To the desperately unemployed or underemployed, the week-to-week barely surviving, and the ones who feel like if it weren’t for bad luck, they wouldn’t have any luck at all:
I challenge you…
….to the Cheeks in the Seats challenge! Don’t worry…. this won’t cost you any money…but it will take something – DETERMINATION.
I am sharing the free replay of the 1st module for the new and improved 2x as fast Dream Job Breakthrough System.
(It’s here: http://bit.ly/FreeDJBSreplay )
I PROMISE you that I will teach you something you never knew before! I know – bold promise.
I know a lot of career coaches give a lot of the same advice, and there’s nothing wrong with reinforcement. You probably KNOW what to do. BUT, if you haven’t yet gotten where you want to go, you need a new approach.
What you will learn is the KEY to DOING what you know you need to do. I’m not just going to tell you that you have to do it, I’m going to teach you to flip the switch on your motivation – that thing you need to actually do it.
So, I want you to watch the replay PRONTO (it comes down next week, AND…
>> I deliver and teach you something you never knew, AND…
>> You want to continue learning and applying a system that helps you get MORE interviews and offers with LESS time and effort (and frustration and disappointment,) THEN…
Share the link to the replay with as many people as possible. If you can inspire 4 people to invest in the system, your seat is earned.
I can appreciate the position you are in. It is clear you need some help getting out of it, and I want to help you.
It’s psychological and purposeful that I want to do it this way.
You need to start remembering and realizing your power, so I am going to give you the opportunity to make this happen for yourself.
Another reason: When you have earned it, you will be that much more engaged and invested in following the system.
I’ve been doing this long enough to know how to optimize outcomes. If you’re going to do this, I want you ALL IN!
Prove to yourself that you can make something happen if you want something bad enough!
(The coaching starts now!)
Your mission, should you choose to accept it, is to get 4 others to invest in the program. So, this would be like if I paid you 25% commissions on sales you make.
If you get even more, I’ll give you one-on-one coaching, up to what you earn. Because of your prolonged suffering, I suspect that you need one-on-one time with me to unravel the ropes that weighs you down and holds you back.
My best advice for reaching this goal:
>> Make a list of all the people you know who complain about their jobs, their bosses, their companies, etc… (If you come across someone else in the same situation, I will offer this opportunity to them, but time is of the essence!)
>> Make a list of all outlets/channels you can use
Suggestions: Your network (BTW you really need to start adding people to your LinkedIn network!,) LinkedIn groups you are in or can join, professional organizations, special interest groups you are in (hobbies, sports, kids’ sports), personal social media networks, alumni networks, etc.
>> Touch base individually with those whom you feel know a lot more people who could benefit – Recruiters, Super networkers, Life coaches, people who volunteer a lot
>> Tell people in your own words the value that you got out of this. I know you don’t want to share your situation – that’s very personal! You don’t have to do that. What realizations did you make? I must have said something you’ve never heard before. Sharing something valuable is a way of demonstrating that you ARE valuable. There are more people out there who need the breakthrough that this system makes available. Help me change their lives for the better so that I can change your life for the better.
Are you in? If so, I will create an affiliate link for you so that we can track all traffic you generate.
A lot of people do not follow step five to happiness, asking for help, because they assume that the reasons they are not able to land the job that they want after making a concerted effort are beyond their control, or worse, that the problem is them. In other words, they feel beyond help. This is a dangerous and wildly inaccurate perspective, because it can lead to hopelessness and depression.
There has been a trend in the past year on LinkedIn I have been watching with concern. Against personal branding best practices, people are pouring their heart out about their despair in their status updates, as comments on other viral status updates, or even calling out people that they blame for their situation.
The advice that can be most damaging is that it is a numbers game. By the time someone has gone seeking advice online, they have usually already exhausted themselves replying to anything and everything for which they could possibly be a fit.
To hear that they just have to sustain that somehow can be very daunting. And, I do not think I need to repeat the definition of insanity.
What they really need to hear is that some of their activities are going to produce really great results, and when they discover what that is they do not have to spend nearly as much time and effort getting those results.
To be clear, the results you want to see in your job transition of course are interviews, but not just any interviews. Interviews are a big expenditure of our effort and energy. To do them right you have to do a lot of research, practicing and mentally practicing, making yourself look and feel professional, and then there is the adrenaline needed to just travel there and get through the interview. Then, of course, there is the energy that you spend after the interview wondering how you did, when you will hear something, when the appropriate time to follow up is, do you even want this opportunity, did they like you… On and on.
While momentum in your job transition does look like multiple viable opportunities in play at the same time, the key is “viable.” Judiciously give time and energy for opportunities that are a good fit for you and you for them.
Backing up a few steps, other results that indicate that you are doing the right activities, are introductions to other people relevant to your goals, whether they be in a target company or not. Even one introduction to someone who is well-connected can lead to multiple high-quality leads, if you can teach them how to develop those leads for you.
That is the other key – not only do you have to do the right activities, but you have to do them in the right way.
Though many people do not know what the right activities are and what the right way to engage and execute is, anyone can learn them. It is also true that this can differ from person-to-person based on individual goals, challenges, and strengths.
You can discover these on your own, which means instituting a good activity tracking system that also tracks your results, evaluating that on a regular basis, and experimenting with and tweaking your activities.
I estimate that if you were disciplined with inputting your activities, strong with data analysis, and bold enough to try various activities, that with some trial and error, you could be much more productive and efficient by week five or six.
If you do not have five or six weeks for trial and error, you do not consider yourself disciplined, strong in analysis, or bold by nature, but you are coachable, you can be more productive and efficient in half the time by engaging a career coach like me who has the systems, tools, expertise, and a strong track record of results.
Besides the pragmatics of your activities and what you do, there is also another how that must be addressed, because some people are doing the right activities, but who they are does not inspire the action of others. I’m not trying to say that people are being wrong, but what I am saying is that some people are not being their full, complete selves. Before you invest in a coach, you have to find one with whom you can be completely open and vulnerable, otherwise your investment could be in vain. A coach worthy of your investment will be able to identify and promptly, compassionately share with you when you are not thinking or acting in your highest good. Furthermore, besides tools and systems to help you and your activities, they will also offer tools and systems to help you heal and restore so you show up as a person that you would hire.
