Archives for March 2017

5 Problems with Teaching People How to Fish

Fishing by Christopher Irwin of Flickr

 

As the new administration decides where to make cuts and where to allocate funding, heated debates continue on both sides of the political spectrum. Don’t worry, as usual, this post is not political. (I personally find that many of the issues that need a resolution would be better served if politics were left out of those said issues.) I am much more interested in co-creating meaningful solutions to significant problems than I am finding more ways to separate myself from my fellow citizens.

The intention of this post is to open a discussion on what is a popular approach to alleviating many of society’s woes, teaching people to fish.

I do not mean literally. Though, I know from watching all the shows about Alaska and people living off of the grid that survival literally means catching fish for some. I am talking about proverbial fish, your ability to take care yourself and your family.

I really do not want to discuss whether people need government handouts, whether they abuse them, and who loses when that happens.  Let’s just focus on the real challenges and viable solutions to helping people become self-reliant and empowered in their own survival, and then we can eventually move on to happiness.

Someone in my Facebook community was pleading with people to stop complaining about this healthcare issue, and to just go get a better job that pays better benefits.

Raise your hand if you think this is so easy. (I imagine many, if not most, hands raised.)

Raise your hand if you happen to love your work, feel you have found your calling, and can now not imagine doing anything else. (I imagine very few hands are raised, but those that are belong to people who would be doing a disservice to the world to get a new job simply because it has better benefits.)

 

So, that’s challenge #1 with teaching people to fish: The fish are small

Some people have careers that just are not associated with great benefits and high paychecks, like social service and teaching.  These people know how to fish in that they have jobs, their jobs are necessary, and for the most part they work hard in spite of not being paid as well as other equally valuable professions.

 

Possible self-managed solution: Supplemental income, aka the “side hustle” 

Yes, this would require people to invest time outside of their already full-time jobs.  This means potentially they would have to take time away from their families. If these income-producing activities, however, were related to interests, hobbies, or causes that were already important to them, carving out time would feel less like a sacrifice and more like an investment. Then it is really just a matter of making sure that these activities actually produce income, which usually means finding the right teacher and/or system.

Some, but not all of these activities may require an upfront investment.  Examples include home-based administrative services, real estate investing (bird-dogging and wholesaling require no up front money, and where I live there is an organization that has monthly meetings where you can get educated and find a mentor for FREE!), fitness coach, selling crafts, beauty products, clothes, hand bags, wine, and most anything else you can imagine.

I have walked this walk, and can tell you that while many of these opportunities preach being able to make a good amount in a little bit of time, it takes a significant investment of time to get your systems up and running, and investing money in tools or training can accelerate the income production lifecycle, but it is not necessary.

 

Challenge #2: No proximity to water (jobs)

With the evolution from an industrial age to an information age, some professions will die, and if the hubs of those professions do not move into the new age swiftly enough, large employers fail to create new jobs for people dependent on those jobs.

 

Possible self-managed solution: Online training and remote work

In many counties in many states there are programs that will fully or partially cover training for people who qualify. Qualifying usually just means that you have a basic level of intelligence and aptitude to learn the new skills and that you are willing to fill out paper work, attend meetings, and find or pick the appropriate institution.

What if the government cuts these programs? We are lucky enough to live in the age of crowdfunding. I have walked this walk, too. I raised $5K to build a prototype for a job search mobile game. 25 people in my inner circle and 51 complete strangers helped me fund this project. It took a concerted effort, but I was truly humbled and very pleasantly surprised by the outpouring of support.

As long as there is a need for that skill, be it a trade or a professional skill, then the challenge that potentially remains is the next one.

