Blog - Career Coaching, Personal Branding, Résumés, Social Media Strategy for Career & Income Optimization

5 of 7 Methods of Overcoming Self-Limiting Beliefs for Career Breakthrough, Part 2

Stella 4 by Abir Anwar of Flickr

 

Don’t be too surprised to discover that there have been deep-seated beliefs that have been making decisions for you. This is a blessing and a curse of our brain. The most important thing to realize is if these beliefs are serving our optimal growth or inhibiting it.

I shared 20 limiting beliefs that I discovered about money, wealth, abundance and worthiness. This was critical for me to uncover, because while I had a record year last year and feel I turned a corner in my business that will enable me to bring game-changing solutions into the world, I would have already liked to have these solutions into the hands of the people who need them to move forward in their career. Then they would already be making a bigger, more meaningful difference to the people they lead and the causes they move forward.

I also shared 3 of 7 methods I have learned from mentors, coaches, and even healers from over the past nine years to overcome limiting beliefs that direct our actions and become habits that run on autopilot unless we interrupt and replace them. We might as well start there:

 

Interrupt, replace, reinforce

Like a couple of the methods I shared last week, Dr. David Bach’s simple yet effective method incorporates the mind-body connection, but starts first with an awareness and manipulation of your physiology, rather than your mindset. His objective is to help us stay in the “zone,” or “flow” of high performance consistently, but it will start very gradually as you practice and become more mindful, building good habits as you go.

As his first volunteer, I was skeptical that I would find it so easy. I came to an event where he was speaking in a state of frustration and disappointment with me. At the time my daughters were three and four, and had tested my patience prior to leaving, making me late, which always makes me frazzled. My patience failed. I absolutely hate leaving my girls on bad terms. I was less interested in how to be a business superstar, and more concerned about being a nurturing, patient mom who did not inadvertently instill limiting beliefs in my daughters (though I feel at some level I am bound to – I already teach many of these methods to them).

He had me come up and reenact what I was like when I was the “ugly” mom, as I called it. There, in front of mostly strangers, I had to reveal how I am that makes me the most ashamed. For the sake of my daughters, and science, I bent over at the waist, pretending my knee and thigh high daughters were standing in front of me. My lips pursed, my eyebrows narrowed toward my nose, my pointer finger shook, and with a raised voice I asked a common question, “How many times do I have to tell you to do XYZ before you actually do it?!” I looked up at the 45-50 or so people there to find that they were looking at me just as my daughters do, a bit frozen and afraid. Face flushed and hoping for some mercy, I was very anxious to put an end to this horrifying display and be told the solution. First, he pointed out my body language, how I was standing, and my closed off, jerky movement. Then he asked everyone to notice my strenuous facial expression and tone of voice.

Then he had me reenact what I’m like when I am in the flow with my daughters. I had to remember a time when I felt like I was “winning” at parenting. Sadly, I realized that these moments were few and far between. I did recall, however, a time in the past week when I figured out how to inspire my girls to cooperate and complete a task joyfully by turning it into a game. I stood up straight, even leaning slightly back, I was talking with a smile, and my eyes, also smiling, were wide with excitement as I explained the rules of the game, as well as the prize, in a higher pitched, but softer voice. Again, he pointed out my body language, facial expression and tone. It was the same posture that I tend to embody when I am speaking, singing, or teaching – tasks that I enjoy and when I feel most in the flow.

For one last demonstration, he asked me to ask the same question of my daughters, with the same tone of voice, but while I was maintaining the body language and facial expression of the second reenactment. It made me giggle. It felt so unnatural. He pointed out that it was impossible to be both at the same time. I have since learned from other teachers that you cannot be in a positive state of mind and at the same time be in a negative state of mind. You can switch back and forth, but this is why when you are scared, if you think of something that makes you happy, the fear disappears, at least temporarily while you hold the happy thought.

So his technique is to notice and manipulate your physicality to mimic the same physicality you embody when you are in the flow, every time you notice you are not in the flow. Just like any new habit, it will take repetition to reinforce, and you may find it harder to practice under times of stress. You may even choose NOT to practice at times. Be forgiving of yourself, as feeling bad about relapses does not at all contribute to improvement in any way, but forgiving yourself (and others) has been scientifically proven to improve your body and mind chemistry.

The point is to gradually increase your awareness and practice until it becomes automatic. New habits will seem impossible at first, as your brain resists change, and there will be a stage where you will question your desire to continue, even as you start to see benefits. If you persist, however, you will eventually reach a stage where it just feels natural, and you no longer have to work to perform your habit. Hal Elrod broke habit forming into three stages – unbearable, uncomfortable, and unstoppable.

If you have anxiety or depression, while this is not a cure by any means, it is an exercise that will help minimize the secondary and tertiary physical repercussions of those conditions.

 

Timeline Therapy

If you identified beliefs, but have struggled to remember the moments and events that generated them, or you remember the moments, but they cause you great grief, trauma, or fear, you will want to find a certified or licensed practitioner of this approach (I am not, yet). There have even been successes using this method to alleviate and eliminate allergies.

Like I shared last week, many human performance optimization professionals insist that you have to confront the source of pain before you can really move forward and create a new future. Timeline therapy is like mental laser surgery where, while in a trance state, you float backward through your timeline to hone in on those moments you may have buried or find hard to confront to reframe the event and create a new belief that services your highest good.

Again, you will want to engage a licensed professional, especially if these moments are traumatic. Be under someone’s care. I will just outline some of the steps involved in timeline therapy.

  1. Close your eyes and, with eyes closed, look up slightly (this induces an alpha brain wave state)
  2. Take a deep breath in; without breath, visualize 3 three times; Repeat with 2, then 1
  3. Count down from X to 1 (depending on your experience with meditation)
  4. Without analyzing, imagine you are flying above your timeline and you have located the moment this anomaly was born
  5. Move to the time 15-minutes before it happened
  6. Think of three OTHER possible meanings or causes this event could have
  7. Choose one that serves you best and drop it, as if you are downloading it, into the timeline in place of the event that caused the anomaly
  8. TEST: Does this anomaly still resonate as true?

 

Next week I will share the two final methods of this series, but this is by no means an exhaustive list. In fact, I have a list of 30+ different exercises, some of which are meant to activate the Law of Attraction, though all are intended to help you achieve breakthroughs in your performance and results. I will eventually share them all, and I am currently deciding if I will share these in a second 30-day transformation e-book, if I will include them in a 30-day or 3-month online group course, or if I will hold local live events and focus on one method per event. I may wind up doing a combination. If this interests you, please share which venue you prefer.  Also share if you try any of these methods and your results or lack thereof.

