Archives for DIY content builder

10 Steps to Being the ONE Who Gets the Offer: Avoid “Bland Brand”

Day 102/365 by markgranitz on Flickr

Most people don’t get the job. Only one. How do you set yourself up to be that one from the get-go?

It’s your brand. This isn’t just a buzzword, and it’s not something created out of thin air. In fact, you have one whether you are intentional about it or not. Only, if you haven’t been intentional (which is the “I” in EPIC,) it may not be a brand that positions you for what you want, and it might not be noticed by people in a position to give it to you.

Getting it noticed is a step ahead, step 3, though. Let’s just focus now on what you need to ask in order to assess your current brand, which is really how people think of you. Then you can bridge the gaps to include what people really need to understand in order to see that you are special, deserving, and ready for the next step.

[To go back a bit, Step 1 is Focus – I covered that in a video I shared recently, but it’s no longer available.]

Step 2 to landing your dream job is Branding. For job seekers, this means taking that focus on what you want to do most and who you want to do it for, and understanding what your ideal employer needs to know about you to help them quickly determine that you are a person of extreme interest and unique value.

A powerful brand creates a sense of urgency, because if a hiring manager sees your value, so will someone else, and that means that you could be an asset to the competition any day now. That’s a double loss to a company!

The average résumé and LinkedIn profile describe functional duties – what you were responsible for or in charge of doing and what your day-to-day, weekly and monthly duties were.

Do you think presenting yourself as average will attract the attention of your dream employer?

For that matter, will you attract the attention of any employer? Only if that employer is okay with average employees. What kind of job security can a company with average employees offer you? Will you be satisfied working with average people who produce average results? You may, and to each his or her own. My clients would not be, but that’s why they choose to work with Epic Careering. If you aren’t striving for Epic, you aren’t a potential client. This post could still help you, because even if you want an average job, you still need to land it, and you still need to be slightly better than average – otherwise, how is an employer to choose? I can just see them doing eenie meenie minie moe with résumés now.

(By the way, and this may seem obvious, so forgive me, but in order to be seen as an attractive candidate, you first have to be seen. Don’t depend on online applications for this, but again, that’s step 3.)

A. In order to assess your current brand, it’s best to ask others who know you well: What kind of reputation do you think I have?

When people give you generic answers, such as, “You’re a team player,” or “you are results-focused,” get them to be more specific. For example, when it comes to results, ask them to define the kinds of results that you generate, or how they can tell you are focused on results. If they praise you on your ability to work with a team, ask them what they think makes you good at working with a team. These are a couple examples of where and how to dig deeper, but the kinds of responses you might get are limitless. The key is to keep honing in on your UNIQUE way of being valuable in ways that many, many people are valuable. Don’t settle for answers that most people give, or you will wind up sounding like everyone else. That’s a kind of brand, but not the kind that gets the offer – that’s a bland brand.

B. Now you have to take a look at the kind of people that your ideal company wants to hire. Find a company that meets 80% of your criteria (which were developed in Step 1 – Focus.) How? Pick the most critical of those criteria and determine where companies who meet that criteria can be found.

For instance, if you want your company to offer excellent health benefits, Google “companies that pay 100% health benefits.” This worked for me. You may want to put in your state or city, but even if a company is headquartered in a different location, they still may have subsidiaries or locations near you, or they could have remote positions.

C. Visit their employer page to see what they say about the kinds of talent they attract. The better ones will have employee testimonial videos. You’ll still want to rely on other sources. Go to LinkedIn, search for the company, opt to see the employees on LinkedIn. You can sort by titles that resemble the ones you would want. Check out various profiles to see where else people worked, where they went to school, and what they have achieved at work and in their community. You may even see if those same people are on other social media, like Facebook or Twitter where they may share more candidly and you can find out more about the kinds of personalities the company attracts.

D. Look for trends. Write down what you find. What are the common backgrounds, personalities, and achievements that have enticed this company to hire in the past? Do you feel like you fit in?

