, a rock cover band, for 20 years. She lives in King of Prussia, PA with her husband, two daughters, and many pets, furry, feathered, and scaly.

LinkedIn Branding That Makes Work Better in So Many Ways

Let me clear something up about branding. It can have a negative connotation in an environment where images are manipulated to fool people. Branding is not “spin”. It is not just a catchy logo or tagline, though those are sometimes appropriate extensions of your brand.

When branding is authentic, it helps you surround yourself with people who get you. More doors of opportunity open up. When your LinkedIn network is filled with people who get you, whatever you want to accomplish is that much easier. When the people you interface with regularly are people with whom you feel a deeper connection, the work takes on a deeper meaning, too, and can even feel like fun a lot more often. These are byproducts of branding that I wish more people understood, especially now when so many people are considering a change, but feeling like they’ll only get more of the same. Branding is a game-changer for greater career fulfillment. It makes you bolder in your actions.

Essentially, your brand is everything that is conjured up and associated with you, your name, and your business, whether that’s a business you own or your profession. This includes images, memories, stories, words, and emotions. Yes, you want your brand to evoke emotions, and it will, whether you are intentional about it or not. Maya Angelou wisely said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

It can be very hard to be objective about what emotions are evoked in others by your brand. People, generally, will be evoked to very different degrees by very different stimuli. That is why effective branding requires you to understand and empathize with your audience. How do you acquire this level of understanding? Well, LinkedIn can really help you here, too. The empathy part, well, that can come from understanding, but ultimately depends on your emotional intelligence to fully stand in your audience’s experience.

Who is your audience? By audience I mean whomever you wish to attract. This could include customers/clients, investors, partners, experts, talent, employers, recruiters, media, etc. Narrowing down your audience is really the key to effective branding, and it’s what most people avoid due to fear of limiting opportunity. It’s really counter-intuitive, but effective branding isn’t about being as marketable to as many audiences as possible. I’m not just talking about using demographics to narrow down your audience. There are many more powerful audience qualities to consider, like what matters most to them? What entices them to act? What kind of people do they allow into their inner circle? What are they really up to in their career and life? What common interests could bond you?

Your brand, at its intentional best, is a bridge between what you offer the world and who will need, want, appreciate, and invest in it. Essentially, the action you seek from your audience is that they invest time, effort, money, relationship capital, or any combination thereof.

A branded LinkedIn profile starts with identifying your unique expression of your top qualities, skills, experiences, mindsets, approaches, and talents and the value that they tend to or can create for your target audience. This is where your understanding of your target audience becomes really important. Many people struggle to understand what to say. Let your audience’s needs drive this. If you still aren’t sure, it’s time to deepen your relationship with your audience, and LinkedIn is one of the best tools for this. You likely have members of your audience already in your network (if you’re not a beginner.) Invite them to talk for a couple of minutes, but not about you – about them. Get familiar with the words that they use to describe their experiences, emotions, and decisions. Ask them what issues they find meaningful, what outcomes they want most, and what makes them decide to take action or not.

Epic Careering has a proprietary process for developing branding points, which are the foundation upon which all of your content and copy is crafted. This process produces a powerful psychological effect on your ideal profile visitor.

  • It creates instant resonance, which serves as a strong relationship foundation and rapport accelerator.
  • It produces an incremental, sometimes subconscious build-up of excitement at the possible value you can offer.
  • It induces a sense of urgency to take action (inviting you to connect).
  • It inspires more of the right people to accept YOUR invitation

I have already written an article that goes over the areas of your profile that you need to optimize with branded content to produce these effects, and you can read it here.

As I alluded to earlier, another byproduct of branding is boldness. So many of us have been conditioned to yield attention, praise, accolades, and credit which results in us allowing opportunities to pass us by. Branding helps you embrace your strengths – to own them. In my experience, branding creates seismic shifts in what my clients see as possible. Their whole experience of careering changes from giving the power to employers to having choice and control in where they go from here. Their motivation to pursue opportunities then comes from a sense of duty to offer their massive value.

I’ve noticed that collectively, as we have emerged from solitary lives and integrated back into immersion, we have more of a tendency to be selective about with whom we spend time. In some ways, we have to be careful not to exclude diverse thinking from our networks by surrounding ourselves only with those with whom we agree and relate. Branding, at its best, is not meant to be used to this extreme. On the other hand, spending most of our time with people with whom we feel safe and can be ourselves doesn’t just enhance our experience of life, but creates a sense of safety, acceptance, and room for growth that will help us all step out of survival mode and move toward a life worth living.

Are you ready to be bold? Schedule your free consultation now!

Imagine Dragons – Natural

Listen to Mercury – Act 1: https://ImagineDragons.lnk.to/Mercury Listen to Origins, ft. Natural, Zero, Machine and Bad Liar: http://smarturl.it/OriginsID Sh…

Karen Huller, CEO of Epic Careering, is the co-founder of The Consciousness Conference (ConCon) and the C3: Corporate Consciousness Co-op community on LinkedIn. She is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a conscious career and leadership development firm specializing in executive branding, talent-values alignment, and conscious culture, in 2006. 