So, while you know you are doing the right things in the right ways from the right frame of mind when you have multiple viable opportunities in play, the key is to getting there is not to continue activities at a high volume for the sake of activity.
If you have come to an unfortunate and inaccurate conclusion based on lack of results that you are the problem, please have a free consultation with me. You are actually whole, complete, and perfect by nature, though you may have been taught and believe otherwise. You do enough, you have enough, and you are enough. You may need some help accepting that, or you may not have answered the call to adventure that is true to you.
Success and happiness is yours for the taking.
This is the final part of my six-part series. If you have missed previous entries please see steps one, two, three, four, and five.
Nothing feels better than when you are facing a challenge or trying to achieve something by taking action. But does taking any old action make a difference? Or does it have to be the right one? The answer is they are both right.
You may have of heard of a phenomenon called “analysis paralysis.” That is when you think through all of your actions so carefully that you scare yourself out of taking that action. Then there is the opposite end of the spectrum where you act before you think and then your actions can actually have negative consequences and put you further away from your goal. There are so many benefits to being in action, however, there is such a thing as a wrong action, and if you are uncertain what the right action is, the best first action is to ask for help.
There is a right and a wrong way to ask for help. The wrong way is to obligate anyone to help you. Depending on the volume of help that you need, you may also use the wrong medium, and that is a more difficult thing to understand. Everyone has their own preferences about communication. Some people in the professional world would rather you not find them on Facebook to ask them for help. Keeping that in mind, you might be starting to see why there’s so much to consider and some people spend so much time in consideration that they do not act. Let me go back to the benefits of action.
When you act, you let the world know that you are serious about what you want. It is not always true, but most commonly people do not receive the help that they need and ask for because they have not inspired people to believe that they will follow through and make them look good. When you think about it, most of what we do all day, every day is to make ourselves look good, or make someone else look bad. Hopefully, we do not spend as much time doing the latter, but if you have been in a CYA corporate environment, you know that making other people look bad is sometimes how you survive. It is an awful existence, and nobody needs to spend their days that way, because they have options. However, these types of environments can do a lot to diminish your belief in better things.
That is when people get stuck, like my mom. That was one of the major reasons this line of work resonated so strongly with me. I get to help people renew their hope and get into companies that have more nurturing conditions where they can thrive. There is also the benefit of pride. There is so much that can happen in a job search that can make you feel bad. When you take action, you feel like you are doing something to make your situation better and that feeling can develop into greater confidence and self-worth. These are two things you need in order to convince an employer to hire you. However, when you take action and have high volumes with your results, it can actually have the opposite effect and make you feel worse.
There are five different categories of action that you can take that will move you toward greater opportunity. Any given day you can decide that you are up to tackle one of these kinds of activities, or you can do all five in one day and really feel accomplished. The key to this, just like anything, is balance – do not rely on any one kind of activity too heavily; they all need your attention and action.
You need to have systems in place to track your activities and you need to actually input those activities in order to see where you can make improvements and get better results.
Before you even ask for help, you need to understand who you are asking, what their experience and expertise is, and what kinds of things they have going on that you can provide value for. You may even be able to discern how this person prefers to be contacted based on what they say or share. If there are several options, pick the one with the least volume. Other things we can research include potential careers, positions, and companies. Find out what a day in the life of someone whose footsteps you want to follow in is like. This research does not have to be purely online, in fact, the more you get away from your computer, the better. Head to the library and read a biography. Attend a professional organizations event and come with questions.
Asking questions is a deceivingly simple action, but actually doubles as massive action, which is the next type of action.
This could really be any action that requires you to have courage and be bold. While it is recommended that you make research the step before this action to make sure that your action is as strategic and effective as possible, this is something that you want to do at least weekly. For most people this means picking up the phone. The action should scare you and excite you at the same time. Not only is it intended to help you make quantum leaps toward your intended goal, but it is also intended to expand your comfort zone and test yourself. If the phone just seems way too scary, then pick an action that isn’t as scary and build up to the phone. For instance, send someone a direct message through social media. I would advise against sending an email, even if it is something that you find to be uncomfortable, simply because it is such a non-urgent form of communication, and some people like short emails while others want you to tell a compelling story. It is too easy to spend a lot of time crafting an email, get no response, and make that mean that you are not worthy of a response. If the phone is easy for you, do something in person, or whereas you might feel comfortable reaching out to a director or VP, reach out to a C-level executive.
Before you take action, set your intention. Know and visualize clearly the outcome that you want. Determine that it will happen. If you need to, remind yourself of all of the great value that you have the potential to offer.
It may help you to practice what you were going to say, and you can also over-practice what you were going to say. It does not really matter what words you use as much as it matters where are you are coming from when you speak. When you come from a place of high confidence and intention for the highest good, the right words tend to naturally follow, and they flow with powerful heart-felt inspiration that leads people to know you are serious and want to take action on your behalf.
Do something to help someone in your network without the expectation that it will be returned. This could be making an introduction for someone else, sharing a resource, sending relevant news or articles, or letting people know about an event. It could also be a random act of kindness. Volunteering is absolutely one of the best ways to satisfy this action. You may think that your volunteering has to have something to do with your profession, but, in fact it does not. However, I will say that the better volunteering opportunities are the ones that enable you to interact with people and work on a team. Perhaps you can even be the one that organizes a community event. If you do this, then your massive action can actually be combined by having a conversation with someone there about your goal. Just make sure that the conversation is actually satisfying that action- what you do for others is the number one agenda.
Take Care of You
Some may argue that YOU should come before nurturing your network, just as they teach you on the airplane to put the mask on yourself before you help other people. If that resonates as true for you, then do that. I did not put this item last because it is the least important. I simply put it last because I’m planning your week, most people use Friday as a day for personal things, and if you are doing one thing per day, Thursday would be the better day to nurture your network. However, it is worth noting that you can evaluate your own cycles of high and low energy to determine when you do different types of action. For instance, massive action requires high energy. Maybe you have the highest energy on Friday. I have actually had more personal success reaching and engaging VIPs on Fridays.