 

3 of 7 Methods of Overcoming Self-Limiting Beliefs for Career Breakthrough

Breakthrough by 4rank of Flickr

Last week I challenged you to find out who’s really making decisions – is it you or your subconscious belief system?

If you found that like most people, including myself, somewhere in your past an event happened, and you made it mean that there are limits to how successful, happy, loved or wealthy you can be, I want to gift you some methods that you can experiment with to determine what is the most effective way for you to overturn and overcome the limits imposed by these beliefs.

Just so you know how much I can relate to you, I have identified 20 different beliefs about money and influence that have prevented me from achieving the growth goals I set for my business in its first 10 years. It was in my second year of business that I started becoming more aware of the influence of these beliefs.

  1. There is not enough to do what I want (but there was, I had to fight to get it)
  1. I am selfish if I want it
  1. I already have too much; I am a spoiled brat
  1. More for me means less for someone else
  1. I should not have more than bro/mom/dad
  1. Money is an exchange; I have to give something
  1. It is hard to earn
  1. I have to hunt it down
  1. I should not hold on to it; it goes to others before me
  1. It is not there when I need it
  1. It goes away; it does not last
  1. I should not be trusted with it
  1. I cannot have influence without it, and I resent that
  1. I need it to be included, yet I resent that
  1. I need it to create, and I resent that
  1. What I want is silly, wrong
  1. I should only want what I need and nothing more
  1. It is a weapon
  1. It causes problems/fighting
  1. It is not safe with me, or safe to have – it makes me a target

I have tried MANY methods over the last nine years. The key to my breakthrough, which finally began last year, has been consistency – as in, habit/ritual. I work to reinforce a healthful belief system several times a day now, though it started out as experimenting, then spurts/sprints, then I would only research and incorporate new practices when I was at a point of desperation, then I started doing a Miracle Morning and began to start my day every day with a routine that brings me into a state of peace, faith, intuition, and high performance. It feels so good now, and the results are so reinforcing, that I will take many moments throughout the day to recognize, appreciate, heal and strengthen a belief system more in support of my highest good and highest success.

Once you find something on this list works well for you, I encourage you to incorporate it into a morning ritual for 30 days. Keep a journal and record your thoughts, even your doubts, as well as results.

 

Visualization

Visualization is not synonymous with positive thinking, which many people have tried and found it failed them. The difference is that you are not replacing a negative thought with a positive thought. You may notice negative thoughts – doubts, skepticism, even cynicism – arise. Just let them float by like boats on the water. The point is to tap into your imagination to mentally experience the utmost outcome, and bring the full spectrum of emotions and senses into your experience. Learn to harness and apply this power to create a life by design, simply by creating a vision that excites you each waking day. It is much easier to be PULLED into doing what needs to be done, than to PUSH, or motivate yourself, to take action.

Studies show that your brain does not distinguish between a memory, a real event, or an imagined event. The more you can create a positive experience that releases feel-good chemicals, like dopamine, endorphins, and oxytocin, the more addicted you will be to that positive experience, and the more you will be compelled to recreate that experience.

One shortcoming that some human performance coaches will point out about visualization is that the negative beliefs do not completely go away – there is pain associated with that belief and many believe that the pain, or the wound, needs to be healed before it truly disappears.

 

Hypnosis

If you think hypnosis is quackery, you would be ignoring science and history. Evidence of hypnosis was found in prehistoric days, and it was applied during the Civil War as pain relief for amputations and other painful procedures when medical pain relief resources were in short supply. Many people use it to successfully quit smoking, lose weight, relieve pain, sleep better or overcome crippling fears.

I personally and successfully used it to naturally give birth twice. With my first daughter, I endured five days of labor (my water did not break), complete with back labor, which was the most painful part, and finally delivered her without drugs, without tearing, and without intervention. In fact, we came home with her just hours after I delivered her. It also got me through breastfeeding complications.

While hypnosis may be the most expedient method of releasing and replacing belief systems that do not serve you, it may not be instant. In many cases these belief systems have layers upon layers, and reinforcement is necessary. The self-study course that I took, Hypnobabies, was a six-week long course that I actually continued with for the rest of my pregnancy, so another six months.

I was so impressed by hypnosis, in fact, that I have entertained becoming certified myself to help my clients achieve even greater levels of success.

There is a fee associated with hiring a hypnotist, and there are also free hypnosis tracks on YouTube. You may find that it is more effective to be in the serene setting of a professional’s office, putting your mental welfare into the hands of a professional, or you may opt to start where you are most comfortable, at home.

 

Peace Process/Instant Miracle/The Sedona Method

Different variations of this have been used by various teachers throughout my journey, but I will give you the basics. Theses methods are based on the mind-body connection brought into mainstream awareness by Deepak Chopra, then Wayne Dyer, in the 80s through the new millennium, but it was “discovered” centuries ago and has been the primary way to treat maladies in eastern medicine. Basically, you can recognize that your emotions cause a physical reaction in your body, and more prominent, traumatic or prolonged emotions will tend to cause a sensation that may manifest as pain or discomfort in a particular part of your body.

  • Think about the stimulus that causes anxiety, stress, depression, etc. For job seekers, it could be interviewing, networking, the change of landing a new job itself, or asking for a better compensation package.
  • Close your eyes to block out visual stimulus and be present to sensations in your body.
  • Where does your body experience this emotion?
  • On a 1-10 scale, how do you rate the sensation?
  • Get fully in touch with the sensations there for 90 seconds – allow yourself to feel them, without any suppression.
  • Send it love and acceptance while breathing in deeply with mouth closed and breathing out sharply and forcefully with mouth open, pursed lips.
  • Repeat until the sensation rates 0 (absent) on the scale.

 

These are just three of the many methods I can share, and I will cover four more next week, but this is a good start. I encourage you to start tomorrow – the sooner you start to defeat these defeatist thoughts that lead to defeatist action (or non-action), the sooner you can start to craft a life by design.

Please share any revelations or results that you experience.

 

Pay Attention: 7-Day Challenge to Find Out Who is REALLY in Control of Your Career Decisions

Control by Faramarz Hashemi of Flickr

 

The simple answer is that you are in control of your career decisions, but it does not always feel like that.