That’s a loaded question, since most of us suffer from “imposter syndrome.” Let’s assume that these are people that you think you would like to work with, and therefore you would fit in. It’s generally true that traits we admire in other people are those we possess or strive to possess, and therefore are authentically us. We just need some evidence.

E. Take the list of common backgrounds, personality traits, and achievements and put them in a T-table so you can compare with what you possess. Keep in mind that you may have to look outside your previous work experience to find evidence, since we don’t always get the chance to express or apply our innate strengths on the job, or we do and it’s not appreciated. If we’re going for EPIC, we’re assuming that your strengths, talents, and personality will be embraced and leveraged. That’s what makes you feel ALIVE at work. [Let’s also assume that you’re well compensated for them.]

F. Here is where we get more specific and start to build your brand case. The achievements, education, and skills are the more tactile to compare. However, when it comes to personality traits, it may be more challenging. Asking for assistance from those who know you well can really help speed this process along, as vulnerable as it might make you feel. You need to discern what your unique way of demonstrating these qualities has been.

G. Once you have all of the data, synthesize it, and distill it into 4-6 branding points – no more/no less. You need a solid foundation on which to build your content, and you want to make sure you can be clear and consistent across your résumé, LinkedIn profile, biography or any other media you might use to share your brand.

H. Put them into priority based on for what you want to be appreciated most.

I. Each branding point needs a story to prove it. The higher priority branding points need to be proven more frequently, and more recently.

J. Use the following formula to flesh out all the details of your story

> Situation (the conditions that existed that necessitated a change)

> Challenge(s)

> People impacted and the impact (pre-solution)

> Decision made

> Action taken

> Skills, talents applied

> tools used

> people involved

> results (in measurable terms whenever possible)

> impact (how that trickled down to other people)

K. Take the most impressive components of each story and build a bullet, starting with an action verb, that highlights them for your résumé. You may not accommodate each part of the story for résumé bullets, but you can save that back-story for your LinkedIn profile, helping you create a completely complimentary brand story between the media.

If these steps have already overwhelmed you, and you feel that in the time that you would take to complete all of these steps you could have made good money, do what highly successful people do and leverage other people’s expertise and time.

Engage us and we will:

  • Ask all the pertinent questions
  • Understand your target employer’s hiring criteria
  • Ensure that your new brand resonates with them and creates a sense of urgency
  • Get granular and specific about which makes you unique
  • Synthesize and distill all of your qualities and experience into 4-6 branding points
  • Write your summary to distinguish you among any other equally or more qualified candidates
  • Compose branded bullets that PROVE you are a MUST-CALL candidate
  • Craft complimentary content that presents a clear, consistent and compelling story that inspires action

 

If you like these steps, consider yourself a talented writer, and love the do-it-yourself model, I recommend investing in our very fun bullet builder, summary builder, LinkedIn profile builder and our proven template: http://epiccareering.com/diy-content-builder/. These put all the creation in your hands without the guesswork that can lead to costly (time and $$) trial and error.

The Smiths How Soon Is Now?

Album: Hatful of Hollow / Year: 1984 / Written by Morrisey and Johnny Marr / Produced by John Porter Lyrics: I am the son and the heir Of a shyness that is criminally vulgar I am the son and heir Of nothing in particular You shut your mouth How can you say I go about things the wrong way?

Intend to Land Before the Holidays Hit? What You Should Be Doing Right Now!

Holidays by Jim Lukach of Flickr

 

I am in as much denial as you that it is August already! My nieces and nephew in Georgia had their first day of school today and one of my Midwest clients’ kids went back two weeks ago.

Time keeps on slipping, slipping, slipping into the future.

Your brain, like mine, may simply refuse to acknowledge that the holidays will be here before you know it, but it is true.  There is always so much to do.

“I’ll just wait until school starts and we will settle into our new routine before I think about my job search.”

But then, the school year starts, and papers, to-dos, and events start to mount up.  The kids go back to their activities and you realize that things don’t settle down – ever!