Taking care of yourself can look like doing yoga, watching your favorite show, having tea or a drink with a friend, taking a nap, playing an instrument, coloring, seeing a concert, calling your best friend far away… I think you get it. It could really be anything that makes you feel alive.
We used to recommend number five as a reward, but I learned from Gretchen Rubin that rewards are more effective than reinforcing positive habits when they are tied to the goal itself. So, if you seek to reward yourself for a week of great action, perhaps you can reward yourself with a nice pair of dress shoes for interviews, or invest in a personal brand touch up with us. You could reward yourself by getting a ticket to a high profile event or conference. There are things you can do that cost no money at all. A great way to come up with this type of reward is to think about what your ideal job could offer to your life, and sample that in some way. For instance, if what you are aspiring to have by landing a new job is more time with your kids, reward yourself by going on an adventure or playing a game with your kids. This type of reinforcement will produce good feeling hormones in your body and train your brain to condition you for even more action. In other words, implementing a reward system will help you form better habits.
It is unfortunate that so many people do not reach out for help from someone like me because they know that they have been making very strong efforts, so they conclude that I do not have the results that they want, or there are external conditions that they cannot control. Unfortunately, they are destined to stay stuck. The ones who actually do change their situations are the ones that recognize that they need to do something differently; I learned specifically what the most effective different things to do are. If you are unsure, ask. You can even ask me.
If you want to know if you have been doing something wrong, take action and have a free consultation with me.
The big day is arriving soon, dear graduates. You will be a full-fledged member of the “real world.”
Some of you are ready, while others are scared to death. The difference between the two groups is outlook. The ones who are ready perceive the real world will be able to offer them more than childhood or college life, such as independence and self-reliance.
I considered myself in the other group – the scared group. I perceived that the real world was harsh, and success was not necessarily dependent on my effort and talent, but on my aggressiveness, competitiveness, and self-preservation.
This was so unappealing to me, and I did not feel very powerful or self-reliant. As the youngest child and only girl, I was taught to be afraid of the world, that there are situations and places I should avoid, like the city. At nearly 40-years-old, my father still worries about me going to the city. He thinks I’m naïve. I’m not – I receive alerts of assaults where I go to work in the city every week. I grew in my awareness of a self-limiting belief that was formed by this conditioning and decided it was not truthful. I did not have to let other people take opportunities that the city offered so that I could stay safe in my suburb – which is equally untruthful.
There were a number of things I perceived about the real world that limited my early career growth, and one that I did not realize, but got lucky and unlucky in how things worked out. Here are two things that I want to share with you that might have made a big difference to me, had I known them.
The demands of life will become greater; enjoy yourself, but put in the effort to be a reliable performer.
It is very hard to help you form a realistic expectation of how limited your freedom will be once you settle in to family life, if that is the life you choose. Some may express resentment, in fact, for how free you are. As long as your personal activities do not interfere with your professional obligations, take advantage of this time in your life – travel, socialize, be civically engaged, volunteer, delve into your passions – whatever they are.
Attend conferences and make great new contacts. Maintaining relationships will become more challenging, even if you do not choose a family life, because OTHER people will, and that will limit their availability and freedom to connect. The more you connect and engage with people now, the stronger your bonds will be, and the easier it will be to reconnect with people after some time passes. You may not see some of your best friends more than once a year. This is okay, but do not give up on people because they become busy. In fact, it will take more effort as you age, but it is just as necessary, maybe even more so, to maintain these relationships.
Keep your word – it is your key to long-term success. If you say you are going to do something, deliver. Last week I shared how as you grow older it will seem harder to procure the help of others, because people generally grow more skeptical, if not cynical. However, if you have impressed people as a person of your word, and you come through for people (if they are given proper direction and inspiration), they will be more apt to come through for you, too. Making an extra effort on someone else’s behalf requires time. Many perceive time as a resource they already lack. To make it an effort they are willing to make, you have to be WORTH the effort. Use your youth to establish yourself as a person worthy of the effort of others. Remember to express gratitude to those who invest their time helping you grow and develop. Look for ways to give that value back and pay it forward.
It will become less acceptable for you to not know what you want as years pass.
As you gain professional experience, it is expected that you will discover what you like and do not like in terms of role, culture, boss, structure, and environment. As you gain valuable skills and experience, the investment of hiring you increases, and the stakes for your employer become higher. Retention and engagement determine if a company receives a return on their investment in talent, so they will want to ensure that your intended career path coincide with the current AND future opportunities that they can offer you.
Though it was relatively early in my career when I discovered a field that lit my proverbial fire (coaching), I was also too early to have enough experience to be credible and effective. I had to spend several years learning more about how to make success more likely and failure less likely. Because I knew my ultimate goal and my reasons for staying in recruiting, I was able to ask for greater opportunities to interface with the clients (employers), and ask questions that helped me do my job better, but also learn more about how hiring managers in diverse organizations qualified top contenders and chose which one received the offer.
Then, when I started coaching at age 28, it was challenging to convey that I was senior, mature, experienced, knowledgeable, and credible enough to attract the volume of clients I expected. If I had not been so sure, however, that I was doing exactly what I was supposed to be doing, that I had found the career where I could make an optimal contribution, I would have struggled (even more) to survive, and would likely NOT have survived to be celebrating 11 years in business in a couple of weeks. By the way – I had a coach that helped me maintain my “true north” when challenges threatened to sway me wayward.
I had a nephew that died at 28. I have lost over a dozen classmates. You may feel like you have your whole career to figure out what you want to do, but I urge you to invest time EARLY and OFTEN assessing where you can be the most successful, happy, and effective.
The best time to plant a tree was 20 years ago; the second best time is NOW. If you are NOT a soon-to-be graduate and you are just now learning these lessons, there is still time to have them make a difference for you.
What lessons would you share with future business rock stars?
It probably sounds a bit condescending, this, “Take it from me; this is how the world works” post. You are probably sick of that, huh?
Well, don’t tune out, because this is just what I wish I knew, and if I had, I might be much further along in my mission, which would actually mean that the fixes to what is broken in careering and hiring would be available and applied already. When I put it that way, can you see the butterfly effect of NOT knowing this?