You may be one of the people who feel stuck where you are, with little time to tend to a job search, and feel like you are victim to someone else’s whims, waiting and hoping to be identified as a good catch. You feel as though you are not in control because other people you do not know on the other side of a computer screen appear to have power over whether you get the call back or make the cut.

Or, you may not even realize that you are in control, but you are in your own way. You may feel as though there are limits to your success imposed by invisible forces, long-established systems, or other people. Essentially, you stop yourself before you even try. YOU surrender your power, viewing attempts at changing your life as futile. This is harder to recognize, because the thoughts are automatic, based on deep beliefs formed long ago.

Amazingly, not everyone has experienced this. I have interviewed over two dozen people who have achieved EPIC career success for the Epic Career Tales podcast and have found that many of them grew up with few doubts about their success, and a lot of support to follow their dreams. If you are among this crew, it would be challenging to empathize with people who do not just make the changes they need to make in order to achieve happiness, wealth, a better schedule, etc.

This is where I feel most divisions occur. It isn’t easy to walk in someone else’s shoes. It is nearly impossible to say with any degree of accuracy what we would do if we found ourselves mentally bound by our own self-limiting beliefs.

Did you know that if you put chains on an elephant, limiting its mobility, even after the chains are removed that elephant will remain within the limits of the chain anyway? This is proven by circus trainers, who eventually replace metal stakes with wooden pegs. Coincidentally, once the elephant grows big enough and strong enough to rip the tether from the ground, it never even tries, so the metal chains and stakes are overkill.

Last week, LinkedIn founder and CEO Jeff Weiner posted this message, “It’s not so much that people can’t change; they’d prefer not to (change is hard) and we’re rarely in circumstances where it’s truly required.”

It generated quite a bit of quality engagement on the subject of change.

This was my reply:

“The brain actually sabotages most efforts to change, sending our body stress signals to warn of us of ‘danger.’ We have to override it. If you really want to change, create a discipline of recognizing these signals and overriding them. Mel Robbins and John Assaraf are good resources to learn more about the neuroscience around change, and Gretchen Rubin has shared some great insights on habits in Better Than Before.”

If you just said to yourself, “Who’s ‘we?’ Speak for yourself. Change is absolutely required! I need change NOW, thank you very much!”

Then I am giving you an assignment that takes less than five minutes, so that you can test to see why change hasn’t happened yet – is it some awesome force, be it human, systemic, or supernatural, beyond your own power, or is it a belief formed long ago that you have accepted as truth, when it is really a brule (bullshit rule, a la Vishen Lakhiani)?

Your assignment is to take 17 seconds every day for the next week to visualize yourself in the perfect job. I mean PERFECT. DO NOT impose any “reality” on this job. The visualization is just part of the assignment, though. The more critical component of this assignment is to be mindful of your thoughts. Even with just 17 seconds your brain, running on autopilot, will have plenty of time to kick in and start talking to you. Open up a journal and spend two minutes writing down the thoughts you recognized.

Then, spend another two minutes assessing if these thoughts are based on beliefs, and if these beliefs are true. If they are true, then they would essentially have to be true for everyone. If they are not, then they are not true.

These beliefs produce thoughts at every decision point that you may find sabotage you from creating meaningful change in your life, but you take their power away once you recognize them.

A few weeks ago I shared a post, Pro Hacks to Get In Front of Your Future Boss, and made a short list of some of the thoughts that can occur as you have to decide how proactive and assertive you are going to be, which are critical ingredients to landing what you want:

“I don’t want to bother anyone.”

“I don’t have time for that; I need a J-O-B!”

“They’re not going to like me.”

“What if I fail?”

“What if I embarrass myself?”

While you can take their power away by recognizing them, eliminating them is the trickier part. They have been running on automatic for a very long time. Look for an upcoming post on different methods to overriding self-limiting beliefs.

 

In the meantime, please share any revelations resulting from this very short, very do-able assignment.

 

5 Problems with Teaching People How to Fish

Fishing by Christopher Irwin of Flickr

 

As the new administration decides where to make cuts and where to allocate funding, heated debates continue on both sides of the political spectrum. Don’t worry, as usual, this post is not political. (I personally find that many of the issues that need a resolution would be better served if politics were left out of those said issues.) I am much more interested in co-creating meaningful solutions to significant problems than I am finding more ways to separate myself from my fellow citizens.

The intention of this post is to open a discussion on what is a popular approach to alleviating many of society’s woes, teaching people to fish.

I do not mean literally. Though, I know from watching all the shows about Alaska and people living off of the grid that survival literally means catching fish for some. I am talking about proverbial fish, your ability to take care yourself and your family.

I really do not want to discuss whether people need government handouts, whether they abuse them, and who loses when that happens.  Let’s just focus on the real challenges and viable solutions to helping people become self-reliant and empowered in their own survival, and then we can eventually move on to happiness.

Someone in my Facebook community was pleading with people to stop complaining about this healthcare issue, and to just go get a better job that pays better benefits.

Raise your hand if you think this is so easy. (I imagine many, if not most, hands raised.)

Raise your hand if you happen to love your work, feel you have found your calling, and can now not imagine doing anything else. (I imagine very few hands are raised, but those that are belong to people who would be doing a disservice to the world to get a new job simply because it has better benefits.)

 

So, that’s challenge #1 with teaching people to fish: The fish are small

Some people have careers that just are not associated with great benefits and high paychecks, like social service and teaching.  These people know how to fish in that they have jobs, their jobs are necessary, and for the most part they work hard in spite of not being paid as well as other equally valuable professions.

 

Possible self-managed solution: Supplemental income, aka the “side hustle” 

Yes, this would require people to invest time outside of their already full-time jobs.  This means potentially they would have to take time away from their families. If these income-producing activities, however, were related to interests, hobbies, or causes that were already important to them, carving out time would feel less like a sacrifice and more like an investment. Then it is really just a matter of making sure that these activities actually produce income, which usually means finding the right teacher and/or system.

Some, but not all of these activities may require an upfront investment.  Examples include home-based administrative services, real estate investing (bird-dogging and wholesaling require no up front money, and where I live there is an organization that has monthly meetings where you can get educated and find a mentor for FREE!), fitness coach, selling crafts, beauty products, clothes, hand bags, wine, and most anything else you can imagine.