While the bulk of Mrs. Huller’s 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

Mrs. Huller was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She serves on the board for the Upper Merion Community Center, which she helped establish, and is an advisor to Florida International University for their Women in Leadership program. For her service as Vice President of the Gulph Elementary PTC, she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. Mrs. Huller has also been the lead singer for Harpers Ferry, a rock cover band, for 20 years. She lives in King of Prussia, PA with her husband, two daughters, and many pets, furry, feathered, and scaly.

A Realistic Expectation for a More Conscious Career Path

When the world (or your world) is hit by a major catastrophe, it tends to spur you to re-evaluate your life. It inspires re-prioritization. Often, professionals start reflecting on their careers, questioning if the time that they have been investing in a lucrative career has actually been adding any value on a wider scale, and if it will matter once they are gone.

These are the people who tend to be my clients.

Of course, other things can spur these thoughts, as well. Seeing someone else make a change to a career that is more passion-filled and purpose-filled can make you wonder why you decided at some point that wasn’t an option for you. Was that the truth? Or, was it a story? What purpose did that story serve? How long will it serve you?

If you have had a moment like this and your reason for keeping things status quo was how long it would take you to a better place, what did you really think it would take? Are you really not able to make that happen right now?

What are the costs of staying the course?

Are you going to work each day with a knot in your stomach? Do you notice that your breathing is frequently short? Are your shoulders often tense? Are your thoughts often negative? Do you count the minutes until you can be done and go home? Do you dread Mondays and live for Friday? Do you come home mentally and emotionally exhausted? Do you feel bad about the non-work-related responsibilities that don’t get done, or don’t get done to the quality that you prefer?

Does this happen more often than triumphs, or do they outweigh the triumphs?

Do you really know how much this is costing you? Do you know how your physical health is being impacted? Have you fully evaluated the impacts on your mental and emotional health?

Do you know how your relationships are suffering? More so, do you realize that there is another option?

What is your next move?

Your options are:
  1. Stay the course
  2. Learn how to influence positive change where you are
  3. Do the same thing, but for a mission-driven organization
  4. Inventory your talents and skills, and then reinvent and rebrand yourself for a totally different career
  5. Retire and donate your time to worthy causes
If you go with number one…

Chances are good that change will come whether you will it to or not, and when it comes, it may not be anything close to change that you would want.

If you go with number two…

How quickly you can effectuate change is variable and dependent on many factors, such as your credibility and current ability to influence leaders, the size of the organization, the culture of the industry, the scope of the change, and the stakes for the top players. In our Corporate Consciousness Ripple Blueprint, we teach guide conscious leaders in successfully launching a minor conscious change initiative by week 18. That is to launch, however, not necessarily to completion. It requires participants to invest 45 minutes on a small group coaching call, completing a 15-minute weekly assignment, investing 5-15 minutes reading articles or watching media daily, and listening to an audio recording as you lay down to sleep and after you open your eyes to wake. It’s designed for busy executives and professional parents juggling work and family responsibilities. I know many programs have said this – we mean it!

Are you a good candidate for the Corporate Consciousness Ripple Blueprint? Apply and find out.

If you go with number three…

You could have a conversation tomorrow that could lead to your next opportunity. However, intentional career management means being able to assess comprehensively if that opportunity is really the next best step. You want to assess if it’s really in alignment with your core values, if you would feel optimally fulfilled, if it will support your desired lifestyle or if there is perhaps something even better.

The first step is gaining at least 80% clarity on the role, the company, and a plethora of other criteria.

The next step is branding. Don’t skip this step and go right to writing a résumé. A strong résumé may generate a lot of interviews, but a lot of interviews may not be right for you. A branded résumé helps employers self-qualify themselves as a great fit for you and positions you as a top competitor from the get-go. An authentic, powerfully articulated brand will also make all of your efforts easier. Our Epic Branding process takes 3-5 weeks, and some of that time is dependent on your ability to partner with us, provide us with the needed information, and procure feedback from stakeholders in your career.

This might seem like a lot, but if you put in those 3-5 weeks, by the end you will have a résumé, LinkedIn profile, and perhaps other collateral, that will inspire a sense of urgency from conscious employers, and momentum will be that much easier to achieve. Momentum in a job search means greater confidence, plus a greater sense of ease in interviews, better leverage in negotiations, and more freedom of choice in what opportunity you ultimately choose.

Once you have your branded materials, it’s campaign time. By week three using the Epic campaign tools, training, and support, you will start forming better habits, make better choices with your time, and start to enjoy your job search activities and their results. From there, momentum builds very quickly! The wild card is how long the hiring process takes for your chosen position, industry, and company. The time of year can have an impact, as well. The holidays and summer are harder times to get all the stakeholders in a room. These days, companies have to move very fast to snag talent before their competition. The timing between the first interview and start date could be as little as 3 weeks to as long as 2 months for most non-executive positions.