 

Challenge #3: Inefficient tools or inability to understand how to make or use tools

There is a reason I’ve been business for over ten years, and for that same reason my mentors have been doing this twice as long. Not everyone is an effective writer, and even if you are an effective writer, when the subject matter is yourself, it is very challenging to understand how you could make yourself look good to the people who you feel have your fate in their hands.  Furthermore, résumés have a lot of rules and are meant to be very concise. Writing using short business speak is a whole different skill set compared to writing long form for comprehension. What separates the best résumé writers in the world from the rest is the ability to concisely, clearly, and powerfully convey what makes a person unique – the softer qualities, but in hard business terms.

 

Possible self-managed solution: Self-teaching

Assuming you do not have the resources to invest in engaging a professional like myself who can create master-crafted tools for you, which will run you up to four figures if you include a LinkedIn profile, there are plenty of resources out there that will teach you how to craft your own branded content. We have the best: http://epiccareering.com/diy-content-builder/

There are plenty of FREE guides, as well, but I can only stand behind my own. Yes, YouTube is a great free DIY resource, just be wary of the advice you take. You can trust our channel, which has had over 45,000 views and is chock full of free trainings on cover letters, networking, résumés, and more. We also have some great motivational playlists.

 

Challenge #4: Knowing locations, times of day, the right bait, which fish are edible, how to clean, cook, store, etc.

Having effective tools like branded résumés and LinkedIn profiles are great, if they are seen, but the statistics are against being able to be found, seen and considered when you apply for jobs online. That leaves a big “what then?” question. Then, once you are being considered by a company, you have to know how to keep yourself at the front of a pack you cannot even see to secure an offer, and then negotiate an offer that works with your lifestyle so that you can actually sustain your life.

 

Possible self-managed solution: The Dream Job Breakthrough System

You can actually get the DIY tools above PLUS training in the activities that get the best results, forming good habits around those activities, interviewing to get the offer, and negotiating the optimal offer as a partner to your employer, PLUS many other bonuses by investing just $151 more. If that is still outside of your means, our previous posts below do not give you all of our tricks and tips, but they should give you some really great techniques to get your JoMo (Job Momentum) kickstarted. Feel free to explore the 140+ LinkedIn posts and blog posts available on a wide range of subjects.

Plans A Through D for Getting Noticed by Employers

Pro Hacks to Get In Front of Your Future Boss

2 Common Networking Mistakes and a Formula to Train Your Network to Be a Job Lead Generation Army

 

Challenge #5: They’ve been taught it’s too hard and they are no good at it

We have written many blog posts about how fundamental beliefs can go completely unnoticed as they make decisions for us that limit our future. I agree with Marisa Peer’s assertion that the major reason and cause of suffering worldwide is actually the easy to form, hard to break (without hypnosis) belief that you are not enough. Additionally, our meaning-making brains translate criticism very harshly. We can absolutely be our own worst enemy.

If you cannot relate, then it would be hard for you to understand how the effort to change can seem futile, as though destiny shunned you and you are bound to fail, not matter what, so why try. You are lucky that you do not have to contend with such self-deprecating thoughts.

Positive thinking has failed many people who have tried. That is because the thoughts are just a symptom of a belief system that can be reversed, but not without tricks and a regimen.

I continue to unravel a lifetime of self-limiting beliefs, so that I can allow myself to accept a better position in life. It has taken many teachers, tools, and tricks. It has meant constantly, as in several times daily, checking in on my mindfulness state, interrupting bad patterns and replacing them with better ones.

I have invested tens of thousands of dollars, and I will continue to make this investment until I stop breathing. I love learning new hacks for success and wholeness, and I love teaching them to you. I find this world fascinating, and my coaching effectiveness has evolved exponentially because of what I have discovered. However, I had to understand the science behind it before I could find a credible means of change, and that took significant time and research.

 

Possible self-managed solution: Daily personal development/self-help

Some people have claimed that hypnosis was a cure-all for them, but that does cost money, and what if it doesn’t work for you?