I have walked this walk, and can tell you that while many of these opportunities preach being able to make a good amount in a little bit of time, it takes a significant investment of time to get your systems up and running, and investing money in tools or training can accelerate the income production lifecycle, but it is not necessary.

 

Challenge #2: No proximity to water (jobs)

With the evolution from an industrial age to an information age, some professions will die, and if the hubs of those professions do not move into the new age swiftly enough, large employers fail to create new jobs for people dependent on those jobs.

 

Possible self-managed solution: Online training and remote work

In many counties in many states there are programs that will fully or partially cover training for people who qualify. Qualifying usually just means that you have a basic level of intelligence and aptitude to learn the new skills and that you are willing to fill out paper work, attend meetings, and find or pick the appropriate institution.

What if the government cuts these programs? We are lucky enough to live in the age of crowdfunding. I have walked this walk, too. I raised $5K to build a prototype for a job search mobile game. 25 people in my inner circle and 51 complete strangers helped me fund this project. It took a concerted effort, but I was truly humbled and very pleasantly surprised by the outpouring of support.

As long as there is a need for that skill, be it a trade or a professional skill, then the challenge that potentially remains is the next one.

 

Challenge #3: Inefficient tools or inability to understand how to make or use tools

There is a reason I’ve been business for over ten years, and for that same reason my mentors have been doing this twice as long. Not everyone is an effective writer, and even if you are an effective writer, when the subject matter is yourself, it is very challenging to understand how you could make yourself look good to the people who you feel have your fate in their hands.  Furthermore, résumés have a lot of rules and are meant to be very concise. Writing using short business speak is a whole different skill set compared to writing long form for comprehension. What separates the best résumé writers in the world from the rest is the ability to concisely, clearly, and powerfully convey what makes a person unique – the softer qualities, but in hard business terms.

 

Possible self-managed solution: Self-teaching

Assuming you do not have the resources to invest in engaging a professional like myself who can create master-crafted tools for you, which will run you up to four figures if you include a LinkedIn profile, there are plenty of resources out there that will teach you how to craft your own branded content. We have the best: http://epiccareering.com/diy-content-builder/

There are plenty of FREE guides, as well, but I can only stand behind my own. Yes, YouTube is a great free DIY resource, just be wary of the advice you take. You can trust our channel, which has had over 45,000 views and is chock full of free trainings on cover letters, networking, résumés, and more. We also have some great motivational playlists.

 

Challenge #4: Knowing locations, times of day, the right bait, which fish are edible, how to clean, cook, store, etc.

Having effective tools like branded résumés and LinkedIn profiles are great, if they are seen, but the statistics are against being able to be found, seen and considered when you apply for jobs online. That leaves a big “what then?” question. Then, once you are being considered by a company, you have to know how to keep yourself at the front of a pack you cannot even see to secure an offer, and then negotiate an offer that works with your lifestyle so that you can actually sustain your life.

 

Possible self-managed solution: The Dream Job Breakthrough System

You can actually get the DIY tools above PLUS training in the activities that get the best results, forming good habits around those activities, interviewing to get the offer, and negotiating the optimal offer as a partner to your employer, PLUS many other bonuses by investing just $151 more. If that is still outside of your means, our previous posts below do not give you all of our tricks and tips, but they should give you some really great techniques to get your JoMo (Job Momentum) kickstarted. Feel free to explore the 140+ LinkedIn posts and blog posts available on a wide range of subjects.

Plans A Through D for Getting Noticed by Employers

Pro Hacks to Get In Front of Your Future Boss

2 Common Networking Mistakes and a Formula to Train Your Network to Be a Job Lead Generation Army

 

Challenge #5: They’ve been taught it’s too hard and they are no good at it

We have written many blog posts about how fundamental beliefs can go completely unnoticed as they make decisions for us that limit our future. I agree with Marisa Peer’s assertion that the major reason and cause of suffering worldwide is actually the easy to form, hard to break (without hypnosis) belief that you are not enough. Additionally, our meaning-making brains translate criticism very harshly. We can absolutely be our own worst enemy.

If you cannot relate, then it would be hard for you to understand how the effort to change can seem futile, as though destiny shunned you and you are bound to fail, not matter what, so why try. You are lucky that you do not have to contend with such self-deprecating thoughts.

Positive thinking has failed many people who have tried. That is because the thoughts are just a symptom of a belief system that can be reversed, but not without tricks and a regimen.

I continue to unravel a lifetime of self-limiting beliefs, so that I can allow myself to accept a better position in life. It has taken many teachers, tools, and tricks. It has meant constantly, as in several times daily, checking in on my mindfulness state, interrupting bad patterns and replacing them with better ones.

I have invested tens of thousands of dollars, and I will continue to make this investment until I stop breathing. I love learning new hacks for success and wholeness, and I love teaching them to you. I find this world fascinating, and my coaching effectiveness has evolved exponentially because of what I have discovered. However, I had to understand the science behind it before I could find a credible means of change, and that took significant time and research.

 

Possible self-managed solution: Daily personal development/self-help

Some people have claimed that hypnosis was a cure-all for them, but that does cost money, and what if it doesn’t work for you?

At least once a day, feed yourself awareness of your greater potential. First, read The Miracle Morning, as it will help you understand the benefits and overcome some of the challenges of making self-care a priority every day. I can also point you to Mel Robbins, who easily explains some of the neuroscience behind why we stop ourselves from creating meaningful change. Ultimately, your goal is to form a fundamental belief that you CAN fish. In fact, you can be a master fisherman or woman!  In my house, there is no can’t; only I don’t know how yet.

 

Most of these solutions require a person to make an additional investment of time/money. The reality is for some that there is no additional time and there is no additional money. For some, it is just really challenging to shift priorities and they do not see the way out yet, but I have had clients working 80+ hours with kids at home who some weeks did not have ANY extra to give. They were educated, smart, and being taking for granted and underpaid for their work. For this, I wish there were an organization that could put a company on a public probation of sorts. If the government was to interfere by imposing sanctions on executive pay, I wish there were a way to raise awareness without repercussions for workers and then a way to apply social pressure to change the systems and policies that allow talented, hard-working people to be psychologically abused and trapped.

I am very interested in hearing your challenges and solutions. Please share them with us.

 

Pro Hacks to Get In Front of Your Future Boss

arsp-064 by Anthony Ryan of Flickr

 

Last week I laid out plans A through D for getting noticed by your future employer, but one of those plans deserves its own post, as it requires some ingenuity, investigative skills, and GUTS.