Without branding, expect to elongate the process of vetting opportunities that ultimately are not a fit, which can be determined in early conversations or when they tell you after so many interviews that the offer went to someone else.

Epic Careering has proven branding processes. Schedule a consultation now.

If you go with number four…

Epic Careering has programs to help you map out your career discovery journey, but they are not finite processes. Life doesn’t always offer the conditions conducive to making major life decisions. Crisis can provide clarity, but it can also paralyze our decision-making brain centers. So can trauma, stress, and too many competing priorities. You will have a partner to support you through these times, and also provide you with tools, exercises, and coaching to help you achieve the best mindset and emotional state from which good decisions are made. The goal is to do this within 30 days. It’s realistic in ideal conditions to gain 80% clarity on your new career focus within a month. Then, see the branding and campaign process above for the timeline from this point.

According to Gretchen Rubin, 19% of people will hold themselves accountable to follow best practices, pending they know them, without outside accountability. 17% will rebel against best practices and outside accountability. For the other 64%, knowing the best practices isn’t enough to get you 100% of the way there. Let Epic Careering show you how to manage a successful campaign AND develop career-making habits that will improve your conscious career growth and trajectory from here through retirement. See branding above first, though.

If you go with number five…

Congratulations! While so many professionals spend their whole careers looking forward to retirement, did you know that the change that comes with it can be quite unnerving? Think about how much of your identity has been tied to your profession. Once that’s gone, will you feel like something is missing? A part of you? Will you worry about people moving on and accomplishing or failing without you? Will you know what to do with all that time that will give you that same sense of purpose?

I highly recommend that you reach out to Ford Myers. He can help you custom-design your retirement lifestyle.

If you’re still left with questions about your next move, schedule a complimentary consultation call to discuss your options with us.

Eric Clapton – Change The World

Come On Sing Along!If I could reach the stars I’d pull one down for youShine it on my heart so you could see the truthThat this love I have inside is everyth…

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Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. She is an Instructor for the Young Entrepreneurs Academy (YEA) where some of her students won the 2018 national YEA competition, were named Ernst & Young’s America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

A Two-Letter Word That Heightens Your Brand

Let’s explore a two-letter word that heightens your brand, résumé, and LinkedIn profile. Yes, there are a lot of opinions about résumés, and it can be confusing. We all have our reasons and you ultimately have to decide which reasons most align with you and how you do things.

So, this advice may not resonate with you. However, if it does, applying it will enable you to attract like-minded employers, which increases the chances that a company that matches your values, approach, and cultural preferences will invite you to interview, positions you more competitively throughout the interview process, gives you leverage in compensation negotiation, and, once hired, reduces friction, and accelerates assimilation with your new company’s people and processes. This is not just résumé advice; it’s career management advice. This doesn’t just set you up to be invited to interview, it sets you up to be invited to interview by companies at which you would thrive, where they get you, they appreciate you, and you can bring your whole self to work.

**Next time you get advice on your résumé, LinkedIn profile, or company website, find out the reasons, qualify the source, and make sure that the advice has produced consistent desired results.

You may have heard to keep your résumé short – get to the point – the results.

By all means, results are not just important, they are critical. They do establish a track record of success that employers need to feel confident you will achieve at their company.

That being said…

Your brand isn’t just what you accomplished. It’s not just your results; it’s your unique way of achieving them. The “by.” How did you accomplish them?

This advice is for people who don’t just want to work at a company that pursues profit no matter what the costs and casualties are. This advice is for people who care how a company achieves profit. It’s for people who want to work for managers that don’t drive performance any old way, but by genuinely engaging their team in the mission, providing the needed resources, and eliminating potential and real obstacles.

If you care about how your company achieves their results, take a few words wherever possible in your résumé to succinctly (yes, we still need to accommodate business bandwidth) explain the methods, tools, approaches, modalities, and best practices you used to get your results!

Bullets need variety to keep the reader engaged, so not every bullet will have the actual word “by.” Where it is included, it likely will be within the bullet, though when the HOW is the part of the accomplishment you want to be noticed most, put it first.

Here are some examples:
  • By applying lean principles, eliminated 3 hours of administrative processing, which increased customer response time by as much and elevated customer satisfaction scores by 68%.
  • Nearly eliminated turnover by identifying issues and resistance early through initial onboarding assessments, weekly one-on-one meetings, and monthly team alignment meetings.
  • Increased revenue 300% in six months with a monthly webinar series featuring breakthrough tips and tricks available with advanced product features.

Here you see “with a” is another way of saying “by.”

You see in the second bullet, “through” is also a way to include the how – especially when there is more than one or a deeper level of how to portray.

Here are some other helpful phrases that elevate your brand in different ways.

Overcame – Sometimes the challenges you faced to achieve are part of what makes the achievement so impressive.