So, here are two more things that, if I would have known then, I would have been much more prepared and confident to confront the “real world,” instead of wasting time avoiding it. And, yes, there are two more tidbits of advice that I will share next week. (Be sure to read the first part of this series, if you missed it.)
At this moment, if you make a humble yet concerted attempt, you will find it easy to get advice, find a mentor, get inside information on the workings of companies that can help you get hired and succeed.
When I was advised that networking was the number one way to get a job, I was very discouraged. I did not come from a well-connected family. I did not perceive my inner circle to be influential, and I also did not feel confident that I was anyone who could make a strong enough impression to impress a stranger. That is what I thought networking was, and it seemed so inauthentic to me – shaking hands, schmoozing, BSing, bragging… I was more content to avoid corporate jobs, politics, and bureaucracy. I thought pursuing a career in radio was a way to do that.
I was NAÏVE.
Here is what I wish I had known – People LOVE helping other people! If I had seen it more as asking for advice and mentorship, I would have found that, whether I asked a stranger or an acquaintance, the percentage of the time I asked for help, I would have received it.
See, I thought most people were getting it all WRONG! I thought they were foolish to play along with this “dog and pony show” (the actual words of one of my former interns) only to get STUCK in corporate servitude for the sake of keeping up with the Joneses. So, I did not bother asking for advice.
I was POMPOUS and STUBBORN.
I just had not known many people who were fulfilled and happy in their corporate jobs, but that did not mean they did not exist. I did not know at the time I would even want that someday, but if I had taken the opportunity to sit down with someone in human resources or recruiting (the corporate kind, not the MLM kind – I did that!) to learn about skills required, the challenges, and the triumphs, it would have altered my past, present, and future.
Though I do feel I am exactly where I am supposed to be and believe that all things happen in their own good time, my curiosity will always lead me to wonder where I would be if…
When you are in college or beginning your career, people see you as very moldable, and will want to help you now more than ever. As you grow in your career, it’s strange, but not as many people will make the time to help you – some still will, and it is worth asking, but there seems to be a more worthwhile endeavor in helping a young person. Perhaps it seems too hard to change a more experienced person, or perhaps there is an increased perception that you are competition. Either way, obtain as much support and advice as you can right now, and furthermore, FOLLOW UP on that advice. The more you reward people for taking the time by making it pay off, the more people will be willing to help you in the future. Also, pay it forward. In fact, the fastest way to learn is to teach. You do not have to be in a position of power to be in a position to help.
No one expects you to know it all, but be prepared to PROVE what you do know.
As I have mentioned before, those that hire a lot tend to be skeptical, if not cynical. If you genuinely do not know an answer, it is best to admit it. There is the famous saying, “fake it till you make it,” and that has paid off for some people, but you should also note that many well-respected leaders do not know the ins and outs of the jobs underneath them, but they know how to hire, trust, nurture and support experts, and can get answers when they are needed. Being resourceful is much more valuable than being all-knowing, and easier to believe, too.
As far as what you do know, that will have to be proven. If you merely state that you have X skill, without a clear demonstration of how you used that skill to add value, you are leaving much to be guessed, and you want them CERTAIN of your skills. So, make sure you explain what you are capable of DOING with that skill to clearly convey your strength.
Next week I will share two more wisdom bombs to help graduates accelerate their professional growth. By the time you are 30, the “cool kids” are the ones who are rock stars at their jobs and can afford a great lifestyle. It is okay to be a late bloomer like I was, but trial and error in your career can have a cost you will NEVER know.
Please share what you want today’s graduates to know.
I went back to college this weekend. It was horrifying to discover that these girls were born the year I pledged. My sorority invited alumnae back to campus to say farewell to the house that has been ours since my senior year. It was a time to reflect on some of the most impactful years of my life, but also to remember the fear, uncertainty, and sadness that accompanied leaving college, where your best friends were often just a door away. I had no grand plan, like some of my friends, and no full-time salaried job as an aspiring radio personality. I was under the impression that if I could not make it in radio, I would be living in a ditch begging for change to buy a meal.
That never happened, though hard times did follow. When asked, “What’s life like after graduation?” I had to remember that some of the best things in my life happened after college – my band, my husband, my company, my kids, and teaching, in that order. As my friends now turn 40, (I’m the youngest, so I get to watch them all get there first) I see that for some of them, it means it is all downhill from here. That was an exact quote from a 40th birthday party I went to last night. (Happy 40th, Neal!) Looking back at the last decade, at what I have learned, how I have grown, what I’ve been able to accomplish and contribute, I am excited for the next decade. I’m looking forward to it, and I think there are amazing things yet to come.
BUT, there are some things that I would have wanted my younger self to know, which I felt compelled to pass on to the graduating seniors in my sorority, and my students, as well as ALL soon-to-be graduates. I feel these things would have potentially catapulted me so much further so much faster if I had known and applied them.
Before I get into the hard truths, I most want ALL people, but particularly young people, to know that there IS a formula for success, and no matter what family structure, social or economic status, education, circumstance, or hardships you are from, they DO NOT limit your future at all. At any time you can improve your life. The tools, technology, and teaching exist – all you have to do is harness them.
Okay, now on with what you may not want to hear, but need to know if you want to make your 30s onward the best years of your life.
Unless you land at Google, Apple, Disney, a Big 4 consulting firm, or a company with a similar colossal reputation, it will not be as easy as it is right now to land a job.
The co-op program where I teach is world-renowned. The biggest, most admired companies want these graduates badly. They come out of school not as entry-level workers who were getting coffee and observing leadership, but as junior business stars who have already solved real business problems. By the time they take my mandatory career management class, many of them already have jobs lined up from campus recruitment efforts and co-ops that led to offers. While you may be recruited aggressively if you work for a company with clout for hiring and developing the best talent, the legwork to find your next gig, even internally, if you don’t is on you. AND, furthermore, even if you are aggressively recruited, you are not necessarily managing your career optimally by being reactive to recruiters’ sales pitches. This is why the class that I teach is not “Get a Job 101,” but Career Management and Professional Development. See your career growth as a trajectory and learn how to course correct early. Learn and master the life skills of personal branding, networking, and career management.
The bottom is often the best place to start if you want to be a great leader.