Did that just discourage you?  We will talk in the coming weeks about what caused that and how it can sabotage your success beyond your job search.

Back to Plan C – Find out what other media, social media, professional events, or social events enable you to capture an executive’s attention where few others will be vying for it.

Some executives are inaccessible. Can you presume that they are “ivory tower” types, making decisions from far above the front lines, making you schedule an appointment through their assistant, deeming the lower rungs of the career ladder less important and influential to success? Not really, and they probably are completely unaware that they give off that vibe. I have had to point out to many of my clients through the years just how unapproachable they have made themselves by failing to give themselves a presence.

Their top real reasons?

They are just too busy tending to the people and business that make their success possible. They sometimes even don’t have time to hire the talent that they desperately need!

OR…

They have valid reasons to be concerned about privacy.  They have had access to highly privileged and sought after information. They worked in industries targeted by zealots who bordered on dangerous. Some also worked in highly regulated industries that had not yet discovered how to navigate marketing while staying in compliance.

I have helped my clients overcome these challenges while remaining sensitive to them. But for the executives who remain “invisible,” but who still need YOUR value on their team to support organizational success, how do you make sure you become visible to them?

Have you tried googling their name in quotes? This sounds so common sense in today’s world where our first instinct to find any answer appears to be Google (or YouTube). However, I have been recruiting and finding people on the internet since 2000, and it may not be common sense to everyone.

  • Perhaps if it is a common name, google it with a location or company name.
  • Select the images menu of Google search. Sometimes, your future boss is tagged in photos at events by other people.
  • Check the executive’s LinkedIn Groups and recent activity, if any.
  • Check the company’s press releases (perhaps through your local business journal).
  • Facebook search their name in quotes. Even if they do not have a Facebook profile, you may find them mentioned as part of someone’s post.
  • Join a Meetup related to their industry in their vicinity and see if they are members, then also see what other Meetups they are in.

What clues are you looking for?

  • Places they go.
  • Organizations that they belong to.
  • Events that they attend.
  • Hobbies and interests that they spend time on.
  • Who they hang out with.
  • Causes that are important to them.
  • Other social media that they might use more often, such as Twitter, Instagram or even SnapChat– seriously! You would be surprised!
  • How they view a significant industry problem, company initiative, even their preferences on finding TALENT, aka YOU!

WHY?

This can help you determine:

  • The best way to approach them.
  • Whether to be casual or formal.
  • A place that they might go where you will not have any gatekeepers (except your fear, but we will cover that in a future post).
  • What to talk about when you have a chance to approach them that would be of interest or importance to them.
  • People you may not have known you mutually know because someone wasn’t actively using their LinkedIn account.
  • Maybe you might find that there is a path of even less resistance building rapport with their parent, spouse, child, or assistant.

Does this sound “stalkerish?” Is it Overkill?

That is most likely your fear talking. This is where the GUTS come in.

You may not be driven to try this if you are generating a lot of interest in your top companies by tapping the shoulders of the people you know in order to make powerful introductions that get you interviews. That is Plan A, remember.

However, before you go spend the same amount of time filling out a frustrating online application with redundant or irrelevant questions only to drop into an abyss of résumés that will never even get seen, let alone get a response, muster up some guts to try this experiment with two of your TOP target companies.

If you find yourself unwilling, scared, or thinking any of the following:

“I don’t want to bother anyone.”

“I don’t have time for that; I need a J-O-B!”

“They’re not going to like me.”

“What if I fail?”

“What if I embarrass myself?”

Then we have a post coming up that you need to read, because no matter what you do, you will STOP yourself from getting what you want every time if you do not address the REAL cause.

 

Do you have a story where you boldness was rewarded? Please share the results of your experiments!

 

Plans A Through D for Getting Noticed by Employers

writing business plans by informedmag.com

Flat out– I cannot guarantee even a cover letter I write is going to be read by human eyes. Even though I identify and research my client’s most logical next boss, find out what is most important to them, target their hot buttons, and write a subject line that cannot be ignored for an email sent directly to them AND instruct my clients to send a printed copy snail mail in a letter-sized envelope labeled “CONFIDENTIAL” (a technique that goes back before e-mail, but what is old has become new again as fewer people use the technique), there is still no telling if the intended recipient will receive the communication. There certainly is no insuring that, as compellingly as it is written, that it will be read.

That is pretty frustrating, right? I mean the investment to have me write one deeply researched, highly targeted cover letter is $125. Even though our clients recognize that the letter could not be written any better, and if the recipient is not going to read it, there is nothing we could send that would be any more compelling to open. It is still a crapshoot.

So many people perceive the importance and relevance of cover letters so differently that there is no one right answer to whether they are read or not. This depends on multiple factors, including how many cover letters the individual receives, whether they feel anyone could say anything distinctly enough to make reading a cover letter a good investment of time, and whether they really care who is above and beyond the résumé. There are a lot of things that I and you can do, however, to increase the chances that you will be able to use a cover letter to stand out among other prospective employees and land an interview.

All of these things are already covered in my very popular YouTube video.

Far too many people still think of a job search as a numbers game. Think about this, though– why do marketing experts tailor messaging to niche audiences?

The answer is because they increase their chances of converting prospects into customers or clients by appealing to what motivates different individuals to make an investment or purchase. This is a big part of branding.

Let’s assume that makes sense to you and you now see how campaigning to a select group of companies that represent your best chance to thrive and succeed will get you closer to your next great career move faster than what is called the “stray bullet” approach. This approach is also known as throwing stuff at the wall to see what sticks. I don’t know about you, but when I see stuff stuck to a wall, I don’t want to keep it.

Instead, you create a target list of companies and decide each week which ones you are going to focus your efforts on.

Plan A is actually to identify and engage an internal sponsor who will make sure that your interest in working for the company gets to the right person with a strong recommendation. These efforts can be ongoing, but in the meantime if Plan A does not work out immediately, Plan B is to engage me to write a deeply researched, highly targeted cover letter, or you write a letter of your own. Let’s say there is no response. Then what?

A critical part of each letter should be the expectation that you will be following up via phone the very next week to confirm receipt. Since you always want to be perceived as someone who does what they say they are going to do, follow up promptly. If I am able to identify the recipient’s direct phone number, obviously that is preferred, however nowadays dial-by-name directories are available on nearly every switchboard. Call the main number. Then what do you say should you reach the person or get their voicemail?