E.g. Overcame client objections to the new user interface to achieve 99% adoption by demonstrating how the team applied human factors engineering in the design.

Even though – Is another way to describe a challenge that stood to prevent you from achieving results.

In order to – With this phrase, you don’t establish that you succeeded, but this can get across your intention. If you achieved it, start the bullet with the verb that best describes the achievement. Examples are raised, lowered, mitigated, contained, etc. However, sometimes forces beyond our control prevent us from arriving at the desired result, and sometimes the results are not in yet.

E.g. Established matrixed reporting structure and 7-point metrics in order to create staff redundancy and accountability that is expected to keep the team on task, on track, and on time.

So that – Another way of saying “in order to”.

If you want your résumé and LinkedIn profile to do more than generate interviews, then engage Epic Careering for conscious career branding.

Conscious career branding will:
  • Increase the chances that a company that matches your values, approach, and cultural preferences will invite you to interview.
  • Position you more competitively throughout the interview process.
  • Give you leverage in compensation negotiation.
  • Reduce friction once hired, and accelerate assimilation with your new company’s people and processes.
  • Put you on an accelerated path for career growth.

Schedule your complimentary consultation now.

Gerry and the Pacemakers – How do you do it (HQ Audio)

No Description

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

Interview for the Office of Women’s Advancement and Advocacy: Job Searching, LinkedIn and Best Practices

It was an honor to be interviewed by Christopher Waters for the Office of Women’s Advancement and Advocacy. We had a valuable discussion on job searching, networking, and LinkedIn best practices!

We covered:

  • The first thing to do when you begin your job search.
  • The importance of having an updated LinkedIn profile.
  • How to maximize the impact of your LinkedIn headline.
  • How to effectively use keywords on LinkedIn.
  • The value of building a network.
  • How to effectively conduct your job search.
  • What makes a candidate stand out.

…and so much more.

If the experience of job searching for you is one of frustration, disappointment, futility, and doubt, I share some things within the interview that I invite you to try as an experiment for 3 weeks.
Report back your results!

Click below to watch the entire replay.

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

Leveraging LinkedIn for Co-Creation and Community Building

I didn’t create goals this year. (*imagined gasping)

They felt heavy – a reminder of all the goals I failed to achieve in 2020. As much grace as I gave myself, I also still carried that disappointment around with me without even realizing it until I sat down to make new goals.

An awareness I uncovered in 2020 was just how futile it is for me to trudge forward with goal-based activities while feeling so heavy and serious. The pressure of the goals and the obligations I was holding myself under gave everything I did a negative charge. I was spinning my wheels when I was able to set aside time. I felt like I wasted so much time doing things that got no results, and I attribute the lack of results not to the pandemic, but to my state of mind. I backed off for a while, eliminated some toxicity from my life, and worked on expanding and making things lighter.

I am working on taking work seriously and not letting myself off the hook while also taking myself lightly – to be more in the state of flow. In a flow state, the efforts that I make have exponentially better results.

So, when goals felt heavy, I needed to reframe them. I know that having an outcome in mind is critical to staying motivated, and if you don’t know where you’re going, any road will take you there. I also know that having an outcome you believe is possible is also critical for motivation. I still needed to have achievable outcomes in mind, so I called them possibilities.

I also chose a theme for 2021: Co-creation!

The most successful parts of 2020 were because I had the support of others and many highlights were supporting others in their 2020 successes. I have a partner in Lawrence Henderson as Co-manager and Co-administrator of the C3: Corporate Consciousness Co-op group on LinkedIn, as well as a co-creator and co-host of our monthly Answer the Call to Conscious Leadership events, which have been mind-blowingly chock full of conscious wisdom, and I’ve met (virtually) so many amazing leaders thanks to our work together.

I have a great partnership with my Virtual Assistant, Cynthia Harder. If not for her… I don’t even want to think about what 2020 would have been like!

I fully endorse the power of co-creation and community for support of your 2021 goals (or possibilities.)

Guess where I found them both? Well, the article title probably gives that away.

I’m going to introduce some methods and tools (no investment needed!) that I have used to source amazing people and potential partners, and grow our LinkedIn group to 100 members organically in 7 months.

I don’t have a LinkedIn Premium account (at the moment or for most of 2020), so all of my tips can be implemented by anyone with a free account.

I advise you, before you take action on this list, to have a complete, branded LinkedIn profile.

A branded LinkedIn profile starts with identifying your unique expression of your top qualities, skills, experiences, mindsets, approaches, and talents and the value that they tend to or can create for your target audience. Epic Careering has a proprietary process for developing branding points, which are the foundation upon which all of your content and copy is crafted. This process produces a powerful psychological effect on your ideal profile visitor.