As much as I admire my students for realizing so young the value of hands-on experience through Drexel University’s world-renowned co-op program, year-round 10-week terms demand a lot of their focus and energy. I wonder how they do it. Then, on top of that they have to pass my 1-credit, but very writing-intensive Career Management class in order to graduate. I can see how some of them may have complaints about the added demand, especially when some of them have landed jobs already.

However, the point can be made that as much as their education and lives demand of them right now, it is likely not going to get easier. Forming good habits by making time for professional development now will prove to exponentially impact their career and income trajectory throughout their future.

My clients already get that; they are the go-getters, the game changers, the disruptors, the thought leaders who invest time and money in increasing their visibility, reach, and impact. They are always looking ahead.

September is traditionally the second busiest hiring month. This is due to new job creation and companies needing to give one last push to end the year with maximum profit.

According to the BLS.gov, job creation was increasing more going into this summer than it had been in 15 years, but September offers the chance to re-invigorate summertime efforts to fill positions that proved challenging because of numerous stakeholder vacation plans.

If you want to get in the mix, you have to be already prepared to strike with a branded résumé and LinkedIn profile that enable you to compete, not just qualify.

Of course, this is true for new jobs, too, but the hiring process may still take several weeks to months, depending on the level and process.

That’s why, if we are being realistic…

The time to start preparing for a change in jobs before the holidays is now.

Here is how you start:

Step 1:

The first step for everyone is Career Discovery, which is an evaluation of what you want to keep and what you want to leave behind, and what you want in your future. This goes for your role, your level of responsibility and impact, your ideal boss, your ideal culture, your ideal income growth, and your overall ideal situation as it contributes to your desired lifestyle.

Yes, shoot for ideal first. You can always test the viability of the ideal and add a step or two if it is not obtainable now, but think far ahead before you plan your next step.

Step 2:

Consider and research what qualifications are needed to obtain the ideal based on those who have come before you. Do some self-reflection, take some assessments, or engage a coach who can help you identify how your natural and acquired abilities lend themselves to such a path.

Step 3:

Craft a brand that promotes your unique value in relation to the pains, challenges, and initiatives of your ideal target.

Step 4:

Compose a résumé and LinkedIn profile that tell a compelling story, but that are native to the media. In other words, have a résumé that takes all your special knowledge, skills, experience, and talents and puts them concisely into hard business terms that demonstrate that you are someone who adds tremendous value and fits the organization’s culture. Have a LinkedIn profile that compliments the story, but sounds like you and allows your personality and passion to come through without sounding trite and cliché.

These are the minimum steps you will want to take in August if you want to land by the holidays.

Sound daunting?  Is it too much to handle?

Nah. You can handle it, but you do not have to handle it alone.

If you think it would be beneficial to invest ($900 – $2000) in an expert partner to help you navigate this process, take advantage of a free 40-minute consultation by completing and sending a needs assessment form and your most recent résumé, even if it is incomplete or not updated.

 

If the investment is beyond your budget, we understand, and have DIY solutions so that you can still take advantage of my expert advice on the branding process and use tools that help you create your own branded content.

 

5 Problems with Teaching People How to Fish

Fishing by Christopher Irwin of Flickr

 

As the new administration decides where to make cuts and where to allocate funding, heated debates continue on both sides of the political spectrum. Don’t worry, as usual, this post is not political. (I personally find that many of the issues that need a resolution would be better served if politics were left out of those said issues.) I am much more interested in co-creating meaningful solutions to significant problems than I am finding more ways to separate myself from my fellow citizens.

The intention of this post is to open a discussion on what is a popular approach to alleviating many of society’s woes, teaching people to fish.

I do not mean literally. Though, I know from watching all the shows about Alaska and people living off of the grid that survival literally means catching fish for some. I am talking about proverbial fish, your ability to take care yourself and your family.