Obviously, you tell them your name and you tell them that you wanted to confirm receipt of a letter you sent last week (do not say it was a cover letter), then identify one thing – a pain, initiative, or challenge that you strongly suspect they are experiencing. This should be something that you also know based on what you have been able to achieve in the past, in which you can alleviate or accelerate. You really just want to tease them, so you do not tell the whole story – just the outcome. This will compel them to want to know more. You may also share with them a resource, such as an article, that you thought could be helpful.

If this is a live phone call, stop there and invite them to schedule a 20 minute phone call, in which you can share more. This assumes that you have consideration for whatever they were right in the middle of, and that you will not take up too much of their time. Should they be so interested, this phone call instantly turns into a phone screening. However, you will aim to ask questions, like a consultant. Do you understand better what is most important to them, what problems are causing the most pain, what initiatives are the most exciting, and what challenges are the most daunting?

If you happen to reach their voicemail, let them know you were also going to follow up via email in case that is the most convenient way for them to get back to you, and share the resource in the email. As with the live call, invite them to speak further for about 20 minutes.

Plan C is to try to find out what other media, social media, professional events, or social events enable you to capture their attention where few others will be vying for it.

Plan D, which is most job seekers’ Plan A, is to apply online.

If you identify yourself as one of those job seekers, I challenge you to do a little experiment– time how long it takes you to fill out an online application. Hopefully you are already keeping track of online submission activity. Add up how much time you spend each week applying online, and next week use that same amount of time to pick two-to-five companies you think would be ideal employers for you, and use the recipe in my YouTube video to write and send a deeply researched, highly targeted cover letter right to the person to whom you would report directly.

If you get a response, you know that you have used a much more effective method of making sure that you are visible and noticed. If you do not get a response, use my follow-up protocol and go to Plan C.

 

This might be way out of your comfort zone. I get it. But I want you to consider how uncomfortable looking for new job is when you are at the mercy of so many unknown and unseen forces. You will become more comfortable using this approach when you realize that you can make things happen.

 

The Secret to Influencing Corporate Change Revealed

Foxx Discusses Local Economic Issues with NC Business by Virginia Foxx

 

Many of my clients over the past ten years have either developed thought leaders for their organization, leveraged thought leaders, or have been thought leaders themselves.

It seems like common sense that if change in an organization is going to be adopted, it needs to happen from the top down, but my clients have been able to manage upward. Executive leaders have to be able to recognize a problem and the pain that it’s causing to have any desire for change.

When you cannot bring the executive leader to the problem, like in Undercover Boss, sometimes you have to bring the problem to the executive leader, but how you do you do that? Through storytelling. Who does it? A person with influence.

I’m referring to authentic influence. I’m not talking about leaders who are talking heads and attempt to assert their influence using authoritarianism. People with authentic influence, who I refer to as influence leaders, earn trust and loyalty by listening first and foremost. This is also referred to as caring.

At first you may think that they are inaccessible because they seem like Mr. or Mrs. Important, but they genuinely want to be of service. They also want to invest their time improving situations that impact the most people or cause the most pain, so if you want them to give you their ear, be a curator and deliverer of people’s pain stories.

It does not always work. Unfortunately, sometimes executive leadership is more influenced by ego. That is usually how these thought leaders, and the developers of thought leaders found their way to me. They were usually hired because there was an intention and planned initiative for change, but they found interference coming from the top and felt stifled. They are driven by their desire to realize change and they lose their motivation quickly if unnecessary obstacles are created at the top. An influence leader can only inspire change if they are inspired.

In order to retain these valuable people for your organization, executive leaders have to be open and receptive, and to be willing to stand up for change and go to bat for their people.

Otherwise, I will help them find and be found by organizations with leaders who will stand up for change, and that organization will benefit from their influence.

 

Whether you are the thought leader, you develop thought leaders, or you leverage the thought leaders, you are an influence leader. Only work for an organization that demonstrates its willingness to be influenced. If that does not apply to where you are at, let’s have a consultation. It is highly important to me that you, who have such potential to make things better for others, are in a position that enables you to embrace and use your power. That is the influence that I am driven to have.

 

Good News or Bad: Longer life > Longer career?

group of happy business people clapping by Tec Estromberg of Flickr

 

Trend alert: Employment for workers 55-74 is rising faster than any other age group.

Are you alarmed or encouraged by this news?

You might be alarmed if you were thinking that retirement was on the horizon. On the other hand, you could be encouraged if you already realized that retirement is years away and were concerned that you could face age discrimination.

I say, either way, if you are in either camp and no matter what age you are, it is time to decide. You are going to live a longer life. Are you going to live it led by passion or are you going to continue on with a career that pays your bills, but leaves you wanting more?

There are many great examples of people who have reinvented themselves late in life to achieve greatness.

Here are just a few:

Colonel Sanders, 65, was motivated to hone his recipe and franchise his restaurant by a new highway that had drawn customers away from his single store.

Laura Ingles Wilder, 65, put pen to paper and published Little House on the Prairie.

Grandma Moses, 76, created her first canvas painting when her arthritis prevented her from enjoying embroidery.

 

Consider this:

  • A majority of people dedicate their youth to careers that offer financial security.
  • 70% of these workers are disengaged in their work.
  • Having had dedicated decades to building a life and supposedly saving for retirement, they are finding that the lifestyle they imagined when they signed up for “corporate servitude” is not actually attainable with what they were able to save, if anything.

Or we could imagine a different scenario.

After retiring from the career that they dedicated decades and their youth to, they find they are still able-bodied and able-minded and want to spend the rest of those years, with kids grown and hopefully living life well for themselves, delving into their passions and finding new ways to make money pursuing those passions.

Some of them are finding more passion driven careers than they did as a corporate servant. That makes them wonder, “Why did I spend so many years consumed by consumerism?”

I’m not suggesting that having a corporate career is a waste of your life. I have many clients who feel completely fulfilled, are at the top of their game, enjoy going to work and get to enjoy their lives outside of work as well.

What I am saying is, if you are biding your time in a corporate career that you do not feel fully engaged in, why aren’t you reaching for something better? Better is possible.

In fact, my experience teaches me that so many do not reach for something better because there is so much doubt that something better is possible, or if something better is possible for THEM.

Before you can go from impossible to actual, you have to realize that what you suspect is impossible is possible. So, I am providing evidence to you that it is possible. If it was possible for some, than why would it not be possible for you?