  • It creates instant resonance, which can lead to rapport.
  • It produces an incremental build-up of excitement at the possible value you can offer.
  • It induces a sense of urgency to take action (inviting you to connect).
  • It inspires more of the right people to accept YOUR invitation.
Here are the areas of your profile that you need to optimize with branded content to produce this effect:
  • The first thing people will notice about your LinkedIn profile will most likely be your photo. That is why a profile picture is a must. I recommend using a professional profile picture and a custom banner to immediately introduce visitors to your brand.
  • Your Headline is the second most visible aspect of your LinkedIn profile. It defaults to your most recent experience title, but you have 120 characters to leverage. Definitely make your role known and put it first. I say role instead of title because sometimes companies give you titles that are only understood internally or don’t accurately reflect what you actually do. Use a title that is more universal and is likely what someone would search for if they were looking for the solution that you offer. Then use the other characters to convey who you help and the outcomes you produce. If there are characters left, consider including a fun fact or hobby that will spark curiosity and let people know who the person is behind the professional, e.g. Ferry Fest Founder.
  • The About section (formerly called Summary) allows for 2500 characters (formerly 2000). Only the first 300 or so show without someone having to click “read more,” so the key is writing something that makes people want to read more! Stories, especially when they include details that appeal to the senses, are great ways to hook a reader, so think of it much like the first line of a book – the book of you. What would the first line of your memoir say? You might also start with a bold statement, compelling question, or a pithy quote. If it’s more in alignment with your brand to just get right down to business, then tell people right off the bat who you help, what they might be experiencing, what you do to help them, and the outcomes you produce. Think about the keywords that people might search for when it comes to the solutions they’re looking for and incorporate them into more detailed summaries, explaining further about emerging themes of your professional journey. Allow your personality and passion to come through. The best practice to use the first person with pronouns is based on the fact that the more approachable and relatable you are, the more invitations you send will be accepted and the more invitations to connect you will receive. (There is no obligation to accept them, of course.)
  • Your Experience section is a great place to tell stories of your triumphs. Tell the stories that demonstrate and prove your branding points. This is an opportunity to tell more of the back story, describe the challenges you had to overcome, and flesh out the results and impacts that don’t fit on your résumé. In this way, your LinkedIn profile becomes supplementary and complementary collateral that promotes your brand consistently and continues to enhance your trustworthiness and authenticity.
  • Add sections to your profile to highlight awards, publications, organizational affiliations and leadership, volunteerism, and projects. When you add projects, you can associate them with your roles, if there is a role association, and even add/tag co-creators. This is a great way to boost your and your colleagues’ visibility and give credit where it’s due.

Once you have your LinkedIn profile branded and optimized, find people with whom you want to co-create, which could be a partner, a client, a vendor, an employee, or an employer. In my case, I was using LinkedIn to find leaders out there to transform and elevate corporate leadership to invite to the C3 community.

I did a few test keyword searches, finding terms in some profile headlines like “disruptor,” “servant leader,” and “leadership development.” Then, I searched for those terms and evaluated the first several results to see if “my people” were coming up. Once I got the search just right (and this was one of my best skills as a recruiter), I then drafted a template invitation that was warm, humble, and reflective of the times. This invitation explained that I was a coach and was looking to add value to my connections by making introductions, and what introductions would be the most impactful right now. I visited the profile of the people in the results and opted to connect when that option was available (most of the time). I entered my invitation message into the Note field so that it would be sent along with the invitation to connect. If the invitation was accepted, I sent a follow-up message requesting to ask questions to see how I could help.

Once I realized that I needed a higher volume of sent invitations to get the number of accepted connections that would actually lead to back and forth conversations, I did invest in a tool, Cleverly. So, technically, this is where my efforts were inorganic and required an investment, but no one was mass invited to the group (except my mailing list, which is still primarily comprised of people that I know personally). The growth of the group was still based on 1:1 conversations and selective invitations.

The investment in Cleverly is not required to make this work for co-creation and community building, however, for me, it did accelerate it.

I copied the search URL link into a Cleverly form, then entered my invitation message template into their form and selected the number of results I wanted that message sent to daily. Once the invitation is sent, it allows you to write a follow-up message and yet another follow up when that message is answered. I only wrote one follow-up so that I could actually visit the new connection’s profile and ask questions based on what I found to make it more of a personal conversation with greater rapport.

Not everyone understood what I was doing. Some people were downright skeptical and some were really annoyed.

They just aren’t my people right now. No problem. I’d sent them a note that I was currently only looking to connect with people who are on LinkedIn to network and co-create, so no hard feelings. I disconnected from those people.

Anyone who accepted my invitation but didn’t respond to my follow up message, which was a request to ask the contact some questions, I offered grace to. I know that in any year, let alone 2020, responding to LinkedIn messages might take a back seat, and reiterated my desire to connect and get to know each other. This was appreciated by some, and those were my people. If people still didn’t respond, I let them know that while I appreciated that they would accept my invitation, I really want my network to be full of people with whom I can make a genuine connection. No hard feelings. Don’t be offended – it’s nothing personal. If I don’t hear back from you, I’ll assume that’s not you and disconnect.

Many people don’t engage on LinkedIn regularly, so I give it a good month. Once a month, I go through and disconnect with people I have not heard back from.