Many of my clients are influential leaders today because they were once in the trenches. Isn’t that the point of Undercover Boss? Making well-informed business decisions can be easier when you have first-hand knowledge of business from the front-line to the executive office. Those that have been successful in implementing massive change say that they were able to rally the troops because they were once the troops. Empathy, as we have stated before, is quickly gaining popularity as one of the most effective leadership tools.
Also, even for those students who were solving real business problems in their co-ops or internships, it might be worth considering starting even lower if the target role or company is worth it. I can speak from experience here.
While I was on air, reporting news, DJing, producing live talk shows, and operating the board for remote broadcasts at a small community radio station, my fellow Communications majors were putting up flyers at concerts, dressing up in costumes, and handing out chotchkes for the major media radio stations. I figured I had the advantage, but I was wrong. I moved to the Jersey Shore and did get to work producing talk shows for an AM station, while digging into commercial production and more part-time work. I temped to pay the bills. Meanwhile, my fellow classmates went on to full-time jobs eventually at the major media stations. Granted, some of their jobs involved much less glamorous, even undignified tasks, like getting shot from a cannon. Guess what – they are STILL THERE, loving their jobs and making what is probably good money. Casey is the Executive Producer of a VERY popular morning show that is streamed worldwide. Matt is a Regional Director for Advertising for the conglomerate and Joann is Traffic Manager for a radio station in the same company.
When it came down to it, I had recognized after a year in radio that I was not really willing to continue working awful hours, get paid peanuts, do the boring parts of the work OR keep moving from market to market in order to achieve my ultimate position, but that was what I had learned was necessary from the people who were more senior than I at the station where I worked. At the larger station I would have had a completely different experience, and even though I might not have started out on the air, perhaps I would have found a different niche in radio and stayed there until today, too. Not that I have regrets – I think things worked out just as they were supposed to. However, I’ll always wonder.
In time, you will earn the right to demand certain accommodations IF you are a top performer. But for now, you have to play their game.
Older generations will tell you that they had no illusions – work hard, get a job, work your butt off, save your money, and you’ll be fine. That is not what the younger generations have seen, though, so it is not what they will believe. With diminishing financial security for employees came resentment to employers for taking more than they give. This is what has led to a perceived sense of entitlement.
Even though there are talent gaps, and certain skill sets are very high in demand, most are not. Yes, talent is hard to find, but that does not mean companies are willing to bend over backwards to hire you. Ultimately, there has to be mutual respect and value in the deal. Many things ARE negotiable, but that depends highly on the company, their policies, their culture and what you have PROVEN you can do to make it worth giving you more than they have given to employees before you.
If you are really that good, get in and prove your worth. You may earn the right to ask for more flexibility, more money, extra vacations, or perks. In the meantime, understand that though your package should remain confidential, IF anyone were to learn of you getting preferential treatment, you would not like the climate that breeds.
As graduation month ramps up, I hope this food for thought is helpful, even if it may not be encouraging. In a way, your adult life does not really begin until after college. Adulting is not always fun, but being armed with wisdom and systems for success will make it much more enjoyable.
Follow me and stay tuned for more things you need to know, but may not want to hear.
Flat out– I cannot guarantee even a cover letter I write is going to be read by human eyes. Even though I identify and research my client’s most logical next boss, find out what is most important to them, target their hot buttons, and write a subject line that cannot be ignored for an email sent directly to them AND instruct my clients to send a printed copy snail mail in a letter-sized envelope labeled “CONFIDENTIAL” (a technique that goes back before e-mail, but what is old has become new again as fewer people use the technique), there is still no telling if the intended recipient will receive the communication. There certainly is no insuring that, as compellingly as it is written, that it will be read.
That is pretty frustrating, right? I mean the investment to have me write one deeply researched, highly targeted cover letter is $125. Even though our clients recognize that the letter could not be written any better, and if the recipient is not going to read it, there is nothing we could send that would be any more compelling to open. It is still a crapshoot.
So many people perceive the importance and relevance of cover letters so differently that there is no one right answer to whether they are read or not. This depends on multiple factors, including how many cover letters the individual receives, whether they feel anyone could say anything distinctly enough to make reading a cover letter a good investment of time, and whether they really care who is above and beyond the résumé. There are a lot of things that I and you can do, however, to increase the chances that you will be able to use a cover letter to stand out among other prospective employees and land an interview.
All of these things are already covered in my very popular YouTube video.
Far too many people still think of a job search as a numbers game. Think about this, though– why do marketing experts tailor messaging to niche audiences?
The answer is because they increase their chances of converting prospects into customers or clients by appealing to what motivates different individuals to make an investment or purchase. This is a big part of branding.
Let’s assume that makes sense to you and you now see how campaigning to a select group of companies that represent your best chance to thrive and succeed will get you closer to your next great career move faster than what is called the “stray bullet” approach. This approach is also known as throwing stuff at the wall to see what sticks. I don’t know about you, but when I see stuff stuck to a wall, I don’t want to keep it.
Plan A is actually to identify and engage an internal sponsor who will make sure that your interest in working for the company gets to the right person with a strong recommendation. These efforts can be ongoing, but in the meantime if Plan A does not work out immediately, Plan B is to engage me to write a deeply researched, highly targeted cover letter, or you write a letter of your own. Let’s say there is no response. Then what?
A critical part of each letter should be the expectation that you will be following up via phone the very next week to confirm receipt. Since you always want to be perceived as someone who does what they say they are going to do, follow up promptly. If I am able to identify the recipient’s direct phone number, obviously that is preferred, however nowadays dial-by-name directories are available on nearly every switchboard. Call the main number. Then what do you say should you reach the person or get their voicemail?
Obviously, you tell them your name and you tell them that you wanted to confirm receipt of a letter you sent last week (do not say it was a cover letter), then identify one thing – a pain, initiative, or challenge that you strongly suspect they are experiencing. This should be something that you also know based on what you have been able to achieve in the past, in which you can alleviate or accelerate. You really just want to tease them, so you do not tell the whole story – just the outcome. This will compel them to want to know more. You may also share with them a resource, such as an article, that you thought could be helpful.