Are you thinking it could be possible yet?

Okay. The next step is to make what is possible probable.  That is where we come in. This takes more than just influential content and a pragmatic plan of action. You may be in the “possible zone” now, but you have been in the “impossible” zone for quite some time, if not all your life.

You need tools, tricks and techniques, aka HACKS, to shift yourself to where you are in the possible/probable zone MORE of the time, and then MOST of the time. This is why our coaching, group coaching, and one-on-one programs are so much more than how-to-job-search programs. If you have been reading up on the best ways to find a job, attending seminars, watching videos, etc., and still have not been able to see a big difference in what you do and/or what results you get, or you have not been able to sustain those results, we know exactly how to help you!

You may inquire as to one-on-one coaching programs at any time, but why wait? Fill out a Needs Assessment form and have a free 30-minute consultation with us.

Or, RIGHT NOW you can still get into our six-week Epic Career Fast Track group coaching program. We’re getting started soon, though, so don’t wait!

 

Have You Been Broken by Losing a “Once-in-a-Lifetime” Opportunity?

Seven Years of Bad Luck by Blondinrikard Froberg of Flickr

This may sound obvious, but the way you perceive your world will greatly impact how you respond to challenges as well as the outcomes.

Not only have I seen many people become broken when an opportunity that I thought could be once-in-a-lifetime fell through, but it happened to me as well.

I was a few months into my job search in 2002 and still had a fair amount of optimism and confidence in the value that I could offer, yet at the same time it was a critical point for validation. I knew at that early stage I wanted to be a career coach, but that I did not have adequate experience to be a good adviser. I had the opportunity to interview with and be enchanted by a high-end career coach who was looking for a protégé and was hiring a job developer. This seemed like a perfect next step, leveraging my sourcing and research experience, and giving me a chance to see what it really takes to generate job leads.

He spoke with such passion and his office was impressive. I was even impressed by the monogrammed folder he gave me with information on his firm. I felt deep down inside that this person was going to be influential in my life and my career. I even had a touch of the “Irish weepies,” which is what I call it when I allow myself to be overwhelmed by joy or poignant emotion. That is why I have shied away from singing at weddings and funerals. I felt a little bit embarrassed by how I allowed myself to show my emotions, and he seemed to be empathetic and still very interested in vetting me as his protégé. I saw this as a once-in-a-lifetime opportunity.

The next steps were to hand in a detailed job description, as this was a new position he was creating. This assignment was super exciting to me and really made me visualize all that I wanted to do and all that I wanted to learn to be a valuable contributor to his firm while at the same time preparing myself for my ultimate career. I immersed myself in imagining what the day-to-day would look like, as well as short-term projects and long-term projects, and setting my own success goals for 30 days, 60 days, and 90 days.

As any good quality effort would require, I had other people review it and offer feedback. I wanted to make sure that it was a top notch submission. It occurred to me that he could just be using me as an applicant to write a job description for him, and that did not even matter because I was so sure that I would impress him and he would excitedly offer me the position.

This was not what happened.

I literally sat by the computer after sending it thinking that my phone would ring any second or an email would come back instantly. A few hours passed and I rationalized that he was probably busy with clients because he is a successful career coach, and I should give it the obligatory two days before following up, like dating, which was the world I knew much more about at the time than job searching. I followed up after two days with an email confirming that he received it and scheduled to call in two more days if I had not heard from him. I left a message reasserting how much I enjoyed the assignment and really being able to visualize myself in this job and was excited to hear his feedback. After the weekend I received a one line email.

It went something like, “Thank you for your efforts, it was not exactly what I was hoping for. More feedback to come.”

But there was no more feedback to come, and there were no more communications from him even after following up three or four more times. With each call I had to muster up more courage and confidence where there was none, and pretend that I was just patiently waiting, when in fact I was a nervous wreck, and I was angry and hurt. The longer I waited without a response from him, the surer I was that he was not at all empathetic and most likely did use me to write a job description for a job that someone else was going to fill.

It broke me. I felt broken. I felt used, undervalued, unworthy, and hopeless. Do you think I was able to ace any interviews I went into as this person? Nope.

Seven or eight months later I did wind up landing in a job that was a step back and not at all on the career coach track. I got back on track eventually, as you know.

With a more experienced perspective, I look back at that time and realize everything that I did wrong, and I make it my mission to save people from being broken from similar circumstances.

Here are a few things that I know now that I wish I had known then:

 

  1. Once-in-a-lifetime is an enigma

There are many roads to success. Relying on one resource, or one person, or one company as your primary means to achieve success is disempowering and misguided. You do not have to align yourself with unscrupulous people, you do not have to sacrifice your values, and you do not have to let yourself be taken advantage of or neglect your health in order to achieve success. It may not come instantly, you will face challenges, you will need to take inspired action, but with passion, persistence and resourcefulness, it will happen if it is right, and if it is not there is something better.

 

  1. There is no lack of resources, only resourcefulness

When I gave up my idea of how my career path was supposed to look, I found many other paths that I could take to get there. I had to recover my sense of hope before I could see alternative solutions, and that was not easy, honestly. However, once I reclaimed my resolve to make my career work for me, I found that so many more friends were willing to help me, and I could be that person in an interview who could inspire confidence, and ultimately get the offer.

 

  1. Don’t get stuck in the shoo-in trap

After more years in the employment industry as a recruiter, seeing how much can happen in the hiring process that can impact a successful offer and acceptance, I would have warned myself not to be too dependent on this one position being the key to my happiness. That feeling I was so certain of, that this was it, I would have encouraged myself to keep the enthusiasm, but also keep up all efforts to generate opportunities. Perhaps if I had been talking to one of his competitors that career coach would have found me to be more of a competitive advantage in his business, and I most likely would have seen that he was just one of many people that could have taken me on as their protégé. Perhaps if there was another career coach they could have been an even stronger mentor for me. I would not have relied on his positive response to validate my worth.

There were certainly some practical job search tactics and strategies that I failed to implement during that job search, which I know now. That said, there is also the mindset and emotional component of job searching that is far too overlooked by jobseekers, the stakeholders in their lives, as well as a lot of career coaches.

 

I may not always be able to prevent you from being broken in your job search. If I can, I will. However, if you have been broken, let us mend you. Mindset mastery is a primary component of our six-week, three-month group, and one-on-one coaching programs. Do not underestimate how pivotal this can be to your job search success, and your career success going forward.