While many messages go unanswered, there are still a great handful of ongoing messages that allow me to find out if they are up to something I can add value to and vice versa. While engaging with other conscious leaders on LinkedIn over the past few months, I aimed to find out what the most important thing was that they were working on and if they were open to co-creating with other conscious leaders, in which case I would invite them to the C3 community.

Our live events in C3 and the opportunity to give these leaders the spotlight were the value that we offered that had them accept the invitation to the C3 community, and inspired them to invite others into the community as well.

In addition, once a topic was chosen by the community for the event, I would source a new expert to bring into the community, and they would invite others to the community as well.

I hope 2021 offers you rich relationships with new co-creators. Creating is, after all, what we’re made for.

Join the C3 Community today! Tell us what your expertise is and we’ll add it to our member survey. If it’s picked, you’ll have the opportunity to take the spotlight as a guest panelist!

Connection

Provided to YouTube by Universal Music GroupConnection · The Rolling StonesBetween The Buttons (UK Version)℗ 1967 ABKCO Music & Records Inc.Released on: 1967…

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business. As an instructor for the Young Entrepreneurs Academy, she has helped two of her students win the 2018 National Competition to be named America’s Next Top Young Entrepreneurs, to win the 2019 People’s Choice Award, and to land in the top 8 during the (virtual) 2020 National Competition.

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

A Recap of the Branding Masterclass for Conscious Leaders

Thank you so much to the folks who spent some time with me earlier this week in the Branding Masterclass for Conscious Leaders.

In just one hour, we covered the following:

  • What personal branding is and is not
  • How a powerful personal brand can make achieving professional goals easier and faster
  • Where to start and how to determine your outcome goals
  • How you can leverage your network to gain momentum even before your branding is complete
  • Where and how to promote your brand in ways that inspire others to act on your behalf
  • The often missing critical step of personal branding that limits results and wastes time
  • What branding points are, what they look like, and how they are used in my proprietary branding process as the foundation of all of your messaging and content

The replay is up in the C3 Community on LinkedIn. Please join us there if you aren’t already a member.

If there is someone you feel would benefit from this masterclass, please invite them to the C3 community to view the replay.

Please leave a comment if you watch the replay. I’d love your feedback.

Here are some ways you can follow up with me to take the next steps to use your brand to achieve your goals:

  • Schedule a call to see if the Conscious Leadership Certification and Conscious Leadership Trainer Certification available through the Corporate Conscious Ripple Blueprint is a fit for you: https://bit.ly/CLCCall
  • Schedule a call to learn more about Epic Careering one-on-one personalized career branding services: http://bit.ly/Freebrandcall
  • Schedule a call to explore how personal branding can help you align your team(s) with company culture, fortify teams, and enhance collaboration: http://bit.ly/EpicTalentBrand
  • Schedule a call to learn more about corporate/start-up branding to attract talent and target customers: http://bit.ly/EpicCoBrand

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is an Instructor for the Young Entrepreneurs Academy (YEA) where some of her students won the 2018 national YEA competition, were named Ernst & Young’s America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

When Confidence Becomes a Liability for Leaders

We all feel best when we’re confident, but that good feeling can become a critical obstacle to being a conscious leader.

Our brain’s basic survival instinct makes us hard-wired to seek out pleasure and avoid pain. Both our learning and conditioning depend upon receiving love, and the hormonal releases associated with that feeling that tell our brain we want more.

We all want love. We crave love, and we don’t thrive without it. Thriving is not the same as succeeding or prospering. When I refer to thriving, I don’t mean as individuals. If you are alone and wealthy, you are not considered thriving. Thriving means excelling and achieving balance in multiple, 12 in fact, realms of your life. Those areas are Love Relationship(s), Parenting, Family, Social, Intellectual, Health, Career, Financial, Spiritual, Emotional, Quality of Life, and Life Vision.

Many of these realms rely upon how an individual relates to others, both interpersonally and communally.

The measure of leadership is shifting from successfully getting people to complete tasks to creating self-sustaining leaders who help companies achieve sustainable success, as in not merely financial success, but profit that does not come at a cost to people or the planet. This new definition of leadership is based on major shifts in our society over the last 100 years and various movements from industry to family dynamics to social justice.

The connotation of confidence in leadership is changing dramatically. In the past, there there was a hierarchical power structure, where the top of the organizational pyramid possessed the most power. Now, we are shifting to more of a shared power structure, which more closely mimics what America’s founding fathers had in mind – power to the people. This power shift is causing a lot of conflict everywhere, which we are seeing and even being impacted by down to the individual level.

When the power goes from the top-down, people at the bottom need to be able to rely on the primary leader, or a small group of leaders, to make decisions. In this structure, there is value to having confidence in a leader. Without having any power in decisions, these workers did not have to operate in, or worry about, ambiguity because there was authority. They could surrender their power to someone else and they could focus on the tactile, pragmatic work.