If this is a live phone call, stop there and invite them to schedule a 20 minute phone call, in which you can share more. This assumes that you have consideration for whatever they were right in the middle of, and that you will not take up too much of their time. Should they be so interested, this phone call instantly turns into a phone screening. However, you will aim to ask questions, like a consultant. Do you understand better what is most important to them, what problems are causing the most pain, what initiatives are the most exciting, and what challenges are the most daunting?
If you happen to reach their voicemail, let them know you were also going to follow up via email in case that is the most convenient way for them to get back to you, and share the resource in the email. As with the live call, invite them to speak further for about 20 minutes.
Plan C is to try to find out what other media, social media, professional events, or social events enable you to capture their attention where few others will be vying for it.
Plan D, which is most job seekers’ Plan A, is to apply online.
If you identify yourself as one of those job seekers, I challenge you to do a little experiment– time how long it takes you to fill out an online application. Hopefully you are already keeping track of online submission activity. Add up how much time you spend each week applying online, and next week use that same amount of time to pick two-to-five companies you think would be ideal employers for you, and use the recipe in my YouTube video to write and send a deeply researched, highly targeted cover letter right to the person to whom you would report directly.
If you get a response, you know that you have used a much more effective method of making sure that you are visible and noticed. If you do not get a response, use my follow-up protocol and go to Plan C.
This might be way out of your comfort zone. I get it. But I want you to consider how uncomfortable looking for new job is when you are at the mercy of so many unknown and unseen forces. You will become more comfortable using this approach when you realize that you can make things happen.
It has been an interesting past few months on social media. I can personally say it has been much more of a distraction now than it has ever been.
My usual tricks for limiting the amount of time that I spend engaging in non-work related activities on social media have had much less of an impact, and in a lot of cases it’s like I’ve forgotten all about them.
(I will share them in a bit.)
I do not post or comment a lot on political subjects, but I do feel a need to stay informed. This leads to observing very heated discourse between people on both sides of various topics.
I do not seek to persuade anyone, but I do seek to understand both sides. Unfortunately, in most cases I don’t find understanding. Instead, I noticed that I’ve just wasted an extra 15 minutes, sometimes even longer, reading commentary that upsets me. Then I spend another 15 minutes trying to find content that will help me get back into a healthier, more positive, more productive mindset.
Generally, I have noticed that I feel a little more powerless and that has led to a lot more anxiety. I have noticed that people I like to spend time with, I avoid now, knowing that they are very vocal on the opposite side of my beliefs. This makes me sad and I do not feel as connected to these people who used to bring such joy to my life.
I have a given an exception for invitations to meet new network contacts, and favor shorter get-to-know-you phone calls to avoid topics that usually tend to emerge when you sit down with someone for longer than a half hour.
My practice of being happy has required a lot more diligence to overcome these obstacles. I tend to want to immerse myself in more positive content just to normalize myself into a state where I can get done what is on my agenda to fulfill my mission.
Then I wonder about all of these people who are engaging in heated discourse. Some of them seem to go back-and-forth all day defending their original statement and refuting others. I’m seeing referencing data, which may not have just been at their fingertips. It is clear that they have taken the time to search and find this data simply to prove to a stranger that they are right and the other is wrong.
The upsetting thing for me is not that people disagree. I believe that is part of the beauty of our country. The upsetting thing is the name-calling and the dismissing other people’s opinion as being a product of ignorance, lack of morals, or low intelligence.
As a human being prone to bias just like anyone else, as per my previous post, I may make the same initial assumptions, but I know logically that even if there is a different belief system driving people to reside on an opposite side than me, my beliefs are not better than theirs, nor are they worse. It is just very difficult using the medium of social media and a venue like emotionally-charged sound bites, to really get down to the understanding that would enable me to draw a more accurate conclusion.
This desire to understand, however, is not only unsatisfying but unproductive. Especially while my first quarter initiatives have been riddled with technical setbacks and difficulties, it has been even easier for me to justify the distraction of so called informing myself and seeking understanding. I’m at a crossroads and I have to make a change.
No, this isn’t my usual “insight, expertise and practical tips” post. This is something I am still in the middle of figuring out, and I know that I’m not alone. I am hoping we can help each other figure it out. Here are some things that I have done in the past that have been successful in helping me curb succumbing to the siren of social media:
Lists on post-its
I cannot always opt to just to avoid social media; it is part of my job. Not only do I market myself on social media, but I also help others leverage it to increase opportunity. That means staying in tune with changes, staying up on navigation and future updates, and listening and observing to help others effectively use social media. Lists may not seem like that ingenious of an idea, but the key is keeping them visible. I write a sticker for whatever I am there on social media to accomplish and stick it to my screen. It serves as a constant reminder that I am there for a purpose.
It is a best practice to decide the night before what I really need to accomplish the next day and break my day up into segments. If you are someone who experiences high-level anxiety when things don’t go as planned, this may actually increase your stress. The purpose is not to be rigid, but to be intentional. If something happens to take longer than anticipated, I know that I have to adjust the rest of the day and the activities, perhaps making some sacrifices to make sure that the most important things get done.
In The 4-Hour Workweek by Tim Ferris, I learned that we will tend to take as long as we give ourselves to complete a project. This is why some people wait until the last minute to finish a project– they feel it will ultimately take them less time than if they started early. Of course, waiting until the last minute can cause problems when unexpected events and challenges occur. Tim Ferris does not recommend waiting until the last minute, but he does recommend giving yourself and others an early fake deadline. In applying his advice, not only will I manage a larger project like this, but also milestones, mini-projects and tasks.
When it comes to things like writing and social media, I know my tendencies are to get sucked in and take too much time. These are the things that I time. I might give myself an hour to write a blog, but when it comes to social media I will keep the time very short, I favor multiple short visits versus blocking a significant amount of time to get everything done. For instance, I will avoid social media until I have gotten the most impactful things out of the way. I will have already have meditated, and I certainly will have already broken my day down. Then I will schedule three 10 minute time slots intended for short postings that I will write outside of social media first. The next day I will allocate an hour to posting a client’s LinkedIn profile content. Then I plan when I will engage in social media for personal pleasure and interaction. I usually do this during a meal, unless I am eating with someone. I may slip in again while my kids brush their teeth at night. This is ideally where it would stop.