I really do not want to discuss whether people need government handouts, whether they abuse them, and who loses when that happens.  Let’s just focus on the real challenges and viable solutions to helping people become self-reliant and empowered in their own survival, and then we can eventually move on to happiness.

Someone in my Facebook community was pleading with people to stop complaining about this healthcare issue, and to just go get a better job that pays better benefits.

Raise your hand if you think this is so easy. (I imagine many, if not most, hands raised.)

Raise your hand if you happen to love your work, feel you have found your calling, and can now not imagine doing anything else. (I imagine very few hands are raised, but those that are belong to people who would be doing a disservice to the world to get a new job simply because it has better benefits.)

 

So, that’s challenge #1 with teaching people to fish: The fish are small

Some people have careers that just are not associated with great benefits and high paychecks, like social service and teaching.  These people know how to fish in that they have jobs, their jobs are necessary, and for the most part they work hard in spite of not being paid as well as other equally valuable professions.

 

Possible self-managed solution: Supplemental income, aka the “side hustle” 

Yes, this would require people to invest time outside of their already full-time jobs.  This means potentially they would have to take time away from their families. If these income-producing activities, however, were related to interests, hobbies, or causes that were already important to them, carving out time would feel less like a sacrifice and more like an investment. Then it is really just a matter of making sure that these activities actually produce income, which usually means finding the right teacher and/or system.

Some, but not all of these activities may require an upfront investment.  Examples include home-based administrative services, real estate investing (bird-dogging and wholesaling require no up front money, and where I live there is an organization that has monthly meetings where you can get educated and find a mentor for FREE!), fitness coach, selling crafts, beauty products, clothes, hand bags, wine, and most anything else you can imagine.

I have walked this walk, and can tell you that while many of these opportunities preach being able to make a good amount in a little bit of time, it takes a significant investment of time to get your systems up and running, and investing money in tools or training can accelerate the income production lifecycle, but it is not necessary.

 

Challenge #2: No proximity to water (jobs)

With the evolution from an industrial age to an information age, some professions will die, and if the hubs of those professions do not move into the new age swiftly enough, large employers fail to create new jobs for people dependent on those jobs.

 

Possible self-managed solution: Online training and remote work

In many counties in many states there are programs that will fully or partially cover training for people who qualify. Qualifying usually just means that you have a basic level of intelligence and aptitude to learn the new skills and that you are willing to fill out paper work, attend meetings, and find or pick the appropriate institution.

What if the government cuts these programs? We are lucky enough to live in the age of crowdfunding. I have walked this walk, too. I raised $5K to build a prototype for a job search mobile game. 25 people in my inner circle and 51 complete strangers helped me fund this project. It took a concerted effort, but I was truly humbled and very pleasantly surprised by the outpouring of support.

As long as there is a need for that skill, be it a trade or a professional skill, then the challenge that potentially remains is the next one.

 

Challenge #3: Inefficient tools or inability to understand how to make or use tools

There is a reason I’ve been business for over ten years, and for that same reason my mentors have been doing this twice as long. Not everyone is an effective writer, and even if you are an effective writer, when the subject matter is yourself, it is very challenging to understand how you could make yourself look good to the people who you feel have your fate in their hands.  Furthermore, résumés have a lot of rules and are meant to be very concise. Writing using short business speak is a whole different skill set compared to writing long form for comprehension. What separates the best résumé writers in the world from the rest is the ability to concisely, clearly, and powerfully convey what makes a person unique – the softer qualities, but in hard business terms.

 

Possible self-managed solution: Self-teaching

Assuming you do not have the resources to invest in engaging a professional like myself who can create master-crafted tools for you, which will run you up to four figures if you include a LinkedIn profile, there are plenty of resources out there that will teach you how to craft your own branded content. We have the best: http://epiccareering.com/diy-content-builder/

There are plenty of FREE guides, as well, but I can only stand behind my own. Yes, YouTube is a great free DIY resource, just be wary of the advice you take. You can trust our channel, which has had over 45,000 views and is chock full of free trainings on cover letters, networking, résumés, and more. We also have some great motivational playlists.