Leadership has been challenged like never before since failures of corporate leadership impacted every individual on the planet in 2008 in varying degrees. Social media has given a powerful voice to people whose voices would otherwise barely be heard by people at the top. What used to happen behind closed doors in a boardroom is now front and center and viral on Twitter the next day.

If you look at the corporate landscape as a whole, now that more of us are clued in to just how prevalent unconscious leadership is, and just how detrimental it can be to everyone, there is little trust that when a leader projects confidence, there is actual substance backing it up. Closed boardroom doors are now an ominous signal that decisions are being made that will adversely impact the majority and benefit a few.

The world of talent, which is essentially what makes corporations run, is realizing that bias and assumption drive division and create branding liabilities that threaten short-term and long-term profit.

Leaders are being forced to question everything. So, how can a leader even have confidence in an environment like this, where we have unprecedented events that no past corporate leaders have previously navigated, let alone have successfully navigated, in order to lead to any level of confidence? Even data and science are moving targets.

Confidence is an enigma. It feels awful to be uncertain about your ability to lead, to not have certainty that decisions and actions will have positive outcomes. It feels awful to be constantly questioned and scrutinized. The reinforcement that humans need in order to learn and grow is severely lacking.

What can leaders do to inspire future leaders – the leaders we will need to solve tomorrow’s problems?

The answer is self-love.

Traditionally, we don’t associate love with professional success, but it is quickly becoming visible as the exact void that needs to be filled in order to navigate the volatility and ambiguity being forced upon leadership today.

The difference between self-love and confidence is that confidence relies upon certainty and self-love is unconditional. Corporate training has been pushing ethics as the way to combat corporate conflicts that threaten sustainable profit. However, that effort has proven ineffective and emotional intelligence is quickly taking its place. This is because neuroscience has developed.

There have been several major discoveries the led to this shift. We have discovered:

  • The parts of the brain responsible for emotional intelligence, the prefrontal cortex and the amygdala, do not fully develop until the third decade of life.
  • The brain is plastic, and parts of the brain can be developed just like muscles with the right nutrition and exercise.
  • Self-criticism, personal trauma, and stress inhibit emotional intelligence.
  • Self-love and mindfulness enhance emotional intelligence.
  • People cannot simultaneously be operating in ego while also operating with emotional intelligence – they are at odds.

Knowing this, leaders can feel certain in their ability to lead in uncertain times by making self-love and mindfulness a habit. The ego is our protection, and confidence is run by the ego while our level of emotional intelligence is directly correlated to our level of self-love. In a state of confidence, that good feeling can cause our brain to block out any new information that threatens that good feeling. This causes leaders to be resistant to feedback, input, external ideas, and change – high risks for companies today as the pace of change accelerates.

What do I mean by self-love?

I don’t mean a sexual kind of self-love, though I’m not excluding sexual self-love from self-love practices, either.

I mean the emotional self-love – the ability to fully accept yourself unconditionally, to feel worthy of love, to feel lovable, to acknowledge that you are flawed – there is room to learn, develop and grow, and that wherever you are on that journey is perfect, and to see your mistakes as ways to learn.

So many leaders are self-critical, and the outward expression of being self-critical is being critical of others. Even well-meaning, well-intended leaders are unconscious that their criticisms come through at an energetic level and a non-verbal level. Even the most well-trained leaders are trained more in manipulating tone and posture to be non-threatening, which just comes across as passive-aggressive, than in achieving an actual state of acceptance.

Leaders, if you haven’t bathed yourself in love and appreciation for yourself lately, don’t be surprised if when you try it, you feel a powerful release – like a damn breaking. You may cry, you may even feel angry for times way back in the past where you didn’t get the love that you needed. Whatever you feel – allow it! Self-love means also accepting that you are an emotional being with a range of experiences from traumatic to divine.

In the first six weeks of the Corporate Consciousness Ripple Blueprint, a year-long certification program for corporate leaders aspiring to make better decisions, expand influence, and contribute to calming the chaos in our world, participants get to learn, try and create habits around self-love using mini-practices that can be done in less than 5 minutes daily, yet have exponential rewards that transcend professional performance and success. They are completely transformative to how leaders achieve peace of mind, interact with the world around them, and shift from a paradigm of lack and volatility to abundance and benevolence.

We are currently filling our next case study to start next month. Schedule your consultation today!

Demi Lovato – Confident (Official Video)

Demi’s album CONFIDENT available now! http://smarturl.it/dls2 Amazon http://smarturl.it/dlams2 Google Play http://smarturl.it/dlgps2 Stream http://smarturl.i…

Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is an Instructor for the Young Entrepreneurs Academy (YEA) where some of her students won the 2018 national YEA competition, were named Ernst & Young’s America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.

Renewing Your Team Bond With Personal Branding and MT/EQ Training

It may seem pretty simple to state this, but the thing that brings people together more than any trust fall is understanding.