Turn off notifications
Social media designers know what they’re doing, and their intention is to make you come back over and over again. They want you addicted. Turning off notifications can be tough when potential clients and customers reach you through these venues and their needs are immediate, for instance if you’re a plumber and you deal with a lot of plumbing emergencies. Realistically, you would want to have someone else handling any incoming inquiries, because most of your time would ideally be spent helping customers. When you have a different quandary – make sure whoever is assisting you with incoming leads isn’t wasting their time on social media.
If these strategies alone do not help you minimize the amount of time that you spend not getting closer to your goals, there are some apps that can help you block websites for periods of time. SelfControl, StayFocsd, and Cold Turkey may help. If your job requires you to be on social media, these tools maybe too inhibitive for you.
If you have noticed a decrease in your quality of life and relationships, and you believe there might be a correlation between this and your social media usage, I encourage you to try these tricks.
However, if these tricks do not work and you sense that your social media habits will continue to have a cost to your life, consider that you might be suffering from FOMO (fear of missing out). While this legitimate syndrome recognized by psychologists is not just limited to social media and users thereof, you may be able to look at your social media usage as either a symptom or a cause, and reach out for help.
As I am committed to relieving myself from the potential costs that social media has been imposing on my own life, I would love to hear others strategies and tactics.
Scaling Walls and Overcoming Boundaries by Israel Defense Forces of Flickr
We certainly live in different times than when I first graduated college, and I’ve listened earnestly to generations before me to learn about what managing careers were like for them. They certainly make it sound simpler, but not necessarily more satisfying.
From my perspective, people enjoy a lot more freedom and options in opportunity, but navigating this cultural landscape has proven too challenging for most.
Below are five major challenges that I see continually standing to prevent many professionals from realizing their career potential.
1. The accelerating evolution of technology
While some fundamentals have never changed, such as treating others with dignity and respect, the tools and technology that help you position yourself as a competitive candidate in today’s talent marketplace continue to evolve. Additionally, the tools and technology that facilitate how work is completed continues to evolve. At what pace this happens can be highly determined by your particular circumstances. Some of my clients from Fortune 1000 companies will tell you that procurement, implementation, and adoption are too slow. The internal due diligence systems that ensure investments are made based on business cases can make it so that by the time technology gets approved and used, a new technology is close behind. Others can tell you that a company’s effort to be using the latest and greatest to gain the optimal competitive edge has gaps. These gaps are between the talent that understands fully how to best utilize the technologies and developing standard operating procedures that let them know for certain new technologies are working in their favor. When you want to consider changing roles, you face the challenge of deciding if you need to acquire new technical skills to be marketable to the most amount of opportunities possible, or if you can find a company that has the perfect blend of technologies that enable you to fit its environment.
How do you possibly manage your career or even develop a plan, without knowing what technologies businesses are going to find critical in the next five years?
Then, when it is your turn to prepare yourself for being in transition, how are you supposed to tell which tools and technologies are going to take you the furthest the fastest in a flooded marketplace of career apps and differing opinions?
2. Shape shifting models of progress
We can all look around and notice that there are a lot of broken systems. Hiring, healthcare, and Social Security are chief among these broken systems. Any significant changes intended to improve these systems (or even to replace the systems), stand to cause tremors in the careers of all professionals in those industries. Just imagine if we were to adopt a healthcare system that was more focused on financing preventative care. What if fewer people needed pharmaceuticals? What if it was a significant amount of people? Will there be enough customers to justify the cost of research and development? How will all the professionals in this industry transform themselves to fit the new model? Both presidential candidates have been focused on bringing manufacturing back as a major US industry. Whether they succeed or not, are the professionals who are impacted by the shift overseas going to find relief, or are they going to be impacted by the move to 3D printing?
3. Pessimism, cynicism, and self-limiting beliefs
I see this as the most dangerous challenge, simply because so many people have a blind spot to just how pervasive and detrimental these mindsets are once they become firmly embedded. Furthermore, if you don’t have a clue that there is something that can help you, why would you even think to seek it out, and even once you are aware that something can help you, if you are pessimistic (even if you decide to make the investment), your lack of faith will diminish its efficacy. I previously wrote an article about a belief that has been considered an epidemic– The “I am not enough” belief. The experience generation tends to perceive the younger generation as having a sense of entitlement and even having it too easy- it is the “everyone gets a trophy” generation, where rewards are given instead of earned. How did that even happen?
It happened as a response to parents who had grown up feeling beaten down emotionally or physically, and swearing that their kids would have a better life. It is not as though there are two camps on this topic – there are actually infinite camps on this topic, and they do not necessarily have clearly defined borders. If you look at it from one perspective, you can see value in being able to confront and overcome tough challenges, developing grit and a thick skin, and being able to navigate the real world successfully. On the other hand, if you are groomed to know your worth, feel confident, and sense that things are easy to achieve, you are more likely to be a big dreamer and make big things happen in this world. Most people weave in and out of varying degrees of these two dichotomous worldviews.
Which one is right? I am not here to say and who is not right. I won’t find out if I’m right until my kids are fully grown adults with lives of their own.
I can certainly empathize with the constant challenge of trying to decide in every single circumstance how to help my children find a balance between a real world that is rife with adversity or where success is everyone’s for the taking.
At a minimum, they need to believe that they are good enough, or they will fall short of every single goal they set for themselves.
4. Being heard or seen in a world of communication bombardment
There is certainly a lot of noise to compete with if you want to get noticed. Big data has enabled marketing to know more about its customers, their daily activities, and when and how to best capture their attention. The science and art behind this craft is constantly being studied by Epic Careering, and the career services industry is starting to ride the big data wave to learn more about the behavior and preferences of hiring managers and recruiting professionals. That being said, people will continue to have their own opinions, preferences, and worldviews while at the same time their companies will be at varying degrees of hiring effectiveness, with most being at the low-end. Which begs the question, are we just capturing data on what is being done ineffectively? As far as I have seen, none of these new hiring systems and technologies has cracked the code on hiring effectiveness.
From a career management and transitioning standpoint, we do know which activities and behaviors tend to lead to job search success, and a targeted proactive networking-based campaign is statistically more successful than a reactive, internet-based job search.