 

Challenge #4: Knowing locations, times of day, the right bait, which fish are edible, how to clean, cook, store, etc.

Having effective tools like branded résumés and LinkedIn profiles are great, if they are seen, but the statistics are against being able to be found, seen and considered when you apply for jobs online. That leaves a big “what then?” question. Then, once you are being considered by a company, you have to know how to keep yourself at the front of a pack you cannot even see to secure an offer, and then negotiate an offer that works with your lifestyle so that you can actually sustain your life.

 

Possible self-managed solution: The Dream Job Breakthrough System

You can actually get the DIY tools above PLUS training in the activities that get the best results, forming good habits around those activities, interviewing to get the offer, and negotiating the optimal offer as a partner to your employer, PLUS many other bonuses by investing just $151 more. If that is still outside of your means, our previous posts below do not give you all of our tricks and tips, but they should give you some really great techniques to get your JoMo (Job Momentum) kickstarted. Feel free to explore the 140+ LinkedIn posts and blog posts available on a wide range of subjects.

Plans A Through D for Getting Noticed by Employers

Pro Hacks to Get In Front of Your Future Boss

2 Common Networking Mistakes and a Formula to Train Your Network to Be a Job Lead Generation Army

 

Challenge #5: They’ve been taught it’s too hard and they are no good at it

We have written many blog posts about how fundamental beliefs can go completely unnoticed as they make decisions for us that limit our future. I agree with Marisa Peer’s assertion that the major reason and cause of suffering worldwide is actually the easy to form, hard to break (without hypnosis) belief that you are not enough. Additionally, our meaning-making brains translate criticism very harshly. We can absolutely be our own worst enemy.

If you cannot relate, then it would be hard for you to understand how the effort to change can seem futile, as though destiny shunned you and you are bound to fail, not matter what, so why try. You are lucky that you do not have to contend with such self-deprecating thoughts.

Positive thinking has failed many people who have tried. That is because the thoughts are just a symptom of a belief system that can be reversed, but not without tricks and a regimen.

I continue to unravel a lifetime of self-limiting beliefs, so that I can allow myself to accept a better position in life. It has taken many teachers, tools, and tricks. It has meant constantly, as in several times daily, checking in on my mindfulness state, interrupting bad patterns and replacing them with better ones.

I have invested tens of thousands of dollars, and I will continue to make this investment until I stop breathing. I love learning new hacks for success and wholeness, and I love teaching them to you. I find this world fascinating, and my coaching effectiveness has evolved exponentially because of what I have discovered. However, I had to understand the science behind it before I could find a credible means of change, and that took significant time and research.

 

Possible self-managed solution: Daily personal development/self-help

Some people have claimed that hypnosis was a cure-all for them, but that does cost money, and what if it doesn’t work for you?

At least once a day, feed yourself awareness of your greater potential. First, read The Miracle Morning, as it will help you understand the benefits and overcome some of the challenges of making self-care a priority every day. I can also point you to Mel Robbins, who easily explains some of the neuroscience behind why we stop ourselves from creating meaningful change. Ultimately, your goal is to form a fundamental belief that you CAN fish. In fact, you can be a master fisherman or woman!  In my house, there is no can’t; only I don’t know how yet.

 

Most of these solutions require a person to make an additional investment of time/money. The reality is for some that there is no additional time and there is no additional money. For some, it is just really challenging to shift priorities and they do not see the way out yet, but I have had clients working 80+ hours with kids at home who some weeks did not have ANY extra to give. They were educated, smart, and being taking for granted and underpaid for their work. For this, I wish there were an organization that could put a company on a public probation of sorts. If the government was to interfere by imposing sanctions on executive pay, I wish there were a way to raise awareness without repercussions for workers and then a way to apply social pressure to change the systems and policies that allow talented, hard-working people to be psychologically abused and trapped.

I am very interested in hearing your challenges and solutions. Please share them with us.