Join us for our upcoming six-week epic careering fast track program and a live group coaching program which is starting soon. Space is limited! Or, fill out a Needs Assessment Form and take advantage of a free 30-minute sampling of our one-on-one coaching.

Unveil your brilliance!

 

How Can Anybody Get Anything Done These Days?

Social Media by Magicatwork of Flickr

 

It has been an interesting past few months on social media. I can personally say it has been much more of a distraction now than it has ever been.

My usual tricks for limiting the amount of time that I spend engaging in non-work related activities on social media have had much less of an impact, and in a lot of cases it’s like I’ve forgotten all about them.

(I will share them in a bit.)

I do not post or comment a lot on political subjects, but I do feel a need to stay informed. This leads to observing very heated discourse between people on both sides of various topics.

I do not seek to persuade anyone, but I do seek to understand both sides. Unfortunately, in most cases I don’t find understanding. Instead, I noticed that I’ve just wasted an extra 15 minutes, sometimes even longer, reading commentary that upsets me. Then I spend another 15 minutes trying to find content that will help me get back into a healthier, more positive, more productive mindset.

Generally, I have noticed that I feel a little more powerless and that has led to a lot more anxiety. I have noticed that people I like to spend time with, I avoid now, knowing that they are very vocal on the opposite side of my beliefs. This makes me sad and I do not feel as connected to these people who used to bring such joy to my life.

I have a given an exception for invitations to meet new network contacts, and favor shorter get-to-know-you phone calls to avoid topics that usually tend to emerge when you sit down with someone for longer than a half hour.

My practice of being happy has required a lot more diligence to overcome these obstacles. I tend to want to immerse myself in more positive content just to normalize myself into a state where I can get done what is on my agenda to fulfill my mission.

Then I wonder about all of these people who are engaging in heated discourse. Some of them seem to go back-and-forth all day defending their original statement and refuting others. I’m seeing referencing data, which may not have just been at their fingertips. It is clear that they have taken the time to search and find this data simply to prove to a stranger that they are right and the other is wrong.

The upsetting thing for me is not that people disagree. I believe that is part of the beauty of our country. The upsetting thing is the name-calling and the dismissing other people’s opinion as being a product of ignorance, lack of morals, or low intelligence.

As a human being prone to bias just like anyone else, as per my previous post, I may make the same initial assumptions, but I know logically that even if there is a different belief system driving people to reside on an opposite side than me, my beliefs are not better than theirs, nor are they worse. It is just very difficult using the medium of social media and a venue like emotionally-charged sound bites, to really get down to the understanding that would enable me to draw a more accurate conclusion.

This desire to understand, however, is not only unsatisfying but unproductive. Especially while my first quarter initiatives have been riddled with technical setbacks and difficulties, it has been even easier for me to justify the distraction of so called informing myself and seeking understanding. I’m at a crossroads and I have to make a change.

No, this isn’t my usual “insight, expertise and practical tips” post. This is something I am still in the middle of figuring out, and I know that I’m not alone. I am hoping we can help each other figure it out. Here are some things that I have done in the past that have been successful in helping me curb succumbing to the siren of social media:

 

Lists on post-its

I cannot always opt to just to avoid social media; it is part of my job. Not only do I market myself on social media, but I also help others leverage it to increase opportunity. That means staying in tune with changes, staying up on navigation and future updates, and listening and observing to help others effectively use social media. Lists may not seem like that ingenious of an idea, but the key is keeping them visible. I write a sticker for whatever I am there on social media to accomplish and stick it to my screen. It serves as a constant reminder that I am there for a purpose.

 

A timer

It is a best practice to decide the night before what I really need to accomplish the next day and break my day up into segments. If you are someone who experiences high-level anxiety when things don’t go as planned, this may actually increase your stress. The purpose is not to be rigid, but to be intentional. If something happens to take longer than anticipated, I know that I have to adjust the rest of the day and the activities, perhaps making some sacrifices to make sure that the most important things get done.

In The 4-Hour Workweek by Tim Ferris, I learned that we will tend to take as long as we give ourselves to complete a project. This is why some people wait until the last minute to finish a project– they feel it will ultimately take them less time than if they started early. Of course, waiting until the last minute can cause problems when unexpected events and challenges occur. Tim Ferris does not recommend waiting until the last minute, but he does recommend giving yourself and others an early fake deadline. In applying his advice, not only will I manage a larger project like this, but also milestones, mini-projects and tasks.

When it comes to things like writing and social media, I know my tendencies are to get sucked in and take too much time. These are the things that I time. I might give myself an hour to write a blog, but when it comes to social media I will keep the time very short, I favor multiple short visits versus blocking a significant amount of time to get everything done. For instance, I will avoid social media until I have gotten the most impactful things out of the way. I will have already have meditated, and I certainly will have already broken my day down. Then I will schedule three 10 minute time slots intended for short postings that I will write outside of social media first. The next day I will allocate an hour to posting a client’s LinkedIn profile content. Then I plan when I will engage in social media for personal pleasure and interaction. I usually do this during a meal, unless I am eating with someone. I may slip in again while my kids brush their teeth at night. This is ideally where it would stop.

 

Turn off notifications

Social media designers know what they’re doing, and their intention is to make you come back over and over again. They want you addicted. Turning off notifications can be tough when potential clients and customers reach you through these venues and their needs are immediate, for instance if you’re a plumber and you deal with a lot of plumbing emergencies. Realistically, you would want to have someone else handling any incoming inquiries, because most of your time would ideally be spent helping customers. When you have a different quandary – make sure whoever is assisting you with incoming leads isn’t wasting their time on social media.

If these strategies alone do not help you minimize the amount of time that you spend not getting closer to your goals, there are some apps that can help you block websites for periods of time. SelfControl, StayFocsd, and Cold Turkey may help. If your job requires you to be on social media, these tools maybe too inhibitive for you.

If you have noticed a decrease in your quality of life and relationships, and you believe there might be a correlation between this and your social media usage, I encourage you to try these tricks.

However, if these tricks do not work and you sense that your social media habits will continue to have a cost to your life, consider that you might be suffering from FOMO (fear of missing out). While this legitimate syndrome recognized by psychologists is not just limited to social media and users thereof, you may be able to look at your social media usage as either a symptom or a cause, and reach out for help.

 

As I am committed to relieving myself from the potential costs that social media has been imposing on my own life, I would love to hear others strategies and tactics.

 

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