However, when you are proactive, you have to gain a depth of understanding of your audience in order to ensure that you capture their attention, that your résumé is read, that it resonates, and that you choose the next company that will offer the best opportunity. A successful strategy will vary from person-to-person, which is why one-on-one career coaching (with Epic Careering) is really the best investment for an optimal and accelerated job search, if you can see it. (The next best thing is to learn how to build your own successful campaign with the Dream Job Breakthrough System.)
It would not be fair to just point out that our target audiences face distraction without admitting how distracted we can easily become. There are day-to-day distractions that are much harder to escape, those things we have to do, such as pay bills, do laundry, mow the lawn, etc. We can certainly fill our day with these activities, but would we be really be accomplishing anything? I can relate to feeling so exhausted just by taking care of these things that I justify downtime, which I can admit is me wasting time with other distractions, like television and social media. Sometimes I even convince myself that this is an important activity for me, because I need to keep up with everything going on in the world. I, by all means, do not suffer from FOMO (fear of missing out), but some legitimately do without realizing that what they are really missing out on are adventures of their own. I know in my case I am prone to more of a curiosity that leads me down a path of unproductive input collecting. I have taught myself how to overcome these challenges by setting a timer, keeping a list of the things I am on social media to accomplish, and designating time after I have crossed off truly important AND strategic tasks to more personal exploration.
What do you notice distracts you from investing time in activities that move you closer to the life you want? What do you tell yourself that justifies engaging in these distractions?
I had a performance evaluation sometime during the planning of my wedding and a concern was that I had been spending too much work time taking care of personal details for my wedding. Of course my inclination was to assume I had been working diligently for an acceptable amount of time while taking a reasonably small amount of time to take care of the things that always need attention when you are planning a wedding. The only way to know for sure was to track my time. I was given a spreadsheet and instructed to track all of my activities for a week. I would have assumed that I was spending maybe three hours a week on personal business, and that it was mostly during my lunch hour. I was surprised to discover that while I was being paid to perform my job, I had actually spent double that on personal business during hours I was supposed to be working. I was very surprised and embarrassed, but I now knew that more self-discipline was necessary and more boundaries had to be enforced with my time.
We actually have solutions for all five of these major challenges.
We can help you master the tools and technology of modern career management and transition.
We can help you determine which technical skills you should plan on acquiring to position yourself for the best growth and fulfillment.
We can help you reinvent yourself if your industry is facing the potential for disruptive changes.
We can help you recognize and overcome models of reality and beliefs that limit your potential and interfere with your ability to achieve your goals.
We help you strategize breaking through the chatter to catch your next employer in the flow of their day with a message that creates an urgency to consider your value and hire you.
Does one challenge stand out as something you are experiencing? Does it threaten to stand between you and your next great opportunity?
We have a toolkit designed to help you stay focused on the activities and resources that open the most doors to quality opportunities. We can even text you a to-do list every morning so that you never wake up wondering what you have to do to get closer to a great job.
Comment with the corresponding number of the challenge that stands out to you as the biggest culprit of job momentum interference.
It is always worse when a layoff comes out of left field, isn’t it? There is definitely something to be said about being mentally prepared to find a new job. Of course there is even more to be said when you are fully prepared with an updated résumé and a branded LinkedIn profile that will position you for what’s next.
I can relate to being in denial; I certainly should have seen the signs coming before my first layoff after 9-11. Even though I had been yearning for greater responsibility and wanting to either move up or move on, I took my layoff very hard. When it took ten months to find something new, and that something new was a step back, I regretted not being more prepared.
That was the first of three times, so I feel like I have learned a little something about how to tell when bad news is coming. The more warning you have, the higher the chances that you can turn the bad news into a positive next step.
1. News of future plans grows quiet
Any company doing well is going to want to generate excitement about the future. If projects are suddenly put on hold, or high-priority projects that your manager had previously told you were coming down the pike suddenly don’t seem as important, something is about to change.
This treatment could even seem like being given the cold shoulder. You may be starting to consider whether you should just confront your boss directly. If you do, be prepared to hear no news or to receive bad news. Ultimately and unfortunately, when bad news is impending there is a pecking order for who is told first.
2. Your employer no longer spends money on certain things
This could refer to perks, travel, technology, training, or even bonuses. Even if there are no immediate plans for the company’s leadership to sell or close, and you can see that the focus is more on cutting costs than growing, it is only a matter of time before they lose market share or become obsolete. If you want to be noble and go down with a sinking ship, that is your prerogative, but simultaneously prepare a life boat. Read over any non-competes, decide what company you want to target, update your LinkedIn profile and start reconnecting with people in your network, update your résumé, and decide how you are going to tell people about why you are looking for something new. (Do so in that order.)
3. Other people are being let go
This sounds pretty obvious, but I have seen some professionals insist that those who were let go were logical choices, whereas they were top performers. This is who gets hit by the news the hardest. You might have done everything right, you might have established that you are irreplaceable, and still be the victim of a workforce reduction. Does it have to do with your salary? Maybe. You will spend days and weeks trying to figure out what you could have done differently and the answer could be nothing. Instead, act immediately to position yourself as a rock star and a thought leader in high demand. Promote everything that you have done to add value to your employer and promote your résumé through social media. Consider publishing posts and responding to calls for speakers at industry conferences. Set up lunch meetings. Organize happy hours.
Being uncertain of the future and being in flux are very uncomfortable for most people. The best way to ease your worry is to make something happen. Start to build momentum. Even if you are wrong and your job is completely secure, you might open new doors to unexpected opportunities.
☞ Make more money
☞ Help me find me a job
☞ Help me find me a career
☞ Show me how to make my dream come true
☞ I want more interviews
☞ I want more confidence in interviews
☞ I want better results in less time
☞ I need more job leads
☞ I need more client leads
☞ To learn how social media can accelerate me toward my goals
☞ A more professional image
☞ I need help finding focus
☞ I want to upgrade my IT career
☞ I want to explore jobs and careers in X
We have product and service packages to suit almost any professional endeavor, OR we can customize a package just for you.
E-mail us at info@epiccareering to receive a needs assessment form.
You can also download this form on our Job Seekers page.