Are you using your LinkedIn profile as an online résumé? In other words, does your profile reflect a personal brand you’ve carefully crafted, or does it just mirror your résumé? You know as a professional you need to have a presence on LinkedIn. You created an account, made a few connections, and copied a few items from your résumé to create your profile. In fact, you used so much material from your résumé that it is impossible to distinguish it from your LinkedIn profile. Your LinkedIn profile deserves to be so much more. A résumé is a document that reflects your past experiences and is meant to be seen by future employers. In contrast, a LinkedIn profile is a vital part of your online presence and is meant to be seen by a much wider audience. It should compliment your résumé in an exciting and engaging way.
Your LinkedIn profile is different from your résumé
Let’s imagine a scenario for just a moment. You have been using your LinkedIn profile as little more than an online résumé tool, and a hiring manager comes across your profile. You have already sent them your résumé as part of a job application, and they decided to Google you. Imagine their disappointment as your LinkedIn profile is exactly the same as your résumé. Or, on the flipside, they’ve seen your LinkedIn profile and ask for your résumé. Again, both your résumé and your profile are indistinguishable. This redundancy isn’t helpful because that potential employer won’t learn anything new about you, and you’ve done very little to set yourself apart from other job candidates. A redundant LinkedIn profile is also a major missed opportunity to show employers, connections, and others members of your online audience how unique and interesting you are as a professional. It’s a chance to allow people into the back story of who you are. Help them visualize what it’s like to speak and work with you.
Your résumé is concise, is customized for your potential employer, and is designed to show an employer how you are uniquely qualified for their opportunity. You can’t include all of your past work experiences, recommendations from others, or general interests. In short, your résumé needs to be laser-focused on a specific role, and on a specific employer. However, your LinkedIn profile can include all of your work experience, recommendations and interests. A good profile allows you to weave an engaging professional narrative that showcases your personal brand far beyond your résumé.
Use your LinkedIn Profile to dazzle your audience
LinkedIn should compliment your résumé by being a creative vehicle that illustrates your professional life. Every aspect of your profile should enhance your personal brand. If you’re using the default headline, ditch it. I previously wrote about the importance of strong headlines in my article titled “Increase views: Ditch the default LinkedIn headline.” The experiences section is an opportunity to list vital keywords that will attract the attention of job recruiters. I covered the importance of carefully using keywords in another article, “Use Keywords With Care or Beware.” The summary is where you can exercise the most creative freedom. In contrast to your résumé, you are allowed to talk about yourself in the first-person. Use this section of your LinkedIn profile to breathe life into your experiences, skills and professional achievements.
You don’t want your profile summary to come off as trite and uninteresting. These types of summaries are often subjective and vague. Just think of a profile summary filled with boring buzzwords shaken up in a bag, poured out into a pile, and arranged in the semblance of a paragraph. Here’s an example of a profile summary filed with cliché words pulled right out of a résumé:
“A dynamic individual with great leadership skills who is highly organized. A proven track record of accomplishments and great teamwork. An effective communicator with a strong business sense and a can-do attitude…”
Most career consultants and recruiters viewing this LinkedIn profile would be tempted to close the page quickly as they stifled a yawn. I believe a person with such a profile is capable of so much more than a lifeless summary. Don’t fall into the trap of creating a boring paragraph of buzzwords. Tell your audience a captivating story. Here’s an example of a more engaging profile summary:
“From a young age the phrase, ‘Shoot for the stars,’ has always caught my attention. It spoke to the core belief that I should never do anything half-heartedly. If I’m going to do something, whether it is professionally or personally, I’m going to go above and beyond anyone else.
‘I have over a decade of experience managing large IT projects, and leading large teams to success. Under my leadership, members of my team knew exactly what was expected of them. The results of our projects were some of the best in the industry…”
This type of profile summary captures a reader’s attention and gently invites them to learn more about you. In short, it compliments your actual résumé and adds a new level of distinction to your online presence. Earlier, I mentioned a hiring manager coming across your LinkedIn profile. Now imagine their delight as they read a captivating profile that brings a new dimension to your résumé.
The point is to captivate your audience and polish your personal brand to until it shines. Again, your résumé is a brief account of your job qualifications, while your LinkedIn profile is a living part of your online presence. It is a compliment to an already great résumé. Your audience should be entranced by your profile, and should want to connect with you. A redundant LinkedIn profile that mirrors your résumé is a wasted opportunity. Unveil your brilliance by showing your online audience just how creative and interesting your professional life is!
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