At least once a day, feed yourself awareness of your greater potential. First, read The Miracle Morning, as it will help you understand the benefits and overcome some of the challenges of making self-care a priority every day. I can also point you to Mel Robbins, who easily explains some of the neuroscience behind why we stop ourselves from creating meaningful change. Ultimately, your goal is to form a fundamental belief that you CAN fish. In fact, you can be a master fisherman or woman!  In my house, there is no can’t; only I don’t know how yet.

 

Most of these solutions require a person to make an additional investment of time/money. The reality is for some that there is no additional time and there is no additional money. For some, it is just really challenging to shift priorities and they do not see the way out yet, but I have had clients working 80+ hours with kids at home who some weeks did not have ANY extra to give. They were educated, smart, and being taking for granted and underpaid for their work. For this, I wish there were an organization that could put a company on a public probation of sorts. If the government was to interfere by imposing sanctions on executive pay, I wish there were a way to raise awareness without repercussions for workers and then a way to apply social pressure to change the systems and policies that allow talented, hard-working people to be psychologically abused and trapped.

I am very interested in hearing your challenges and solutions. Please share them with us.

 

Pro Hacks to Get In Front of Your Future Boss

arsp-064 by Anthony Ryan of Flickr

 

Last week I laid out plans A through D for getting noticed by your future employer, but one of those plans deserves its own post, as it requires some ingenuity, investigative skills, and GUTS.

Did that just discourage you?  We will talk in the coming weeks about what caused that and how it can sabotage your success beyond your job search.

Back to Plan C – Find out what other media, social media, professional events, or social events enable you to capture an executive’s attention where few others will be vying for it.

Some executives are inaccessible. Can you presume that they are “ivory tower” types, making decisions from far above the front lines, making you schedule an appointment through their assistant, deeming the lower rungs of the career ladder less important and influential to success? Not really, and they probably are completely unaware that they give off that vibe. I have had to point out to many of my clients through the years just how unapproachable they have made themselves by failing to give themselves a presence.

Their top real reasons?

They are just too busy tending to the people and business that make their success possible. They sometimes even don’t have time to hire the talent that they desperately need!

OR…

They have valid reasons to be concerned about privacy.  They have had access to highly privileged and sought after information. They worked in industries targeted by zealots who bordered on dangerous. Some also worked in highly regulated industries that had not yet discovered how to navigate marketing while staying in compliance.

I have helped my clients overcome these challenges while remaining sensitive to them. But for the executives who remain “invisible,” but who still need YOUR value on their team to support organizational success, how do you make sure you become visible to them?

Have you tried googling their name in quotes? This sounds so common sense in today’s world where our first instinct to find any answer appears to be Google (or YouTube). However, I have been recruiting and finding people on the internet since 2000, and it may not be common sense to everyone.

  • Perhaps if it is a common name, google it with a location or company name.
  • Select the images menu of Google search. Sometimes, your future boss is tagged in photos at events by other people.
  • Check the executive’s LinkedIn Groups and recent activity, if any.
  • Check the company’s press releases (perhaps through your local business journal).
  • Facebook search their name in quotes. Even if they do not have a Facebook profile, you may find them mentioned as part of someone’s post.
  • Join a Meetup related to their industry in their vicinity and see if they are members, then also see what other Meetups they are in.

What clues are you looking for?

  • Places they go.
  • Organizations that they belong to.
  • Events that they attend.
  • Hobbies and interests that they spend time on.
  • Who they hang out with.
  • Causes that are important to them.
  • Other social media that they might use more often, such as Twitter, Instagram or even SnapChat– seriously! You would be surprised!
  • How they view a significant industry problem, company initiative, even their preferences on finding TALENT, aka YOU!

WHY?

This can help you determine:

  • The best way to approach them.
  • Whether to be casual or formal.
  • A place that they might go where you will not have any gatekeepers (except your fear, but we will cover that in a future post).
  • What to talk about when you have a chance to approach them that would be of interest or importance to them.
  • People you may not have known you mutually know because someone wasn’t actively using their LinkedIn account.
  • Maybe you might find that there is a path of even less resistance building rapport with their parent, spouse, child, or assistant.