As a client’s team member said yesterday during her personal branding consultation, everyone is a product of their experiences and everyone who has an opinion has it for a reason.

What if we gave up the idea that one person’s opinion is more valid than another’s? It’s true that some opinions are more educated than others, but if we stayed open to the idea that even educated opinions are still opinions, not facts, society might make leaps and bounds in innovation. Science is not static and few cause-effect relationships are linear, especially when it comes to people.

For employers who are committed to protecting the health of employees and who are sensitive to their concerns about COVID, team building during a pandemic has to evolve from in-person venues to virtual venues. This may feel like a challenge. The good news is there are equally, if not more, effective virtual options that can not only renew team bonds, but also create greater harmony, increase productivity, elevate engagement, and even help leaders discover new ways to leverage the talents, experiences, and passions of their team members.

Companies already understand the value of corporate branding, even if they don’t invest in it or implement it. For many companies, providing personal branding services may seem like a way to make talent prime for the picking by competition. However, engaging a personal branding expert to help employees, especially executives and front-line, customer-facing employees, hone powerful personal brands has a quadruple bottom line that can solve issues many managers are most pained with right now, such as low engagement, loss of identity, disjointed teams, and risks of or realized turnover.

When a company invests in personal branding, included is an assessment of alignment with the corporate brand. Any deviation from alignment causes exactly the pains described above.

When you combine personal branding with Mindfulness and Emotional Intelligence mini-practices, training, and coaching, employees gain clarity on who they are, why they are there, how they relate to each other, and the greater vision of their future with the company. They learn how to integrate the mini-practices into full-capacity (in terms of time/energy or both) schedules.

In fact, while strong time management is usually given credit for people’s effectiveness to deliver on time, especially during now with the world’s volatile state, energy management is the skill employers want to enhance if they are finding that their employees are not able to work at full capacity, whether at home or in the office, especially if the suggestion or mandate that they will be doing additional training or team building feels more like a burden than a benefit. In fact, energy management training is what most employers can do to alleviate immediate pain and create capacity for additional training.

Ethics training has proven ineffective. However, thanks to breakthroughs in neuroscience, we know exactly what part of the brain is responsible for emotional intelligence, that the brain is “plastic,” meaning that you can develop parts of the brain like a muscle, AND various techniques to accelerate the development of emotional intelligence. Every day I hear people in my HR and recruiting circles talk about the growing importance of hiring for soft skills and developing hard skills, but there are just are some experiences that can’t be replaced. In fact, I can’t tell you how many times I’ve heard, including a story a client told me two days ago, that someone was tolerated by a company because the benefits of their experience outweighed the risks of their behavior. Hiring for soft skills may work for entry-level and junior positions for which you expect to train the employee anyway, but it’s just another hiring fantasy to think that it would be at all cost-effective or beneficial to the company in the short or long-term to hire a senior person who has the right people skills and turn them into subject matter experts. It’s generally accepted that a professional will make an investment of ten years (K. Anders Ericsson) or 10,000 hours (Malcolm Gladwell) to become an expert.

Now, when a company combines on-the-job training with personal branding and MT/EQ training, it has all it needs to realize its vision and mission.

The last quarter of the year is here, and slots are filling up. Schedule a consultation today.

Together or apart – Lissie

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Karen Huller is the creator of the Corporate Consciousness Ripple Blueprint and author of Laser-sharp Career Focus: Pinpoint your Purpose and Passion in 30 Days. She founded Epic Careering, a leadership and career development firm specializing in executive branding and conscious culture, in 2006. 

While the bulk of her 20 years of professional experience has been within the recruiting and employment industry, her publications, presentations, and coaching also draw from experience in personal development, performance, broadcasting, marketing, and sales. Her solutions incorporate breakthroughs in neuroscience, human performance optimization, bioenergetics, and psychology to help leaders accelerate rapport, expand influence, and elevate engagement and productivity while also looking out for the sustainability of the business and the planet.

Mrs. Huller was one of the first LinkedIn trainers and is known widely for her ability to identify and develop new trends. She is a Certified Professional Résumé Writer, Certified Career Transition Consultant, and Certified Clinical Hypnotherapist with a Bachelor of Art in Communication Studies and Theater from Ursinus College and a minor in Creative Writing. Her blog was recognized as a top 100 career blog worldwide by Feedspot. 

She was an Adjunct Professor in Cabrini University’s Communications Department and an Adjunct Professor of Career Management and Professional Development at Drexel University’s LeBow College of Business  She is an Instructor for the Young Entrepreneurs Academy (YEA) where some of her students won the 2018 national YEA competition, were named Ernst & Young’s America’s Next Top Young Entrepreneurs, and won the 2019 People’s Choice Award. 

She is board secretary for the Upper Merion Community Center and just finished serving as Vice President of the Gulph Elementary PTC, for which she received recognition as a Public Education Partner and Promoter from the Upper Merion Area Education Association. She lives in King of Prussia with her husband, two daughters, and many pets, furry, feathered, and scaly.