Does this sound “stalkerish?” Is it Overkill?

That is most likely your fear talking. This is where the GUTS come in.

You may not be driven to try this if you are generating a lot of interest in your top companies by tapping the shoulders of the people you know in order to make powerful introductions that get you interviews. That is Plan A, remember.

However, before you go spend the same amount of time filling out a frustrating online application with redundant or irrelevant questions only to drop into an abyss of résumés that will never even get seen, let alone get a response, muster up some guts to try this experiment with two of your TOP target companies.

If you find yourself unwilling, scared, or thinking any of the following:

“I don’t want to bother anyone.”

“I don’t have time for that; I need a J-O-B!”

“They’re not going to like me.”

“What if I fail?”

“What if I embarrass myself?”

Then we have a post coming up that you need to read, because no matter what you do, you will STOP yourself from getting what you want every time if you do not address the REAL cause.

 

Do you have a story where you boldness was rewarded? Please share the results of your experiments!

 

Plans A Through D for Getting Noticed by Employers

writing business plans by informedmag.com

Flat out– I cannot guarantee even a cover letter I write is going to be read by human eyes. Even though I identify and research my client’s most logical next boss, find out what is most important to them, target their hot buttons, and write a subject line that cannot be ignored for an email sent directly to them AND instruct my clients to send a printed copy snail mail in a letter-sized envelope labeled “CONFIDENTIAL” (a technique that goes back before e-mail, but what is old has become new again as fewer people use the technique), there is still no telling if the intended recipient will receive the communication. There certainly is no insuring that, as compellingly as it is written, that it will be read.

That is pretty frustrating, right? I mean the investment to have me write one deeply researched, highly targeted cover letter is $125. Even though our clients recognize that the letter could not be written any better, and if the recipient is not going to read it, there is nothing we could send that would be any more compelling to open. It is still a crapshoot.

So many people perceive the importance and relevance of cover letters so differently that there is no one right answer to whether they are read or not. This depends on multiple factors, including how many cover letters the individual receives, whether they feel anyone could say anything distinctly enough to make reading a cover letter a good investment of time, and whether they really care who is above and beyond the résumé. There are a lot of things that I and you can do, however, to increase the chances that you will be able to use a cover letter to stand out among other prospective employees and land an interview.

All of these things are already covered in my very popular YouTube video.

Far too many people still think of a job search as a numbers game. Think about this, though– why do marketing experts tailor messaging to niche audiences?

The answer is because they increase their chances of converting prospects into customers or clients by appealing to what motivates different individuals to make an investment or purchase. This is a big part of branding.

Let’s assume that makes sense to you and you now see how campaigning to a select group of companies that represent your best chance to thrive and succeed will get you closer to your next great career move faster than what is called the “stray bullet” approach. This approach is also known as throwing stuff at the wall to see what sticks. I don’t know about you, but when I see stuff stuck to a wall, I don’t want to keep it.

Instead, you create a target list of companies and decide each week which ones you are going to focus your efforts on.

Plan A is actually to identify and engage an internal sponsor who will make sure that your interest in working for the company gets to the right person with a strong recommendation. These efforts can be ongoing, but in the meantime if Plan A does not work out immediately, Plan B is to engage me to write a deeply researched, highly targeted cover letter, or you write a letter of your own. Let’s say there is no response. Then what?

A critical part of each letter should be the expectation that you will be following up via phone the very next week to confirm receipt. Since you always want to be perceived as someone who does what they say they are going to do, follow up promptly. If I am able to identify the recipient’s direct phone number, obviously that is preferred, however nowadays dial-by-name directories are available on nearly every switchboard. Call the main number. Then what do you say should you reach the person or get their voicemail?

Obviously, you tell them your name and you tell them that you wanted to confirm receipt of a letter you sent last week (do not say it was a cover letter), then identify one thing – a pain, initiative, or challenge that you strongly suspect they are experiencing. This should be something that you also know based on what you have been able to achieve in the past, in which you can alleviate or accelerate. You really just want to tease them, so you do not tell the whole story – just the outcome. This will compel them to want to know more. You may also share with them a resource, such as an article, that you thought could be helpful.

If this is a live phone call, stop there and invite them to schedule a 20 minute phone call, in which you can share more. This assumes that you have consideration for whatever they were right in the middle of, and that you will not take up too much of their time. Should they be so interested, this phone call instantly turns into a phone screening. However, you will aim to ask questions, like a consultant. Do you understand better what is most important to them, what problems are causing the most pain, what initiatives are the most exciting, and what challenges are the most daunting?

If you happen to reach their voicemail, let them know you were also going to follow up via email in case that is the most convenient way for them to get back to you, and share the resource in the email. As with the live call, invite them to speak further for about 20 minutes.

Plan C is to try to find out what other media, social media, professional events, or social events enable you to capture their attention where few others will be vying for it.

Plan D, which is most job seekers’ Plan A, is to apply online.

If you identify yourself as one of those job seekers, I challenge you to do a little experiment– time how long it takes you to fill out an online application. Hopefully you are already keeping track of online submission activity. Add up how much time you spend each week applying online, and next week use that same amount of time to pick two-to-five companies you think would be ideal employers for you, and use the recipe in my YouTube video to write and send a deeply researched, highly targeted cover letter right to the person to whom you would report directly.

If you get a response, you know that you have used a much more effective method of making sure that you are visible and noticed. If you do not get a response, use my follow-up protocol and go to Plan C.

 

This might be way out of your comfort zone. I get it. But I want you to consider how uncomfortable looking for new job is when you are at the mercy of so many unknown and unseen forces. You will become more comfortable using this approach when you realize that you can make things happen.

 

The Secret to Influencing Corporate Change Revealed

Foxx Discusses Local Economic Issues with NC Business by Virginia Foxx

 

Many of my clients over the past ten years have either developed thought leaders for their organization, leveraged thought leaders, or have been thought leaders themselves.

It seems like common sense that if change in an organization is going to be adopted, it needs to happen from the top down, but my clients have been able to manage upward. Executive leaders have to be able to recognize a problem and the pain that it’s causing to have any desire for change.

When you cannot bring the executive leader to the problem, like in Undercover Boss, sometimes you have to bring the problem to the executive leader, but how you do you do that? Through storytelling. Who does it? A person with influence.

I’m referring to authentic influence. I’m not talking about leaders who are talking heads and attempt to assert their influence using authoritarianism. People with authentic influence, who I refer to as influence leaders, earn trust and loyalty by listening first and foremost. This is also referred to as caring.

At first you may think that they are inaccessible because they seem like Mr. or Mrs. Important, but they genuinely want to be of service. They also want to invest their time improving situations that impact the most people or cause the most pain, so if you want them to give you their ear, be a curator and deliverer of people’s pain stories.

It does not always work. Unfortunately, sometimes executive leadership is more influenced by ego. That is usually how these thought leaders, and the developers of thought leaders found their way to me. They were usually hired because there was an intention and planned initiative for change, but they found interference coming from the top and felt stifled. They are driven by their desire to realize change and they lose their motivation quickly if unnecessary obstacles are created at the top. An influence leader can only inspire change if they are inspired.

In order to retain these valuable people for your organization, executive leaders have to be open and receptive, and to be willing to stand up for change and go to bat for their people.

Otherwise, I will help them find and be found by organizations with leaders who will stand up for change, and that organization will benefit from their influence.

 

Whether you are the thought leader, you develop thought leaders, or you leverage the thought leaders, you are an influence leader. Only work for an organization that demonstrates its willingness to be influenced. If that does not apply to where you are at, let’s have a consultation. It is highly important to me that you, who have such potential to make things better for others, are in a position that enables you to embrace and use your power. That is the influence that I am driven to have.